The Big E: Another Blow for the Business Community
Going back to the early days of the pandemic, one of the overriding questions on the minds of many in this region, and especially its business community, was: will there be a Big E?
On Monday, we finally learned the answer: no.
In many ways, that verdict was not unexpected. Looking at the situation objectively, one had to wonder how organizers could possibly stage a fair that draws more than 100,000 people on a good day and keep not only these visitors safe, but also the workers, vendors, and area residents. It just didn’t seem doable, even to those who really, as in really, wanted the Big E to happen.
And that’s a large constituency, especially within the business community, where many different kinds of ventures benefit greatly from the 17-day fair and the 1.5 million people drawn to it annually. That list includes hotels, restaurants, tent-rental companies, transportation outfits, food vendors, breweries, and many, many more. These businesses have already lost so much to the pandemic, and now they’ve suffered perhaps the biggest loss of all.
Indeed, the year-long (at least) challenge of surviving the pandemic just became a little sterner for all kinds of businesses within the 413.
And the community loses out as well. The Big E isn’t just an annual event, it’s a century-old tradition that has become part of the fabric of this region.
Canceling the Big E was certainly the right move from a public-health perspective, and it makes sense on so many levels. But that doesn’t soften the blow for constituencies ranging from large corporations to homeowners near the fairgrounds who turn their driveways and lawns into parking lots.
The silence on Memorial Avenue this September will be deafening. And the blow to the region will be significant.