WMBExpo Preview 2015
Wednesday, November 4, 2015
MassMutual Center, Springfield
Since it was launched in 1984, BusinessWest, known back then as the Western Mass. Business Journal, has been on a mission — not only to hold up a mirror to the region’s business community, but to serve it through editorial content and programming that’s informative, thought-provoking, and often entertaining.
The process of fulfilling that mission has changed with the times, and involved new avenues for communicating with, and engaging, the business community of Western Massachusetts. Examples of this evolution include everything from doubling the magazine’s frequency from monthly to bimonthly to launching a separate publication, the Healthcare News, devoted entirely to that sector; from putting content online to launching recognition programs, including 40 Under Forty and Difference Makers.
The latest step in this evolutionary process came in 2011, when BusinessWest determined that, despite ample evidence to the contrary, the era of the large-scale, business-to-business trade show wasn’t over.
Rather, we decided it was time to enter a new era — one where the show would become bigger, broader, and even more focused on providing value for exhibitors and attendees alike. Thus, BusinessWest created the Western Mass. Business Expo, and has spent the past four years refining and enhancing a quality product.
The fifth edition of the show reflects these efforts. The day-long event is crammed with programming designed to promote awareness of the depth and breadth of the region’s economy and help business owners and managers better navigate the myriad challenges they face.
The day will get off to an entertaining start with the Springfield Regional Chamber’s October breakfast and keynote speaker Dan Kenary, CEO and co-founder of Harpoon Brewery, who will engage in a “casual conversation” with BusinessWest Editor George O’Brien.
Later, at the luncheon hosted by the Professional Women’s Chamber, Alison Lands, senior manager in Deloitte’s Strategy & Operations practice, will present a program based on a report she co-authored and edited titled “Advanced to Advantageous: The Case for New England’s Manufacturing Revolution.” She will discuss the challenges facing this resilient, innovative sector, particularly a persistent skills gap and a lack of brand awareness, and how they present real opportunities for workforce development in New England. If you’re invested in manufacturing, you’ll want a seat at this event.
Throughout the day, there will be informative seminars across four tracks: Sales & Marketing, Workforce Development, Hottest Trends, and Entrepreneurship. Also slated are robotics and machine-tooling demonstrations, a Technology Corridor, a Business Support Center, the ever-popular Pitch Contest staged by Valley Venture Mentors, the day-capping Expo Social (always a great networking opportunity), and much more.
This show was created for you, the hardworking people who shape the region’s business community. We hope you will join us for what will be a memorable day.
George O’Brien, Editor
John Gormally, Publisher
Kate Campiti, Associate Publisher