Greenfield Cooperative Bank Welcomes Abby LaValley as AVP, Branch Manager

Abby LaValley

GREENFIELD — Greenfield Cooperative Bank (GCB) welcomed Abby LaValley as assistant vice president and branch manager of its Amherst branch office, located at 390 College St.

LaValley brings more than 20 years of local banking experience to the role, having previously served as an assistant manager at two community banks in the region. Her deep knowledge of the local market and commitment to customer relationships make her a strong addition to the GCB team.

A graduate of the Isenberg School of Management at UMass Amherst, LaValley holds a bachelor’s degree in marketing. In her new role, she will oversee daily operations at the Amherst branch while continuing to build meaningful relationships with customers and support the financial needs of the community.

“We’re thrilled to welcome Abby to our team,” said Jackie Charron, executive vice president and chief banking officer. “Her extensive experience and strong ties to the community align perfectly with our mission of delivering personal, relationship-focused banking.”