High Impact, Weather or Not
Editorial
Rain, rain, go away.
That’s Gene Cassidy’s wish every year when it comes to the 17 days of the Big E, the agricultural fair that will celebrate its 110th year when it kicks off next week.
That’s because the weather is typically the most impactful factor in how successful the fair proves to be. After a rainy 2023 dampened attendance (and profits), a largely clear-skied 2024 saw the Big E set records for attendance (1,633,937) and net income (more than $6 million).
As Cassidy, president and CEO of Eastern States Exposition, told BusinessWest in the story on page 10, all of that $6 million will be put back into the facility, which is grappling with some $250 million in deferred maintenance on grounds dominated by buildings more 100 years old.
So, clearly, the success of the Big E is critical to the Eastern States Exposition (ESE), as is the site’s robust, year-round slate of activities, from animal, mineral, and home shows to the annual Hooplandia 3-on-3 basketball tournament.
And that success — and impact — ripples out much further than the grounds on Memorial Avenue. In fact, ESE attracts about 3 million people to West Springfield annually, across a bustling calendar of more than 120 year-round events — slightly more than half that crowd count coming from the Big E itself.
And, according to a study conducted by Regional Economic Models Inc. (REMI) of Amherst, ESE’s economic impact on Hampden County in 2024 was $235 million in gross regional product (GRP), and its larger footprint across New England and New York equaled a record-breaking $1.167 billion.
“The impact of Eastern States Exposition is not limited to the Springfield area, agriculture in Massachusetts, or even agriculture in New England; we have touched 26 states and multiple Canadian provinces,” Cassidy said when the report was released earlier this summer. “This makes us arguably the most impactful agricultural fair in North America.”
The study revealed that the ESE created 8,085 jobs across New England and New York in 2024; 60.8% of all jobs created went to individuals without a college degree, 5,646 jobs were filled by individuals in the bottom 20% of income earners, and 1,310 jobs created across the region supported Hispanic employment. Employment growth was observed across all races, income levels, and education groups.
Meanwhile, since 1995, when the Big E first expanded from 12 to 17 days, ESE has donated 1% of its annual gross revenue to the town of West Springfield each year to build and bolster the Eastern States Exposition-West Springfield Trust. In 2024, 26 groups benefited from the trust, including sports teams, food rescues, and cultural centers. ESE’s overall contributions, including a sizable donation of $370,970 made on June 12 of this year, now total $5,425,220.
At a time of economic uncertainty, that overall impact of the ESE — again, much of it driven by that 17-day fair window in September — is critical to this region, and something to be celebrated.
Plus, the Big E is simply a lot of fun — rain or shine.
