Cover

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Marketers Discuss the Best Way to Get an Audience’s Attention

Getting the Message SEE: List of Advertising & Marketing Firms Marketing was never an example of a simple exercise, but in today’s multi-media landscape, it is even less so. To […]

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Features

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UMass Alumni Office Is Building Relationships for Life

Engaging Work The UMass Amherst Alumni Assoc. has been in business since 1871. Its informal mission — to engage alums and begin (and continue) a dialogue concerning the importance of […]

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At last week’s inauguration of Chicopee officials

New Developments Light the Way in Chicopee

Community Spotlight Mayor Richard Kos is fond of pointing out that Chicopee is alone among Western Mass. communities in having two exits off the Mass Pike — and now it […]

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Special Features

coverfeaturemarketing0118a

Marketers Discuss the Best Way to Get an Audience’s Attention

Getting the Message SEE: List of Advertising & Marketing Firms Marketing was never an example of a simple exercise, but in today’s multi-media landscape, it is even less so. To […]

read more...
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Granite State Development Corp. Helps Businesses — and the Economy — Expand

Growth Engine Certified development companies, or CDCs, are entities that partner with banks to help small businesses secure financing to grow their operations. But in doing so, they’re also growing […]

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Women Remain Underrepresented in IT — but Why?

Missed Connections Despite the fact that women comprise roughly half the workforce and the majority of college enrollment, the world of computers and information technology remains a largely man’s world, […]

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Prithwijit Roychowdhury

Baystate PURCH Program Puts Focus on Population Health

The New Faces of Medical School Like most first-year students, Kathryn Norman entered medical school in August not knowing exactly what to expect. But there were certainly some things she […]

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Darby O’Brien

Focus More on the Message and Less on the Delivery System

It’s All About Storytelling By Darby O’Brien In today’s multimedia environment, there are countless platforms — and a hell of a lot of clutter. That means the bedrock of strong […]

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The team at Market Mentors.

Get Their Attention, and You Needn’t Worry About Attention Span

The Name of the Game By Michelle Abdow According to a 2015 study conducted by Microsoft Corp. and reported by Time magazine, most Americans’ brains are hardwired with an eight-second […]

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Meghan Lynch

To Boost Profits, Appeal to the Heart, Not the Head

By Any Measure By Meghan Lynch Likes and leads. Most marketing professionals love to be able to show these statistics as proof of their effectiveness, and most business owners love […]

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John Garvey, second from right, with his team at Garvey Communications Associates

In This Age, a Relevant Message Is Everything

Rock Relevance By John Garvey There are two things to remember when you are trying to get a message out to your customers. Thing one: make sure your message is […]

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Nicholas LaPier, CPA

It May Be Tax Reform, but It Isn’t Really Tax Simplification

Adding Things Up By Nicholas LaPier Ah, tax reform. As long as the U.S. has had a federal tax, candidates running for office have promised to simplify and make reforms […]

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Lisa Rapp

Massachusetts Is Fertile Ground for Biotechnology Careers

Life’s Work For college students — or career changers — seeking a career path with plenty of opportunity close to home, biotechnology in Massachusetts is certainly enjoying an enviable wave. […]

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Inspired Marketing Makes a Splash!

Diving into the deep end once again. A new year is marked by many traditions: the ball drops, ‘Auld Lang Syne’ chimes, people kissing; but for local marketing agency, Inspired […]

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More Companies See the Benefits of Dogs in the Office

Paws for Effect To some employers, the very idea of having employees’ dogs roaming about the office every day seems absurd. How would anyone get any work done? Would they […]

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Opinion

A Fresh Take on Medical School

Editorial When one thinks of medical school, what follows, generally speaking, are mental images of really thick and intimidating-looking textbooks, students working on cadavers, and really long words that most […]

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Challenges Await Employers in 2018

Opinion By Rick Lord The first half of the 2017-18 legislative session in Massachusetts was dominated by the issue of healthcare costs and the role employers should play in helping […]

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