Oak View Group Secures Partnership with PeoplesBank to Rename XL Center

HARTFORD, Conn. — Oak View Group and the Capital Region Development Authority (CRDA) announced a new, multi-year naming rights partnership with PeoplesBank to rename Hartford’s 16,000-seat sports and entertainment venue, effective immediately.

The newly renamed PeoplesBank Arena is home of the American Hockey League’s Hartford Wolf Pack, affiliate of the New York Rangers; UConn men’s and women’s basketball and men’s hockey; and concerts and entertainment events. Terms of the multi-year agreement were not disclosed.

“PeoplesBank’s deep-rooted commitment to putting people and communities first perfectly aligns with our purpose-driven mindset that fuels everything we do at Oak View Group,” said Peter Luukko, co-chairman of Oak View Group. “This partnership is more than naming rights — it’s a shared vision to deliver dynamic experiences, elevate the fan journey, and create lasting impact where it matters most: in the communities we serve.”

Dan Griffis, president of Global Partnerships for Oak View Group, added that “we’re proud to partner with the Capital Region Development Authority on this transformative project and to welcome PeoplesBank as the official naming rights partner to a historic building in Hartford. Partnering with a naming rights sponsor is a major milestone for Hartford. It represents not just a financial investment in our facilities, but a deeper commitment to the growth, vitality, and long-term success of our city.”

This also marks a significant milestone in the Hartford Arena renovation project, as the next phase of construction is officially underway. Renovations will include upgrades to the seating area, the addition of new lower-level luxury suites, and the development of enhanced concession areas designed to elevate the overall guest experience.

“Over the last few years, it has been a pleasure working with PeoplesBank as they have stepped up and played a larger role in financing new housing in the Hartford region in partnership with CRDA,” said Mike Freimuth, executive director of CRDA. “Adding their name to the civic center is further affirmation of their commitment to the Central Connecticut marketplace while helping to refresh one of our premier entertainment venues.”

The 10-year partnership was executed by OVG Global Partnerships, the sponsorship and naming rights division of Oak View Group.

“Our bank is independent and community-focused,” said Tom Senecal, CEO and chairman of PeoplesBank. “We believe in Hartford, and in Hartford’s promising future, and we look forward to participating in the economic rebirth and growth of the arena neighborhood, the city of Hartford, and the state of Connecticut.”