Florence Bank Announces Name Change for Financial Group
FLORENCE — Florence Bank has changed the name of its financial-services division from Florence Savings Bank Financial Group to Florence Financial Group.
In addition to being shorter and less cumbersome, the new name and branding better reflect the bank’s position as a local wealth-management team that combines Florence Bank’s quality customer service with an innovative and comprehensive approach to managing and protecting assets.
“Florence Financial Group offers personalized investment services for people at every stage of life, and while our name has changed, our experienced team and the securities and advisory services offered through Commonwealth Financial Network have not,” Florence Bank President and CEO Matt Garrity said.
Commonwealth Financial Network is an independent financial-advisory firm with a successful track record of performance and client support.
As part of the rebranding effort, a new website and logo have been created for the division, and team members’ email addresses have changed. No changes will be made to customers’ portfolios, account logins, or passwords.
New email addresses for team members in the financial division are: Nicole Domnarski, financial advisor, [email protected]; Amy Santarelli, financial advisor, [email protected]; and Adam Kittredge, operations manager, [email protected].
