LONGMEADOW — van Schouwen Associates, LLC (vSA) announced the addition of Tyler Leahy to its business-to-business marketing team. In his new role as strategic communications manager, Leahy’s work will involve account management, writing, social media and content development, public relations, and business development.
Leahy arrives at vSA with unique experience as a communications professional in the Pioneer Valley, working in the media as well as the nonprofit sector. He most recently served as staff writer for two local newspapers, the Chicopee Register and the Ludlow Register.
“Tyler has a knack for tailoring communications to the demands of individual projects. His strategic and tactical marketing aptitude will be invaluable to our clients,” said Michelle van Schouwen, vSA president. “He already has a proven track record of pitching fresh ideas and fostering collaboration, and we look forward to building on that as a team.”
Leahy graduated from Springfield College with a bachelor’s degree in 2015, majoring in communications and English.