40 Under 40 The Class of 2011

Amy Scott: 39

Owner and Founder, Wild Apple Design Group

Amy Scott

Amy Scott

Amy Scott laughed when she heard someone describe her as a woman “without the word ‘no’ in her vocabulary.”
“When people see my résumé, or I recite the litany of projects that I’m working on, they often wonder how on earth I do all this,” she offered as an explanation. “But it has a lot to do with efficiency, why I’m able to do as many things as I do. That’s at the core. It’s not that I’m crazy, or that I can’t say no, because I actually can. I selectively choose the nonprofits and charities that I plug into.”
Over the years, that list has included the East of the River Chamber of Commerce, the Zoo at Forest Park, the MSPCA of Springfield, Habitat for Humanity, Friends of the Homeless, and countless others.
“The reason why I choose to do so many nonprofit projects is that I find that other people who are involved in quality projects are also high performers,” she explained. “So it puts me in the right company.”
And that’s a message she likes to pass on to her clients.
As owner of a marketing and graphic-design firm, when Scott draws up something for a new client, “I ask them to consider a nonprofit facet as part of a well-rounded marketing strategy — to consider a grassroots approach, which means networking, networking, networking.
“And being visible when you’re doing that,” she added. “Everyone makes out in the end.”
With the coming of summer, Scott said she’s looking forward to fielding a new account: the Holyoke Blue Sox.
“I’ll be doing their sales and marketing,” she said, “and I’m finding that this is extremely exciting, because not only am I absorbing minor-league sports, which is a whole new dimension for me, but the Blue Sox are a nonprofit, and through them I was able to launch a tremendous number of fund-raisers through youth baseball leagues and school systems.”
Clearly, before the first shout of “play ball,” Scott has already hit a home run.
— Dan Chase

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