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United Bank Promotes Four from West Springfield, Worcester Markets

GLASTONBURY, Conn. — United Bank announced the promotions of four individuals who work for the bank in their West Springfield and Worcester markets:

• Jennifer Boyle, who currently holds the title of marketing information officer, has been promoted to assistant vice president. She joined United Bank in 2005 and is the administrator of the bank’s new marketing customer information system, Harland Touché Analyzer. She is responsible for all aspects of market research and strategic use of customer data to achieve deposit and loan growth and manage the Marketing Department’s customer-communication programs. She reports to Dena Hall, Western Mass. regional president and CMO.

• Jennifer DeBarge, who currently holds the title of marketing officer, has been promoted to assistant vice president. She joined United’s Marketing Department in 2003, where she has held the roles of marketing assistant, marketing specialist, and marketing manager. She is the day-to-day marketing administrator providing support to business-line managers. She manages the relationship with United’s marketing agency and other vendors, working closely with them to execute marketing campaigns and media plans. She also holds the title of vice president, grants officer for the United Bank Foundation.

• Lisa Rood, regional manager for the Worcester and Northern Conn. branches, has been promoted to vice president. She joined United Bank in 2006 as branch operations supervisor, became a retail bank specialist in 2007, and was named retail trainer in 2009. As a regional manager, she is responsible for the administration and efficient operation of managing branches, including operations, product sales, customer service, and security and safety.

• Darilynn Nardi, regional manager for the Springfield region branches, has been promoted to vice president. She joined United Bank in 2006 as branch administration officer. In September 2012, she was promoted to regional manager of the Springfield region, where she is responsible for the administration and efficient operation of managing branches, including operations, product sales, customer service, and security and safety.

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