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FLORENCE — For the second straight year, Keiter Corp. has made a large donation to the Greater Northampton Chamber of Commerce for a promotion that allows consumers to purchase a $25 Northampton gift card and receive $50 in actual spending power.

The most recent gift of $20,000 — twice the amount Keiter donated in August 2021 — was made to provide economic stimulus in the post-pandemic era and also create goodwill in the community. Billed as the “Strengthen the Community with a Keiter Card” campaign, the latest donation will be supplemented by a $5,000 contribution from the chamber’s Community Revitalization Fund, meaning 1,000 of the double-valued gift cards will be sold.

The promotion will launch today, Aug. 9, and the $25 Keiter gift cards will be sold, while supplies last, only at the chamber offices at 99 Pleasant St. in Northampton on weekdays between 9 a.m. to 5 p.m. Consumers must mention that they want a Keiter card, and the promotion applies only to $25 Northampton gift-card purchases. (A $50 gift card would not be valued at $100, for instance.) There is a limit of one card per customer, per transaction.

“Our community matters to us,” said Scott Keiter, founder and president of Keiter Corp. “This is where we live and where our families live, and the COVID-19 pandemic has had an impact on all of us. After the campaign’s success last year, we’re thrilled to invest even more in our community this year to keep Northampton thriving.”

Based in Florence, Keiter has provided general-contracting and construction-management services in the Valley since 2010 for its commercial and residential projects.

Scott Keiter is a member of the Northampton Chamber’s board of directors and its finance committee, so he is personally aware of the financial challenges that local merchants continue to experience post-pandemic.

Last year’s “Kickstart the Community” promotion was a huge success, infusing $27,500 into the local economy in eight days. “That was an unprecedented boost to local businesses in the wake of the pandemic,” Keiter said. “The community’s engagement and participation inspired us to help with recovery once again.”

The Keiter Corp. tagline is “Develop. Build. Manage.” It reflects what Keiter is doing in the community through these investments.

The Northampton gift card is currently accepted at more than 80 local businesses, including restaurants, shops, service locations, spas, and other establishments.

Daily News

FLORENCE — Keiter Corp. has donated $10,000 to the Greater Northampton Chamber of Commerce for a promotion that will allow consumers to purchase a $25 Northampton gift card and receive $50 in actual spending power.

This investment by Keiter, aimed at helping to continue to boost the local economy in the wake of the COVID-19 pandemic, will be supplemented by a $2,500 contribution from the chamber’s Community Revitalization Fund, allowing for 250 of the double-valued, $25 Northampton gift cards to be sold.

Billed as a “Kickstart the Community with a Keiter Card” campaign, the promotion will launch on Thursday, Aug. 12. The $25 Keiter cards will be sold exclusively at the chamber offices at 99 Pleasant St., Northampton between 9 a.m. and 5 p.m., Monday through Friday. Consumers must mention that they want a Keiter card, and the promotion applies only to $25 Northampton gift-card purchases. (A $50 gift card would not be valued at $100, for instance.) There is a limit of one card per customer, per transaction.

“We care about our community and where we live,” said Scott Keiter, founder and president of the Keiter Corp. “Our families are here. Our business is here. We saw this as an opportunity to raise awareness about our business in a way that benefits the local business community and consumers. We’re trying to reinvest in a different way.

“COVID-19 was not fair,” he added. “Some industries, people, and families were hit significantly harder than others. We see this as a way to help people get back out there and feel better about having a nice meal and spending some time in downtown Northampton. Let’s continue to build the positive energy downtown and support our business community.”

Based in Florence, Keiter has provided general-contracting and construction-management services in the Valley since 2010 for its commercial and residential projects.

Scott Keiter is a member of the chamber’s board of directors and its finance committee, so he is personally aware of the financial hit that local merchants took during the pandemic. Knowing the gift-card program has been successful, he thought an investment focused on it would be a win-win-win for his business, the chamber, and shoppers around the region who have also been hard-hit.

“We see this as a positive way to invest in our community,” he said. “Things are coming back to life. It’s another little piece of the puzzle — another piece of forward movement. We hope this is very successful and triggers a cascade of other organizations getting involved in doing similar things.”

The Northampton Gift Card is currently accepted at 65 restaurants, shops, and other establishments. Additionally, 25 Keiter cards will be given away via an online promotion on the Daily Hampshire Gazette’s website, gazettenet.com.

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