Wired for Success

President Tim Paciorek

Tim Paciorek always knew he wanted to own a business one day. In fact, he can trace that itch for entrepreneurship back to when he was 8 years old and wanted a four-wheeler that cost $700.

“My father said, ‘if you want something like that, you’re going to have to pay for it yourself. But what I’ll do is match whatever you make. So you’ve got to go find a job. You’ve got to do something.’”

His first job was a paper route, which taught him about dealing with customers and collecting money — a job he soon supplemented with work on a local farm.

“When I saved $350, he put up the other $350, and I got my four-wheeler. That was, in a sense, teaching me delayed gratification and also having goals and dreams. That’s how it all started,” said Paciorek, who continued to do both jobs for several years and never stopped working throughout his teen years, from starting a car reconditioning enterprise when he was 12 to making Christmas ornaments at a woodcrafting shop, to raking leaves and mowing lawns.

“All of that was building up to owning a business,” he said. “I wanted to be successful, and I didn’t want to work for somebody for the rest of my life. Even at 8 years old, I wanted it. I knew I was going to have my own business one day.”

To do that, Paciorek decided to attend Smith Vocational and Agricultural High School in Northampton and learn a trade. He was interested in electrical, plumbing, carpentry, and automotive, especially the first two, but he chose electrical because his uncle, John Paciorek, had an electrical business in South Deerfield, and by his junior year, he was working there part-time as a co-op, and moved to full-time after graduation.

“I wanted to be successful, and I didn’t want to work for somebody for the rest of my life. Even at 8 years old, I wanted it. I knew I was going to have my own business one day.”

“He did a really good mix of work — residential and a lot of commercial, but also industrial. We worked at a couple of plastic factories, working on machine wiring, and we also did a lot of work at Mount Snow; we would go there from August to December and would work there six days a week, 10-hour days, rewiring the lodges and lifts and the condos and all kinds of stuff.

“Even though I was working for someone, I was learning a lot of things about the business, and watching a lot,” he added, “and I knew that I was going to own an electrical business one day.”

In 1997, the year he earned his electrical license at age 21, Paciorek started transitioning toward that goal by dedicating his days to his uncle’s business, but doing a lot of side work on nights and weekends — until July 4, 1998, which he calls “my personal Independence Day,” when he hung his own shingle, full-time.

“The rest is history,” he told BusinessWest — a history marked by strong business growth, an active commitment to cultivating the next generation of young electricians, and an intriguing real estate project in Hatfield that has become home not only to Paciorek Electric, but a host of small businesses.

“Now I’ve got my own son, Rocky, working for me — that was really a great moment for me when he decided to join the electrical field. He went to Smith Voke just like I did, learned the trade, and came to work for us; he’s also licensed,” Paciorek said. “And my brother, Tony, is also working for me. It’s really cool to have two family members working in the in the business.”

From the Ground Up

In fact, Paciorek now has 11 employees in all, and a fleet of 10 service vans, but it was a long road getting to this point.

“The first five years, I worked basically on my own. If I had a bigger job, if I needed extra hands to pull wire or whatever, I would call up some friends and have them come help me. But mostly it was just me for five years, doing everything myself.

Rally House, a tennis and pickleball facility in Hatfield, is among the projects Paciorek Electric has worked on.

“Many times, I look back and wonder how I did it,” he added. “I would work all during the day, and then at night I’d be in the office, sometimes until midnight, doing billing or work quotes, that type of thing.”

But he gradually got the help he needed, hiring his first apprentice — his brother — about five years in, and hiring an office manager five years after that. Growth has been steady ever since; these days, almost half the work is residential, and the rest commercial and industrial, the latter including work for such notable names as Deerfield Plastics, Pliant Corp., and high-tech, secure companies such as Telaxis and Millitech. In all of it, he relies on reputation.

“I always talk to my guys about customer service, about giving the customer what they want — as long as it’s legal, of course. Customers ask all the time, ‘do you have to do that?’ And we say, ‘yeah, we have to; it’s code.’ But we’ve had customers that wanted their light fixture moved five times. And we’ve done it. The customer’s always right as long as they’re paying for it.

“I always wanted to be in business, and even starting at 13 and 14 years old, I would go to different seminars about business, and I started learning about real estate, finding out that a lot of wealthy people held a lot of their investments in real estate.”

“That’s what we live by — to keep customer satisfaction up. My guys are great. We have a very strict code of ethics where we talk about customer service, keeping the place clean, using booties if the weather’s bad or they’ve got nice floors. And we keep good communication so the customer knows what’s happening — because sometimes you run into obstacles when you’re running wires. We try to keep the communication up so customers know where we’re at.”

Speaking of where the company is at — literally — Paciorek bought his current headquarters, the former home of General Cigar Co., in 2015. It wasn’t his first experience there, as it was on his paper route a couple decades earlier. The complex — with multiple buildings and vehicle bays — was more space than the electrical company needed, but he was thinking bigger than that.

“I always wanted to be in business, and even starting at 13 and 14 years old, I would go to different seminars about business, and I started learning about real estate, finding out that a lot of wealthy people held a lot of their investments in real estate. So I started taking real estate courses not to be a Realtor, but to be an investor or a developer. And I started learning about apartment buildings and commercial properties.”

Buying the 65 Elm St. complex — the third-largest building in Hatfield, with more than 83,000 square feet, plus a front house, two barns, and a five-car garage — not only meant consolidating what had become four different locations for his operation, but also having room to lease space to what are now about 20 small businesses, from financial services firms to wellness and behavioral health practices to other construction trades. In the winter, the building’s basement becomes a car storage business, where about 60 clients keep their vehicles, many of them classic show cars, out of the cold weather.

He credits Greenfield Savings Bank for taking a chance on the real estate project, which involved a complete gut job and renovation.

Tim Paciorek (center) has grown his team to 11 employees.

“They’ve been really great as far as helping me and seeing the vision that I had. Any time you invest in anybody, you’re taking a chance, and you hope that it goes right. And I think they saw the vision I had in this building. I give credit to all the different people that helped me get here through the years, from bankers to my accountants and attorneys. There’s a whole team of people that you need to do a project like this, or to be in business at all.”

Making Connections

All these perspectives — about entrepreneurship, the trades, and what it takes to succeed — are lessons Paciorek imparts to young people considering career options. And he has supported a number of apprentices starting out in the field; some have become full-time employees.

“The trades are definitely in need of more workers, people that will put their tools on and actually get out there and work,” he told BusinessWest. “The Baby Boomers are retiring, and they’ve been retiring for the last 10 years. So that is causing a huge shortage in electricians and plumbers and carpenters — all the trades. And it’s really hard to find new help, so you have to keep the young people coming in.”

One problem is that many vocational programs aren’t able to take as many students as they’d like due to a shortage of teachers, but Paciorek also sees a lack of motivation in many young people to do the hard work necessary to move ahead.

“The vast majority of this generation doesn’t have the skills or, unfortunately, the drive that a lot of us employers are looking for. And there are a lot of things that we’ve got to try to teach them, but some things can’t be taught,” he explained. “Things like a good handshake and eye contact, that stuff can be taught. But the drive is really hard.”

“Whenever I have kids in front of me, I tell them, ‘whatever you want to do, whether it be an electrician, a doctor, a lawyer, a plumber, a writer — whatever you want to do in life, you need to start learning about it.’”

For instance, he added, “that cell phone is dangerous. I tell all the guys, ‘you’ve got to stay off your cell phone. A customer doesn’t want to pay for you to be on your cell.’ And I’ve had to fire a couple of people in the past because of that. It’s a different generation — when I grew up, we didn’t have cell phones, so we just worked. Nowadays, it’s become a habit for a lot of this generation to be on their phone all the time. So that’s one of the things I say when I talk at the different schools.”

One major problem, he added, is the lack of job opportunities for young people compared to when he was growing up in the 1980s — which means fewer opportunities to develop the work ethic he learned early on. Jobs for teenagers are still around, he added, and motivated young people will find them, but they’re not as obvious.

“I talk to kids all the time, and they say, ‘well, I’m not old enough. I have to be a certain age.’ I say, ‘OK, then do what I did; go do your own business — wash somebody’s car, go rake leaves, find something else to do.’”

Certainly, not everyone grows up with the same drive as Paciorek, whose serial entrepreneurship over the years has also included almost two decades as a DJ, working about 40 weddings a year, and ownership of a Hatfield restaurant, Grill ’N Chill, now known as Posada’s Cantina, which he ran with his brother for eight years.

“Whenever I have kids in front of me, I tell them, ‘whatever you want to do, whether it be an electrician, a doctor, a lawyer, a plumber, a writer — whatever you want to do in life, you need to start learning about it.’ When I was young, I remember my dad telling me, ‘if you want to succeed, don’t go talk to a broke person; you talk to someone who’s successful. If you want to be a doctor, go talk to a doctor. If you want to be an electrician, go talk to an electrician.”

So he continues to talk to them, and encourage them to start training in a trade.

In his own work, Paciorek has carved out an impressive body of work, and took numerous opportunities during his talk with BusinessWest to credit everyone who has supported his journey, from his financial advisors to his parents, who instilled his early values, to Rocky and his fiancee — not to mention the customers who have trusted in Paciorek Electric and his real estate company, DiamondBack Properties, over the years.

And the business is still evolving, with one example being a robust business in generators, installing about 50 and servicing about 500 each year. “It started off as just a little side thing, a generator here, a generator there, but now it’s pretty big,” he said.

The same can be said of a 28-year-old electrical company and its visionary leader, who worked hard to earn a four-wheeler at 8 years old, and has worked hard to achieve a whole lot more ever since.