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Realtor Assoc. of Pioneer Valley Welcomes Christine Roukey

SPRINGFIELD — Christine Roukey joined the Realtor Assoc. of Pioneer Valley as Marketing and Communications director. She is responsible for member and public communications, including the digital and print brand.

Roukey joins the association from the Massachusetts Mutual Financial Group, where she was a sales support consultant for nine years, working closely with the assistant vice president of Recognition & Conferences. She was responsible for the communication and promotion of company annual sales campaigns, including creative, communications, electronic, and printed materials, and distribution of awards and rewards. Previously, she served as director of Communications and Marketing for the Satellite Agency Network Group.

Roukey holds a bachelor’s degree in communications and business administration from Granite State College and an associate degree in mass communications from the University of Hartford. She earned the professional certified marketer (PCM) digital marketing designation from the American Marketing Assoc.

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