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Class of 2025

CEO, Second Chance Animal Services

Her Growing Operation Saves Lives While Keeping Families and Pets Together

Twenty-six years ago, Sheryl Blancato opened an animal shelter. And quickly realized it wasn’t enough.

“The initial plan was, ‘hey, we’re going to help the animals.’ But I quickly realized that it’s a band-aid. There was a much bigger issue here, and I’m a root-cause person. And the root cause is, ‘why are these animals coming into the shelter?’ That’s why we started doing vaccine clinics, because the animals were dying of preventable diseases, and we also did spay and neuter to prevent overpopulation.

“I still remember the day I went to my husband and said, ‘you know what? We need to start having hospitals because too many animals are being surrendered for perfectly preventable, treatable things, and it’s overwhelming the shelters. And if they’re already in a loving home, why not keep them there?’”

That idea became the foundation of everything Second Chance Animal Services does: addressing the root causes of why families have to give up their pets, and then keeping those families and pets together.

“You can never build a shelter big enough to help every animal in need,” Blancato said. “But you can build things to keep them out in the community where they’re already in loving homes.”

Programs like Homebound to the Rescue. The idea behind that initiative is that many senior citizens can’t afford to provide basic medical care for their pets or don’t have transportation to bring them to a vet. So Second Chance visits low-income senior-housing areas to offer low-cost vaccinations, testing, and other care, so the animals stay healthy and, just as important, don’t have to be surrendered because they can’t be properly cared for.

Then there’s Project Keep Me, which provides temporary housing for the pets of domestic-violence survivors, enabling their owners to seek safe housing arrangements while ensuring the well-being of their animal companions, and later returning them to a more stable environment. Without such a program, people in crisis often have to choose between staying in a dangerous situation and losing their beloved pets.

“I saw some people surrendering because they were in domestic-violence situations,” Blancato recalled. “They had somewhere to go, but they didn’t want to leave their pet, and they couldn’t bring their pet in this situation until they could sort things out,” she said. “So we hold on to those pets for up to 90 days, so they can go to their sister’s house, where their dog doesn’t get along with her cat. We’ll hold the dog for you; you get to your sister’s, get safe, get the assistance you need to get somewhere else, and then take your dog back.”

Second Chance now offers a similar service to veterans who need to seek medical treatment outside their home for an extended period. “If they can’t bring the animal with them, they’re not seeking the treatment. So we’re doing the same thing: we’ll give you up to 90 days so you can go get the treatment you need, get on the right path, and get your animal back.”

In fact, many of the programs that have evolved from that initial small shelter in East Brookfield were developed with the same goal in mind: to not only help animals find homes, but keep as many as possible from being surrendered at all.

This focus has seen Second Chance expand its reach dramatically over the past 26 years. It now encompasses four hospitals (in North Brookfield, Springfield, Worcester, and Southbridge) and serves more than 56,000 animals a year — a number that grows steadily every year.

Blancato has occasionally run into people who take the attitude of, ‘if they can’t afford pets, they shouldn’t have pets.’

“So I present examples. ‘What about your grandmother? Your grandfather died, and that little puppy, or that little cat, is their whole life.’ Or, ‘think about the single mom. I was a single mom at one time with three kids. That dog was everything to me. God forbid I had a serious medical issue; I didn’t have the money for it. But that dog meant so much to me and my kids at that time.’ And they say, ‘all right, I get it.’”

“The average family has less than $500 in emergency money. So, if you’re raising kids, $8,000 is a lot of money. I couldn’t have done it when I was a single mom. There’s no way. I would have had to make a really heart-wrenching decision.”

With tens of thousands of animal-loving families also getting it — and getting the help they need but could not otherwise afford — Blancato has made a career of keeping pets in loving homes. That’s the work of a true Difference Maker.

 

Paws for Concern

Blancato has often told the story of a puppy named Buster that she — then a single mother of three — adopted during her 20s, following a tough stretch in which her husband left and she battled cancer. Because Buster liked to escape his yard, Blancato got to know East Brookfield’s animal-control officer, and they became friends — and he eventually offered her a job as an animal-control assistant. He retired not long after, and she took over his role.

She’d pick up a lot of strays that were never claimed, and she struggled to get them medical care and into homes, so she decided to start a shelter on a neighbor’s donated plot of land. By that time, she had adopted another dog, Dusty, who had been abused.

Project Good Dog matches behaviorally needy dogs with inmates in pre-release programs at local correctional institutions.

Project Good Dog matches behaviorally needy dogs with inmates in pre-release programs at local correctional institutions.
Photo by Bob Zemba, Simple Truth Imaging

So, while raising three children — and, by that time, two stepchildren — she took $400, raised whatever else she could, and built the adoption center that still sits on the property today.

The shelter was offering spay/neuter services and vaccines in the early years, but Blancato realized she could do more to keep pets and families together through expanded veterinary care. The first hospital was built in neighboring North Brookfield in 2010 and expanded to full-service care in 2013, and the other three hospitals followed, giving Second Chance a broad footprint across Central and Western Mass.

In addition to the hospitals and the programs mentioned earlier, Second Chance offers the Helping Hands outreach, which assists dozens of rescue sites, shelters, and municipal facilities by providing low-cost spay/neuter and vet care; Project Good Dog, which matches behaviorally needy dogs with inmates in pre-release programs at local correctional institutions, providing 24/7 care and training for the dogs while teaching handlers patience, compassion, and responsibility; a pet-food pantry; mobile adoption, education, and vet-care events; and much more.

The low-cost hospital care for families that need it can be the difference between keeping a pet and losing it. For example, the week before Blancato spoke with BusinessWest, a patient’s dog had swallowed a baby’s pacifier.

“That’s a $6,000 to $8,000 surgery in emergency. They didn’t have it. We were able to do it for $1,000. That’s life-changing for them,” she recalled. “The average family has less than $500 in emergency money. So, if you’re raising kids, $8,000 is a lot of money. I couldn’t have done it when I was a single mom. There’s no way. I would have had to make a really heart-wrenching decision.”

Other area veterinary hospitals have actually sent patients to Second Chance to avoid what Blancato called “economic euthanasia.” And the model of subsidizing care for low-income patients is catching on in other places, she added, though it’s not for the faint of heart.

“When someone says, ‘we want to start a hospital,’ I’m like, ‘OK, here’s the deal. It’s expensive, it’s hard, and you have to have a business mind because we work on a very tight budget.’”

That budget — about $10 million annually — comes in several forms: grants, individual donations, legacy gifts from people who pass away and leave money, as well as hospital co-payments and adoption fees. “We don’t get enough in the hospitals to sustain it all, so we need those donations.”

“What people don’t realize is the cost of medical equipment in veterinary medicine is equal to that in human medicine. It’s very expensive, and it doesn’t last forever. We also want to attract the best vets, the best techs, the best staff. And they need to get paid.”

And many clients do, indeed, pay full cost, which helps to subsidize those who need a hand.

Second Chance has gained national attention; it was one of just 12 organizations in the U.S. chosen by PetSmart Charities to be part of its inaugural Accelerator grant program. “The three-year, $1.1 million grant will go toward upgrades in our hospital, as well as helping expand the staff from 12 vets to 26 last year, while increasing total staffing by 20%,” Blancato said.

Sheryl Blancato spends time at each of Second Chance’s four hospitals every week.

Sheryl Blancato spends time at each of Second Chance’s four hospitals every week.
Photo by Bob Zemba, Simple Truth Imaging

“That’s huge. What people don’t realize is the cost of medical equipment in veterinary medicine is equal to that in human medicine. It’s very expensive, and it doesn’t last forever. We also want to attract the best vets, the best techs, the best staff. And they need to get paid. They have bills to pay, too. So it’s staff, it’s equipment, it’s overhead. We have to raise all that money.”

 

Team Effort

Blancato, like several other Difference Makers this year, was quick to deflect the idea of this award as an individual one.

“This is not about me. We have over 100 staff, we have hundreds of volunteers … it’s a massive thing now. And what I tell staff when they come on is, ‘this is not just a job. This is the one job that, at the end of every day, you can get in your car, take 30 seconds, and think about at least one impact you had that day. It could be on a person. Maybe you were able to save that pet.’”

Like the family who brought in an ailing, 17-year-old cat, ready to say goodbye to an animal they adored. But Second Chance ran a quality-of-life exam and found the cat had thyroid disease, which was very treatable with medication.

“To be prepared to say goodbye and then take the cat home, that’s life-changing for those people. We gave them another two, maybe three years,” she went on. “We have hundreds of those stories. I always tell the staff when they come on, ‘yes, you’re getting a paycheck’ — we take good care of our staff. But they also get to have that rewarding experience — every day, something is going to be life-changing.”

Meanwhile, Second Chance’s adoption center has a 99.9% live release rate, an incredibly high number for a no-kill shelter.

“It’s amazing. As animal control, I used to pick up litters of puppies running down the street, and I just wanted to keep puppies off the street,” Blancato recalled. “To watch it evolve, with all the innovation and the programs and how many people are impacted, you sit back and go, ‘wow.’

“I always tell people, you can’t say, ‘I’m just one person. I can’t make a difference,’ because that’s not true. Yes, you’re one person, and yes, you have your limitations, but if you have a vision that people can see, then others will join in. That’s how this has become what it is. It’s your vision, then it’s other people coming out of nowhere, and the next thing you know, you have a whole army behind you. And that’s really exciting.”

 

Daily News

EAST BROOKFIELD — Second Chance Animal Services announced that longtime supporter Tito’s Handmade Vodka has stepped in to help following the nonprofit’s recent plea for assistance with four pets requiring life-changing surgeries. Tito’s has issued a $5,000 challenge match for the month of September to assist with the care of these and other shelter pets in need of urgent medical attention.

The match comes at a critical time, as late last week, another shelter pet in need of extensive medical care was surrendered by local animal control. Johnny, a 1-year-old cat, is suffering from a fractured leg and a suspected fractured tooth.

“Tito’s Handmade Vodka has been a steadfast sponsor of our mission to provide life-saving care to pets in need,” said Lindsay Doray, Second Chance’s chief Development officer. “Their generous $5,000 challenge match gives our community the opportunity to double the impact of their donations and help even more pets receive the medical care they need.”

Supporters of Second Chance who wish to have their donations matched can do so by visiting www.secondchanceanimals.org/titosmatch. Every dollar donated during the challenge will be matched by Tito’s Handmade Vodka, doubling the support available for pets in desperate need of care.

Second Chance recently issued an urgent plea for help when faced with the unprecedented challenge of simultaneously caring for four shelter pets in need of critical medical care to alleviate their suffering. Three of the four pets mentioned in the original plea — Rocky, Iris, and KJ — had their surgeries since then and are expected to make a full recovery in time. Laura is scheduled for her surgery in the days to come to relieve her pain and improve her quality of life. With the support of donors and the generosity of Tito’s, Second Chance will aim to cover the costs of their surgeries and continue providing life-saving care for other pets in need.

“We are so grateful to Tito’s Handmade Vodka for once again showing their commitment to animal welfare,” Doray said. “With their help and the support of our community, we can make a real difference for these pets and many more.”

For more information or to make a donation, visit www.secondchanceanimals.org/titosmatch.

Special Coverage Women in Businesss

No Place Like Home

 

Founder and CEO Sheryl Blancato.

Founder and CEO Sheryl Blancato.

 

It’s called Homebound to the Rescue.

The idea behind this initiative, one of many launched over the years by Second Chance Animal Services, is that many senior citizens can’t afford to provide basic medical care for their pets or don’t have transportation to bring them to a vet.

What Second Chance does is bring care to the pet owner’s doorstep by visiting low-income senior-housing areas to offer low-cost vaccinations, testing, and other care, so the animals stay healthy and, just as important, don’t have to be surrendered because they can’t be properly cared for.

Then there’s Project Keep Me, which provides temporary housing for the pets of domestic-violence survivors, enabling their owners to seek safe housing arrangements while ensuring the well-being of their animal companions, and later returning them to a more stable environment. Without such a program, people in crisis often have to choose between staying in a dangerous situation and losing their beloved pets.

“Our main focus is what we call surrender prevention. If they have a loving home, we want to keep them there, if at all possible.”

“Maybe your sister can temporarily house you, but she’s got dogs, and you have cats, and the dogs don’t like cats, so you have to find a place for your cats,” said Sheryl Blancato, founder and CEO of Second Chance. “So we’ll take the cats, up to 90 days. It’s a wonderful experience to be able to get those people out. We hope that shelters take the animals as well, but not all shelters do. They just need that transition time, and we need to get them out of that dangerous situation.”

“Keeping families and pets together” is a slogan found on many of Second Chance’s brochures, and for good reason: it’s at the heart of what Blancato and her team do.

Simply put, she founded the organization in 1999 primarily to find homes for homeless animals, but later began providing low-cost medical care and vaccinations, realizing that healthy animals are less likely to be surrendered. And many of the programs that have followed have been with the same goal in mind: not only to help animals find homes, but keep as many as possible from being surrendered at all.

“Our main focus is what we call surrender prevention. If they have a loving home, we want to keep them there, if at all possible,” Blancato said in describing why programs like Homebound are so important. “For those that are on Social Security, retired, on a fixed income, those pets are often their sole daily companion. They’re vital to the health of the senior as well. They provide companionship, they keep your blood pressure down, they stave off loneliness, and with dogs, they walk them, so they get outside and meet people.”

This focus on not only making sure animals have good homes, but also improving quality of life for their owners has seen Second Chance expand its reach dramatically over the past 24 years. From its beginning with $400 in cash and donated land, it now encompasses four hospitals (in North Brookfield, Springfield, Worcester, and Southbridge) and serves about 44,000 animals a year.

Second Chance’s Springfield location

Second Chance’s Springfield location is one of its four community veterinary hospitals.

“There are times I’m like, ‘wow, this is amazing,’” Blancato said. “I’ll sometimes go in a hospital to meet with a manager or something, and I just watch what goes on in the lobby, and I listen. And I think, if I had helped 44,000 animals in my whole career, that would have been great. But to have that be a yearly thing is wonderful.”

For this issue’s focus on women in business, we visited one of those hospitals to sit down with Blancato to talk about the broad work of this nonprofit, why it’s so important, and why more people — and donors — need to know about it.

 

Bringing Home Buster

At least some of the credit for her long career in animal welfare goes to an escape artist named Buster.

That’s the puppy Blancato — then a single mother of three — adopted during her 20s, following a tough stretch in which her husband left and she battled cancer. And Buster was “ridiculous” at getting out of the yard. So Blancato got to know East Brookfield’s animal-control officer, and they became friends — and he eventually offered her a job as an animal-control assistant. He retired not long after, and she took over his role.

“ I think, if I had helped 44,000 animals in my whole career, that would have been great. But to have that be a yearly thing is wonderful.”

“Once I became an animal-control officer, I picked up a lot of strays that were never claimed. And the struggle I had was getting them homes, getting them medical care, all that stuff,” she recalled. “I worked with no-kill shelters, which were many in Massachusetts, and I would have to hold on to the dog for a few weeks. And I thought, ‘we need a resource here in this community.’”

As it turned out, a neighbor had a plot of land he wasn’t using, and when Blancato approached him, saying she’d like to start a shelter, and asking if he would donate the land, he agreed. By that time, she had adopted another dog, Dusty, who had been abused.

Lindsay Doray says Second Chance not only rescues animals

Lindsay Doray says Second Chance not only rescues animals, many from other parts of the country, but also provides services that allow owners to keep their pets and not have to surrender them in the first place.

“He was the reason this became really important to me, because if I didn’t take him in, what would have happened to this dog? So that was the real kickoff for Second Chance.”

So, while raising three children — and, by that time, two stepchildren — she took that $400, raised whatever else she could, and built the adoption center that still sits on the property today.

“The original intention, when I founded the organization, was that it was for helping homeless pets, but we quickly realized that a lot of animals were being surrendered simply because the people did not have the means to afford veterinary care — something catastrophic happened in their life or to the pet.”

The shelter was offering spay/neuter services and vaccines in the early years, but Blancato realized she could do more to keep pets and families together through expanded veterinary care. The first hospital was built in neighboring North Brookfield in 2010 and expanded to full-service care in 2013, and the other three hospitals followed, giving Second Chance a broad footprint across Central and Western Mass.

“We had to strategically place hospitals because not everybody could get to North Brookfield,” she explained. “We do about 1,500 to 1,700 adoptions a year, but the rest is veterinary — spay/neuter, vaccine clinics, all of our other programs and services.”

Those services also include:

• The Helping Hands outreach, which assisted 76 rescue sites, shelters, and municipal facilities in 2022, providing low-cost spay/neuter and vet care, while accepting homeless pets from other facilities;

• Project Good Dog, which matches behaviorally needy dogs with inmates in pre-release programs at local correctional institutions, providing 24/7 care and training for the dogs while teaching handlers patience, compassion, and responsibility;

• A pet-food pantry that served more than 7,600 pets in 2022, distributing dog and cat food to 25 local human food pantries — again, helping financially struggling families keep their pets;

• Mobile adoption, education, and vet-care events; and much more.

The low-cost veterinary care provided at the hospitals makes a huge difference, longtime Development Manager Lindsay Doray said.

Rescue program brings mobile vet services

Second Chance’s Homebound to the Rescue program brings mobile vet services to seniors where they live.

“Prior to the services that we offer, people weren’t taking their pets to the vets yearly because they couldn’t afford to,” she noted. “Maybe they did the bare minimum and got the rabies vaccine, and that’s it. But when the animal became sick, either they would end up having to surrender the animal, or the animal would go without care.”

Blancato agreed that preventive care is critical.

“If you don’t get regular maintenance on your car, at some point, it breaks down, and then it’s very expensive. The same thing happens with animals,” she said. “A lot of people never go to the vet because of fear of the cost and everything involved. And once we get people in and they see that, ‘oh, this isn’t so bad,’ they understand that bringing them in yearly makes it a lot easier, and they can maintain the health of their pet for a lot less money.”

Second Chance’s services cost more than what clients can pay, so the nonprofit relies heavily on grants, donations, corporate sponsorships, and a few fundraising events each year to make up the difference and keep growing.

Even for adoptions, Doray said, “what we receive in adoption fees only covers about 50% of what we’ve put into the animal medically.”

At the same time, Second Chance is not short-changing its medical team, Blancato said.

“We have the highest quality of staff, and we pay at or above market standards because we want to attract veterinarians to us,” she said, noting that the U.S. is currently dealing with a shortage of between 7,000 and 10,000 veterinarians. Second Chance currently employs nine vets, but needs at least four more to keep up with demand.

“There’s a misnomer out there that, if you work for a nonprofit, we pay far less. And that hasn’t been true for many, many years,” she added. “We have to attract the same talent as any veterinary hospital; I’m competing for the same talent they are. I want the top talent here because I want the best of the care for the animals.”

 

Lending a Paw

Doray has worked with these animals — and families — long enough to understand the importance of what Second Chance does.

“I’ve had people say to me, ‘if people can’t afford an animal, they shouldn’t have one.’ And I say, ‘well, what about your 80-year-old grandmother who loses her husband, and she’s obviously not in the workforce anymore. You think she should have to give up her 15-year-old cat because now that she doesn’t have a spouse, there’s less money in the household?’ They say, ‘well, no, you can help those people.’

“Then I’m like, ‘OK, what about the woman who lost her husband at 45, and they’ve got three kids? Should they also have to give up the family dog because the husband’s gone and the mom now has to go back to work and she’s got three kids to support?’ ‘Well, no, you can help them.’

“‘So, what about a wheelchair-bound person whose dog or cat is their sole daily companion, and they’re not able to get anywhere? Should they have to give one up because they can’t physically work because of whatever injury or disability they have?’ And then they’re like, ‘oh, now I get it.’

“These are real-world situations that happen to people,” Doray continued. “Nobody expects to lose your spouse, but it happens, and you shouldn’t have to lose something else that you care about. Sometimes it’s a very temporary situation where you lose your job, and a year later, you’re back on your feet, and you’re able to pay the full veterinary cost.”

And many Second Chance clients do, indeed, pay full cost.

“Even for them, our rates are still very competitive,” Doray said. “But they also love our vets, and they support our mission, and they know that, by coming to us, they’re helping to subsidize the cost for somebody else, for the 80-year-old woman who just lost her husband and doesn’t want to lose her cat.”

Second Chance operates mobile vaccine clinics across the region.

Second Chance operates mobile vaccine clinics across the region.

Second Chance pushed through the pandemic like all nonprofits did, but those years set back the cause of animal homelessness nationwide by bringing adoption and spay/neuter programs to a temporary standstill.

“In 2019, we were so excited because euthanasia in this country had dropped to a point that I figured, within two years, we would be at zero. Then COVID hit, and it basically flatlined everything for two years,” Blancato said. “Now, we’ve got two to five years to get to zero, when we were so close.

“It’s heartbreaking for all of us in animal welfare, and I know it’s been devastating in the South, because they got used to not having to euthanize for space, and now they’ve had to go back to it. That’s why we want to get as many animals up here as we can and get them homes, and be able to take more.”

Blancato doesn’t envision working more than 10 more years, and said the organization has been structured — with a strong, dedicated team in place — to continue thriving long after that.

And it should — “because the need isn’t going to ever go away,” she said. “There’s always going to be a need to take care of animals, there are always going to be animals that find themselves homeless, there are always going to be people who need veterinary care. So this is very gratifying. But I didn’t do it alone.”