Curry Printing Changes Logo to Reflect Shift in Business

WEST SPRINGFIELD — Curry Printing in West Springfield is changing its logo to better reflect its core business.

Since opening in 1976 as Curry Copy Center, the printing business has experienced a paradigm shift. “Ninety-eight percent of what we do today is print, and not copy,” owner Stephen Lang said. “In the old days, customers would come in with their camera-ready originals. We would make a plate and then run off copies. Today, those originals are electronic files sent directly as e-mail attachments or uploaded on our website. No plates need to be made; we print direct to different devices depending on the job. Blueprints, full-color brochures, reports, manuals, newsletters, banners, signs, and all kinds of collateral material go direct to print.”

To reflect this change, Curry has updated its logo. “It’s still OK to call us Curry Copy if you want; we really don’t mind,” Lang said. “But we are so much more than copies these days.”