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Daily News

PITTSFIELD — Carr Hardware announced the success of its Carr-nniversary Weekend, which, with customers’ help, led to a donation of $5,272.12 to the Berkshire Humane Society.

Carr Hardware began the anniversary celebration by donating the sales of more than 300 buckets to the Humane Society, while also offering customers the option to round up their purchases to the nearest dollar for the first two weeks of November. Funds from both the sales of the buckets and the round-up promotion were collected and went directly to the Berkshire Humane Society.

“The folks over at the Berkshire Humane Society are so important to our community, and our customers made it easy to raise the funds during these challenging times,” Carr Hardware President Bart Raser said. “We thank our customers. We are a community business that believes in giving back; it has been part of our core culture for the past 93 years and always will be.”

Carr Hardware has a long-standing history of working with the Berkshire Humane Society, noted John Perreault, executive director of the Berkshire Humane Society.

“Carr Hardware is a great community partner of Berkshire Humane Society; for many years now, Carr has been a supporter of our many fundraisers,” he said. “During the last few years of holding the round-up and being the beneficiaries of the bucket sales, it has really helped to provide the support we need to be able to provide so many animals loving new homes. We can’t thank Carr Hardware enough for all that they do for everyone in this community, especially our homeless animal friends.”

Daily News

PITTSFIELD — Carr Hardware announced that its “Dewitts” advertising campaign, created by Clayson Creative, has won a Gold Telly Award for 2021 in the business-to-consumer category.

In the ads, the Dewitts are the world’s worst do-it-yourselfers and are in constant need of help from the experts at Carr Hardware. See their latest videos at shop.carrhardware.com/the-dewitts.

The Telly Awards, the world’s largest honor for video and television content across all screens, has announced this year’s winners, including Jennifer Garner’s “Pretend Cooking Show” series, RadicalMedia’s “Crime Scene: The Vanishing at the Cecil Hotel” documentary series, Partizan’s “Fantastic Voyage” campaign, and the Clayson Creative/Carr Hardware “Dewitts” campaign.

Founded in 1979, the Telly Awards are judged by the Telly Award Judging Council, a group of leading video and television experts from some of the most prestigious companies in entertainment, publishing, advertising, and emerging technology, such as WarnerMedia, NBC News, Framestore NY, and Vimeo, to name a few.

“Carr Hardware gets it,” said Ryan Cowdrey, chief creative officer and owner of Clayson Creative. “When you are creating a marketing campaign and spending a lot to get your name in front of customers, it’s so important to have memorable content. It’s silly enough to keep you laughing but smart enough to make you choose Carr Hardware every time.”

Carr Hardware plans to bring more Dewitts videos to its customers in the upcoming year.

Daily News

PITTSFIELD — Carr Hardware announced the results of the “Round-up for the Schools” campaign that, in combination with the company’s match, was able to donate more than $8,500 worth of personal protective equipment (PPE) to three local school districts.

Carr Hardware started the program at the end of August, offering customers the option to round up their purchases to the nearest dollar, and Carr would match 100% of the total collected. Carr Hardware also had change-collection jars stationed at all locations for customers to donate. With the Carr Hardware match and the generosity of customers, the company purchased much-needed PPE, including masks, hand sanitizer, and commercial disinfectant sprayers to public schools in North Adams, Lee, and Pittsfield.

“We are so thankful to our community partners at Carr Hardware for supporting our schools,” said North Adams Superintendent Barbara Malkas.

Carr Hardware President Bart Raser added that “we are a community business that believes in giving back; it’s just part of our core culture. Our kids and schools need our help more than ever, and school safety is paramount. We are thrilled to be in a position to do our part and appreciative of the generosity of our customers who supported our teachers and our students.”

Lee Superintendent Michael Richard noted that “the round-up campaign that Carr Hardware engaged in this year was amazing. The support dedicated to our community, and others in the area, is remarkable. The efforts of Carr Hardware is what distinguishes their stores from others; they truly care about the communities that they serve.”

Added Pittsfield Superintendent Jason McCandless, “the Pittsfield Public Schools are so grateful to our neighbors at Carr Hardware for supporting our schools in yet another way through the round-up program. Carr Hardware has been there for the Pittsfield Public Schools and its students in so many ways over the decades, and we thank the Raser family and the whole Carr Hardware family for once again being there for the children of Pittsfield.”

Carr Hardware is working on plans to hold another campaign in November.