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A Hunger to Do More

The Food Bank of Western Massachusetts Dramatically Grows Its Operations

 

Executive Director Andrew Morehouse

Executive Director Andrew Morehouse

 

It’s long been a tenet among nonprofits — successful ones, anyway — that they need to think entrepreneurally in order to thrive and grow. To think, in other words, like successful for-profit businesses do, in terms of resource allocation, financial planning, workforce management, and day-to-day operations.

And no nonprofit has been more entrepreneurial — and more ambitious — over the past few years than the Food Bank of Western Massachusetts, whose $30 million project to build a new, larger headquarters in Chicopee culminated not only in last month’s grand-opening ceremony, but in the dramatic expansion of its capacity to perform work it was already doing on a massive scale.

The project — and the accompanying campaign that raised about $15 million of that cost from private donors and $15 million from state and federal governments — started just before the pandemic and continued through those challenging years, making the successful conclusion especially gratifying to Executive Director Andrew Morehouse and his team, and earning the Food Bank recognition from BusinessWest as its Top Entrepreneur for 2023.

“The Food Bank of Western Massachusetts’ new, state-of-the-art facility will allow their dedicated team to provide greater access to healthy, nutritious foods to thousands more of our neighbors in need and expand service routes to partners throughout the area.”

“We have to be innovative. We have to be able to adapt to circumstances,” he said. “We have a strategic plan, and every year, we have specific objectives — and all that can go out the window if something happens, like a pandemic, and then we have to pivot.”

That applies to any entity — for-profit or nonprofit — of this size, Morehouse added, noting that the Food Bank has a $9 million annual operating budget, and the value of the food that comes through is about $18 million, so this is essentially a $27 million operation, with a staff of 67, and plans to hire another 14 by the end of 2024.

Andrew Morehouse addresses guests

Andrew Morehouse addresses guests at the Food Bank’s grand-opening ceremony last month.

“We acknowledge that it’s the dedication and talent of our staff that’s the source of our success,” he told BusinessWest. “That’s our ethos as a business — that we can succeed in our mission when we acknowledge and invest in our staff and the hard work that they’re doing.”

The new food-distribution center, located at 25 Carew St. in Chicopee, is twice the size of its previous Hatfield location, with an additional 18,000 square feet in the warehouse alone. Floor-to-ceiling warehouse racks and expanded refrigeration and freezer sections enhance efficiencies and enable the Food Bank to store and quickly distribute more healthy food than ever before to 175 member food pantries, meal sites, and emergency shelters across all four counties of Western Mass.

The new site also features a dedicated community space with a working kitchen for cooking and nutrition classes and other educational events. Other efficiencies include electric charging stations, an expanded member pick-up area, and plenty of parking for staff and volunteers. In 2024, the Food Bank will add a solar array on the roof and a canopy over part of its parking, along with backup battery storage that will fully support all electricity needs of the building.

“That will make it a greener building, so there are efficiencies to be gained,” Morehouse said. “We expect that building to be near-carbon-neutral and generate most of the electricity that we need.”

The investment in the relocation project and its capital campaign is already bringing palpable returns. In just the first three months since moving in, the Food Bank has already provided 25% more healthy food than the same period last year — the equivalent of more than a half-million meals. In all, the Food Bank provides a little more than 1 million pounds of food every month, or the equivalent of 850,000 meals.

“The more we thought about moving to Hampden County, the more we realized that was what we needed to do.”

“The Food Bank of Western Massachusetts’ new, state-of-the-art facility will allow their dedicated team to provide greater access to healthy, nutritious foods to thousands more of our neighbors in need and expand service routes to partners throughout the area,” U.S. Rep. Jim McGovern said at the grand opening. “I’m proud of the Food Bank’s 40 years of history serving our community and their continued leadership on the national stage in our movement to end hunger now.”

 

An Overstuffed Facility

The Food Bank, which traces its history back to 1981, expanded its facility in Hatfield just before the Great Recession, and then maxed it out as food-insecurity needs exploded during the ensuing years of difficult economic conditions.

“We had no available space, and we continued to see heightened demand, and that left no space at all for continued growth,” Morehouse said, noting that the Food Bank has grown its operations by about 6% annually between 2006 and last year.

The new Chicopee headquarters

The new Chicopee headquarters doubles the size of the former Hatfield site.

“We knew around 2016 that it was unsustainable, that we would need a larger space in order to continue to accommodate more food and to address increasing food insecurity whenever there was another adverse impact on the economy, whether it be a recession or … who would have known?”

Who, indeed. When COVID struck, the Food Bank had already been scoping out properties — and considering numerous options, such as a two-location model that was rejected because of its expense. But soon after, in 2020, the nonprofit found its ideal spot in Chicopee, launched the capital campaign in 2021, and started building in 2022.

The site had a couple of advantages, one being its proximity to two interstate highways, another being the county’s population and demographic makeup, Morehouse explained.

“The more we thought about moving to Hampden County, the more we realized that was what we needed to do — not only because of the proximity to the largest concentration of people who are faced with insecurity, but also because, quite frankly, it would enable us to strengthen our relationships with communities of color, which, unfortunately, face food insecurity disproportionately relative to the rest of society.”

As for the campaign, it drew the support of 246 individuals, businesses, and foundations — but there was some anxiety early on, especially since it was launching during a challenging economic time, year two of the pandemic.

“If we don’t acknowledge that the problem exists and we don’t, as a society, want to do something about it, we’re not going to make any progress.”

Morehouse credited the early, significant support by Big Y and MassMutual in “grounding” the campaign and lending confidence that it could succeed. After that, the entire banking community stepped in, as did and a host of other businesses, foundations, and individuals, including major contributions from the Irene E. and George A. Davis Foundation and C&S Wholesale Grocers.

“Before we had launched the campaign, there was a lot of internal discussion and planning, and I just had the faith that we could accomplish it and that the community would rally behind us, and they did,” he said. “Our board felt the same way, so we went public after we secured some of those large commitments. So we had something to start with, and then we were able to inspire and persuade the rest of the community to jump on board, and they did.”

One factor, he noted, was that the pandemic focused more attention nationally on the issue of food insecurity across the country — attention that was needed even before COVID, but was definitely in the public eye now.

announced large pledges to the Food Bank’s capital campaign in 2021

Andrew Morehouse (center) with Big Y President and CEO Charlie D’Amour (left) and Dennis Duquette, MassMutual Foundation president, when they announced large pledges to the Food Bank’s capital campaign in 2021.

“If we don’t acknowledge that the problem exists and we don’t, as a society, want to do something about it, we’re not going to make any progress,” he said. “So it was gratifying that the community rallied behind our campaign to help us to be successful. And now we have this facility, this community resource, that can make even greater impact in addressing food insecurity, but also to serve as a place for convening, for learning, for collaborating, for taking action.”

The ‘action’ part of that goal is clearly the most important.

“If we’re ever going to end hunger, we need to raise awareness, and that happens through education and dialogue, but also through the power of public policy and the changes that we can make to public policy and investments in people, families, and communities to ensure that everyone can lead a healthy and productive life,” Morehouse said.

“That means addressing not only the food assistance that people need today, but the underlying causes of hunger,” he went on. “Do people have access to affordable housing, childcare, transportation, education, jobs that pay a meaningful wage to support families? All of those are things we need to be looking at as a society.”

After 19 years in charge of the Food Bank, it’s a lesson that has grown clearer every year. “I’ve been in the nonprofit world for over 30 years,” he said, “and I’ve always enjoyed building things, building capacity, because that’s how, ultimately, I think you create social change and economic change for the better, for families and communities.”

 

In and Out

The Food Bank’s reach is impressive, serving as a clearinghouse of emergency food for the region, most distributed to local food pantries, meal sites, and shelters.

Much of the food the organization collects is purchased, using state and federal funds, from wholesalers, local supermarkets, and dozens of local farms; farmers also donate more than a half-million pounds of food each year.

“We then turn that food around — we store it here and distribute it through a vast network of about 175 food pantries, meal sites, and shelters across all four counties of Western Massachusetts,” Morehouse explained. “That’s how about 85% of the food that we receive flows through, ultimately to individuals in need of food assistance.”

In addition, the Food Bank operates a mobile food bank for direct-to-household distribution at 26 sites once or twice a month, plus a brown-bag program for elders that boasts 52 partners, mainly senior centers. The nonprofit also receives reimbursements to provide some individuals with supermarket gift cards, in addition to referring them to food-pantry meal sites.

And because food insecurity is often entangled with other economic and social needs, “we do refer individuals to some other nonprofit partners who can provide them with affordable-housing assistance, transportation, childcare, job training, things of that sort,” Morehouse added, noting that the Food Bank uses the 413Cares system to coordinate referrals with partners. “We’re all trying to figure it out and find a way to help people lead healthy, productive lives.”

Some of the Food Bank’s top supporters recognize the importance of those efforts.

“Our goal, our mission, is to feed families,” outgoing Big Y President and CEO Charlie D’Amour (see story on page 4) said when announcing financial support for the Food Bank early in the campaign. “We have people in our communities that are really struggling to get food on their table. The role of food banks serving local neighborhoods has never been more important.”

Country Bank President Paul Scully felt the same when announcing a large donation in 2021. “With everything we’re hearing these days about the shortage of food and the high expense of food … the need is real out there,” he said. “As a community partner, we care deeply about the sustainability of our communities and the people who live in them.”

What they were acknowledging was a nonprofit that has been entrepreneurial in its efforts to tackle a widening problem.

“We’re very much like a for-profit business to the extent that we have overhead, we have trucks, we have inventory, and we have staff,” Morehouse said, noting that the Food Bank doesn’t have customers, exactly, but it does have key stakeholders, from the households facing insecurity to the meal sites and shelters that receive 85% of those distributions, to the federal and state agencies that pay for the food. “We have an obligation to those agencies to ensure that we’re delivering on our agreement with them.”

In addition, the Food Bank maintains contracts with the Department of Transitional Assistance to provide SNAP assistance and with MassHealth to provide food assistance to individuals who have chronic illnesses and are referred from hospitals and community health centers.

While the Great Recession and the COVID pandemic marked times of spiking need, that need never goes away, although it does fluctuate, Morehouse said.

“Inflation is coming down, and that might help … but folks are still struggling,” he added. “And, you know, we’re here to help them, give them a hand up.”

And at a higher level than ever before, thanks to an ambitious goal, some very entrepreneurial thinking, and a lot of community support.

Opinion

Editorial

 

The main reason the Food Bank of Western Massachusetts opened a long-awaited distribution center in Chicopee this month is that it distributes millions of pounds of food each month, and more space means doing more of that critical work, and in a more streamlined way, thanks to Chicopee’s proximity to two interstates.

The nonprofit’s new, larger, greener food-distribution center is twice the size of its previous Hatfield location, with an additional 18,000 square feet in the warehouse alone. Floor-to-ceiling warehouse racks and expanded refrigeration and freezer sections enhance efficiencies and enable the Food Bank to store and distribute more healthy food than ever before to 175 member food pantries, meal sites, and emergency shelters of the food-assistance network across all four counties of Western Mass.

The new site also features a dedicated community space with a working kitchen for cooking and nutrition classes and other educational events. Other efficiencies include electric charging stations, an expanded member pick-up area, and ample parking for staff and volunteers. In 2024, the Food Bank will add a solar array on the roof and a canopy over part of its parking, along with backup battery storage that will fully support all electricity needs of the building.

“The Food Bank of Western Massachusetts’ new, state-of-the-art facility will allow their dedicated team to provide greater access to healthy, nutritious foods to thousands more of our neighbors in need and expand service routes to partners throughout the area,” U.S. Rep. Jim McGovern said. “I’m proud of the Food Bank’s 40 years of history serving our community and their continued leadership on the national stage in our movement to end hunger now.”

The Food Bank certainly isn’t alone in those efforts, but the sheer scale of its work to connect food-collection sources through distribution channels to reach people in need is nothing short of remarkable, and its shepherding of tens of millions of dollars to build the new Chicopee location testifies to the firm belief in its work held by individuals, businesses, and government.

“I want to express my gratitude to our incredible community of supporters and donors who made our vision a reality,” Food Bank Executive Director Andrew Morehouse said.

No, thank you.

Daily News

SPRINGFIELD — Rachel’s Table, (RT), the food rescue and redistribution program of the Jewish Federation of Western Massachusetts, and the Food Bank of Western Massachusetts (FBWM), are joining forces to fight hunger.

Rachel’s Table, with its 200 volunteer drivers, will transport the food directly from designated grocery stores to the FBWM agencies, filling the gap where agencies lacked transportation or when its volunteers were needed elsewhere.

“We are thrilled to partner with the Food Bank of Western Massachusetts to help deliver food to agencies, especially for those who need our transportation,” said Jodi Falk, director of Rachel’s Table. “Transporting healthy food to people instead of it going into landfill is what we have been doing for almost 30 years and being able to use our operations to better serve our neighbors in the Pioneer Valley is a win for everyone. It is the epitome of partnership to fill gaps and support each other’s good work.”

Rachel’s Table’s partnership with The Food Bank began pre-pandemic in Westfield, and has become revitalized during the past several months. Together, RT and The Food Bank are serving seven agencies, with 13 RT volunteer drivers that rescue nutritious food from eight donors in Hampden, Hampshire, and Franklin Counties. Starting slowly but deliberately, more than 15,000 lbs. of healthy meat, produce and dairy have been delivered since the program began, and there is more to come.

“Our teams (RT and FBWM) met together, it was clear that our services were complementary, and working together, we would positively impact the communities we serve.” said Shirley DelRio, director of Food Operations at the Food Bank of Western Massachusetts.

Currently using volunteer cars, the RT- Food Bank Partnership drivers are servsafe-trained and use freezer blankets and infrared thermometers to ensure food deliveries remain safe. RT was the recipient of a $7,000 grant from the Community Foundation of Western Massachusetts that helped purchase 100 blankets and thermometers for this task.

People interested in driving for Rachel’s Table, or who know of food from a local restaurant, bakery or grocery store that is going to waste, please contact Rachel’s Table at www.rachelstablepv.org.

Coronavirus Features Special Coverage

Tightening the Safety Net

 

Andrew Morehouse stands in the warehouse at the Food Bank’s complex in Hatfield.

Andrew Morehouse stands in the warehouse at the Food Bank’s complex in Hatfield.

As Andrew Morehouse conducted his tour of the facilities at the Food Bank of Western Massachusetts, the sights and sounds helped tell the story that is emerging at this agency — and within this region — at a critical time.

The first thing to notice was the copious amounts of food of all kinds — from sweet potatoes in huge bins to hundreds of cases of canned tuna — now stored at the complex in Hatfield and in other locations as well, destined for local meal sites and food pantries. Indeed, the Food Bank is “over capacity,” as Morehouse, its executive director, put it, because of the soaring numbers of people who are now facing food insecurity in the wake of the pandemic, and the way government agencies, businesses, and individuals have responded to those numbers.

This capacity issue was clearly in evidence, with pallets of food stacked not only on the shelves and the floor space of the warehouse, but in the hallways leading to it as well.

“The warehouse is jam-packed; we’re storing food off site, and we’re moving it faster,” he explained. “We’ve brought on additional staff, we’ve purchased another van, we’re about to purchase another truck so we can move food as quickly as possible. The pandemic has put us over the top in a big way, so we’re looking at options for expansion.”

As for the sounds … well, the Food Bank was mostly quiet at the hour of this visit — late morning, approaching noon — but the few workers on the floor were talking about what they witnessed in the parking lot of Central High School in Springfield, where a drive-thru food-distribution site, supported in part by the Food Bank, has been established. The staffers were talking about long lines of vehicles, and how this has become a constant, or a new norm, with this initiative.

“The warehouse is jam-packed; we’re storing food off site, and we’re moving it faster. We’ve brought on additional staff, we’ve purchased another van, we’re about to purchase another truck so we can move food as quickly as possible. The pandemic has put us over the top in a big way, so we’re looking at options for expansion.”

Meanwhile, fewer people are working at the Hatfield facility, with many more working remotely because of the pandemic, and a host of safety protocols in place to keep those who do come in — and the public in general — safe.

In many ways, the Food Bank — and the hundreds of sites it serves — has become one of the enduring symbols of this pandemic locally. Indeed, just as the bread lines of the mid-1930s became an indelible image that came to represent the Great Depression, the long lines of motorists picking up food — it can no longer be distributed indoors — have come to symbolize this pandemic.

And as fall continues and winter approaches, need is only expected to grow, said Morehouse, who cited projections from Feeding America showing that, by year’s end, an estimated one in six residents in Western Mass. (perhaps 127,000 people) will be experiencing food insecurity, as opposed to one in 10 before the pandemic began, and one in four children. That would be a 40% increase in the number of people overall, and a more than 60% increase in the number of children.

In many ways, such numbers help tell this story. During the fiscal year that just ended Sept. 30, the Food Bank distributed 14.8 million pounds, or the equivalent of 12 million meals — a 23% increase over the previous year, compared to an average 6% increase year over year. Meanwhile, over the past seven months, the increase has been roughly 30% (from 7.3 million pounds to 9.5 million), much higher than the annual increase, obviously, because of the direct impact of the pandemic, and the highest seven-month spike in the agency’s 38-year history.

Behind the numbers, though, is the inspiring story of how the region and its business community have responded to the crisis, said Morehouse, adding that this response was quick and profound, and it is ongoing.

Sweet potatoes from local farms

Sweet potatoes from local farms are among the many items jamming the shelves and floor space at the Food Bank, which is over capacity due to spiking need.

The biggest question concerns what comes next, and it’s one that’s hard to answer, he noted, adding that many factors will go into determining where these numbers go in the weeks and months to come.

For this issue, BusinessWest talked at length with Morehouse about the mounting problem of food insecurity in the wake of the pandemic and how his agency has responded. Overall, he said this response “is how the safety net is supposed to work.”

Elaborating, he noted that the Food Bank has been able to meet soaring need because federal and state agencies have stepped up and put more food into the system, but also because the region has stepped up as well.

 

Food for Thought

As he talked about what has transpired since March, when the pandemic arrived in Western Mass., Morehouse said it’s been a period of adjustment — for area residents, for his agency, and even for area farms.

For many, the pandemic left them unemployed or in a position where they were earning less — although generous unemployment benefits certainly helped large numbers of people impacted by the downturn in the economy. But those unemployment benefits also had the unintended consequence of leaving individuals ineligible for SNAP (Supplemental Nutritional Assistance Program) benefits, creating a different kind of problem.

For the Food Bank, the first several weeks of the pandemic were chaotic, he said, as the agency mounted a response to what was happening — but had to do so in the middle of a health crisis.

“There was a lot of uncertainty about how to protect oneself from COVID-19, and suddenly, so many people lost their jobs or were furloughed,” he explained. “There was an outpouring of concern, of wanting to help, from people who don’t know that an emergency food network exists. So we were fielding calls from community groups from all across Western Massachusetts, saying, ‘we want to bring food to the Food Bank,’ or ‘how can we support you?’

“And it took a while for us to connect people to the pantries and meal sites in their communities as a way to support households that were at risk of hunger, because that’s who we work with,” he went on. “We don’t receive individuals who are in need of food assistance at our warehouse, and we don’t deliver food to households; we work through the existing network of about 165 independent pantries and meal sites, plus our own distribution programs to 51 senior centers every month, and on our mobile food bank, which has 26 distribution sites across all four counties on a biweekly or monthly basis.”

When asked how the Food Bank responded to that 30% spike over the past seven months, Morehouse replied with a quick “it wasn’t easy,” before elaborating.

Pallets of food destined for area meal sites and pantries

Pallets of food destined for area meal sites and pantries spills out into the hallways at the Food Bank, clear evidence of soaring need in the region.

“It took us a while to catch up, I’ll be honest,” he told BusinessWest, noting that there were a number of challenges to overcome, starting with disruption to what he called the “supply chain,” meaning donations of food to the agency from individuals and also, and especially, area supermarkets.

“There was a run on those supermarkets, so it was a significant hit,” he recalled, adding that roughly half the food distributed by the agency comes from the private food industry in the form of dry goods, produce, and close to 1 million pounds of meats frozen on the sell-by date.

Beyond this disruption to the supply chain, the Food Bank was impacted by shortages of staff and a loss of many of its distribution sites; several of them closed, including all brown-bag sites for elders and many mobile locations.

Slowly, over time, those sites reopened, while also changing how food was distributed, he noted, adding that as, the spring progressed, the Food Bank adapted to what became a new normal, both in terms of how it operated and with the numbers of people now facing food insecurity.

Indeed, over the period from March to August, the latest information available, the average number of individuals served each month grew to 107,000, Morehouse said, adding that 20,000 of those, or 19%, are people who have never come to a pantry or meal site.

And that percentage of new visitors was much higher, perhaps 40%, in the early weeks of the pandemic, when the layoffs and furloughs started climbing, and before those generous unemployment benefits kicked in. The numbers then leveled off for a time, but they started climbing again, he went on, adding that, when the new six-month numbers come out, the total people being served should far surpass that 107,000 figure.

 

Numbers to Chew On

Behind the numbers is the story of how this rising demand has been met with the help of a number of contributing sources — that safety net Morehouse described earlier.

These include the federal government, state agencies, area businesses, and philanthropic efforts like Jeff Bezos’ $100 million gift to Feeding America’s COVID-19 Response Fund.

“The federal government has stepped up — we’ve received considerably more federal food,” he explained, referring specifically to CARES Act appropriations that enable such agencies to buy more food. “And there was an outpouring of support from individuals, businesses, and regional and state foundations, as well as from Feeding America, the national network of food banks.”

The agency has also received more than $400,000, with another $123,000 coming, from the Massachusetts COVID Relief Fund, he went on, adding that a number of individual businesses, including Big Y and the Antonocci Family Foundation, have made sizable donations as well.

Part of the federal government’s response has come in the form of Farmers to Families Food Boxes, a new program through which the USDA’s Agricultural Marketing Service is partnering with national, regional, and local distributors, whose workforces have been significantly impacted by the closure of restaurants, hotels, and other food-service businesses, to purchase up to $4.5 billion in fresh produce, dairy, and meat products from American producers of all sizes.

Mapleline Farm in Hadley is one of several local farms in the region that have adjusted with the pandemic, now supplying the Food Bank with milk in family-sized packaging.

This program supplies boxes of fresh fruits and vegetables, dairy products, and meat products, which distributors package into family-sized boxes, then transport them to food banks, community and faith-based organizations, and other nonprofits serving Americans in need.

The program has benefited several area farms, said Morehouse, noting that those supplying the boxes are purchasing products from many area farmers who were severely impacted by their inability to sell to restaurants, colleges, and universities closed by the pandemic.

“It took a while for some of these farms to adapt, but many of them have,” he said, citing, as one example, Mapleline Farm in Hadley, a dairy farm whose name and logo were on countless boxes of quart containers of milk in the Food Bank’s warehouse.

As for the future, Morehouse said the contributions that have poured in from individuals and businesses have left the organization in a solid position financially for this current fiscal year, one in which overall need is expected to continue growing, while the economy is projected to continue struggling.

Meanwhile, question marks remain about the ongoing level of support from state and federal governments, as well as from individual contributors, he said, citing the potential for donor fatigue as the pandemic wears on.

“The state is operating on a month-to-month budget, so we’re not even sure if we’re going to be level-funded for a program that we’ve come to rely on for 30% of our food since 1992,” he told BusinessWest. “And the federal government has not passed another stimulus package, so we’re anticipating a decline in federal support.

“We have a jigsaw puzzle of public and private emergency food resources that rely of federal and state funding and private charitable support,” he went on. “We rely on all those sources of support to get the food we need and the resources we need to keep operations afloat.”

One of the important pieces of that puzzle is Monte’s March, the fundraising walk from Springfield to Greenfield that was launched by radio personality Monte Belmonte to benefit the Food Bank. Belmonte has seen the ranks of people joining him on his late-November trek grow steadily over the years, as well as the amount raised for the agency, but that first trend won’t continue this year, as the pandemic is forcing organizers to encourage individuals to support the march remotely — although the top-performing teams when it comes to generating donations will be able to march.

But, given the urgent need for support, they are hoping the second trend will continue. The goal for this year has been raised from the $333,000 mark set last year — each dollar donated buys three meals, so the goal was to fund 1 million meals — to $365,000, or $1,000 a day, or 4,000 meals a day (one dollar now buys four meals, due to greater efficiency).

 

Hard to Digest

Looking at the projections from Feeding America for the next several months, the ones predicting that one in six area residents will be food-insecure, Morehouse had his doubts initially about whether things would really get that bad here.

But now, he’s thinking they may be realistic — painfully realistic, to be more precise — especially when one ponders the unanswerable questions concerning when the pandemic will subside and to what degree the federal government will keep on printing money.

One thing Morehouse does know is that the Food Bank will continue to pivot and respond proactively to the ongoing crisis — right down to finding more warehouse space.

 

George O’Brien can be reached at [email protected]