Community Spotlight

Mike and Barbara Trombley returned to Wilbraham for its quality of life — and to be the succession plan for the financial-services firm started by Mike’s father.
Like many young people who grow up in Western Mass., Mike Trombley left this region to start his professional career and then returned because of the quality of life it affords.
His story, and his career, have not been like most others, though.
Indeed, Trombley, who excelled on the baseball diamond at Minnechaug Regional High School in Wilbraham, would go on to play to play at Duke and be drafted by the Minnesota Twins.
Mostly a relief pitcher — with a career record of 37-47 and a high of 24 saves in 1995 — he played for the Twins, Orioles, and, briefly, the Dodgers until 2002. Living in Florida with his wife, Barbara, and three children after his playing days were over, he dabbled in real estate and managed to survive relatively unscathed when the market collapsed.
By 2009, the Trombleys decided that Florida wasn’t really for them, so they relocated to Wilbraham to live and essentially become the succession plan for Mike’s father, Ray Trombley, who founded the financial-services firm Trombley Associates in 1965.
The Wilbraham Mike returned to was and is very much like the one he left, meaning it has maintained its small-town charm and rural character — there are more than 20 farms within the community.
But there have been some significant changes, including the mailing address for the Trombley firm — Post Office Park on Route 20, a business park that includes the Scantic Valley YMCA, a post office (hence the name), and dozens of businesses — as well as many new businesses along that thoroughfare. There have also been some changes on Main Street and just off it, including the town’s new senior center, which was a dozen years in the making, and a new mixed-use development that includes several apartments, a brewery, a restaurant, and a wine-and-cheese shop.
This combination of small-time charm and an eclectic business community makes Wilbraham an attractive community, one where residents sometimes take all they have for granted but shouldn’t, Mike said.
“This is the quintessential New England town; any time anyone would go down Main Street and see Wilbraham & Monson Academy and the Village Store … it’s just a picturesque postcard driving through town.”
“It’s very interesting seeing Wilbraham as an adult. I grew up in this town, then left to go to go to college and play baseball; we were away a long time and came back. To see it as an adult … Barbara said to me, and it’s true, ‘Wilbraham is a charming town.’
“I’m a big fan of New England,” he went on. “And this is the quintessential New England town; any time anyone would go down Main Street and see Wilbraham & Monson Academy and the Village Store … it’s just a picturesque postcard driving through town, especially at this time of year, and I appreciate it much more as an adult.”
This is the message the town’s Economic Development Committee is trying to put out — or, at least, part of the message.
Indeed, the commission has ramped up efforts to let it be known that this community of almost 15,000 people is open for business and has plenty to offer those who wish to set up shop here.
That list includes a single tax rate, one lower for businesses than neighboring Springfield (and some other communities, for that matter); busy Route 20, which is already home to dozens of businesses, with room for many more; access to other neighboring communities; proximity to what will be a totally reimagined Eastfield Mall; that aforementioned quality of life; and, coming sometime soon, a town-owned fiber network that will bring faster and more reliable service to residents and businesses alike.
“We have many attractive selling points here in Wilbraham,” said Mike Mazzuca, chair of the Economic Development Committee. “And we’re going to work harder to make sure businesses are aware of all that we have to offer.”
For this, the latest installment of its Community Spotlight series, BusinessWest takes an in-depth look at Wilbraham and its ongoing, and quite successful, efforts to balance its rural character with needed business growth.
Getting Down to Business
Brady Suomala is a senior at Minnechaug High, captain of the soccer team, and … an intern with the East of the River Five Town Chamber of Commerce, which counts Wilbraham among the five communities it serves.
Since coming aboard just after school started, Suomala, who is focusing his internship on marketing and graphics, has been visiting many businesses in town with chamber Executive Director Grace Barone. He’s been talking with their graphics and marketing people about their work and possible career paths, while also, in some cases, gauging their marketing needs and whether the chamber might be of any assistance.
He’s stopped by a few banks, and recently visited with Sandy Polom, owner of the Scented Garden Gift Shoppe, located in the Wilbraham Shops on Route 20, who is coming up on her five-year anniversary of buying the business and is planning a celebration.

As an intern with the ERC5 Chamber of Commerce, high-school senior Brady Suomala is gaining unique insight into Wibraham’s business community.
Suomala’s work to date relates the importance of internships like his to introducing young people to the world of work, while also introducing them to businesses and possible careers. It also helps tell the story of Wilbraham’s business community, which, as noted, is both diverse — with a blend of local companies and regional and even national chains (like Home Depot) — and deep, with many businesses, like Trombley Associates, the Scented Garden, Rice’s Fruit Farm, and many others having well-established roots.
Indeed, the Scented Garden has been a mainstay in the community, and region, for more than 30 years now.
“We reached out to businesses at the mall and were successful in bringing a few here.”
Polom, who had been in medical and pharmaceutical sales for 26 years, was looking for a change, and less travel, and bought the business five years ago.
That was just a few months before COVID, which wound up essentially shutting her down for three and half months.
“That was a little scary, to say the least,” she said, adding that the pause, while unwelcome, gave her an opportunity to refresh the store and make some needed changes. Upon reopening, she has been continuously buoyed by local support — a running theme among business owners in town — but also shoppers from neighboring communities and those passing through along Route 20 or stopping in to other businesses in the shops.
They’re drawn to her mix of gift items, from women’s and children’s clothing to jewelry to home items, with a focus on products made in this country.
As for Trombley Associates, it has been a nice, but not easy, transition for Mike and a solid second career, one where Barbara, a CPA by trade, is his business partner.
Barbara, a frequent contributor of articles to BusinessWest on the many aspects of financial planning, handles the tax side of the business, but also shares the financial-planning work with Mike.
Wilbraham at a glance
Year Incorporated: 1763
Population: 14,613
Area: 22.4 square miles
County: Hampden
Residential Tax Rate: $18.50
Commercial Tax Rate: $18.50
Median Household Income: $65,014
Median Family Income: $73,825
Type of government: Board of Selectmen, Open Town Meeting
Largest Employers: Baystate Wing Wilbraham Medical Center; Friendly Ice Cream Corp.; Big Y; Home Depot; Wilbraham & Monson Academy
*Latest information available
Together, they have grown the client portfolio and, overall, continued a business that traces it roots back 60 years.
“I think my father would be very proud that we’ve carried the torch and, hopefully, made it better in his eyes,” Mike said.
The broad goal for the town’s Economic Development Committee is to help write more success stories like these in Wilbraham, said Mazzuca, adding that the mixed-use project on Main Street, which now includes several apartments, Pafumi’s on Main restaurant, the Guilty Grape wine-and-cheese store, and Scantic River Brewery, has generated momentum in efforts to bring more businesses, and vibrancy, to what would be considered the community’s downtown, the Main Street area.
Meanwhile, Wilbraham has become more focused on promoting itself and its assets and attracting more businesses. The town was successful is recruiting two of the former tenants of the Eastfield Mall — the Mall Barber and School of Fish, an aquarium store — for some of the reasons stated earlier, such as location and proximity to Route 20.
“We reached out to businesses at the mall and were successful in bringing a few here,” said Mazzuca, “because this is a great place to do business.”
Jeff Smith, vice chair of the Economic Development Committee and a small-business owner himself, agreed. He said the town’s single tax rate has incentivized Home Depot and other businesses to locate in town, and there are many other assets as well.
“We have a lot of open space — the trail systems are extensive, and we have two fantastic farms that put on all kinds of activities in the fall,” he explained. “There’s also water, sewer, access to Route 20, and a very business-friendly town government.”
As for the planned new Eastfield Mall … there are still many questions to be answered on that project, but if it is redeveloped as planned, with a mix of local and national stores and restaurant chains, it should bring more traffic through and into Wilbraham.
“If the stores that are proposed to go up do go up, that will draw more people into the area,” Mazzuca said. “For people going to the Eastfield Mall, when it’s time to go to a restaurant, you’ll have more people coming to Wilbraham. We have fantastic restaurants here, and in addition, some of our niche shops are spectacular.”
Bottom Line
Returning to those thoughts he had about how he appreciates Wilbraham even more now than when he was growing up there, Mike Trombley said that, overall, little has changed beyond that appreciation level.
“There’s no way you can avoid progress, which is a good thing, but the town has kept its home-town feel, which is good, too,” he said, noting, as others did, that this community has much to offer — to residents, yes, but also to those who want to get down to business here.