Class of 2021

Amy Ashford

Regional Director of Marketing & Communications, Trinity Health of New England; Age 38

Amy Ashford got her start within the healthcare sector not in marketing, but in human resources. It was a chance conversation in the ladies’ room with the CEO of the hospital where she was employed that changed the trajectory of her career.

“She said, “we have a position in marketing, and I think you’d be a really great fit for it; would you consider it?’” Ashford recalled, adding that she had lunch with the director of that department, and … well, that was not only the start of a friendship that continues to this day, but the next important step in a journey that has taken her from a supporting role with a hospital in New Hampshire to her current role as regional director of Marketing & Communications for Trinity Health of New England.

There were steps in between, and all that accumulated knowledge and experience has certainly been needed during what Ashford described as the most difficult test, and in some ways the most rewarding experience, of her career — coordinating the region’s communications efforts during the COVID-19 pandemic.

“Those first several months, it was basically crisis communications and trying to keep the community as updated as possible,” she recalled, adding that she and other administrators were hunkered down (safely) in an incident command center. “Things were changing quickly, and it was our duty, and our responsibility, to communicate with people as much as possible.”

While excelling in her field — she recently received the Society for Health Care Strategy and Market Development’s Rising Star Award — Ashford is also active within the community. She has been the second vice president of the board of directors for Big Brothers Big Sisters of Hampden County since 2014, and is also a former board member for Symphony Hall and CityStage.

Returning to her relationship with the woman who first hired her to do marketing, Ashford said she remains a mentor to this day, and the experience has prompted her to seek out opportunities to mentor young people in this profession, which she finds quite rewarding.

“That lesson has really stuck with me, and I take very seriously the opportunity to mentor younger people in the marketing field,” she said. “I enjoy helping them grow and advance their careers.”

 

—George O’Brien

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