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By Mark Morris

Jessye Deane, left, with  Diane Szynal.

Jessye Deane, left, with outgoing Franklin County Chamber director Diane Szynal.

While the specific job responsibilities are new, most everything else about Jessye Deane’s new assignment, as executive director of the Franklin County Chamber of Commerce, isn’t.

Starting with the region this agency represents.

Indeed, Deane is a native of Bernardston and a lifelong resident of the county. So she is quite familiar with the region’s many assets — as well as the considerable challenges it faces, and has faced for decades now.

“When I’m out grabbing a coffee or dropping my kids off for softball, I hear all about the challenges businesses are facing,” Deane told BusinessWest. “Because I live here and run a business here, I feel intertwined with the local economy.”

Those sentiments help explain that, while Deane is no stranger to she is also no stranger to the ins and outs, ups and downs, of running a business or nonprofit. In fact, she’s had experience with both.

In her current position, Deane is the director of Communications and Development for Community Action Pioneer Valley. In her 12 years with the anti-poverty agency, the $36 million non-profit has seen an increase in private funding of more than 1,600%. Deane said her experience with Community Action has given her an education on the various strengths and challenges in each community in the county.

“I plan to get out to meet with businesses and start work on a community needs assessment. An important part of this role is to always ask our stakeholders if we are doing a good job; are we supporting them and are we being effective?”

“Community Action primarily serves Franklin County as well as offering services in other parts of Western Mass,” Deane said. “In my time there, I have become familiar with the differences in each community and the unique economic landscape in Franklin County. So, I come into my new role with that background.”

And with her husband Danny, Deane owns two F45 Training fitness studios, located in Hadley and West Springfield.

“When I hear about the challenges local businesses are facing it’s not some abstract concept,” Deane said. “As a business owner I’m facing those same challenges.”

What’s more, she is certainly no stranger to this chamber, and chambers in general. She’s served on the Franklin County chamber’s board since 2019, and before that, she as an Amherst Area Chamber of Commerce ambassador.

It is this considerable wealth of experience — with the region and the fundamentals of business, and the chamber — that Deane will bring to her position; she will begin in July, when current executive director Diana Szynal takes on a similar challenge — as president of the Springfield Regional Chamber.

It is her intention to hit the ground running, and she already has what might be considered a solid head start.

When interviewing for the position at the chamber, Deane wanted to accurately convey her vision for the agency’s role in Franklin County as it relates to both tourism and as a business collective. So she presented a 14-page proposal.

“The best way for me to operate was to put it all on paper and say this is where I think we can go,” said Deane. “I also wanted to make sure that the vision I had in mind was supported by the board.”

While this vision provides a blueprint of sorts moving forward, Deane acknowledged that there is much that she has to learn — about chamber members and their current and anticipated needs, and about the chamber its role as well.

“With my transition into the role and this new business landscape in front of us, it’s a great time to take inventory of what’s working for the chamber and where we should add additional value,” Deane said, adding that, as someone who values numbers and metrics, she plans to gather qualitative and quantitative data to deliver on the objectives she has set for the chamber.

“I plan to get out to meet with businesses and start work on a community needs assessment,” she went on. “An important part of this role is to always ask our stakeholders if we are doing a good job; are we supporting them and are we being effective?”

Overall, this is an intriguing time for the chamber, which moved from Greenfield (and an office now occupied by Community Action Pioneer Valley) to Deerfield at the start of this year. The was made primarily for the chamber to locate its visitor center to a place where more people could access it. Prior to COVID, Historic Deerfield drew nearly 20,000 visitors every year.

Meanwhile, the chamber is building on experiences — and some confidence — gained during the pandemic, when it became, out of necessity, a greater resource to members and the business community in general, and also when it learned new and often better ways to do things.

Indeed, much of Szynal’s tenure at the chamber was spent helping businesses get through an unprecedented public health crisis, something Deane acknowledged and appreciated.

“Diana did an incredible job, and was able to provide growth and stability for our members during that time,” Deane said. “As a business owner I learned quickly that there is no playbook for doing business during a pandemic, which makes Diana’s accomplishments even more amazing.”

As for her own tenure, Deane said she is looking forward to putting all those many forms to experience to work — for the chamber and the county.

“I’m so honored to serve in this role because after growing up and now raising my family in Franklin County, I’m committed to the people here,” Deane said. “These folks are my neighbors and I’m going to do everything in my power to do right by them.”

Daily News

The Franklin County Chamber of Commerce board of directors has named Jessye Deane its next executive director. 

Deane, a lifelong Franklin County resident and Bernardston native, has served on the Franklin County Chamber board of directors since 2019. She will assume the role currently held by Diana Szynal, who plans to take over as president of the Springfield Regional Chamber in July. 

“The board is thrilled to have Jessye transition into this role at the chamber. Her ability to connect with the community and build business relationships is a tremendous asset for Franklin County and our membership,” said Shelby Snow Hasanbasic, chair of the chamber’s board of directors. “Jessye’s dynamic skillset will lead the Chamber into great success as we continue to adapt to deliver value to members in a changing economic landscape. Her vision for refining and building on the chamber’s role in Franklin County is exciting, and we believe her expertise in community collaboration will excel successful partnerships for the greater good of our members, our community, and our visitors.” 

As an entrepreneur with more than a decade of experience in volunteer, community, and nonprofit service, Deane has an accomplished background in business, marketing, and community building, which Hasanbasic says will serve her well in this position. 

Deane currently serves as the director of Communications & Development for the anti-poverty agency Community Action Pioneer Valley. During her 12 years at Community Action, the $36 million dollar non-profit has seen a 1,645.7% increase in private funding under her leadership. 

Simultaneously, she and her husband, Danny, also own and operate two award-winning fitness studios, F45 Training Hampshire Meadows in Hadley and F45 Training Riverdale in West Springfield, where Deane has spearheaded the businesses’ community impact program, benefitting more than 86 local nonprofits with nearly $100,000 in donations and in-kind services. 

“My passion has always been strengthening community through partnerships and creative collaboration, and I am incredibly grateful for the opportunity to continue that work and support business and tourism in the county I love,” said Deane. “I understand the economic challenges Franklin County faces, and I am looking forward to working with our legislators to advocate on behalf of all those who work, live, and vacation in Franklin County.” 

In 2019, Jessye was awarded the Chamber MVP Award for her work as an Amherst Area Chamber of Commerce Ambassador. The Franklin County Chamber of Commerce named Deane its first-ever Young Professional of the Year in 2020, and she was recognized as a member of BusinessWest’s 40 Under Forty 2021 class. 

“As someone who’s engaged with numerous Chambers up and down the valley as a business owner and as a nonprofit leader, I bring a widespread, community-minded perspective to this role,” said Deane, who presented the board of directors with a 14-page strategic planning proposal during the screening process. “I am excited to add to the already-impressive Franklin County Chamber team and its board of directors as we launch a strategic planning process to refine the Chamber’s priorities both as a business collective and as a Regional Tourism Council.”  

Class of 2021

Director of Communications & Development, Community Action Pioneer Valley; Co-owner, F45 Training Hampshire Meadows, F45 Training Riverdale; Age 33

Jessye Deane often asks her kids a simple question: “how are you going to make the world a better place?”

She lives out her own answer in her dual careers, with the anti-poverty agency Community Action Pioneer Valley and two F45 Training franchises. “We strengthen our communities in different ways, but both are impactful.”

Deane has worked at Community Action for 11 years, wearing a number of hats over that time. Currently responsible for all communications and private fundraising efforts for six departments and 40 programs, she has increased private funding more than 16-fold.

“So many mini-miracles happen every day because of our staff,” she said of an organization that serves 30,000 low-income neighbors each year. “I am so honored to work with people I consider to be heroes and get to help them do that work. It’s something I don’t take for granted.”

Meanwhile, she and her husband, Danny (a 40 Under Forty honoree last year), despite both having other careers and three children under age 4, launched F45 Training Hampshire Meadows in Hadley in 2018, and doubled down in 2020 — yes, during the heart of the pandemic — by opening a second location in West Springfield. Jessye oversees all aspects of member relations; recruitment, hiring, and supervision of 18 employees; and marketing and social-media campaigns.

“At the same time Danny and I founded the F45 franchise, my mom was having open-heart surgery, and it really scared me,” she recalled. “But I wanted our kids to see us prioritizing our health and to create a place where everyone felt supported and encouraged to become the healthiest versions of themselves. F45 really does change lives — mine included. Because of F45, I am now someone who wakes up at 3:50 a.m. to work out — and likes it.”

It’s a busy life, she admits. “But having three hilarious kids, coffee, and a minivan really helps.”

What really keeps her going, however, is passion.

“I’m so lucky to be in a position to help people and see the life-changing impacts of our work,” she said. “At F45, we’ve had people lose more than 100 pounds. At Community Action, we have single moms who are no longer homeless. I’m given opportunities where I’m able to help, which is the reason I wake up every morning.”

 

—Joseph Bednar

 

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