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Daily News

HOLYOKE — PeoplesBank, a mutually chartered bank serving Western Mass. and Connecticut, increased its charitable contributions to more than $1.8 million over the past year, and its associates also increased volunteer hours serving area nonprofits by 15%. 

“We felt it was important to act to address a significant need in our communities,” said Amy Roberts, executive vice president and chief administrative officer, at PeoplesBank, when the bank’s Executive Leadership Team announced an additional $100,000 in donations late last year. “As a mutual bank, corporate responsibility and volunteering are part of our culture, so we do all we can to support nonprofits that are best positioned to deliver immediate, measurable impact to help people.”

PeoplesBank also reported that it’s associates pledged an additional $40,000 of their own salaries as part of its Workplace Giving program and that it sponsored 300 community events in its market.

“What makes PeoplesBank different, I think, is our commitment to the community,” said Matthew Bannister, senior vice president of Corporate Responsibility and Sponsorships. “A mutual bank is really just an ownership structure, and for most consumers, it doesn’t really matter. What does matter is what happens as a result of being a mutual bank, and that is that we have more funds and more resources to invest in the community.”

In 2025, PeoplesBank supported nearly 500 charitable organizations, including The Care Center, The Center for Human Development, the Hampshire Regional YMCA, Martin Luther King, Jr. Family Services, Celebrate! WeHa, CT Foodshare, The Jewish Federation of Greater Hartford, and Hands on Hartford.

“When community leaders like PeoplesBank step forward in partnership, it’s more than a donation — it’s a powerful act of solidarity,” noted Shannon Rudder, CEO of Martin Luther King, Jr. Family Services. “This support helps us respond to the overwhelming need, and when we come together like this, we remind our neighbors that they’re not alone.”

Daily News

Brian Canina

HOLYOKE — At its recent annual meeting, the members of the Connecticut Bankers Assoc. (CBA) unanimously elected the association’s officers and board members for the 2025-26 term, including Brian Canina, president and chief operating officer of PeoplesBank, as a director at-large.

The CBA is the voice of Connecticut’s banking industry and represents small, regional, and large banks. Providing its members with advocacy at the state and federal levels, in addition to providing educational programs and cost-effective business solutions, the CBA has worked since 1899 to advance, promote, and protect the banking industry in Connecticut.

Joining PeoplesBank in 2009, Canina has since served in a variety of positions, including controller, executive vice president, chief financial officer, and treasurer before becoming president and COO in 2024. Prior to joining the bank, he served as an audit senior manager at Wolf & Company, P.C. The mutual bank he leads has more than $4 billion in assets and 21 banking centers in both Massachusetts and Connecticut. PeoplesBank is expected to open two additional banking centers in New Britain and Hartford, Conn., as well as an operations center at the Hartford City Place II location, in 2026.

Canina is a graduate of Bryant University, where he earned a bachelor’s degree in business, accounting, and CIS. He also attended the ABA Stonier Graduate School of Banking and holds a certificate in executive leadership and strategic thinking issued by the Wharton School.

Daily News

HOLYOKE — PeoplesBank announced it will immediately increase funding to regional food banks, survival centers, and food pantries to address the growing issue of food scarcity, donating an additional $100,000 to organizations the bank has already supported this year.

The bank’s executive leadership team, as well as associates throughout the bank, believed that a response to SNAP benefit disruptions and the pressures they are causing on food banks, pantries, and families warranted additional financial assistance.

“We felt it was important to act quickly and address a significant need in our communities, and we hope that others will do the same,” said Amy Roberts, executive vice president and chief administrative officer at PeoplesBank. “Already knowing these community-based food pantries and soup kitchens, and their service to vulnerable populations, we believe they are best positioned to deliver immediate, measurable impact to help people.”

PeoplesBank has already begun to distribute grants of $5,000 to $10,000 to the following organizations: the Food Bank of Western Massachusetts, Connecticut Foodshare, the Care Center of Holyoke, Martin Luther King, Jr. Family Services, Rachel’s Table, Amherst Survival Center, Northampton Survival Center, Lorraine’s Soup Kitchen, Neighbors Helping Neighbors, Providence Ministries – Margaret’s Table, Salvation Army of Holyoke, Family Outreach of Amherst, Gifts of Love, Midwest Food Bank – New England Division, Hands on Hartford, Hartford Interval House, Jewish Federation of Greater Hartford, and Friend to Friend Food Pantry.

“With a 30% surge in demand, we’re deeply concerned about meeting every client’s needs while maintaining the quality of care and support we strive to offer,” said Shannon Rudder, CEO of Martin Luther King, Jr. Family Services. “Families are feeling more vulnerable than ever, and the emotional toll is growing. When community leaders like PeoplesBank step forward in partnership, it’s more than a donation — it’s a powerful act of solidarity. This support helps us respond to the overwhelming need, and when we come together like this, we remind our neighbors that they’re not alone.”

Over the past year, PeoplesBank has made donations totaling $1.8 million in Massachusetts and Connecticut, and $5 million over the last three years. The bank’s associates and board members contributed matching gifts of $55,750 in addition to the 8,500 volunteer hours they contributed to the community.

Daily News

HOLYOKE — With a commitment to expanding the possibility of home ownership for low- and moderate-income first-time homebuyers in the region, PeoplesBank announced an expansion of its mortgage offerings. Through a partnership with the Massachusetts Housing Partnership (MHP), the new mortgage options are designed to give first-time homebuyers with low and moderate incomes greater access to affordable financing, helping more Massachusetts residents achieve the goal of owning a home.

The new mortgage offerings include ONE Mortgage, a program that offers an affordable mortgage option with a lower monthly interest rate and no private mortgage insurance (PMI) requirement, designed for low- to moderate-income first-time homebuyers across Massachusetts; and ONE+, a mortgage program that offers the same lower monthly interest rate, no PMI requirement, as well as closing costs and down payment assistance. ONE+ is available to homebuyers currently living in 29 Massachusetts communities, including Chicopee, Holyoke, Springfield, and Westfield.

To qualify for the ONE Mortgage and ONE+ programs, applicants must be first-time buyers who complete an approved homebuyer class, meet income and asset limits, and make a minimum down payment. They must also meet credit score requirements and agree to live in the property as their primary residence.

“While Massachusetts is one of the best states to live in the U.S., for too many, it’s also home to one of the most daunting housing markets in the country,” said Amber Coughlin, senior vice president, Consumer Lending at PeoplesBank. “We are dedicated to helping our community members enter the housing market, and the ONE Mortgage and ONE+ programs can help prospective homebuyers achieve their dreams.”

Daily News

HOLYOKE — PeoplesBank has again been recognized by the Boston Business Journal as a top corporate charitable contributor. The journal named the bank the top contributor among community banks in Western Mass, and second overall behind Massachusetts Mutual Life Insurance Co.

PeoplesBank has made investments totaling $1.6 million annually in Massachusetts and Connecticut for the past three years. Over the last 12 years, the bank’s charitable contributions have topped $16 million. Further, the bank’s associates and board members contributed matching gifts of $55,750 in addition to the 8,500 volunteer hours they contributed.

“Once again this year, our record-setting community support demonstrates the power of a mutual bank,” said Brian Canina, president of PeoplesBank. “Our mutual charter means that we are not paying stockholders, so we can instead invest in the communities we serve.”

Matthew Bannister, senior vice president of Corporate Responsibility and Sponsorships, noted that PeoplesBank’s charitable impact has increased dramatically over the last decade. “Now that we are operating in Massachusetts and Connecticut, our contributions, both in terms of financial support and volunteerism, have increased correspondingly.”

Daily News

HOLYOKE — Tom Senecal recently announced he will retire at the end of 2025 after more than 35 years in the banking industry. PeoplesBank, which he joined in 1995, has grown from a $450 million institution to almost $7 billion at the bank’s mutual holding company.

“I just feel it’s the right time to allow a new generation to lead the bank in a direction that it needs to in order to compete with an ever-changing landscape,” Senecal said.

The board of directors of PeoplesBank and the board of trustees of PeoplesBancorp, MHC have unanimously approved a succession plan resulting from the retirement of Senecal at the end of 2025. He currently serves as chairman and CEO of PeoplesBank and PeoplesBancorp, MHC.

The CEO role will be filled by Todd Tallman, who will also remain CEO of Cornerstone Bank. Brian Canina will remain president of PeoplesBank and become president of PeoplesBancorp, MHC. Daniel Zona, currently president of Athol Savings Bank, will become president of Cornerstone Bank once the merger of Athol into Cornerstone is completed. Senecal will retain his role as the chairman of the board of directors of PeoplesBank and chairman of the board of trustees of PeoplesBancorp, MHC beginning in 2026.

“Tom and I define success the same way. It’s about the people,” Tallman said. “From that perspective, Tom has achieved immense success by growing an organization focused on the people who work for the bank and the customers and communities we serve. That focus will not change.”

Senecal led PeoplesBank through a period of unprecedented expansion, including two mergers, with a third — the merger of Athol into Cornerstone — pending. During his tenure, PeoplesBank opened six new banking centers in Massachusetts and Connecticut, launched a national digital bank, had record-setting corporate charitable contributions, and, most recently, secured the naming rights for PeoplesBank Arena in Hartford, Conn. The bank has been named among the Top Places to Work by the Boston Globe, a Best Local Bank in Massachusetts and Connecticut, and has repeatedly been named to the Boston Business Journal’s Top Corporate Charitable Contributors list.

“As a mutual bank, we are charged with supporting our customers and the communities they live in,” Canina said. “Tom helped us expand our mission in ways we never thought were possible. During his tenure, we have vastly improved our banking technology and core operating systems, and have brought the award-winning PeoplesBank experience and services to more and more customers.”

Cover Story

Statement of Purpose

Matt Bannister (left), executive vice presidentof Corporate Responsibility and Sponsorships for PeoplesBank, and Ben Weiss, general manager of PeoplesBank Arena.

Matt Bannister (left), executive vice president
of Corporate Responsibility and Sponsorships for PeoplesBank, and Ben Weiss, general manager of PeoplesBank Arena.

 

Brian Canina says the lengthy process that ended with PeoplesBank acquiring the naming rights to what was the XL Center in Hartford actually began with talk of putting the institution’s brand on another Connecticut arena.

Indeed, a firm selling the naming rights for Mohegan Sun Arena approached the bank in late 2023, said Canina, the institution’s president and chief operating officer. And while the bank’s leaders kicked the tires on the concept, as a way to make a name for itself in the Connecticut market, they ultimately decided the casino’s broad regional, national, and even international client mix was not exactly the strong local audience it was seeking.

“It would have been dollars that weren’t necessarily working as hard as they could for us,” he said, adding, however, that the many potential benefits of putting the bank’s name on an arena became more apparent through that exercise. And when the bank’s leaders saw a small news item detailing how the naming rights for the XL Center would be coming up for bid, they eagerly entered that fray.

Eventually, PeoplesBank bank entered into a nine-month negotiating process that ended with acquiring the naming rights to the arena in downtown Hartford in a 10-year deal for $20 million, with an average annual payment of $2 million, according to the Hartford Business Journal. The deal comes with two five-year options for renewal, said Matt Bannister, executive vice president of Corporate Responsibility and Sponsorships for PeoplesBank, so it could run until 2046 if all options are exercised.

As he talked about return on investment from the naming rights, Canina said there are several ways to measure it — everything from deposits to new commercial loans to overall market share in the Connecticut region, where the bank has been making a strong push since establishing a retail presence with the acquisition of First National Bank of Suffield in 2018. But perhaps the biggest is the opportunity to firmly differentiate the institution from the former People’s United Bank, formerly known as … People’s Bank.

Indeed, it’s been more than three years since that institution merged with M&T Bank and became fully integrated into M&T, but confusion lingers, especially in Connecticut, where People’s United had a strong presence, having started as Bridgeport Savings Bank in 1842, said Canina, adding that the PeoplesBank Arena should help put some of that confusion to rest.

“We’ve had a lot of challenges with our brand because of the confusion with People’s United Bank,” he explained. “The people of Connecticut know People’s United Bank as People’s Bank, so when they see our PeoplesBank signs, it’s hard to differentiate.”

The acquisition of the naming rights to the arena comes as it is undergoing more than $145 million in renovations that include everything from new seats in the lower bowl to creation of additional loge seating; from the addition of several ‘bunker suites’ (boxes that sit under the concourse and feature a walkway up to floor-level seats) to a new, 750-seat PeoplesBank Event Level Club to which memberships are currently being sold.

The work is expected to be done by October, said Ben Weiss, general manager of PeoplesBank Arena as well as other facilities managed by the Oak View Group, adding that the renovations are being undertaken with the goal of attracting more events, and especially more concerts, such as one featuring Stevie Nicks on Oct. 25.

The facility competes with Mohegan Sun Arena for such concerts, he noted, adding that most shows will make just one stop in Connecticut. The PeoplesBank Arena is much larger, he said, and with the renovations, it has more of the amenities that artists are demanding.

“The spirit of this renovation is to attract more events,” Weiss explained, adding that the venue has averaged around 105 to 110 events a year and needs that number to be 125 to 135. “And we really want to host more concerts. This renovation makes us more competitive — we have a larger capacity than Mohegan, and now we’ll have more amenities.”

Meanwhile, the plot continues to thicken concerning the WNBA’s Connecticut Sun and a possible move from the Mohegan Sun Arena to Hartford, Boston, Houston, or somewhere else. Many analysts say Boston has an edge over Hartford in this competition (if it comes down to those two) because it already hosts an NBA franchise, and most other WNBA teams are in NBA cities, but Weiss said Hartford, especially with the renovations to its arena, is an attractive option.

Meanwhile, just the ongoing speculation about a move to the PeoplesBank Arena brings some exposure for the bank, Bannister said.

The WNBA is white hot, and both Canina and Bannister say a team playing in PeoplesBank Arena would only make the bank’s investment in the naming rights more fruitful. But with or without a WNBA team, they consider this a sound strategic initiative.

For this issue and its focus on banking and financial services, we’ll take an in-depth look at how it came about and why, and how success will be measured.

 

What’s in a Name?

As they detailed all that comes with the naming rights, Canina and Bannister said it’s a lengthy list.

It includes several different signs inside and outside the venue, especially the marquee on Trumbull Street, as well as roughly 40 signs around the city, such as those alerting motorists which exit to take for the PeoplesBank Arena, for example. There’s also a 15-seat luxury box, one of those 18-seat bunker suites, and two four-seat loge boxes, adding up to 41 tickets for every event at the arena.

“That won’t be nearly enough to meet demand for the Stevie Nicks show,” Bannister joked, adding that the deal also comes with a $10,000 ticket credit per year, parking spaces within the arena, a season-ticket package to UConn football at nearby Pratt & Whitney Field, and even a PeoplesBank dedicated entrance, at which PeoplesBank customers can show their debit card and get in more quickly than at the other entrances.

“We think that’s a nice perk,” said Bannister, adding that the luxury and bunker boxes and 41 total seats will be parceled out to customers, prospects, employees, and nonprofits, which could then auction them off at fundraisers, generating value in many ways.

But while all those sweeteners are good, the real drivers of this deal, Canina said, were the opportunity to quell the confusion with People’s United and the opportunity to gain greater visibility in an area where the bank is trying to grow market share.

“Now that People’s United has become M&T Bank, we were hoping that the confusion would go away, but it really hasn’t — we continue to be challenged,” he told BusinessWest. “We’ve been looking for ways that we could really stand out and emphasize that PeoplesBank is not People’s United Bank, and we thought this was a great avenue to do it.”

This avenue, he added, does not connote any type of movement away from the bank’s roots in Western Mass., which were planted in Holyoke in 1885, with silk mill owner William Skinner serving as its first president.

“Hartford and Springfield are not very far apart,” he noted. “They’re one conglomerate city in some way, shape, or form; we share an airport; and so many people from Western Mass. go down to the now-named PeoplesBank Arena for events. We felt that this wasn’t so much abandoning roots, but more expanding roots.”

As for the bank’s push into Connecticut, it now has eight locations in the state, with the latest additions — banking centers in Avon and Glastonbury — having opened earlier this year. A new banking center, with accompanying space for backroom operations, is being created in CityPlace II, adjacent to PeoplesBank Arena, and is expected to open in the first quarter of 2026.

Overall, growth in the Connecticut market has been steady, Canina noted, adding that PeoplesBank’s strong commercial presence in the state eventually drove its retail expansion there.

That push started with the acquisition (the first in its history) of First National Bank of Suffield in 2018. That institution had four locations in Suffield, West Suffield, Windsor, and East Granby, which were renamed to First Suffield Bank, a division of PeoplesBank, and then subsequently converted to the PeoplesBank name.

PeoplesBank added a location in West Hartford in 2020, followed by South Windsor in 2023 and then Avon and Glastonbury, said Canina, adding that future plans include new locations in Bloomfield, projected for the fourth quarter of 2026, and New Britain, for the second quarter of 2027.

“We believe in the economic rebirth of Hartford, and we thought this [purchase of the naming rights] could be part of that rebirth,” he went on. “We thought it was important to make a statement that we believe in Hartford.”

 

Banking on It

Getting back to the decision to take this aggressive step and what it means for the bank, Canina said it obviously reallocates some marketing dollars spent in the Connecticut market and puts them to work in a way that is expected to generate more value.

“We hired an outside firm to evaluate the value of the contract and what we would get for it,” he noted. “It was a good analysis for us; we were able to compare it to what our internal spend was on other things in order to determine if we could get more value and if we should move forward with this — and we concluded that we can.”

One of the many specific line items in the contract that the bank was able to negotiate is an escalating cost for the naming rights.

“It’s not a flat X number of dollars per year for X number of years,” he explained. “In part because of the construction this year, the disruption, and not having as many events — and with the notion that they will be bringing in more events — we agreed that we would pay more in future years.

“The anticipation is that our brand awareness in the market will increase,” he went on, referring to the naming rights and their bottom-line impact. “We’re going to be aligning this with expansion of our geographic footprint in terms of banking centers; the two strategies hand-in-hand should increase our financial performance overall, which will enable us to absorb the increase in the contract price.”

Meanwhile, the naming rights contract is not expected to significantly increase the overall marketing budget beyond what it would normally be or impact any aspects of the bank’s operation to foot that bill, Canina continued.

“As a community bank, our focus is on customers, community, and our associates. We’re not going to lower our deposit rates or increase our loan rates to pay for this, our employees will not be impacted, and we will contribute more than any other mutual bank or any other financial institution in our geographic footprint. We’ll manage this through what our normal marketing spend would be.”

Meanwhile, value is the driving force behind each aspect of the contract, said Bannister, noting that one of the items promoted by those selling the rights was the impact from national broadcasts of UConn men’s and women’s basketball games (each team plays half its home games in the arena). “But the national exposure to us isn’t as valuable as the local exposure, because we’re in the three counties, so we dialed down some of the assets that would have national visibility and replaced them with things that had local visibility, because that was more important to us.”

As for the arena, and its prospects for attracting more events, as he offered BusinessWest a tour of the arena, Weiss pointed to several improvements, all of them designed to modernize the facility, provide more amenities to visitors and performers alike, and, overall, make the venue more competitive with others in the region.

“Right now, we do eight to 10 concerts a year; post-renovation, we should be doing 25-plus as we ramp back up,” he said, adding that the venue continues to ink new shows, such as Pentatonix. “It’s not going to happen overnight, but that’s where we need to be, and we’ll get there.”

 

Daily News

HARTFORD, Conn. — Oak View Group and the Capital Region Development Authority (CRDA) announced a new, multi-year naming rights partnership with PeoplesBank to rename Hartford’s 16,000-seat sports and entertainment venue, effective immediately.

The newly renamed PeoplesBank Arena is home of the American Hockey League’s Hartford Wolf Pack, affiliate of the New York Rangers; UConn men’s and women’s basketball and men’s hockey; and concerts and entertainment events. Terms of the multi-year agreement were not disclosed.

“PeoplesBank’s deep-rooted commitment to putting people and communities first perfectly aligns with our purpose-driven mindset that fuels everything we do at Oak View Group,” said Peter Luukko, co-chairman of Oak View Group. “This partnership is more than naming rights — it’s a shared vision to deliver dynamic experiences, elevate the fan journey, and create lasting impact where it matters most: in the communities we serve.”

Dan Griffis, president of Global Partnerships for Oak View Group, added that “we’re proud to partner with the Capital Region Development Authority on this transformative project and to welcome PeoplesBank as the official naming rights partner to a historic building in Hartford. Partnering with a naming rights sponsor is a major milestone for Hartford. It represents not just a financial investment in our facilities, but a deeper commitment to the growth, vitality, and long-term success of our city.”

This also marks a significant milestone in the Hartford Arena renovation project, as the next phase of construction is officially underway. Renovations will include upgrades to the seating area, the addition of new lower-level luxury suites, and the development of enhanced concession areas designed to elevate the overall guest experience.

“Over the last few years, it has been a pleasure working with PeoplesBank as they have stepped up and played a larger role in financing new housing in the Hartford region in partnership with CRDA,” said Mike Freimuth, executive director of CRDA. “Adding their name to the civic center is further affirmation of their commitment to the Central Connecticut marketplace while helping to refresh one of our premier entertainment venues.”

The 10-year partnership was executed by OVG Global Partnerships, the sponsorship and naming rights division of Oak View Group.

“Our bank is independent and community-focused,” said Tom Senecal, CEO and chairman of PeoplesBank. “We believe in Hartford, and in Hartford’s promising future, and we look forward to participating in the economic rebirth and growth of the arena neighborhood, the city of Hartford, and the state of Connecticut.”

Daily News

SPRINGFIELD — The Springfield Library Foundation and PeoplesBank announced a $10,000 grant from the bank to support the Springfield City Library’s Summer Reading Program.

Thanks to this grant, this year’s program, called Level Up at Your Library, will feature greatly expanded activities for children and other users throughout the city of Springfield at the library’s nine locations as well as with other community partners.

“We are very grateful to PeoplesBank for their stalwart support of the library,” said Matt Blumenfeld, executive director of the Springfield Library Foundation. “PeoplesBank’s investment matches funds that come directly from the Library Foundation and will provide the City Library with critical resources to expand outreach and impact of this vital and fun program.”

Added Rachel Gravel, the library’s manager of Adult & Youth Information Services, “this summer, our mantra is ‘one million reading minutes.’ We have set an ambitious goal and want to increase participation in the program to 3,000 children, youth, and adults this summer.”

Matt Bannister, PeoplesBank’s senior vice president of Corporate Responsibility, formally presented the grant to the Springfield Library Foundation.

“Our commitment to the community is demonstrated through volunteerism and financial support, and we see this grant as an investment in encouraging and inspiring new generations of lifelong learners and readers,” he said. “We are proud to support the Library Foundation and, in turn, the City Library to expand their reach and impact.”

The Summer Reading Program will host all-ages kickoff events throughout June, with a system-wide Adult Summer Reading Kick-off party on Thursday, June 12 at the Mason Square Branch. The program will conclude with a big all-ages, city-wide End of Summer Celebration on Saturday, Aug. 23.

Among the many activities made possible by PeoplesBank’s grant will be music classes, musical petting zoos, story city series, mobile arcade, VR experiences, RPG and board game clubs, bingo, and escape rooms. Children and teens will get a free book of their choice with sign-up, and there will be weekly prizes and celebrations throughout the summer as participants track minutes read to reach the one million minutes goal. All participation is free and open to the public. For more information, visit www.springfieldlibrary.org.

Daily News

HOLYOKE — PeoplesBank and Cornerstone Bank announced they have completed the merger of their holding companies and will now operate under PeoplesBancorp, MHC, as of Jan. 31. The holding company will have more than $6 billion in assets. However, PeoplesBank and Cornerstone Bank will continue to operate independently under their own names and brands, and there will be no changes from a customer perspective.

Both banks are adding new branches. Cornerstone Bank added a new branch in 2024 and expects to add another in the second quarter of 2025. PeoplesBank is opening two new banking centers in January and February.

“The banking industry is shrinking while becoming more competitive, and asset size matters for scalability,” said Tom Senecal, chairman and CEO of PeoplesBank. “This new relationship means that, with our mutual charter, we will realize a new ability to efficiently compete, as well as attract and retain the highest-quality associates, while also continuing to invest in our communities.”

With the completion of the merger, Senecal remains chairman and CEO, Cornerstone Bank CEO Todd Tallman has become president, and Brian Canina has become chief operating officer of PeoplesBancorp, MHC, and will remain president of PeoplesBank.

“This merger was always about the people — not only our employees, but also the community,” Tallman said. “It provides an immense opportunity to invest in people, communities, technology, and, of course, growth.”

Both institutions benefit from the combined financial strength of two strong community banks coming together to create one of the largest mutual, multi-bank holding companies in the Northeast. PeoplesBank, serving Western Mass. and Northern Conn., and Cornerstone Bank, serving Central Mass., will each continue their normal operations with no disruption to customers. Both banks’ account information, branch banking, and digital access remain the same.

Daily News

HOLYOKE — In 1885, a group of Holyoke citizens gathered on St. Patrick’s Day to start a new bank. The charter they chose was a mutual charter, which for 140 years ensured the bank would invest in the communities it served. Those investments by PeoplesBank have totaled $1.6 million annually for the past three years, and $16,364,028 over the past 12 years. Fourteen donations exceeded $15,000, with the average being $3,500. Further, 208 associates or board members participated in matching gift donations or workplace giving pledges for a total of $55,750.

“One of the beauties of PeoplesBank is our operating model as a mutual bank,” said Matthew Bannister, senior vice president of Marketing and Corporate Responsibility. “Simply put, there are no stockholders. We don’t have to divert profits every 90 days to our stockholders. We divert them to investing in the community.”

According to Bannister, the monetary donations are only part of the story. “Our associates volunteer in the community and sit on boards of directors and committees for nonprofits,” he said, noting that, in 2024, associates volunteered 8,500 hours.

Xiaolei Hua, first vice president of Commercial Banking at PeoplesBank and a board member of Tech Foundry — which received one of the bank’s 557 nonprofit grants in 2024 — underscored the impact of the bank’s charitable donations. “As a board member and volunteer, I’m really proud of PeoplesBank for their financial support of Tech Foundry and its critical workforce-development mission.”

The bank is also committed to three longer-term capital campaigns for the Food Bank of Western Massachusetts, Square One, and Behavioral Health Network, for a total of $550,000.

The bank’s website provides more information on PeoplesBank corporate responsibility and how to apply for a donation, including a link to the 2025 grant application.

Business Talk Podcast Special Coverage

We are excited to announce that BusinessWest has launched a new podcast series, BusinessTalk. Each episode will feature in-depth interviews and discussions with local industry leaders, providing thoughtful perspectives on the Western Massachuetts economy and the many business ventures that keep it running during these challenging times.

Go HERE to view all episodes

Episode 223: December 9, 2024

George O’Brien interviews Matt Bannister, senior vice president of Marketing and Corporate Responsibility at Holyoke-based PeoplesBank

Corporate responsibility. There’s a lot that goes into that two-word phrase — everything from writing checks to nonprofits to volunteerism within the community to the companies on a venture’s vendor list. And all of this makes a statement, according to Matt Bannister, senior vice president of Marketing and Corporate Responsibility at Holyoke-based PeoplesBank, who talks about this broad subject with BusinessWest contributing writer George O’Brien on the next episode of BusinessTalk. Increasingly, Bannister says, how a business conducts itself, and with whom, is of growing importance to consumers, investors, and employees. It’s must listening, so tune into BusinessTalk, a podcast presented by BusinessWest.

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Daily News

HOLYOKE — PeoplesBank is now a seven-time winner of the Boston Globe’s Top Places to Work award.

Amy Roberts, executive vice president of Human Resources at PeoplesBank, suggests that the bank’s emphasis on ensuring all associates have the support they need to succeed is the key.

“HR is really the facilitator of the people side of business and trying to make sure that anyone in the organization feels like they have the support they need,” Roberts said. “That goes for both managers and associates. How incredible is it to work in a place where you know you have people who support you and are behind you?”

To that end, PeoplesBank is constantly in touch with its associates through surveys and regular town meetings that encompass the whole organization. The bank also introduced the CARE (Collaboration, Accessibility, Reliability, Empathy) initiative, which enabled it to establish the structures and standards necessary to be much more deliberate about the service it provides to its customers and associates.

“The best employers pay attention to the many ways work changes — and the many ways it stays the same — and figure out how to keep people engaged and motivated through it all,” said Katie Johnston, the Globe’s Top Places to Work editor.

Top Places to Work recognizes the most admired workplaces in the state as voted on by the people who know them best — their employees. The survey measures employee opinions about their company’s direction, execution, connection, management, work, pay, benefits, and engagement. Top Places to Work rankings are based on confidential survey information collected by Energage, an independent company specializing in employee engagement and retention, from nearly 68,000 employees at 323 Massachusetts organizations.

“The rigorous Energage/Boston Globe survey was very valuable to us as an organization because it provides valuable feedback on our employee engagement and support efforts,” Roberts said.

PeoplesBank received several other ‘best’ awards in 2024, including Best Local Bank, Best Mortgage Lender, Top Corporate Charitable Contributor, and Best of West Hartford.

Daily News

HOLYOKE — PeoplesBank has been named a Top Corporate Charitable Contributor by the Boston Business Journal, which also recognized the bank’s employees by listing them as number three in the state for volunteer hours contributed. PeoplesBank was also included in the top three most generous corporate contributors in Western Mass.

“Our emphasis on supporting the community demonstrates the power of a mutual bank,” said Brian Canina, president of PeoplesBank. “Our focus is serving our customers and the communities where they live. The fact that we are not diverting funds to pay stockholders means we can instead invest in nonprofit organizations that improve the quality of life for all.”

Canina noted that he is especially proud of the bank’s associates for their commitment to volunteerism. “Being ranked number three on the list for highest average volunteer hours underscores our value of service. It’s part of our culture. We know that support often translates to more than a donation of money. Often, it means helping in the community or serving on a nonprofit board — and our associates do both in record numbers of hours.”

Matthew Bannister, senior vice president and head of Marketing and Corporate Responsibility, noted that the bank’s charitable impact has soared over the last decade, adding that “we now serve both Connecticut and Massachusetts, and our contributions, both in terms of financial support and volunteerism, have increased correspondingly.” He estimates that the 10-year contribution total is now close to $13 million total when both states are considered.

A sample of Massachusetts organizations supported by PeoplesBank include the Food Bank of Western Massachusetts, Girls Inc. of the Valley, Spirit of Springfield, and Martin Luther King Jr. Family Services. Connecticut organizations supported by PeoplesBank include the Boys & Girls Club Greater Hartford, Habitat for Humanity of North Central Connecticut, Celebrate! WeHa, and Operation Fuel.

“PeoplesBank exemplifies an exceptional commitment to community by consistently responding to calls for action,” said Shannon Rudder, CEO of Martin Luther King Jr. Family Services (MLKFS) in Springfield. “Their proactive approach and focus on meaningful reinvestments truly strengthen and uplift our evolving neighborhoods. At MLKFS, we deeply appreciate their unwavering support and partnership, and we look forward to a collaborative future that continues to enhance our community.”

Daily News

HOLYOKE — PeoplesBank and Storrs Central have announced a multi-faceted, multi-year NIL partnership.

The partnership will include being designated as the “Official Bank of Storrs Central,” student-athlete appearances at several planned grand-opening events scheduled for new PeoplesBank locations in Avon, Glastonbury, and Hartford, Conn.; sponsorship of a youth basketball clinic that took place on Aug. 4 at the Hartford Boys & Girls Club supporting the Ryan Martin Foundation; and sponsorship of the 2024 Men’s Basketball Repeat Championship Dinner via Bleeding Blue for Good.

“Over the past several years, we have expanded our presence in Connecticut, and in the Hartford area in particular, fairly dramatically,” PeoplesBank President Brian Canina said. “Our support of Connecticut’s favorite student-athletes via contributing to their NIL [name, image, likeness] fund through Storrs Central is a natural way to support one of the state’s most recognizable products — championships.”

Added Jared Thomas, executive director of Storrs Central, “as college athletics continue to evolve, our job is to keep UConn at the forefront of the NIL space. Through Storrs Central, we now have the ability to pair UConn student-athletes with reputable corporate partners. PeoplesBank gets to unleash the phenomenal marketing power of our student-athletes. Storrs Central gets to help UConn maintain a championship standard.”

Daily News

HOLYOKE — PeoplesBank announced it is a 2024 Top Workplaces Industry winner, determined by Energage, a national employment organization. The Top Workplaces program has a 17-year history of surveying and celebrating people-first organizations nationally and across 60 regional markets, with more than 27 million employees interviewed across 70,000 organizations.

Top Workplaces Industry awards celebrate organizations that have built people-first workplace cultures within their sector. The award marks them as an employer of choice for those seeking employment in the industry.

Top Workplaces awards are based on feedback from a research-backed employee-engagement survey. Details about how PeoplesBank builds its workplace culture are available at topworkplaces.com/company/peoplesbank.

“Earning a Top Workplaces award is a badge of honor for companies, especially because it comes authentically from their employees,” said Eric Rubino, Energage CEO. “That’s something to be proud of. In today’s market, leaders must ensure they’re allowing employees to have a voice and be heard. That’s paramount. Top Workplaces do this, and it pays dividends.”

Banking and Financial Services

Coming Together

 

Brian Canina

Brian Canina says the merger with Cornerstone Bank’s holding company will provide both institutions with opportunities to become more efficient — and more competitive.

Brian Canina says that, while it’s being called a merger, in reality, it’s more of a partnership.

He was referring to the recent announcement that Holyoke-based PeoplesBank, which he serves as president, and Worcester-based Cornerstone Bank will combine their holding companies — PeoplesBancorp, MHC and SSB Community Bancorp, MHC, respectively — into one entity, which will take the former’s name.

This transaction, the latest to merge multi-bank holding companies, will create an entity with approximately $6 billion in assets, said Canina, a number that brings with it certain competitive advantages and a stronger ability to withstand increasingly thin margins in this sector.

“What we’re trying to do is create some scalability,” he explained. “Through the holding company, we can look for ways we can work together and share the back-office services to become more efficient through size.”

Overall, and outwardly at least, not much will change with this partnership, said Canina, noting that both banks will continue to operate under separate names and brands for the foreseeable future. All account information, branch banking, and digital access will remain the same for both banks throughout the transaction.

It will be, as he put it succinctly, “business as usual.”

Behind the scenes, though, the merger will provide both institutions with opportunities to become more efficient and, in many ways, leverage each other’s markets.

“The banking industry is pretty transparent in terms of being able to see the cost of goods sold,” he explained. “If you look at what the current market interest rates are for deposits, and what people are looking to get for a savings account or CD, and then you compare that to what the market prices are for a 30-year mortgage or a commercial loan … you can see the spread between the two and also see how thin that is.

“As a mutual bank, we can’t raise capital from stock issuances; we earn our capital through hard work and bottom-line earnings. As a result, it can be more challenging for a mutual bank to stay up to speed with inflation, the cost of wages, and competing with stock banks that have more access to capital.”

“The only way to continue to manage like any other business that has shrinking profit margins is to become more efficient in your operations,” he went on. “And that’s where this opportunity is important; you need size in order to become more efficient, and that’s the same in any business.”

 

Strength in Scale

Canina said this transaction reflects a trend in the industry: a growing number of mergers, or partnerships, among mutual banks and their holding companies, something that wasn’t seen as much years ago, when more mergers involved publicly traded institutions.

And they’re coming about out of necessity, he went on, adding that the size and scale they generate amount to better opportunities to compete with those larger stock banks.

“As a mutual bank, we can’t raise capital from stock issuances; we earn our capital through hard work and bottom-line earnings,” he explained. “As a result, it can be more challenging for a mutual bank to stay up to speed with inflation, the cost of wages, and competing with stock banks that have more access to capital. But we do it because we want a mission that’s focused on our communities, our customers, our employees, and giving back — and not about shareholders.

“So I think you’re going to see more of these mutual-to-mutual mergers,” he went on. “We’re starting to see them already, but I’ll think you’ll see more of them because they need to partner with each other to maintain that mutual status — and to remain relevant.”

Elaborating, he said that, when it comes to such transactions, with no stock to acquire, it’s not as much about dollars as it is about culture. And these two institutions are very similar in that regard.

“We provide the same services and technology as the larger regional and national banks, but we’re also giving back to the community, which a lot of those banks don’t do,” he went on. “That’s what we do, and when we partner with other like-minded mutual banks, we can start really competing — and giving back more to the community.”

Indeed, as noted earlier, bringing these holding companies together creates a $6 billion entity — PeoplesBank has roughly $4.4 billion in assets, and Cornerstone is a $1.6 billion institution — which creates more economies of scale and, thus, opportunities to increase overall profits, Canina explained.

And while it will be business as usual for the time being, the two banks will, over time, seek out ways to share best-in-class technologies as well as resources to become more efficient.

“Over time, we’ll look for opportunities to share employees and to share technologies to be more efficient, as a larger organization would,” he told BusinessWest, emphasizing, again, the importance of scale in banking today.

 

Promising Partnership

This quest for size helps explain other mergers of holding companies, Canina said, adding that there have been several over the past few years, including a few involving bankESB and its holding company, Hometown Financial Group Inc.

Such mergers enable institutions, often on the other end of this state or in other states, to build on each other’s success in their respective markets. It’s the same with PeoplesBank and Cornerstone.

“We can’t build 11 banking centers in the Worcester County area, and Cornerstone can’t build 21 banking centers in the Western Mass. and Northern Connecticut markets,” he explained. “But by partnering, we’re able to leverage each other’s markets and find ways to enhance each other’s franchise values in those markets by partnering together.

“We don’t necessarily need to merge with Cornerstone — we’re financially strong, and we’re doing great,” he added. “It’s more of the opportunity and what we can do better with a partner.”

 

Daily News

HOLYOKE — PeoplesBank has again been honored as one of the Best Banks in Massachusetts in the seventh annual America’s Best Banks list from Forbes, and is the only bank headquartered in Western Mass. to make the list. The bank was similarly honored in 2023.

The results were compiled from survey data from more than 26,000 bank customers, as well as online reviews and ratings from 2021 to 2024.

Larger banks and credit unions with branches in 15 or more states — including Bank of America, Wells Fargo, and JPMorgan Chase — were excluded. Top regional banks and credit unions — which populate this year’s lists — have learned how to build a loyal customer base despite being smaller and having fewer resources than their larger counterparts with branches spanning the country, and often the world.

Banking & Finance Daily News News

HOLYOKE — Following a unanimous vote from their boards, PeoplesBank and Cornerstone Bank have announced they have entered into a definitive merger agreement to combine their holding companies in a merger transaction.

While the merger agreement between PeoplesBancorp, MHC and SSB Community Bancorp, MHC will unify holding companies, both banks will continue operating under separate names and brands for the foreseeable future. After the completion of the merger, the new, consolidated holding company for both banks will be named PeoplesBancorp, MHC and have approximately $6 billion in assets.

Thomas Senecal will remain as CEO and chairman, and Todd Tallman will become president of the combined mutual holding company. Brian Canina will be the chief operating officer of the holding company and will remain president of PeoplesBank.

Both institutions will benefit from the combined financial strength of two strong community banks coming together to create one of the largest mutual, multi-bank holding companies in the Northeast. PeoplesBank, serving Western Mass. and Northern Conn., and Cornerstone Bank, serving Central Mass., will each continue their normal operations with no disruption to customers. All account information, branch banking, and digital access will remain the same for both banks throughout the transaction.

“This merger of our holding companies will create more financial support for each of our banks, ensuring the kind of sustained strength that our customers have relied on since our founding in 1885,” said Senecal, CEO and chairman of the board of PeoplesBank.

This partnership opens up both banks to future opportunities and market growth. The merger was unanimously approved by the boards of trustees for both holding companies. Completion of the transition remains subject to approval by the corporators of PeoplesBancorp, MHC and SSB Community Bancorp, MHC as well as regulatory approval. Closing is anticipated in the first quarter of 2025.

“We’re excited to be joining forces with another mutual bank serving their communities with the same kind of commitment as us,” said Tallman, CEO of Cornerstone Bank. “While customers won’t see any difference in their day-to-day banking experiences, this merger offers us more scalability and strength, which we can build on in the future.”

Daily News

HOLYOKE — FinTech Futures, the global market intelligence platform for financial-services technology, has named NYMBUS the Excellence in Tech winner for Core Banking System at the recent Banking Tech Awards USA ceremony held in New York City last week.

The awards, recognizing the outstanding achievements and successes in the banking and FinTech industry across the U.S., included many of the most well-known and well-respected brands within the industry. Nymbus is a leading technology partner for PeoplesBank.

“We are incredibly excited for this recognition for the NYMBUS team and their staff partners here at PeoplesBank,” said Aleda De Maria, executive vice president for Consumer Banking and Operations at PeoplesBank. “We believe that banks need to be able to offer the best technology for their customers, to create a simple banking experience. We are proud to align ourselves with an award-winning tech partner, which has allowed us distinguish ourselves in a competitive category.”

Daily News

HOLYOKE — PeoplesBank announced its support for the Square One capital campaign to build a new, state-of-the-art facility at the site of its former location at 947 Main St. in Springfield’s South End.

With early support from the city of Springfield and the Commonwealth of Massachusetts, Square One has reacquired the land of its original location, which was destroyed by the 2011 tornado, and is looking to build a 26,000-square-foot child and family center.

Banking and Financial Services Special Coverage

Community Interest

Mary McGovern, incoming president of Country Bank.

Mary McGovern, incoming president of Country Bank.

 

When asked why Country Bank supports local nonprofits, incoming President Mary McGovern gave a simple answer. “It’s a way for us to make a difference in our community.”

Then she elaborated.

“We have a tagline we adopted two years ago, ‘made to make a difference.’ We feel that encapsulates what Country Bank is all about, trying to make a difference in our community. It’s something we’ve done over the history of Country Bank, and we continue to make a positive impact by supporting local nonprofits, specifically the kind that rely on donations from their local businesses to help support them.”

Those efforts have focused in recent years on a number of priorities, she added, including food insecurity, health, education, and financial literacy, as well as homeless shelters, senior-serving programs, youth organizations, and more.

To that end, Country reported more than $1.2 million in donations in 2023, with 463 organizations receiving grants. One highlight last year was a partnership with (and $30,000 donation to) the Wonderfund, which aims to improve the lives of individuals in the Department of Children and Families system.

That large number of supported nonprofits resonates with Matt Bannister, senior vice president of Marketing and Corporate Responsibility at PeoplesBank, who was named a 2024 Difference Maker by BusinessWest last month for his extensive role in the bank’s community-support efforts. PeoplesBank recorded $1.6 million in donations last year to more than 550 area nonprofits, making the average grant just under $3,000.

“We continue to make a positive impact by supporting local nonprofits, specifically the kind that rely on donations from their local businesses to help support them.”

“We give a little to a lot of groups. We don’t tend to do large capital campaigns,” he said. “One big ‘yes’ often means a lot of little ‘no’s.’ So many nonprofits out there are doing good work, so it feels wrong to say ‘no’ to people.”

So, outside of a few big splashes — like a major donation to help the Food Bank of Western Massachusetts build its new headquarters — spreading the wealth around is a guideline the bank tends to stick with.

“The overall philosophy for our funding is we want to level the playing field — give opportunities to those who are disadvantaged and need more help,” Bannister added. “We have funding areas — food insecurity, housing, economic development, etc. — and the overarching principle of all these funding areas is to level the playing field.”

Many area institutions share their donation figures each year; Pittsfield Cooperative Bank donates nearly $200,000 — a striking number, considering it boasts around $385 million in total assets — through its charitable contributions to regional scholarships, youth mentorship programs, and nonprofit, economic-development, and health and human-service organizations.

Meanwhile, the Liberty Bank Foundation granted $1,453,742 to local nonprofits in 2023, including $10,000 as an annual ‘holiday gift’ from the bank, with the recipient chosen by bank customers. And Greenfield Savings Bank (GSB) gave more than $1 million in 2023 to more than 300 organizations.

Peter Albero, GSB’s chief financial officer and treasurer, noted that, while profits have been challenged over the past couple years by rising interest rates, the bank has not cut back on its financial support in the community, or its level of employee volunteerism.

Freedom Credit Union President Glenn Welch (right) presents a check to John Beaulieu

Freedom Credit Union President Glenn Welch (right) presents a check to John Beaulieu, president of the Westover Galaxy Community Council, one of the recipients of Freedom’s Month of Giving campaign.

“Profitability may be reduced, but we have not reduced our commitment to our communities. I think we are a pillar of Greenfield and the broader community,” Albero said. “So we continue to reinvest in the community, and everyone benefits from that.”

A.J. Bresciano, first vice president and commercial loan officer at GSB, agreed.

“Even in a higher-interest-rate environment, we’re taking measures to ensure our impact in the community is not being impacted and not deteriorating. So many local organizations throughout the Pioneer Valley rely on contributions of time, talent, and treasure. We make supporting those organizations a priority at Greenfield Savings Bank, and we want our team members to invest going forward.”

 

Philanthropic Priorities

Bannister made it clear that banks are required, to some degree, to be involved in their communities in a charitable way, noting that bank examiners make sure a bank’s locations and loan activities are representative of where it does business — meaning not just serving and lending to those with high incomes or profits — and they also ask how the institution gives back to the community.

“The challenge with that is there’s no right answer. We just have to go to the examiners each year and say, ‘here’s what we did.’ And when we give, we make sure a substantial amount that we give away benefits LMI — lower- to middle-income communities.”

Area banks and credit unions have increasingly inspired employees and customers to involved in giving efforts as well. In 2023, Freedom Credit Union contributed $181,898 to more than 70 charitable organizations throughout the four counties of Western Mass.

Of that, corporate charitable giving accounted for $130,432, but throughout the year, Freedom also conducts Month of Giving campaigns, in which customers can support a specific organization each month; those programs raised $17,316 in 2023. And local branch and department giving contributed an additional $34,150 to local charities.

“Our members and staff are passionate about supporting the community where we live, work, and serve,” Freedom Credit Union President Glenn Welch said. “In 2023, we were proud to donate funds for a wide variety of deserving institutions.”

“We give a little to a lot of groups. We don’t tend to do large capital campaigns. One big ‘yes’ often means a lot of little ‘no’s.’ So many nonprofits out there are doing good work, so it feels wrong to say ‘no’ to people.”

Other institutions take customer involvement to the polls. Both Florence Bank and Monson Savings Bank boast popular programs — called the Customers’ Choice Community Grants Program and the Community Giving Initiative, respectively — that complement other bank philanthropy by letting customers vote for nonprofits to support.

Through that initiative, Florence Bank awarded $150,000 to 46 area nonprofits in 2023, the 21st year of the program; the higher-than-usual total commemorated the bank’s 150 years in business.

“It’s amazing to see so many community organizations being recognized, and the fact that the recognition comes from Florence Bank customers in the form of votes is really special,” President and CEO Matt Garrity said.

Meanwhile, in the 14th year of its community-giving program, Monson Savings Bank awarded a total of $15,000 to the 10 top vote-getting nonprofits.

PeoplesBank employees volunteers

A team of PeoplesBank employees volunteers at Kent Memorial Library in Kent, Conn.

“Everyone’s passion for our annual Community Giving Initiative is always so exciting,” said Michael Rouette, the bank’s executive vice president and chief operating officer. “As a locally operated bank, Monson Savings has a great desire to support the residents, businesses, and nonprofits of the communities that we work in and live in.”

President and CEO Dan Moriarty added that “these organizations are worthy nonprofits that supply important resources to our communities. It is clear why they were chosen by our community members to receive support from Monson Savings.”

 

More Than Money

But community banks and credit unions in Western Mass. aren’t just giving money; many also emphasize a culture of volunteerism, even providing time for their employees to get involved in the community.

For example, employees at UMassFive College Federal Credit Union raised more than $18,000 for two local nonprofits last fall — $13,677 for the UMass Cancer Center via participation in the UMass Cancer Walk and Run, and $4,800 for the Food Bank of Western Massachusetts via participation in Will Bike 4 Food.

A supporter of the UMass Cancer Walk and Run for more than 20 years — during which time it has raised more than $186,600 for the cause — UMassFive employees join together annually as Team UMassFive to raise funds, both personally and in branch locations. In 2023, fundraising efforts included raffle baskets, bake sales, candy sales, and art and jewelry sales, and the credit union’s corporate partners also pitched in.

Will Bike 4 Food is a more recent priority at UMassFive, as employees have taken part since 2020, raising a total of $17,500 in just four years, which equates to providing 70,332 meals to neighbors in need.

“We are so proud of our employees for supporting local causes that they care about,” said Cait Murray, Community Outreach manager at UMassFive. “Together, our team can make a more significant impact than if we all participate in events on our own. These organizations make such a big difference in our communities, and we are thrilled to support those efforts.”

Country Bank reported that its team members volunteered 1,255 hours of community service in 2023, while 37 team members served on 65 nonprofit boards and committees.

“Oftentimes, we can supplement or replace a monetary donation with volunteers, whether it’s picking vegetables at a local farm to be donated out, or helping nonprofits clean up the facility, or doing outdoor work like volunteering with Habitat for Humanity,” McGovern said. “We’re still putting the bank’s dollars to work, but the hands of our employees are helping to sustain some of these nonprofits as well.”

Liberty Bank reported 13,721 employee volunteer hours, including nearly 170 hours at Connecticut Foodshare, the aforementioned recipient of the bank’s holiday gift in 2023. The bank also actively solicits nonprofits to share information on what types of volunteer help is needed — whether working on a project or serving on a board or committee — and aims to meet those requests.

At PeoplesBank, employee volunteerism is considered part of the bank’s culture, Bannister said — part of its DNA, in fact, and something made clear to job applicants.

“We report volunteer hours to the bank examiners, and we were third in the state last year in hours volunteered per employee. It’s something that’s expected, and it’s something that builds camaraderie,” he said.

And it’s something that community banks simply should do.

“We’re more engaged in the community, where national banks are not known for that as much,” Bannister told BusinessWest. “And we consider it a competitive advantage. When you’re choosing a bank, hopefully the bank’s values are something you consider, and hopefully that volunteerism reflects well on the brand.”

 

Class of 2024

Senior Vice President, Marketing and Corporate Responsibility, PeoplesBank

He Goes Well Beyond the Job of ‘Playing Santa Claus’

Matt Bannister

Matt Bannister likes to say that he has “one of the best jobs at the bank,” although some might consider it the worst.

His title is senior vice president of Marketing and Corporate Responsibility, a position that comes with many responsibilities, including a rather large role in determining and then implementing PeoplesBank’s philanthropic strategy, duties he described this way: “I get to play Santa Claus.”

Indeed, he’s part of the team that essentially determined how the bank apportioned $2.3 million in giving in 2022 and another $1.6 million in 2023, with donations averaging roughly $3,000 presented to more than 500 nonprofits and causes meeting some of the region’s most critical needs, such as food insecurity, housing, economic development, and literacy.

 

 

More on all this later, because this work is not why Bannister has been named a Difference Maker for 2024. OK, it’s a small part of the reason why.

The much bigger reason is the manner in which he has gone well beyond playing Santa Claus and well beyond helping decide to whom the bank will write checks — rather, he’s become closely involved with helping to meet some of those needs listed above.

Since joining the bank in 2015, he has served as a board member for agencies including Link to Libraries, EforAll Pioneer Valley, the Greater Northampton Chamber of Commerce, the Springfield 9/11 Memorial fundraising committee, the Public Health Institute of Western Massachusetts, Hilltown Community Health Center; the American Red Cross, and Revitalize Community Development Corp. (CDC), where he is current co-chair.

“You can say that he manages the pocketbook and he helps us disperse funds in the right ways, but when you see that expense report and you see that mileage — that’s not giving out money as much as it is participating and being part of the community.”

Involvement with the health-related agencies on that list continues a pattern to focus his time, energy, and talent on matters related to health and well-being (and he puts Revitalize CDC squarely in that category, as we’ll see).

Before coming to PeoplesBank, Bannister was executive vice president of Corporate Communications and Brand Content for the American Heart Assoc./American Stroke Assoc., and before that, he was vice president and group account director at Arnold Worldwide, working on integrated marketing campaigns with a focus on anti-tobacco efforts for clients including the Massachusetts Department of Public Health, the FDA, and the American Legacy Foundation.

PeoplesBank President Tom Senecal, who nominated Bannister as a Difference Maker, says he can quantify and qualify how much of an impact his colleague has made. For both, he turns to statistics the company keeps on just how many hours each employee devotes to volunteer work — with Bannister logging at least twice as many on bank-sponsored activities, in his estimate — and especially the expense reports Bannister turns in.

“I see the expense reports; they’re three pages long with his volunteer mileage — three pages per month,” he said, adding a verbal exclamation mark. “You can say that he manages the pocketbook and he helps us disperse funds in the right ways, but when you see that expense report and you see that mileage — that’s not giving out money as much as it is participating and being part of the community.

Matt Bannister, seen here at the PeoplesBank booth

Matt Bannister, seen here at the PeoplesBank booth at Junior Achievement’s Teen Reality Fair last year in Chicopee, has become actively involved in the community.

“He goes well above and beyond what we ask him to do to represent PeoplesBank,” Senecal went on, adding that this involvement, this commitment to backing up the checks the bank writes with his work on boards and mowing lawns for Revitalize CDC, explains why he’s been chosen as a Difference Maker for 2024.

 

By All Accounts

Bannister loves to tell the story about his participation in career day at his then-9-year-old daughter’s elementary school. It conveys a little about what he was doing at the time — this was when he was with Arnold Worldwide working on ad programs to help curb smoking among young people — and a lot about why he has been chosen as a Difference Maker.

“Kids at that age don’t really have a strong sense for what their father does for a living,” he said, recalling that his daughter introduced him by saying simply, ‘this is my dad … he saves lives for a living.’

“I thought that was really cool,” he told BusinessWest, adding that this description of what he did certainly helped inspire some of his next career steps. “I said, ‘I want more of that,’ and it helped me go from doing the anti-tobacco work at the agency to the American Heart Association.”

“Our philosophy is to give a little to a lot of groups, and not a lot to a few groups. That’s because almost every nonprofit is worthwhile and doing good work.”

Tracing his work history, Bannister said he worked for the ad agency Hill Holiday in Boston and later with Arnold Worldwide, working on accounts ranging from Volkswagen to Puma to Ocean Spray. In the late ‘90s, he was promoted and told he’d be working on the Department of Public Health account.

“I initially said, ‘that doesn’t sound like a promotion,’” he went on, adding that this was at the time when a 25-cent tax was put on every pack of cigarettes sold, with the money going toward smoking-cessation programs and preventing youth uptake.

“Every ad agency had a beer, a car, a fast-food chain … now, a brand-new category was created — a $100 million category because of all the revenue that was being created,” he went on. “And it was untilled, fertile soil.”

In his role, Matt Bannister is often the face of PeoplesBank

In his role, Matt Bannister is often the face of PeoplesBank, such as at this occasion marking the bank’s donation — $250,000 over five years — to the building of a new facility for the Food Bank of Western Massachusetts.

Overall, it was more rewarding work than selling cars or cranberry juice, he said, adding that he changed course, career-wise, and joined the American Heart Assoc., serving eventually as executive vice president of Communications at its national headquarters in Dallas.

“At the ad agency, you’re selling pizza, sneakers, and sugar water — you’re selling a product,” he explained. “In public health, you’re selling behavior change; you’re selling ‘eat right, don’t smoke, exercise more.’ It’s not something you buy, it’s behaviors, and it’s marketing that’s a lot more challenging and rewarding.”

Desiring a return to the Northeast — he was born in Dedham and attended UMass Amherst — Bannister accepted the role of senior vice president of Marketing and Corporate Responsibility at PeoplesBank, a position with a broad job description that includes corporate responsibility but now also includes marketing, media relations, and social-media management.

And when it comes to charitable giving, he said the bank’s goal is to “say yes as often as you can,” he noted.

“Our philosophy is to give a little to a lot of groups, and not a lot to a few groups,” he explained. “That’s because almost every nonprofit is worthwhile and doing good work.”

Elaborating, he said that, while he supports a wide array of nonprofits and causes, within the giving strategy is an emphasis on certain areas, such as economic development, literacy, food insecurity, and public health, which translates into larger donations to some groups, such as the Food Bank of Western Massachusetts, Girls Inc. of the Valley, and Revitalize CDC.

 

An Involved Process

These have, in fact, become Bannister’s personal points of emphasis as he chooses the organizations and causes to get personally involved with — and there are many invitations to weigh.

As noted earlier, this involvement is the primary reason why he is part of the Difference Makers class of 2024. He said it’s a part of his job, and also a way to see first-hand the work being done in some of the areas listed above, and be a part of that work.

“The more I can roll up my sleeves, the better I feel about who we’re giving to,” he told BusinessWest, adding that he is certainly selective about the groups and causes he gets involved with.

“In the beginning, it was because they asked me,” he said with a laugh. “Now, it’s more the groups that are working boards that have a vibrant cross-section of the community involved, and that I think we can benefit by being involved.”

Since joining PeoplesBank, Matt Bannister has donated his time

Since joining PeoplesBank, Matt Bannister has donated his time, energy, and talents to several nonprofits and causes, including Revitalize CDC.

That includes Revitalize CDC, which undertakes a number of projects that fall into broad category of public health, including critical repairs on homes of low-income families with children, the elderly, military veterans, and those with special needs, but also initiatives involving interventions for adults and children with asthma, nutrition programs, and making home improvements that allow seniors to remain in their homes.

He is active with all those intiatives, but has carved out his own niche.

“My favorite thing is mowing the lawn — no one thinks to do that. It’s the curb appeal,” he said with a laugh. “I’m not a skilled laborer, and mowing the lawn is hard to screw up.”

Turning serious, he said the organization’s work is critical to improving health and quality of life in the region.

“Their work involves prevention more than treating the symptoms, which is what a good public-health person cares about,” he said. “It’s not as glamorous, and it’s harder to quantify, but it’s much more important work.”

As he talked about what he does for a living and within the community, Bannister made sure to thank the bank for giving him the opportunity to be part of a winning team, and to thank his wife, Sharon, for … well, being understanding and tolerant of a schedule that has him on the road a lot, maybe three or four days a week and sometimes for several events on the same day during the busy season.

It’s a big part of the job, he said, adding quickly that the job, the travel, and the events involve two states and a much larger radius now that the bank has made a push into Connecticut, one that promises to involve more zip codes in the years to come.

What’s not necessarily part of the job — and this becomes clear in Bannister’s expense sheets and Senecal’s reaction to them — is his commitment to getting very involved with several of the organizations that the bank ultimately writes checks to.

He admits to gradually learning how to say ‘no’ to those who ask him to serve on boards, but often, the answer is still ‘yes.’

 

Bottom Line

If Matt Bannister had to introduce himself at a third-grade career day, he might start by saying what he often tells people about his role: “I work at a bank, but I’m not a banker. And I absolutely love my job at the bank.”

Others who really know, people like Senecal and Colleen Loveless, president and CEO of Revitalize CDC, might be tempted to borrow the line used by his daughter and say that he saves lives.

Or … they could keep it very simple, yet powerful — and introduce him as a Difference Maker.

That says it all.

Daily News

HOLYOKE — PeoplesBank announced its final total for 2023 philanthropic grants to area nonprofits and causes was $1.6 million, for a cumulative total of $14 million over the past decade.

“Community support, whether it be financial support or volunteer efforts from our associates, is in our DNA and is a large part of both the mission of the bank and a competitive differentiator for us, both in serving our customers and communities and also in attracting and retaining associates who want to be part of an organization with such a commitment,” explained Brian Canina, president and COO of PeoplesBank. “We are a mutual bank, chartered to serve our customers and the communities they live in. As a mutual bank, we do not have stockholders who would divert profits. Therefore, we are able to significantly support nonprofits and other community causes.”

Canina added that, as a large regional employer whose values include community service, PeoplesBank is able to increase its support to the community and social-service organizations through volunteerism. “We have a lot of talent in our organization, and because of that, we have a significant presence on area nonprofit boards of directors. We also look for opportunities to roll up our sleeves and serve, and we spend thousands of hours each year doing that.”

The $1.6 million was donated to more than 550 area nonprofits, making the average grant just under $3,000. With a philosophy of giving a little to a lot of groups, PeoplesBank is able to support a wide variety of causes, although most are within the bank’s funding focus areas of housing, food insecurity, literacy, economic development, and social services.

More information on PeoplesBank corporate responsibility and how to apply for a donation, including a link to the 2024 grant application, can be found at www.bankatpeoples.com/community.

Banking and Financial Services

Lending Perspective

 

Tom Senecal has been president, CEO, and chairman of PeoplesBank since 2016, and moving forward, he’s shedding the ‘president’ part of that title. But that doesn’t mean he’s slowing down.

“It’s more of a transition of the daily responsibilities,” he said, explaining why Brian Canina has been promoted to president and chief operating officer, and Hayes Murray has been promoted to executive vice president, chief financial officer, and treasurer, taking on some of Canina’s former duties.

“I reassigned to Brian three or four different responsibilities, but when you look at both of us, it’s still a lot on both our plates,” said Senecal, who retains his CEO and chairman titles. “This is a recognition of Brian’s success and talent and the timing of the growth that we’re going through. And quite frankly, the operational side of things needs more daily attention. And Brian really has the fortitude, the wherewithal, the work ethic, and the strategy to execute all the daily operational things. So it just made sense at this point in time to transition those responsibilities.”

Tom Senecal

Tom Senecal

“This is a recognition of Brian’s success and talent and the timing of the growth that we’re going through.”

After working together for almost 15 years — Canina as CFO and controller, Senecal as president and CEO — it just made sense to reward Canina for him efforts, Senecal added, “and, quite frankly, to make sure that we have our eyes on the ball as we continue to grow.”

Canina said he has prepared for this transition over the past year or two, operating in more than just a CFO role, and more like a COO, driving strategic initiatives and monitoring and managing the strategic plan of the bank along with Senecal.

“That will continue to be a focus of mine going forward, taking more responsibility away from Tom in terms of administratively managing the strategic plan and working with him as he identifies other strategies that he’s working on,” Canina explained. “So it’s not really a significant change; it’s something that we’ve been working toward, and with the size of the bank and how we’ve grown, it was a good timing to make this more formal change.”

The leadership changes will provide Senecal with more opportunities to plan and manage the growth and revenue activities of the bank, including retail operations, consumer lending, small business, municipals, and commercial and industrial divisions. Canina will continue to be responsible for finance, facilities, PeoplesWealth, the Business Solutions Group, and information technology. In his new role, he will also be responsible for human resources, marketing, and corporate responsibility.

“I’ve kind of shed some meeting responsibilities and a few of the operational responsibilities, but my focus is on growth,” Senecal said. “We have both an organic strategy of growing the bank by opening branches, and also non-organic opportunities. We’re constantly having conversations with other banks, and we will never be bought or sold, but we are looking at opportunities with other banks that might want to partner with PeoplesBank.”

Connecticut in particular continues to present growth opportunities. After adding branches in East Granby and Suffield through acquisition, then expanding the bank’s branch footprint into South Windsor and West Hartford, the bank’s board of directors has approved plans to open banking centers in Glastonbury and Avon, in addition to seeking other opportunities for future expansion.

Brian Canina

Brian Canina

“It’s something that we’ve been working toward, and with the size of the bank and how we’ve grown, it was a good timing to make this more formal change.”

“Our commercial-lending business has been extremely successful in the Connecticut market,” Senecal noted. “We’ve hired some commercial lenders and residential lenders in the Connecticut market. We’ve always had a large presence on the commercial side, but since we’ve developed the retail side, it has brought us some synergies in the relationships with those commercial customers, bringing them in as retail customers as well. It’s been hugely successful.”

Canina agreed. “We’re at a very important time right now to really continue pushing the growth of People’sBank down into Connecticut and looking into other areas to grow. That’s what we’re really focused on, and I feel confident we’re going to have a lot of success.”

 

Soaring Assets

The numbers tell the story of PeoplesBank’s recent upward trajectory.

“When I took over as president and CEO in 2016, we were a $1.8 billion bank,” Senecal told BusinessWest. “We ended 2023 just shy of $4.1 billion. So we’ve more than doubled in those seven years.”

The bank also boasts more than 300 employees and operates 20 banking centers across Massachusetts and Connecticut, with an additional five locations when its headquarters, ATM, and VideoBankerITM locations are included, he noted. “That’s quite a bit of recent growth, which is a credit to the hard work of our entire team.”

Over the past couple years, PeoplesBank also began partnering with Zynlo, a digital bank, Senecal said. “That is starting to really take off. When we talk about growth, traditionally, brick and mortar has been our main source of banking growth. With the digital bank, that has taken on a whole different perspective.

“We’ve got different lines of business, and we’re starting a personal banking division of the bank,” he added. “We have the PeoplesWealth division. Those weren’t in existence a few years ago, so these different banking channels are really what’s driving some of our growth.”

Other expansion opportunities exist because of the merger-and-acquisition environment among large banks and how that disrupts a marketplace, Canina said, citing as one example M&T Bank’s acquisition of People’s United Bank. “That acquisition opens up opportunities for us to jump in on the disruption down in the Connecticut market and, in some cases, Western Massachusetts as well, but mostly down in the Connecticut market, which is why we have our sights set on organic growth down there.”

Opportunities will also arise from banks that aren’t faring as well as PeoplesBank, he said, due partly to the compression on interest margins coupled with increased costs for human resources and compliance, as well as coming regulatory changes.

“Some of these smaller banks are really going to be challenged,” Canina explained. “And I think that we’re at a size — more than $4 billion in assets — where we’re in a very good position to partner with another bank that’s smaller and having challenges, so I think there’s going to be opportunity there for us.”

Of course, PeoplesBank continues to grapple with those same headwinds, he added.

“The challenges right now are coming from the interest-rate environment, where the margins have really compressed from the short-term rates coming up and long-term rates coming up a bit, but not as much as the short end of the curve. So we’re paying deposits on the short end and then lending out on the long end, and there’s not a big spread there. It makes it challenging, not just for us, but for all banks.

“At the same time, a lot of the pandemic deposits that came in have started to flow out; people started spending more money, and they have the ability to to move deposits anywhere they want very easily,” Canina continued. “So the industry has been challenged with managing the interest-rate environment and maintaining deposit levels, and I see that continuing into 2024. Depending on what happens with interest rates, it’s not likely going to let up until we see the short end start to come down. And then we’ll face some different challenges when that happens, because most likely there will be some potential recessionary concerns.”

On the residential side in particular, Senecal added, “I think it’s tough for every bank these days, even though interest rates have come down a little bit from their all-time highs in the last 20 years or so. But there’s no inventory. So, even though interest rates are high, what we’re seeing is, when something comes on the market, it sells, and it’s financed. It’s just that the inventory is so low. And that will be a challenge heading into 2024 for almost all banks.”

 

Hometown Focus

As he broadens his responsibilities in dealing with these issues and working with Senecal and other bank leaders on growth strategies, Canina added that he aims to continue — and grow — PeoplesBank’s commitment to the communities it serves, noting that the bank’s charitable giving continues to be a strength, with almost $6 million donated over the past three years alone, and more than $11 million over the past 10 years.

“I think what really separates us from the larger regional banks and the national banks — we’re so invested in the communities that we’re banking with, and even though we’re contributing the amount of dollars we are back to the community, we’re still paying interest rates that are competitive with any other bank out there.”

Meanwhile, employees donate thousands of hours of volunteer service to area nonprofits and charitable causes, he noted. “More than half of our bank is on a nonprofit board of some sort, and the amount of volunteer hours is very strong; that’s something that all of our employees hold near and dear to them and really keeps them engaged.”

Daily News

Tom Senecal

HOLYOKE — The PeoplesBank board of directors voted to approve the following leadership changes: Tom Senecal is now chairman of the board and CEO, while Brian Canina has been promoted to president and chief operating officer, and Hayes Murray has been promoted to executive vice president, chief financial officer, and treasurer.

The leadership changes will provide Senecal with more opportunities to plan and manage the growth and revenue activities of the bank, including retail operations, consumer lending, small business, municipals, and commercial and industrial divisions. Canina will continue to be responsible for finance, facilities, PeoplesWealth, the Business Solutions Group, and information technology. In his new role, he will also be responsible for human resources, marketing, and corporate responsibility.

“We surpassed $4 billion in assets in 2023. We have more than 300 employees and operate across two states with 20 banking centers, with an additional five locations when our headquarters, ATM, and VideoBankerITM locations are included,” Senecal said. “That’s quite a bit of recent growth, which is a credit to the hard work of our entire team.”

Brian Canina

Canina added that “our commitment to the communities we serve has also grown. Our charitable giving continues to be a strength for us, with almost $6 million donated over the past three years alone, and over $11 million over the past 10 years. Our employees are also a volunteer strength in the market, donating thousands of hours of volunteer service to area nonprofits and charitable causes. It’s the power of a mutually chartered bank that allows us to achieve such records. Our purpose will continue to be to serve the banking needs of our customers and the communities where they live.”

Senecal and Canina both underscored the importance of increasing the bank’s presence in the market. To that end, the board of directors also approved plans to open banking centers in Glastonbury and Avon, Conn., in addition to seeking other opportunities for future expansion.

Senecal joined PeoplesBank in 1995 and held positions in finance and commercial lending before being elected as president, CEO, and chairman in 2016. He is a graduate of Isenberg School of Management at UMass Amherst and attended the Tuck Executive Program at Dartmouth College. He serves on the Massachusetts Bankers Assoc. board of directors and is also a corporator for both the Loomis Communities and the Horace Smith Fund.

Hayes Murray

Canina joined PeoplesBank in 2009 and served as executive vice president, chief operating officer, and chief financial officer prior to being appointed to his current position. He is a graduate of Bryant University and formerly served as a certified public accountant. He is also a graduate of the ABA Stonier Graduate School of Banking and a recipient of the Wharton Leadership Certificate, as well as president of the Finance and Accounting Society of New England. He serves on the board of directors for Helix Human Services.

Murray has more than 20 years of experience in the financial-services industry. He is a graduate of Gordon College and earned a master’s degree in accounting from Western New England University. He is also a certified public accountant. Prior to joining PeoplesBank in 2021, he served as chief financial officer of a de novo bank in Western Mass. and spent more than a decade in public accounting. He is a member of a Finance and Accounting Society of New England.

Daily News

HOLYOKE — PeoplesBank has been recognized as a Top Corporate Charitable Contributor for the 16th year in a row by the Boston Business Journal.

Only 100 companies throughout the state are recognized, and PeoplesBank shares the spotlight with such national brands as Procter & Gamble, AT&T, and Dell Technologies, as well as local names like the Red Sox Foundation, Blue Cross Blue Shield, and MassMutual.

PeoplesBank supported more than 450 nonprofits in the communities it serves in 2022, with both financial support and volunteerism from the associates.

Banking and Financial Services Community Spotlight Special Coverage

An Uphill Climb

Dan Moriarty was among the participants in the recent IRONMAN competition that wound its way through many Western Mass. communities.

The president and CEO of Monson Savings bank, Moriarty is also an avid biker, and decided to take things up a notch — or two, or three — with the IRONMAN, which featured a mile swim, downstream, in the Connecticut River; a 56-mile bike trek; and a half-marathon (13 miles and change).

Moriarty said his time — and he doesn’t like to talk about time — was roughly seven hours, and joked that that he believes he met what was his primary goal: “I wanted to come in first among all the local bank presidents.”

As things are turning out, the IRONMAN isn’t the only test of endurance he will face this year and next (yes, he’s already scheduled to take part again in 2024). He and all other banking leaders are facing another stern challenge, and where they finish on this one … well, there are several factors that will ultimately determine that, as we’ll see.

Indeed, the past year or so has been a long, mostly uphill, upstream stretch for banks, which are being severely tested by unprecedented interest rates hikes implemented by the Fed, which have a domino effect on banks — and their customers. For banks, these moves are squeezing margins that were already tight, with some margins off 50 basis points or more from last year. And for public banks, their stocks have, for the most part, been hammered.

This domino effect involves everything from the huge increase in interest paid to customers on their deposits to the manner in which those interest-rate hikes have brought the home-mortgage business to a virtual standstill.

To quantify that increase in interest paid to consumers, Tom Senecal, president and CEO of PeoplesBank, recalled a quote he read from the president of a large national bank that put things in their proper perspective.

“I won’t even call this a short-term problem anymore when it comes to profitability. It’s a medium-term problem that we’re all having to adjust to.”

“He said, ‘my raw-material costs have increased 600%,’” Senecal noted. “His raw materials are the funding for deposits for his wholesale assets, which have literally gone up 600%. If you look at any business and their profit margins — our raw materials have gone up 600%, so that squeezes our margins.”

Meanwhile, with interest rates more than double what they were a year or so ago, the refi market has obviously disappeared, said Kevin O’Connor, executive vice president of Westfield Bank, adding that, with home sales, those who might be thinking about trading up wouldn’t want to trade a 2% or 3% mortgage for one closer to 7% mortgage, so they’re taking what could be called a pause.

As is the Fed, which is taking a close look at the impact of its interest-rate hikes before deciding what to do next, although most experts expect at least one more rate hike this year.

And that will keep banks on this current treadmill, said Jeff Sullivan, president and CEO of Springfield-based New Valley Bank, adding that, while there has been talk that rates might start coming down this year, that likely won’t happen until at least early next year.

By then, the country may well be in recession, adding new levels of intrigue, said Moriarty, noting that the yield curve is currently inverted, a historically accurate predictor of recession.

“We’re going to eventually get into a recession in the third or fourth quarter of this year,” he said. “We were anticipating it might happen a little earlier with hopes that the Fed would have cut rates before of 2023, but now, we’re guessing that interest rates are going to be elevated another year out until they start cutting.”

Tom Senecal

Tom Senecal says unprecedented interest-rate hikes have put a great deal of pressure on banks large and small.

Overall, banks’ fortunes are tied, ironically enough, to how well the economy is doing, and they are in the unusual position of hoping that things cool off a little, said O’Connor, adding that, like the Fed itself, banks don’t want to see efforts to curb inflation throw the economy into reverse.

The biggest question, among many others, concerns when the pendulum might start swinging in the other direction and things will improve for banks. There is no consensus there — not with the economy still doing well, a presidential election looming in 2024, and other factors.

But the general feeling is that the uphill portion of this trek won’t be over soon.

“I won’t even call this a short-term problem anymore when it comes to profitability,” Sullivan said. “It’s a medium-term problem that we’re all having to adjust to.”

Moriarty agreed, noting that, while the first two quarters of 2023 has been a difficult year for most banks, the rest of this year and 2024 might be an even more of an uphill climb.

 

Points of Interest

Senecal told BusinessWest that, as he was heading home for the first weekend in March, he planned to take a break from his phone and spend a few days unplugged.

And he did … until news broke that Silicon Valley Bank (SVB) in California had failed after a bank run on its deposits.

So he started looking at his phone again. And he kept looking at it.

“The weekend that SVB failed, the four largest banks in the country took in roughly $140 billion in new deposits, and community banks, in general, lost $130 million in deposits. There was a huge move to larger institutions out of fear.”

Indeed, there were many discussions with other leaders of the bank about how to communicate with customers and convince them that their deposits were safe.

“That whole weekend, myself and our commercial team and our retail people were on the phone explaining what was going on, answering their questions, and putting their minds at ease,” he recalled. “And I talked to a number of my competitors, and they were doing the same thing.”

Such discussions were necessary, he said, because even though those deposits were becoming far more burdensome, cost-wise, as he noted earlier, all banks need them to have the money to grow their loans, and consumers were getting skittish.

Jeff Sullivan

Despite the interest-rate hikes, the economy is still humming in many respects, Jeff Sullivan says, meaning the Fed may still have some work to do to slow it down.

“The weekend that SVB failed, the four largest banks in the country took in roughly $140 billion in new deposits, and community banks, in general, lost $130 million in deposits,” he said, citing a combination of concern fueled by social media and the ease with which consumers can now move money electronically as the dominant causes. “There was a huge move to larger institutions out of fear.”

Overall, there was less fallout in this region, said O’Connor, another of those banking leaders who was the phone to customers assuring them that their assets were safe, adding that the failure of SVB and a few other banks this spring, and the resulting fallout from depositors, were just one of the many speedbumps encountered by banks in 2023.

Indeed, this was a year the industry knew would be challenging — or more challenging — going in, especially with regard to rising interest rates. Just not this challenging.

“Just a year ago, rates were quite low, and everyone thought rates were going up a point and a half, maybe 2%, something in that ballpark — that was the consensus prior to August of last year, when Chairman [Jerome] Powell said, ‘no, we’re really going to stomp on the brakes,’” Sullivan said. “Up to that point, we thought that rates would go up slightly, and we were modeling our projections on that; I don’t think there’s anyone who projected that rates would go up 5% in seven months — that’s unprecedented territory, and that’s what is causing the squeeze.”

O’Connor agreed. A year or so, banks were paying maybe a half-percent interest on deposits, he recalled, adding that most new CD products being advertised are featuring rates in the 4.5% to 4.9% range on the higher end, while rates on money-market accounts are coming up as well, numbers that reflect both the need to garner new deposits and growing competion for those assets.

“You have competition from other banks, internet-only banks, the security brokers — everyone is clamoring for those deposits,” O’Connor said. “And that certainly puts pressure on all banks, including community banks.”

Institutions are adjusting to this landscape, said those we spoke with, but it’s going to take some time to fully adjust because the rate hikes came so quickly and profoundly.

And such adjustments take several forms, they said, including efforts to trade fixed-rate assets for variable-rate assets, initiatives that take time and come with their own set of risks — indeed, rates could, that’s could, go down quickly.

Dan Moriarty

Dan Moriarty says many ominous signs point toward a recession, which could bring more challenges for banks and their customers.

On the mortgage side of the equation, there aren’t many options. Senecal said PeoplesBank has been working to acquire mortgages written in areas that are still relatively hot, such as Cape Cod. Meanwhile, O’Connor said Westfield Bank and institutions like it are pushing home-equity loans, and there is a good market for them as homeowners look to take that equity and put it back into their homes or make other large purchases.

“It certainly doesn’t make up for what we’re losing in mortgages and refis, but it does help,” O’Connor said. “We’re seeing a lot of interest in home-equity loans.”

 

No Margin for Error

While banks cope with the present, there is just as much discussion, if not more, concerning what will happen next and when conditions will improve for this sector.

And most of that discussion obviously involves the Fed and what will happen with interest rates, because it’s these rates that determine what happens with all those dominoes.

There is some general uncertainty about what the Fed will do, said those we spoke with, because the jury is still out, in some respects and at least in some quarters, on whether it has accomplished its mission when it comes to slowing down the economy and curbing inflation. This uncertainty led to intense discussion at the most recent Fed board meeting, Senecal said.

“There are two schools of thought on this. One is, ‘let’s wait and see what our rate increases are doing to the economy, because it’s like steering a battleship — it doesn’t happen right away,’” he told BusinessWest. “So the Fed took this pause trying to gauge what happened, and what happened? Inflation came down little bit; it was up to 6 or 7%, and now it’s 3.5% or 4%. But their goal is to get it to 2%. So do they continue to raise rates and wait to pause, or do they raise and do a long pause to see if inflation comes down to their target level of 2%?”

“I don’t think there’s anyone who projected that rates would go up 5% in seven months — that’s unprecedented territory, and that’s what is causing the squeeze.”

While inflation slowed in June — the consumer price index rose 0.2% last month and was up 3% from a year ago, the lowest level since March 2021 — core inflation is still running well above the Fed’s 2% target. And Moriarty is among those saying there is ample evidence that the Fed still has work to do to slow the economy and further decrease inflation.

“Employment numbers are surging, and that’s an indication the economy is still moving fast and hot,” he said. “My uneducated crystal ball is telling me we might see a few more interest-rate moves, which means it’s going to be more difficult for the economy to continue on this path.”

Many are saying that the probable course will be another rate increase and then that pause, he went on, adding that there is more conjecture about what will then happen. Will rates stay where they are, or will they start to come down and perhaps reverse the trends seen over the past year or so?

Kevin O’Connor

Kevin O’Connor says rising interest rates have slowed the mortgage business — and destroyed the refi business.

“The consensus is that the economy is starting to slow down — not quickly, but it’s starting to slow down — and that rate cuts will probably start to happen in 2024 because inflation and economic growth both show signs of slowing down,” Sullivan said. “When that happens, we can start to price the deposit costs down.

“We’re probably not going back to where we were before,” he went on, meaning rates near zero. “We’re going back to normal, or what could be a new normal — deposit rates in the 3% range. They’re not going to be zero, and they’re not going to be 5%; they’re probably going to be somewhere in the middle once all this settles out.”

When things will settle down is another question that is difficult to answer because the economy is still chugging along, and, with the notable exception of the mortgage market, consumers are still borrowing money.

“Borrowers have gotten used to paying loan rates in the 6s and 7s — they’re not happy about it, but it doesn’t seem to be stopping anyone’s appetite for acquiring assets and borrowing money,” Sullivan said. “There’s still plenty of business out there, and that would support what Powell has been saying — that they haven’t really slowed the economy yet; in fact, it’s pretty darned good. We’re taking applications every day, and we’re writing loans every day; we’re running our business as usual.”

 

Taking Account

Well … not quite usual at most institutions, especially with regard to mortgages and refis, a huge part of the success formula for the region’s community banks and credit unions.

In this environment, O’Connor said, Westfield Bank and institutions like it are putting even more emphasis on customer service, attracting new customers and retaining existing customers.

“We have to make sure that we’re the bank of choice and remain that,” he said. “We work hard at the commercial relationships, the consumer relationships … our branch teams, our cash-management teams, our lenders, everyone is out there being very available to our customers and working hard to attract new customers from other banks.”

Banks are always working hard on attracting and retaining customers, he said in conclusion, but this year, and in this climate, there is even more emphasis on such initiatives.

It’s all part of a broad response to something that is a little more than your typical economic cycle. It’s somewhat unprecedented, in fact … and certainly a long, uphill climb for most banks.

 

Daily News

HOLYOKE — The arrival of spring means sunshine, warmer weather, and, of course, the annual Earth Day tomato-plant and garden-seed giveaways hosted by PeoplesBank at four of its banking centers.

This year, those who attend Earth Day events at a participating banking center can also enter to win $50 gift certificates to local garden centers, farmers’ markets, and farmshares from community-supported agriculture farms.

Earth Day Events will be held on Friday, April 21 from 10 a.m. to noon at the following PeoplesBank banking centers: 1866 Northampton St., Holyoke; 468 Newton St., South Hadley; 30 Bridge St., Suffield, Conn.; and 102 LaSalle Road, West Hartford, Conn.

The events are open to the public. Seed and plant quantities are limited and will be distributed only while supplies last and only at the designated PeoplesBank banking centers.

PeoplesBank has sponsored Earth Day events for the past 10 years as part of its corporate-responsibility and community-support efforts. In 2022 alone, the bank donated a record $2.3 million to civic and nonprofit causes in Massachusetts and Connecticut.

Daily News

HOLYOKE — OneHolyoke Community Development Corp. announced a $20,000 donation from PeoplesBank to support OneHolyoke’s Working Families – Rent Stabilization initiative. The lead grant from PeoplesBank has allowed the organization to freeze rents for those in OneHolyoke housing units.

“At a time when housing costs are spiking and rents are becoming unaffordable for many, OneHolyoke has maintained our rents without any increase over the past year,” Executive Director Michael Moriarty said. “We are able to accomplish this due to the community partnerships we have formed leading to grants such as this $20,000 gift from PeoplesBank. PeoplesBank understands the importance of community, and we appreciate their partnership in this important initiative to keep housing that is affordable to families in Holyoke.”

OneHolyoke manages more than 160 units of non-subsidized housing in the Holyoke neighborhoods of the Flats, Churchill, and South Holyoke.

According to Matt Bannister, PeoplesBank’s senior vice president, Marketing and Corporate Responsibility, “we were founded in Holyoke, and supporting the city has always been one of our top priorities. In these difficult times, that has become even more important to us. We hope that enabling the residents of these neighborhoods to have a little bit of extra assistance will provide some relief and contribute to strengthening the community. We applaud OneHolyoke CDC for their efforts.”

Daily News

HOLYOKE — For a second year in a row, PeoplesBank set a new annual record for donations to civic and charitable causes. The bank tallied $2.3 million in donations for 2022, which is $1 million dollars more than last year’s record. Since 2011, the bank has donated well over $13 million to area causes.

“Supporting the community is essentially what we were set up to do,” said Tom Senecal, president and CEO of PeoplesBank. “We are a mutual bank, chartered to serve our customers and the communities they live in. As a mutual bank, we do not have stockholders who would divert profits. Therefore, we are able to significantly support nonprofits and other community causes.”

As a large regional employer whose values include community service, Senecal added, PeoplesBank is able to increase its support to the community and social-service organizations through volunteerism. “We have a lot of talent in our organization, and because of that, we have a significant presence on area nonprofit boards of directors. We also look for opportunities to roll up our sleeves and serve, and we spend thousands of hours each year doing that.”

Kris Allard, vice president of Development and Communications at Square One, noted that “I can’t really point to anything Square One does that doesn’t have PeoplesBank’s stamp on it.”

Likewise, “over 15 years, I can’t think of a way that PeoplesBank has not been there for us,” said Suzanne Parker, executive director of Girls Inc. of the Valley.

Collen Loveless, president and CEO of Revitalize CDC, also underscored the bank’s volunteerism and impact. “PeoplesBank has been a tremendous sponsor over the course of these many years.”

More information on PeoplesBank Corporate Responsibility and how to apply for a donation can be found at bankatpeoples.com/community.

Daily News

HOLYOKE — The new Girls Inc. of the Valley headquarters and program center is one big step closer to reality thanks to a new financing package developed by MassDevelopment and PeoplesBank.

Girls Inc. recently announced the closing of financing on a $2,275,000 MassDevelopment revenue bond for the new program center in Holyoke. PeoplesBank was the purchaser of the bond, continuing the bank’s longtime support of Girls Inc. of the Valley. MassDevelopment enhanced the bond with a $455,000 mortgage insurance guarantee.

The newly renovated, 16,000-square foot facility will allow the organization to consolidate its programs at one location. It will include a cutting-edge STEM makers’ space, a library, two multi-purpose rooms, a teen lounge, a kitchen and dining area, and administrative offices.

“We are thrilled to be able to continue our support of Girls Inc. of the Valley and be a part of this exciting project,” said Vicky Crouse, senior vice president, Commercial Banking at PeoplesBank. “Their mission to inspire all girls to be strong, smart, and bold by providing them the opportunity to develop and achieve their full potential is one that we embrace as well.”

Dan Rivera, president and CEO of MassDevelopment, noted that “Girls Inc. has a proven track record of supporting girls in all their academic and social endeavors, while also empowering them to unlock the best version of themselves. We are pleased to partner with PeoplesBank to help this nonprofit purchase a new building in Holyoke to call home.”

Added Suzanne Parker, executive director of Girls Inc. of the Valley, “what a powerful statement this makes to the youth we serve, that so many of our leaders on this project, from engineering and design to financing and legal, to construction and capital campaign, are strong, smart, and bold women.”

Business Talk Podcast Special Coverage

We are excited to announce that BusinessWest has launched a new podcast series, BusinessTalk. Each episode will feature in-depth interviews and discussions with local industry leaders, providing thoughtful perspectives on the Western Massachuetts economy and the many business ventures that keep it running during these challenging times.

Go HERE to view all episodes

Episode 139: December 5, 2022

George Interviews Tom Senecal, PeoplesBank President and CEO

Tom Senecal

The economy. Inflation. Interest rates. Quiet quitting. The housing market. The outlook for 2023. These are just a few of the subjects that BusinessWest Editor and PeoplesBank President and CEO Tom Senecal touch on in a wide-ranging installment of BusinessTalk. It’s all must listening, so tune in to BusinessTalk, a podcast presented by BusinessWest in partnership with Living Local 413 and sponsored by PeoplesBank.

 

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Daily News

HOLYOKE — With home heating costs expected to spike as much as 60% this coming winter, many low-income individuals struggling to pay utility bills could face shutoff just as the cold weather sets in. Responding to this need, PeoplesBank has donated $45,000 in total to three local nonprofit organizations.

Although there are several government assistance programs designed to address this need, there is always a gap between the need and the available resources, as well as the ability to receive such funds in a timely manner when shutoff dates are looming. The bank’s Simple Emergency Fuel Assistance program aims to help fill those gaps.

“We understand that some of the most vulnerable residents of the communities we serve are at risk because of spiking fuel costs,” said Tom Senecal, president and CEO of PeoplesBank. “That’s why we partnered with these organizations that could help us create a simple way to get help quickly for those in need.”

In response to this emergency need, PeoplesBank is working with the following organizations to provide fuel assistance to the communities the bank serves:

• Hampden County: Valley Opportunity Council, www.valleyopp.com/energy-assistance/fuel-assistance, (413) 552-1554;

• Hampshire County: Community Action for Pioneer Valley, www.communityaction.us/fuel-assistance, (800) 370-0940; and

• Hartford area: Operation Fuel, operationfuel.org/gethelp, (860) 243-2345.

Daily News

SPRINGFIELD — Representatives from PeoplesBank visited the Gray House to present the agency with a donation to cover the cost of replacement doors and frames that were damaged last May during a robbery.

“We couldn’t be more thankful for the generous support of PeoplesBank,” Gray House Executive Director Kristen McClintock said. “The break-in we experienced in May was devastating. Not only did our agency lose critical supplies — such as food, infant formula, and diapers — that we distribute to our neighbors in need at no cost, but we were left with substantial property damage. After learning of the unexpected expense to replace the damaged doors and frames, PeoplesBank immediately stepped up and offered to cover the associated costs.”

PeoplesBank has supported 331 different nonprofits and charitable organizations and donated $10,736,943 in the past decade. Furthermore, its employees collectively volunteer an average of 10,000 hours per year, illustrating the bank’s commitment to service within the community.

While the robbery was distressing, McClintock chooses to focus on the outpouring of love and support received from clients, volunteers, and community partners like PeoplesBank. “I take great comfort in knowing that we live in a community that truly cares — where neighbors help neighbors, and where ‘corporate responsibility’ is more than just a catchphrase, but rather a genuine way of doing business.”

Daily News

HOLYOKE — More than 25 years ago, Dave Thomas, the founder of Wendy’s, began advocating for better adoption benefits in the workplace. Today, the Dave Thomas Foundation has continued his work through the Adoption-Friendly Workplace program, which recognizes organizations that strive to make adoption a supported option for every working parent.

The foundation recently named PeoplesBank to the Adoption-Friendly Workplace 100 Best 2022 list (54th overall and eighth with 100 to 1,000 employees). As the only bank in Massachusetts and Connecticut to receive the honor, PeoplesBank joins other leading national corporations such as American Express, Bank of America, Deutsche Bank, Paramount, Yale University, Microsoft Corp., 3M Co., and Johnson & Johnson on the list.

“Employees expect that their job brings purpose to their lives and expect an employer to help them meet this need,” said Amy Roberts, executive vice president and chief Human Resources officer. “To that end, it is critical to have adoption support for our associates and their families as part of our benefit package and corporate purpose.”

Along with a number of measures meant to ensure a family-friendly workplace, PeoplesBank provides a $5,000 grant to employees for each adoption.

“Adopting a child is one of the most wonderful things a family can do,” said Brian Rheaume, vice president of Information Technology at PeoplesBank, who is a parent of an adopted child. “Still, it is a very challenging and long-term commitment. It is simply amazing to work at a family-friendly employer like PeoplesBank, which also offers financial support for families who want to adopt.”

Employment Special Coverage

What’s in a Job?

team members at Big Y’s St. James Avenue location in Springfield

From left, Nadia Doyle, Leslie Soto, Anialys Gomes, and Michelle Martin, team members at Big Y’s St. James Avenue location in Springfield.

Michael Galat says Big Y has a story to tell, and its employees do, too. And sharing those stories goes a long way toward building and retaining workers in a job market slanted toward job seekers to an unprecedented degree.

“It has been a challenge. Everyone is fighting for top talent,” said Galat, Big Y’s vice president of Employee Services. “We’ve adapted by leveraging our existing workforce to share stories of why they work for Big Y. We’ve got a lot of long-tenured, dedicated people working here, and they’re our best recruiters. We focus on their testimonies, telling their stories about why they want to work at Big Y.”

The supermarket chain has bolstered its workforce efforts in other ways, to be sure, from streamlining the application process to college internships that expose students to career opportunities to hosting a recent series of on-the-spot hiring events. “That’s been a home run for us. Recruitment is an ongoing effort,” Galat said.

But the stories are important, he added, noting that it’s important to build a culture where people want to work when they have other options.

“We’ve updated our career page and social platforms with people’s testimonials — why they like working for Big Y, what makes us different, the flexibility we provide. All those things go a long way to retain people and attract new talent.”

Amy Roberts, executive vice president and chief Human Resources officer at PeoplesBank, says both the company and its employees have a story to tell, and creating the right cultural fit is key to building a stable workforce.

“We’re trying to be up front with individuals about our core values and who we are and that we’re looking for people who are interested in being a part of that,” she explained. “So the process is focused around asking the candidate to tell us stories, tell us things about themselves. We believe that’s really critical.”

After all, it’s not just about bringing in talent, but creating a team for the long run.

Amy Roberts

Amy Roberts

“I think it’s important not to oversell yourself and make the position or company something they’re not; if you do, ultimately a person is not going to stick around.”

“I think it’s important not to oversell yourself and make the position or company something they’re not; if you do, ultimately a person is not going to stick around,” Roberts said. “We try to be up front about who we are as an organization, what’s important to us, how we view success here, and hope that’s best match for the individual. We spend time in the process talking about that.”

For this issue’s focus on employment, BusinessWest spoke to five area employers — Big Y, PeoplesBank, the Center for Human Development (CHD), Bulkley Richardson, and Health New England (HNE) — to get a feel for how challenging the much-talked-about workforce crunch has been for their organizations, and how they’ve shifted their hiring and retention strategies to deal with it.

Carol Fitzgerald, vice president of Human Resources at CHD, admitted that 2021 was difficult, but “I feel like 2022 has gotten better, though there are still some challenges. In 2021, we were losing a lot of folks; it was not only hard to get folks, but our folks were making the choice to leave the field.

“As a large, human-service, behavioral-health organization, we are essential workers, and we work face to face with folks anywhere from birth to elders,” she explained. “And I think a lot of people were deciding during the pandemic not to do this work anymore. So we lost ground in 2021, but we’re gaining ground again. I feel optimistic; it feels less frenetic than it did last year, and it feels like things are improving. We’ve gained about 100 employees over 2021.”

Many of the current challenges are geographic, especially in rural settings, where CHD has dozens of locations. “It’s a lot of geography to cover, and there are fewer people in more rural places, so we’re having a harder time finding folks to do the work.”

Betsey Quick, executive director at Bulkley Richardson, had one of the most positive stories to tell about her law firm’s workforce situation, but, like at CHD, 2021 saw some turmoil.

“That was an unduly interesting time for us, as COVID made people retire faster,” she told BusinessWest. “People who had worked here 10, 20, even 40 and 50 years re-evaluated their work-life balance and said, ‘I don’t need to work until I’m 70. I want to spend money and travel; life is short.’ So we had a slew of retirements we wouldn’t have had, and that punched up our needs quite a bit.”

Carol Fitzgerald

Carol Fitzgerald

“I think a lot of people were deciding during the pandemic not to do this work anymore. So we lost ground in 2021, but we’re gaining ground again. I feel optimistic; it feels less frenetic than it did last year, and it feels like things are improving.”

When the firm started ramping up hiring last year, “all the news in every sector was stating how employees were being poached and salaries were way up; it was an employees’ market. I was fully prepared to have a difficult time because we needed attorneys, we needed staff, we needed management,” she went on. “And for maybe the first three months, I saw the tightness in the market. We weren’t getting responses. We considered going out to recruiters, which we never had to do here. But after about three months, résumés started flooding in.”

 

Passion for Purpose

Sarah Morgan, director of Human Resources and Organizational Development at Health New England, noted that the Great Resignation has affected all employers, but it has also been an opportunity to recruit talented people who are looking for new opportunities or are rejoining the workforce. And many are looking for greater purpose in their jobs.

“This is a competitive recruiting environment we face today; however, Health New England employees know they are helping our members to live more healthful lives and improving the health and well-being of the communities we serve,” she said. “Ultimately, people connect to our role as a hometown not-for-profit health plan and are excited about the possibility of joining that cause.”

At the same time, the pandemic showed all companies how much employees — both current and prospective — value flexibility, and Health New England was no exception.

“Even before the COVID-19 pandemic emerged, we recognized that our employees have different needs, such as around childcare, eldercare, transportation, and the like,” Morgan said. “We respect the individual needs of our staff members and offer flexibility when possible, including the opportunity to work primarily remotely when the business needs allow.”

Betsy Quick

Betsy Quick

“You don’t have to work 6 in the morning to 12 at night and drive people into the ground. People want something different.”

Galat agreed. “We’re highly focused on retention, so we provide flexible work schedules and work-life balance, which is very important in this day and age. People have busy lives; we understand and that try to provide that flexibility for childcare, eldercare, school activities, sports … those things are important, and having that ability to balance their personal life with work is more important than ever.”

At CHD, Fitzgerald added, “we definitely know flexibility is really something people are looking for. While we’ve always tried to be flexible, our jobs are face to face with people for the most part, so we need to be in certain settings. However, during the pandemic, we went to telehealth, and we are trying to maintain a small bit of flexibility for telehealth. Going forward, especially in remote settings, that might work best for us. For example, a clinic in Orange is posting for a position that can be primarily remote. Up there, our managers are willing to talk about any and every way to get somebody to come into work, whether that’s remote or a flex schedule where they can; they’re trying to be creative on an individual basis.”

She added that competition has changed over the past couple years as well. “A lot of service industries are paying a lot more, really crazy rates. So we had to get creative. We offer a lot of hiring incentives and bonuses to come in, and when our employees refer folks. We’re trying to be creative from a compensation standpoint as well.”

Galat says Big Y hosts employee roundtables and focus groups and conducts surveys to get feedback on how the work environment can improve and what employees are looking for, and that information is used as a retention tool. The company also implemented a wage increase in July that impacted 75% of the hourly workforce.

All these efforts are critical because, despite some success stories with hiring, the Great Resignation and a generation of young workers who feel they know their value and want to assert it have created a smaller pool of talent to draw from.

“The highly technical or skilled positions have gotten even harder to recruit for,” Roberts said, “because there’s probably a handful of people who have a certain skill you’re looking for, and they’re either going somewhere else or already have a job and are perfectly happy where they are. Trying to figure out recruiting for those positions has been tricky.

“We’ve engaged recruiting partners and firms to broaden our scope,” she went on. “We’ve had people express interest in 100% remote, and we don’t operate that way, but at the same time, managers who said for years, ‘I want them here on site’ are now open to a more flexible work arrangement, seeing how difficult it is to get people to fill positions.”

Meanwhile, Roberts said, “I think our benefit programs are some of the best around, and we’re always looking at that and asking what else we can be doing. How do we help our people learn and build a career with us? How can we bring in more educational opportunities and help them build their career paths and help them see they have a future here? That goes a long way toward retention, but also from a recruiting standpoint, people want to know they have growth potential with your company. Identifying that process definitely has been key for us.”

 

Culture Counts

As Bulkley Richardson has sought to grow, Quick said, it was clear that “we have a really strong older workforce and a really strong middle, and we didn’t have such a strong younger workforce. So part of our succession plan is to keep that younger personnel coming up behind the bigs so they garner all that knowledge.”

One strategy to bring in young lawyers has been a summer associate program that was revived a few years back. After on-campus interviews and an in-depth review process, three to five candidates are selected every summer, and at the end of the summer, if the fit is right, offers are extended. Of eight offers so far, seven are coming back, and the other one took a clerkship and plans to be back at Bulkley when it’s over.

“We feel like this is a desirable place to work,” Quick said. “There’s been a lot of effort from our executive committee to punch up our vibe so it’s about the humans that work for us, not just about billable hours like a lot of big law firms in big cities. You’ve got to have that component, but you don’t have to work 6 in the morning to 12 at night and drive people into the ground. People want something different.

“COVID has taught us that Bulkley Richardson has always had a super strong family vibe,” she added. “We appreciate your personal time, what happens to you in your life. We really feel that’s paying off. We’re good lawyers and good people, and I feel like this is a positive hiring time for us.”

Galat agreed that culture is key.

“We have employees ranging from 16 to 85. Our people make the difference. We look for individuals that enjoy working with people. This is a people business. We want individuals that want to learn and grow and want to develop others, want to provide exceptional customer service and support our inclusive and belonging culture. Through our employee resource groups, employees share ideas and have a voice in business initiatives and each other.”

At Health New England, Morgan said, “we have been more focused than ever on recruiting people with diverse identities and experiences. More than ever, people want to work for companies that value them for who they are and empower them to bring their full, true selves to their work. We see strength in that and want employees from all backgrounds so we can better serve customers from all backgrounds.”

To that end, Health New England aims to deepen its relationships within the community through participation in local cultural events, job fairs, leadership programs, sponsorships, and more, she noted.

Getting back to the idea of the right cultural fit, Fitzgerald said CHD isn’t looking to hire just anyone, even in a tighter-than-usual market.

“We want the soft skills, the people skills. the relationship skills. That’s important not only for the work we do, but for being able to work with folks who appreciate each other and appreciate differences and have great communication skills and can manage different conversations. These are the kinds of things we’re looking for aside from just technical skills. It’s got to be the right fit.”

After all, she added, the company can train employees on certain tasks, but soft skills and a cultural connection are more organic.

“To have the right mindset about work and fit into that culture, I think those are things that are really important to our people. They care about who they’re working with, who they’re working for, and that translates to how we treat clients and quality of care. It really matters.”

 

Joseph Bednar can be reached at [email protected]

Daily News

HOLYOKE — A record $1.3 million in contributions in 2021 marks a new level of charitable support for PeoplesBank, earning recognition from the Boston Business Journal and its Corporate Citizenship Awards for the 15th year in a row.

With a focus on food insecurity, housing, and literacy, PeoplesBank announced record donations reaching $1,315,000 in 2021, with a total of close to $11 million donated since 2011.

This marks a new level of contributions, making PeoplesBank the leading community bank for charitable donations in Western and Central Mass. The bank has doubled its donations in the last five years.

Headquartered in Holyoke, PeoplesBank increased its donations across its whole market of Massachusetts and Connecticut to assist the customers and communities it serves. Meanwhile, PeoplesBank’s associates donate 10,000 volunteer hours per year, and 74 of them have served on 54 nonprofit boards.

“As a mutual bank, giving back is part of our culture,” said Tom Senecal, president and CEO of PeoplesBank. “The human social responsibility is woven into the fabric of PeoplesBank, and we are committed to the communities that we serve.”

Daily News

HOLYOKE — PeoplesBank’s record-setting charitable contributions in 2021 earned recognition from the Boston Business Journal, as the bank secured a spot on the region’s Top Corporate Charitable Contributors list for the 15th year in a row.

In 2021, while focusing on food insecurity, housing, and literacy, PeoplesBank announced record donations reaching $1,315,000, with a total of close to $11 million donated since 2011. The bank has doubled its donations in the last five years.

“It is a big part of who we are as an organization, our employees, and how they volunteer in the community,” said Tom Senecal, president and CEO of PeoplesBank. “I see 2022 as a tremendous opportunity for us to give back and be committed to the communities that we serve.”

PeoplesBank’s associates donate 10,000 volunteer hours per year, and 74 of them have served on 54 nonprofit boards.

The region’s top charitable companies will be honored at the Boston Business Journal’s Corporate Citizenship Awards on the Sept. 8 at Revere Hotel in Boston.