President and Chief Marketing Officer, LogicTrail, LLCAlexander Simon’s passion for people and open-minded collaboration are the driving forces that have led this entrepreneur to success. The father of two has worked on many award-winning marketing campaigns, but accolades are not what propel him to work long hours and give his time to a host of civic organizations.
“I’m a people person and have a passion for collaboration that is reflected in my career and my civic responsibilities, and it’s also something I try to instill in my children,” Simon said. “It’s a constant learning; I’m motivated by inviting others to share in cultivating better ideas. I really try to build that with our clients, and it’s wildly satisfying to see a big idea reach the light of day with everyone on board. It’s my nature to try and push the envelope, but only when it’s for the right reasons.”
Simon said he believes strongly in teamwork. He takes pride in getting to know his clients well and says the “intimate” relationships he forms come after listening closely to the way they talk about their world, which helps him create campaigns that break through the clutter.
Simon is a founding member of the Sounding Board for Professional Development, a board member of the Ad Club of Western Mass., a youth coach for the Northampton Recreation Department, and a Look Park Board Development Committee member, and has been engaged in political action committees in Northampton.
“I’m still young and looking for the right opportunity, but I definitely have a passion for working at the civic level,” he said. “We have a responsibility to give back to our cities and towns.”
He founded his company in 2009 and has a small but highly experienced and dedicated staff. “We want to stay youthful, agile, and able to work with different-sized clients and industries, and that means staying small,” he said. “This is my calling, what I’m supposed to be doing. I started my agency to do things in a different way and to enjoy the process. And so far, we’ve been very fortunate to work with some stellar clients.”
— Kathleen Mitchell