Agenda Departments


Nonprofit Marketing Roundtable
Jan. 28: Struggling to gain visibility with your target audience? Are your marketing materials producing tangible results? Are your best messaging ideas living only in your head? The Nonprofit Marketing Roundtable 2014 Workshop will be held from 8 to 9:30 a.m. at the Greater Northampton Chamber of Commerce, 99 Pleasant St., Northampton. Three women business owners — Janice Beetle, Ruth Griggs, and Maureen Scanlon of the Creative, a marketing and communications collaboration in Northampton — will lead a nonprofit Flash marketing workshop. They will meet with business owners, listen to your marketing and communications concerns, and help you brainstorm practical, professional solutions on the spot. Learn more about how to strategize, advertise, brand, and promote your business; reach the media; and maximize your message in person, in print, and online. The workshop, presented by the Creative Marketing Group, is free, but pre-registration is required, and space is limited. To register, contact Jasmin Tomic at (413) 584-1900 or [email protected]

Difference Makers 2014
March 20: The sixth annual Difference Makers award program, staged by BusinessWest, will be held at the Log Cabin Banquet & Meeting House. Details on the event will be published in upcoming issues of the magazine. Difference Makers is a program, launched in 2009, that recognizes groups and individuals that are, as the name suggests, making a difference in this region. The editors and publishers of BusinessWest are currently reviewing nominations for the class of 2014. The winners will be announced in the magazine’s Feb. 10 issue. For more information, call (413) 781-8600.

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