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LiftTruck Marks 35 Years of Handling Change, Opportunity

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LiftTruck celebrates 35 years
Features

Material Growth

LiftTruck celebrates 35 years

As LiftTruck celebrates 35 years, Kara Sotolotto says, its focus is on continuing to grow its many business operations and building on an already-solid foundation.

Kara Sotolotto says she essentially grew up in her family’s business, LiftTruck Parts & Service Inc. in West Springfield.

She remembers doing a little bit of everything for this company — founded by her father, Mario C. Sotolotto, which specializes in forklift and lift-truck sales, maintenance, parts, rentals, and more — but especially the vast amounts of paperwork that have long since been replaced by computer files. This included handling work orders, parts inventory (something that is still done by hand), calling customers, and much more. It seemed there was something new every day, and, collectively, those various assignments have prepared her for her current and somewhat new role, as the company’s vice president, a title she shares with her brother, Mario A. Sotolotto.

She was still waiting for her new business cards when she talked with BusinessWest, but she has already eased into the role, which will see her work with other family members (and there are many of them) and other employees to chart a course for future growth for this venture, which this year celebrates 35 years in business.

It is marking this milestone in a mostly quiet fashion — but also with charitable donations each quarter, including one recently to Baystate Children’s Hospital — and by essentially doing what it has been doing from the start, Kara Sotolotto said — taking care of the many different needs of its clients, mostly manufacturers and distributors located across the Bay State, but also in Connecticut and Rhode Island.

Over the years, the company has expanded well beyond its West Springfield roots, opening an office in Brockton to better serve customers in the eastern part of the state, including Cape Cod and the islands, as well as Rhode Island. Looking forward, she said the company is looking at possible additional expansion in the Worcester area, with a location to house what she called a ‘green division,’ dedicated to sales and service of battery-powered BYD material-handling equipment (more on that later).

Overall, though, the business plan calls for shifting more of the day-to-day responsibilities of managing the company to the second generation, Sotolotto explained, as well as simply building on the solid foundation created over the past 35 years, one that has enabled the company to thrive in a sector with many competitors.

Indeed, when asked how LiftTruck manages to stand out in such a crowded field, she said simply, “our service and our mechanics; these are mechanics that everyone likes and trusts, and they really know their stuff.

“He started from the ground up with a few mechanics, who are actually still with us today, and one person in the office.”

“Also, our lines,” she went on, adding that, while many competitors will sell one or a few brands, LiftTruck handles many labels and many options when it comes to how machines are powered — from propane to electric.

It is this ability to provide clients with choices, but also reliable, quality service, that has both enabled the company to thrive for the past 35 years and positioned it for continued success for the next 35.

 

Getting a Lift

As she offered BusinessWest a tour of the LiftTruck facilities and posed for a few pictures, Sotolotto pointed to a Clark forklift — vintage 1948, by her estimate — that was at the shop for some maintenance. It’s not really used anymore, and she believes it is one of the items on display at a small museum at Barnes Airport in Westfield.

While it is not in active service, the company services many pieces of equipment dating back to the ’60s and even the ’50s that still are, she said, adding that fork trucks, depending on how much they are used, can run for decades, and most clients are determined to get their money’s worth out of their machines.

But there are challenges to servicing such long-lasting pieces of equipment.

“These forklifts were built like tanks because they were used in the military,” she explained, referring to the older Clark machines. “The trouble is, it comes to a point where you can’t find parts for them; there are times when we can have people fabricate the parts for them, but once you get to certain big parts, like cylinders, you have to give in.”

Helping companies keep their machines running as long and as efficiently as possible has become one of the many trademarks of this company, which was started by the elder Mario Sotolotto in 1987.

As Kara explained, her father worked for Northeast Clarklift, joining his father-in-law there, and starting in the parts department and moving up the ladder. He eventually decided to take all that he had learned and start his own venture, one that would focus on all aspects of this competitive business — including sales of new and used machines, service, parts, forklift training, rentals, and more.

“He started from the ground up with a few mechanics, who are actually still with us today, and one person in the office,” she said, adding that the company has enjoyed steady, consistent growth over the years.

This is a family business, she added with conviction in her voice, noting that there are many members of her family who are involved, including her father, the company’s president, who, she said, “likes to keep involved in all aspects of the business,” as well as his uncle, Sales Manager Anthony Sotolotto.

There’s also her brother, Mario, who works mostly out the Brockton facility, and focuses on the sales and everyday operations sides of the business, while Kara is focused more on the back end of the operation — accounting, receiving equipment, managing the West Springfield facility, and talking with the press.

As noted, this is a multi-faceted business, with several components and revenue streams.

On the sales side, the company handles a number of manufacturers, including Clark, Komatsu, Doosan, Heli, and the most recent addition, BYD, which offers machines that run on iron phosphate batteries, Kara said, noting that buyers have a number of options these days in terms of both brands and how machines are powered.

Indeed, while gas-, propane-, and diesel-powered vehicles are still popular, this sector, like the automotive industry, is moving aggressively toward more electric vehicles.

“A lot of people are switching over to electric forklifts,” she explained. “It’s more economical for them, and it’s better for the environment; they’re becoming more and more popular.”

Looking ahead, Sotolotto said the company is strongly considering creation of that aforementioned ‘green division,’ one that will focus on the BYD line and likely be based in the central part of the state so it can effectively serve all corners of the Commonwealth.

“Having a facility to at least store all of our electric lifts and maybe have a few mechanics operate out of there would be great,” she told BusinessWest. “This is definitely something we’ve been talking about and moving toward; it’s a logical next step.”

The sales side of the business has been steady, she added, and it received a somewhat unexpected boost during COVID, when rentals were harder to come by (just as rental cars were) and many customers decided to buy instead — if they could find machines to buy.

And overall sales remain steady as customers seek to replace machines that hit a certain number of hours.

Meanwhile, the machine-rental side of the business remains solid as well, she said, noting that businesses will rent equipment for a day, a few weeks, a quarter, or for much longer stretches depending on need. To mark its 35th anniversary, the company is donating 10% of its rental revenue to various charities, including Baystate Children’s Hospital, each quarter.

The service side of the operation is another key contributor to the company’s overall success, Sotolotto said, noting that clients need their machines to operate successfully, and LiftTruck’s ability to provide reliable service has been another of its hallmarks.

 

Lock and Load

These various parts contribute to the whole, she said, adding that LiftTruck has much to celebrate as it marks its milestone anniversary this year.

Mostly, it is celebrating what has become a family, or a bigger family, to be more precise, one that includes several people related to one another, but also others who have been part of this operation for years — in many cases, 35 years.

Together, they have made this venture an uplifting success story — in every sense of that phrase.

Meyers Brothers Kalicka Celebrates 75 Years of Change — and What Hasn’t Changed

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The five partners at Meyers Brothers Kalicka
Banking and Financial Services Special Coverage

Marking a Milestone

The five partners at Meyers Brothers Kalicka

The five partners at Meyers Brothers Kalicka: from left, Jim Krupienski, Kristi Reale, Howard Cheney, Rudy D’Agostino, and Kristina Drzal Houghton.

It’s called the ‘Founders Room.’

This is a small conference room at Holyoke-based Meyers Brothers Kalicka featuring a table that can comfortably seat six or seven people, which makes it a popular spot for smaller meetings and an attractive alternative to the cavernous main conference room, which can host more than 40.

There are a few other gathering spots at this accounting firm, but this one is unique because it pays homage to those who were there at the beginning — and in the decades that followed — for both Meyers Brothers and Joseph Kalicka and Co., two accounting firms that started the same year, 1948, and came together in a consequential merger in 2004 that created the firm known to most by the letters MBK.

The Founders Room takes on a little more importance this year as the firm celebrates a milestone — its 75th anniversary. As it does so, it looks back at the important work of the three Meyers brothers who went into business together — Ben, Raymond, and Maurice (there’s a photo of them on the wall in the Founders Room) — and Joseph Kalicka, founder of the firm that took his name (there’s a photo of him with former Massachusetts Gov. Michael Dukakis).

But the present and the future are the dominant topics of conversation on this occasion, and there was much to discuss as we gathered thoughts from the five partners now setting a course for the firm — Howard Cheney, Rudy D’Agostino, Kristina Drzal Houghton, James Krupienski, and Kristi Reale — as well as David Kalicka, partner emeritus.

Collectively, they said the tenets put in place by the founders of both firms in 1948 — everything from a laser focus on customer service to a tradition of innovation and an emphasis on anticipating what the future might bring (and being ready for it) — are still serving MBK well as it copes with an onslaught of change coming from every direction.

“I’ve always felt that the strength of our firm is the people here. It’s a collaborative effort. People work really well together; we’ve got a lot of smart people who work hard. From the top down and the bottom up, everybody works as a team.”

This change involves everything from technology and how it is used to better serve both the company and its clients to creating a workplace that recognizes emerging needs and enables several generations of employees to work effectively — work that was in some ways impacted by, and accelerated by, the pandemic and the many ways in which it impacted the workplace.

For this issue and its focus on banking and financial services, BusinessWest talked with MBK’s partners about the past 75 years, but mostly about what will come next — for both the firm and the industry.

 

Addition by … Addition

It was in early 2003 that talks began about merging Meyers Brothers and Joseph Kalicka and Co., two firms that were in ‘friendly competition’ — a phrase heard early and often — for more than a half-century and had a lot of things in common.

Looking back on those days, Drzal Houghton, who joined Meyers Brothers in 1995, said that, while the firms were operating in many of the same spaces, or sectors of the business community, they had different niches. Also, Meyers Brothers had a benefits-consulting business as well as a wealth-management business. So a merger made sense on many levels.

“Both firms had a lot of clients in the medical field, but Meyers Brothers had a lot of clients in the nonprofit industry, so there was a lot of summer work,” she explained. “Whereas, Joseph Kalicka and Co. didn’t have as much summer work, so that was a good fit. Meanwhile, Joseph Kalicka and Co. had a lot of work in the construction and real-estate industries, so it was just clear that we would be stronger together.”

Kalicka agreed. “We decided that it had been 50 years since we’ve been competing against each other and we’d both do better if we merged,” he explained. “It’s worked great; it’s helped us to survive different challenges. We’ve been around for a long time and have been approached by several bigger firms to merge and have turned them down.”

D’Agostino, who joined the Kalicka firm in 1995, noted that there were several young partners with that firm at the time, a core of leadership that appealed to those at Meyers Brothers and made a merger even more attractive.

“The opportunity to make the firm stronger, work on some bigger accounts, and have a good nucleus of young partners — those were all driving forces in the merger,” he noted. “And the culture was very similar.”

The firm that emerged from that merger is now the largest accounting firm based in Western Mass., with more than 60 employees. And that size brings with it several advantages, said the partners, including the ability to attract young talent, a challenge that has only grown in size and scope in recent years as competition for talent grows and the need for young leaders to replace retiring Baby Boomers increases.

MBK serves individuals, privately held businesses, family and independent businesses, and not-for-profit organizations in Western Mass. and well beyond. Services include taxation, accounting, auditing, and business-advisory work. The client list is deep and diverse, and it reflects the many business sectors served and the niches the company has developed. That client list includes Peter Pan Bus Lines, the Springfield Thunderbirds, the construction firm Fontaine Bros., the nonprofit agencies Square One and Mental Health Assoc., and small to mid-sized businesses such as New England Dermatology and Tyler Equipment Corp.

Partners Kristi Reale and Jim Krupienski

Partners Kristi Reale and Jim Krupienski, seen here in MBK’s Founders Room, say the firm has priorities for the future, but especially the need to develop the next generation of leadership.

As they talked about what makes MBK different, and successful, the partners used different words and phrases, but essentially said it comes to down to people — those at all levels of the organization.

“I’ve always felt that the strength of our firm is the people here,” Cheney said. “It’s a collaborative effort. People work really well together; we’ve got a lot of smart people who work hard. From the top down and the bottom up, everybody works as a team.”

Drzal Houghton agreed. “We believe here that it’s family first,” she said. “Our clients think of us as family, and I think it’s just that whole feeling … the clients feel it, the employees feel it. And it really makes us different — we care about every member of our team and every client, like family.”

As they look ahead, the partners again spoke with one voice as they talked about the priorities moving forward and what will be needed for this firm to thrive for another 75 years.

Remaining an independent firm at a time when mergers remain the order of the day and the partners field calls from private-equity firms about acquisition on a regular basis is an important goal — and also a major challenge, said those we spoke with.

“We’d like to remain independent; it’s a tough fight to stay independent, but it’s worth it because it benefits the clients,” D’Agostino said. “We make the decisions here, the philosophy that the client comes first — we can keep that. We all have to follow the same regulations, but we like to make sure we are doing things responsibly and really know our clients.”

Drzal Houghton agreed. “We definitely want to stay independent,” she said. “In the industry, there have been a lot of mergers; a lot of private equity is trying to buy firms, but we have worked very hard to be independent, and we want to give that opportunity to our rising stars.”

 

Crunching the Numbers

MBK’s partners told BusinessWest that, years ago, the firm’s leadership team would conduct an annual two-day retreat to discuss matters and set in place a strategic plan for the future.

Now, they stage four- to five-hour strategy sessions every six to seven weeks. The shorter, more frequent sessions are ultimately more productive — people are tired and less effective at the end of the second day of a retreat, they noted — and follow-up and accountability are more manageable. Meanwhile, change is coming at such a constant and profound rate that more frequent strategy meetings with shorter agendas are certainly necessary.

“We’re maintaining the momentum and holding ourselves more accountable,” said Krupienski, adding that items for discussion include everything from staffing to succession planning; from IT conversions to client services and client development.

Staffing is certainly a common agenda item, and there are layers to this issue, said those we spoke with, adding that these include everything from attracting and retaining talent to creating policies for remote work.

“We definitely want to stay independent. In the industry, there have been a lot of mergers; a lot of private equity is trying to buy firms, but we have worked very hard to be independent, and we want to give that opportunity to our rising stars.”

“A major issue with all businesses, and especially accounting firms, over the past few years has been staffing — staff costs, recruiting staff, and maintaining staff have all been significant concerns within this industry,” said D’Agostino, adding that there are some issues unique to the accounting sector, such as the compression of work during tax season and a reluctance on the part of many younger workers to “want to work the kinds of hours the previous generations have.”

“So we need to adapt to that,” he said, adding quickly that this is one of the many reasons why firms need to embrace technology — especially the technology that can handle some of the more mundane accounting tasks and thus enable professionals in the industry to focus more on consulting and advising clients.

“A lot of the bigger firms are embracing artificial intelligence,” said Reale. “We’re not there yet, but we should look at it and determine if there is anything that AI can help us with.”

Elaborating, she said that, while there is concern in some sectors about AI and its potential for eliminating jobs by doing work that humans can do (see related story on page 32), forward-looking accounting firms need to focus on its potential to create efficiencies and free up professionals to serve clients in different ways.

“AI is not going to be able to have meaningful discussions with a client and help grow its business,” she explained, adding that, increasingly, clients are looking for such consulting services — everything from contracts to mergers and acquisitions — from their accounting firm.

To provide these services effectively, firms need a pipeline of talent, said the partners we spoke with, adding that maintaining such a pipeline has become more difficult in recent years, and for a number of reasons, some of them amplified by the pandemic.

Indeed, Krupienski noted that, years ago, local and regional firms might have had a leg up when it came to the graduates of local colleges and their accounting programs, but now, those same individuals are fielding offers from firms on the other side of the country offering remote work opportunities at wages higher than those traditionally offered in Western Mass.

And that’s one of many challenges this firm and others in the region face as they try to recruit and maintain talent, said D’Agostino, adding that the firm generally likes to hire people with three to five years of experience, but there are simply fewer people with that background available to hire in this market.

Thus, the firm is hiring more individuals out of college, training them, and hoping to hang on to them when they have that three to five years of experience.

 

Then and Now

As they talked about what’s changed in the industry and for this firm, and what hasn’t, the partners we spoke with started with the later.

And Krupienski offered the obligatory “death and taxes.”

That was his way of saying that many of the services — basic and complex — have remained the same over the past 75 years. How they are provided, and sometimes when … well, that’s a different story.

This firm has been essentially paperless for years, said Reale, noting also that the phone has been replaced by email, which has, to a large degree, been replaced by the text, which can come at all hours of the day or night. And, for the most part, it needs to be answered soon after it’s received.

The midnight or 5 a.m. text comprises just one of the many changes that have taken place within the industry, said the partners, adding that many significant changes have also come in the workplace.

Elaborating, they said the younger generations now dominating workplaces like MBK have different needs and priorities than those that preceded them, and firms that want to be successful must acknowledge this and respond accordingly.

And flexible schedules are just part of the equation, said D’Agostino, adding that these generations place a premium on work-life balance and how to achieve that balance.

As an example, he recalled a few younger team members departing at 5:15 p.m. during the height of tax season to go to spinning class, something those in his generation wouldn’t think about doing.

But beyond a need to go to the gym when they need to go the gym, these generations want different things from their work, and they want them more quickly than previous generations, he went on.

“They want diversity in their work situation,” D’Agostino said. “They don’t want to just do a tax return; they want to do consulting work, they want to do something above and beyond that, they want to do things that are interesting to them, and they want challenges.

“In order for this firm to continue to survive, we have to be flexible and accommodate the next generation,” he went on. “That’s what every firm is dealing with; I’m resistant to change, but things have to change, because this is the next generation of leadership here, and this is how they operate.”

Meanwhile, another change that has taken place at MBK is a greater focus on giving back to the community and getting involved with its many nonprofits and causes, said Reale, who couldn’t speak to how things were 75 years ago, but can point to a dramatic change over the 23 years she has been with the firm.

“Twenty years ago, we would do one or two charity days,” she recalled. “And now, every other Friday, there’s a specific dress-down for charity, and some of our team members pick a special organization each month, and we do something for the community each month, whether it’s a service, or stuff the bus, or bringing in toys for the holidays, or providing needed items for the homeless … as a firm, we’re much more involved.”

As an example, she cited work involving an employee who was born in Ukraine and whose family was still in that country when the war with Russia started.

“When that war began, they needed certain things,” she recalled, adding that a local church put out a call for items, and the firm answered that call. Indeed, clothing and other items were donated by employees and clients alike over several days during tax season.

“You couldn’t walk in our lobby; they took three truckloads of items to that church,” she went on. “And that really hit home because it affected one of our team members.”

This heightened involvement in the community is important to the younger team members at MBK, said D’Agostino, and it’s one of the many cultural traits that will aid efforts to recruit and retain talent.

“They want to feel that the firm is behind certain community activities and certain charities because that’s important to them beyond the work environment,” he said. “Usually, it’s one of the staff people that takes the lead on these initiatives, and they really do enjoy it.”

 

Bottom Line

The photos along the walls in the Founders Room generally speak to another time. Indeed, most of those in the pictures have passed away, and the black-and-white images are stark reminders of just how much technology has advanced and the world has changed.

Still, the partners we spoke with said that, when it comes to the business of accounting and auditing, what truly matters most hasn’t changed since 1948, and it won’t change. This would be the matter of working closely with clients to handle their needs and help them set a course for success. And the ability to do this, as stated earlier, comes down to having people who care.

This has always been the main ingredient in the success formula, and as MBK looks forward to the next 75 years, it isn’t about to change that recipe.

Hayley Procon Takes the Route of a True Entrepreneur

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Special Coverage Women in Businesss

From the Grounds Up

Hayley Procon

Hayley Procon entered college with the goal of one day getting into broadcast journalism.

In fact, her ambition was to be the “next Erin Andrews,” as she put it, referencing the well-known sideline reporter for FOX on its NFL broadcasts.

“I loved baseball, and I still love baseball; I just wanted to be on the sideline for the Red Sox,” she told BusinessWest, adding that it wasn’t long after arriving at Suffolk University in Boston that she realized that this wasn’t a realistic, or even desirable, goal.

And upon transferring to Springfield College, she would set a new goal — to be her own boss.

“I definitely didn’t want to work for someone else,” she explained, with a note of extreme confidence in her voice. “I didn’t want to put in the work and put in the effort and see someone else basically reap the benefits; I don’t want to work hard for someone else’s success.”

She kept pursuing that goal and made it reality in what would be called a joint venture with her mother, Kristen Procon. Together, they acquired an established business, Common Grounds, a coffee shop on busy Boston Road in Wilbraham, while she was still in college — a venture for which she would win the Spirit Award from the Harold Grinspoon Foundation.

“I definitely didn’t want to work for someone else. I didn’t want to put in the work and put in the effort and see someone else basically reap the benefits; I don’t want to work hard for someone else’s success.”

Together, the partners made a few subtle changes, building on an existing foundation, and have built on that success story. While doing so, though, they have taken things to a different level, becoming serial entrepreneurs with the opening of Aura Day Spa in Ludlow, a new venture they have taken from the ground up — as opposed to the grounds up with the coffee shop.

As she talked about these ventures, Procon used many of the words and phrases summoned by others profiled over the years in BusinessWest’s Women in Business sections. She said her work has been fun and rewarding, but also challenging and, at times, a little frightening.

In the end, though, she has no second thoughts about the entrepreneurial path she has chosen because she’s ultimately doing what she set out to do back in college — put her name over the door, figuratively if not literally, and sign the front of the paycheck, not the back.

“I really enjoy it,” she said of the entrepreneur’s life. “There are some days when I wish I did the 9-to-5 and went to work for someone else, but I don’t think I would have been happy in the long run.”

 

Bean Entrepreneurial

Procon told BusinessWest that she’d been coming to Common Grounds, a popular spot in the back of a large office and retail plaza on Boston Road, when she was in high school.

The business came onto the market in September 2020 — yes, the height of the pandemic — and, despite the many challenges facing all businesses at that time, but especially those in the broad hospitality sector, Hayley and her mother decided to take the plunge.

Haley Procon and her business partner and mother, Kristen Procon

Haley Procon and her business partner and mother, Kristen Procon, have become true serial entrepreneurs, starting with Common Grounds and then opening Aura Day Spa.

“It was COVID, and everything was still pretty weird,” she recalled, using that word to sum up a time when many consumers were still hunkering down, college students like herself (she was just starting her senior year) were mostly taking courses remotely, and those in hospitality were managing day to day. “We found out it was for sale, we walked in, we sat down with the owner, and we bought it a month later.”

As noted earlier, the two partners took the existing, and fairly successful, business and made some minor but important tweaks, including adjustments to the menu, changing some furniture, extending the hours of operation, and, perhaps most importantly, opening on Sundays.

“Sunday is a good coffee day, a good breakfast day,” Procon said. “But overall, this place has been running great, and we wanted to keep the same vibe; we have a lot of great regulars, and we have great work-of-mouth.”

She said the business draws heavily from the plaza it’s located in, as well as the massive Post Office Park, home to a YMCA and dozens of businesses large and small, just down the street.

While she’s managing her own business, this is certainly not what she was thinking about when she was in college and planning and plotting to work for herself one day — and soon.

“I never thought I’d own a coffee shop … I’ve never worked with coffee before, and I figured, ‘how hard can it be?’” Procon asked rhetorically, before answering the question by saying that every business, even an existing one with a core of loyal customers, comes with a complete set of challenges.

“I just loved the idea of having a spa and building from scratch. My hobby is building; I like taking things from the ground up and just expanding from there. Seeing it from start to finish is something I really wanted to do.”

She said the partners split up the duties of running the business, with her mother handling most of the accounting and bookkeeping responsibilities while she tackles marketing, social media, and many of the day-to-day operations.

It’s a juggling act that was taken to a much higher plane when the two decided to double down, if you will, and take entrepreneurial plunge, this time with a new business, a spa they opened in Ludlow last September called Aura Day Spa.

Unlike Common Grounds, this was something that she aspired to do and has been thinking about for some time now.

“A spa has always been a dream of mine,” she said. “And when we realized how well we did with this place [Common Grounds] and how well we worked together, we kind of looked at each other and said, ‘let’s try to open a spa.’

“Neither one of us is in the cosmetology industry; we don’t do any of the services,” she went on. “But I just loved the idea of having a spa and building from scratch. My hobby is building; I like taking things from the ground up and just expanding from there. Seeing it from start to finish is something I really wanted to do.”

Having a dream and making it a reality are two different things, she acknowledged, adding that she did extensive research into everything from where her spa concept might work (Ludlow was quickly identified as a community in need of such a facility) to what types of services should be offered.

“I was all over the internet looking at spas; I went around here looking at spas, and just pieced together how ours would run,” she told BusinessWest. “We have no experience in the industry, but we did our homework, and here we are.”

That due diligence led to a former dance studio on Holyoke Street that the partners gutted and converted to a facility offering everything from facials to massage; body contouring to a sauna.

The venture is off to a solid start that Procon credits to hiring the right people to provide those services, some aggressive efforts to get the word out about the facility, and continued work researching the industry with an eye toward best practices and the best avenues for achieving results.

“I’m always looking at other places — East Coast, West Coast, just seeing what other places are doing and how to stay up to date in the industry and what we can add,” she said. “I just like to stay on top of all that and find new ways to bring people and add more services.”

Procon dares to ponder where this venture might go next and perhaps the possibility of opening several Aura spas. For now, though, she and her mother have their hands more than full managing these two businesses, as well as the ups and downs and emotional swings that are part of parcel to being business owners.

“It’s a grind,” she said, borrowing another term, sort of, from her coffee-shop business. “I love the idea of being a business owner, and everything falls on you at that point; I just knew that this is exactly what I wanted.

“I realize that the more I put into it, the more I’ll get out of it,” she went on. “I’m excited to get to that point — I know it will take a few years, but we’ll get there.”

 

Skin in the Game

When asked about the path she’s chosen and what she likes about being an entrepreneur, Procon said this life offers her everything she wanted and expected. Well, sort of.

“I like the freedom that it offers,” she explained. “I have very little right now — I’m tied to both of these places for quite a long time, but just being able to show people what we did and what we started and what our goals are, it’s really rewarding, knowing that I’m in here most mornings at 5:30 and then go over to the spa. Some people call me crazy, but it’s very rewarding.”

It is certainly that, and the woman who wanted to be the next Erin Andrews found something much better.

 

UMass Amherst Chancellor Kumble Subbaswamy Looks Back on His Accomplished Tenure

By
UMass Amherst
Features Special Coverage

Moving Beyond a ‘Safety School’

chancellor in recent history at UMass Amherst

As the longest-serving chancellor in recent history at UMass Amherst, Kumble Subbaswamy has posed for more than a few photos during his tenure.

Kumble Subbaswamy recalls that, when he arrived at the UMass Amherst campus a dozen years ago, his first priority was to bring some needed stability to a school that had seen a number of leadership changes over the previous decade.

After that, he said, his main goals were to bring the school to a higher level in terms of national rankings, prestige, and reputation — locally, nationally, and internationally.

As he prepares to step aside in a few months and move on to next challenges and opportunities in his career, Subbaswamy, the longest-serving chancellor in the modern era at the school, talked with BusinessWest about how he believes those broad goals have been accomplished — and the manner in which they’ve been accomplished.

In a wide-ranging interview, he talked about everything from the school’s climb in the rankings, and what it means, to the challenges facing UMass and all colleges and universities today and tomorrow, to the pandemic — what it was like to lead the school through that tumultuous time, and how that period changed higher education.

He said he has a rather unique way of measuring how he fared with all that and his legacy, if you will, on the campus — the number of students, and others, who want to stop and take a selfie with him.

It’s an official measuring stick, to be sure, but one that indicates just how far this campus has come during his tenure, and how his leadership helped generate and sustain the very palpable sense of momentum at the school.

 

BusinessWest: Turn the clock back 12 years, if you will, and talk about the goals you set and how you fared with achieving those goals.

Subbaswamy: “One of the first goals was simply to create some stability. There had been a lot of turnover in a short period of time; there was instability, insecurity, and a lot of drama coming out of Whitmore [the school’s administration building]. So there was a strong desire to stabilize that situation so the campus could then go about its business of achieving its mission of teaching, research, and outreach. And there was no guarantee this would happen — it’s a complex job where you have multiple audiences. You have the system office; you have to keep them happy. You have to keep the campus happy, you have to keep the unions happy, you have to keep the local legislative group happy, and so on. So none of that was a given.

“But when we were able to focus on improving the campus … one important focus that became self-evident as I was looking at the data was that, while we claimed to be the best public university in New England, the data didn’t really show that, especially student-success data. We were much further behind UConn, for example.

“That was the beginning of what I’ll call installing a planning culture — always being data-driven and doing plan assessment and improvement on a continuous basis. That was not necessarily the culture on the campus, at least not in a systematic way. So when I look back and identify one important thing that helped turn the campus around, I would say it was creating a culture of strategic planning, being data-driven, and always thinking about improving those aspects in which we could be doing better or where we’re not doing as well as our competition.”

UMass Amherst

During Kumble Subbaswamy’s tenure, the UMass Amherst campus became much more of a destination for top students.

BusinessWest: What was the biggest step forward taken by the university during your tenure?

Subbaswamy: “Improvement in graduation rates would be one example, but there are other measures, such as people doing internships, job placement, and more, and all this showed up in U.S. News & World Report rankings, because there is strong weight given to graduation rates, and without being overly selective, when you achieve high graduation rates, you get lots of points.

“It’s not that we’re pursuing rankings, but those metrics that we care about, and achieving progress with them, really does help. And when we went from number 52 in national public university rankings to number 26 — we’re hovering right around 25 or 26 — that made people take notice of Massachusetts.

“That rise in the rankings gave everyone associated with the university a point of pride; alumni started taking notice, parents and prospective students started taking notice, guidance counselors started taking notice. It started a positive cycle where more and more highly qualified students started applying, our classes got better, and our results got even better.”

 

BusinessWest: Talk more about how that rise in the rankings was achieved.

Subbaswamy: “Back in 2013, based on what was going on, as well as part of our requirement for re-accreditation, we developed a strategic plan; we declared that our goal was to make UMass Amherst a destination of choice. We had been thought of as a safety school in previous decades, and we were essentially saying, ‘no, that’s not who we are — we’re the flagship of the Massachusetts system, we’re the flagship of the Commonwealth.’ In fact, that became our tagline.

“This was a strategic plan that sought ways to make improvements across the board, with a particular emphasis on undergraduate education, where we really did need to catch up with some of the neighboring states. It then became a rallying cry for the entire campus; every department, every college focused on what they needed to be doing better in order to retain our students, make sure they graduate on time, placement, bringing in more internships and other experiences that help students get jobs, improving student experiences, and improving student outcomes. And that culture is now part and parcel to who we are at UMass.”

Seen here with former Gov. Charlie Baker, Chancellor Kumble Subbaswamy says managing the school through COVID was an intense challenge marked by decisions involving “life and death.”

BusinessWest: What has this experience of leading UMass at this critical time in its history been like for you, personally and professionally?

Subbaswamy: “It’s been exhilarating. It’s been the pinnacle of my career in terms of the personal satisfaction I’ve had in being able to rally the campus — all sectors of the campus — to a single goal of being better, serving our students better, serving the Commonwealth better.

“We’re trying to make people feel like they belong. In fact, belonging is a major theme in our equity and diversity efforts — we want people to feel that they belong here, and if they don’t, then we want to know why and see how we can improve that. It’s been very rewarding to see the campus feel like an entity with a purpose and with a vision.”

“That rise in the rankings gave everyone associated with the university a point of pride; alumni started taking notice, parents and prospective students started taking notice, guidance counselors started taking notice.”

BusinessWest: Is there an area where there is some significant work still to do on the Amherst campus?

Subbaswamy: “One issue that has come up recently, and one that has been partly exacerbated by the pandemic as well, has been housing in general. Housing, in Amherst and the surrounding communities where our students, faculty, and staff live, is becoming considerably more expensive and harder to find, especially in the past few years. We’re faced with not just a shortage of housing, but a shortage of affordable housing, because that’s a significant component of the cost of education for anyone who comes to Amherst.

“Some serious joint planning with the surrounding communities is needed to try to address the need for more affordable housing so that this university doesn’t become a university that can only serve the affluent.”

 

BusinessWest: We’re seeing some demographic shifts, especially with regard to the numbers of high-school graduates, as well as other trends involving enrollment. What do these mean for the university, and higher education in general?

Subbaswamy: “There has been a lot written about the fact that the number of 18-year-olds, across the country, but in the New England area especially, will drop significantly starting in 2025 for 10 years. But we’re already seeing a lot of changes taking place here. There are some smaller colleges that are really financially stressed, to the point where they may close or merge — we’ve seen both closures and mergers recently. We’ve also seen regional universities, and some of the state colleges, see some decline in enrollment, and we’ve seen community colleges see a similar decline in enrollment.

“What we’ve seen is that more and more students are beginning to apply to the large flagships, and so, nationwide, schools like UMass and others in our class have seen higher numbers of applications, and so we haven’t seen that pinch of demographic decline. I think that’s because of that shift in thinking; some people who used to apply to small colleges are now asking, ‘will that school be there in four years?’ and thinking they’re better off applying to the state university, especially one that’s robust in terms of enrollment and support from the state. There’s definitely some of that going on.

“Also, there was a time when state boundaries mattered, but now they don’t for education. The University of Pittsburgh and the University of Alabama actively recruit in Massachusetts, and we actively recruit in Texas and places like that. It’s a national — in fact, international — marketplace, so quality matters; education matters. So to keep focusing on those things is very important.”

 

BusinessWest: Beyond these demographic changes, what are the other significant challenges facing higher education today?

Subbaswamy: “Affordability is certainly a challenge … even when it comes to public options. For in-state residents, we’re now $31,000 to $32,000 a year, and for a middle-class family, this is a really big hit. So we have to ask, ‘is this model sustainable, and if it is not, how do we bring it under control?’

“What role does online education play in this? Does residency become more a luxury? Do we reduce it so there’s two years online and two years residency? There are many large questions to be answered, and I think this is going to become more and more of an issue moving forward.

“And this is for all public universities in all segments; this is not a UMass Amherst problem, and it’s not a UMass system problem. Affordability looms large for higher education in general, and what that implies for society.”

 

BusinessWest: Your tenure obviously included the pandemic years, a difficult and intense time for all those in higher education. What was it like to lead the school through that crisis?

Subbaswamy: “Toward the latter half of March 2020, we were just breaking for spring break, and just before then, we got the news that the virus was spreading, so we should shut down and send people home. We thought we were sending people home for one extra week; little did we know that was going to be a more-than-two-year deal before we returned to normalcy, whatever that means.

“Like everyone else in the country, we had the enormous task of adjusting to remote learning and remote work in a matter of two weeks … and, along the way, there were decisions for which there was no rulebook; in fact, whatever rules or guidelines were there were changing on a daily basis.

“There were decisions we had to make — like, in the middle of the semester, do we send everyone home? Or at the beginning of the semester, do we bring everyone back, or only a small percentage of the students? If so, how many, and who? And the town was worried: ‘you’re going to bring back 10,000 students? You’re going to bring back 30,000 students? Do you know what that’s going to do to our community?’ At that time, the business community was really struggling and wanted to see the students come back.

“The uncertainties and the competing factors that had to be considered, and the speed with which decisions had to be made, was nothing like what we were ever used to or learned or how any management book would tell you how to do it. We had to make decisions on a rapid basis with a lot of uncertainty, and it was unusual in that you could say that, literally, lives were at stake.

“You were making life-and-death decisions; I don’t ever want to go through that again, and I’m thankful that we got it right, and there weren’t any campus-related COVID deaths that I’m aware of.”

UMass

UMass Amherst made dramatic leaps in the national rankings during Subbaswamy’s tenure.

BusinessWest: Talk some more about some of the hard decisions that had to be made and what it was like for you, as chancellor, to be the one ultimately making them. What was it like day-to-day and week-to week?

Subbaswamy: “By not bringing the students back in the fall of 2020, were ended up having to furlough, for a long period of time, more than 800 employees. That hurts — these are members of our community, and we did our best to make sure that they kept their health insurance and so forth. But nonetheless, lives were disrupted because of that.

“These were difficult and consequential decisions that affected people’s lives and livelihoods, and I don’t wish this upon my successor. It was tense; from morning till evening, you were getting constant reports about what’s going on, how many people were in isolation, how many people are in quarantine, what’s going on in the town. — you were getting daily reports on cases, hospitalizations, if there were any, and much more. And in the middle of all that, we were having internal discussions about how to manage the budget because, between the two fiscal years, we had a $200 million revenue loss. How do you recover from that?

“It was a situation where we couldn’t govern by consensus, even within the leadership team, because there were members who felt very strongly, in one direction or the other, that they were right. But two factions can’t both be right, and I had to make decisions based on my best judgment rather than arriving at a consensus, which is what we usually do. It was very tense, and you just hoped that you made the right decision.”

 

BusinessWest: What did you learn about yourself as a manager and a leader through that time?

Subbaswamy: “I couldn’t show my own frustrations and my own self-doubt in terms of whether I’m making the right call. You have to provide confidence to everyone that we know what we’re doing. As a leader, you always have to put on a strong front, show composure, and show resolve, and that takes its toll, especially when you go back home and start reflecting on the decisions you’ve made.

“By listening and using what experience has taught you over the years, you tend to make the right calls. It was a very stressful time. That’s why you’re seeing a lot of people, even younger people, leave jobs, leave presidencies, because those were very stressful times. No one was happy, everyone wanted something different, and they took out their frustrations on the university.”

 

BusinessWest: How did higher education change because of the pandemic, and what has changed forever?

Subbaswamy: ‘Fundamentally, online education came to be accepted as a result of the pandemic. Until then, there was sort of a significant prejudice that online wasn’t good enough. Residential universities thought of it as second-class education. But once everyone was forced to go online, you saw two things: you can’t suddenly say, ‘we’re giving you a second-class education and charging you first-class rates,’ so people started taking notice of the fact that you can, and must, do just as well. And secondly, everyone was really surprised by how much technology had improved in recent times — and even in real time.

“Zoom became the coin of the realm, and its improvements became accelerated because they had the investment money to do so. In classes and in business, everyone started being connected online in very effective ways. The advantages of remote work, the efficacy and the ability to conduct business, including learning and teaching online, has fundamentally changed to the point where you’re seeing what we call UMass Flex — where flexible work is the way of the future. We will get to a state where UMass Amherst can be experienced almost just as well, in ways that matter, from wherever you are.”

 

BusinessWest: Finally, do you have any advice for your successor?

Subbaswamy: “I would first advise him to learn the local culture and work within those cultural norms in order to bring about change. You can’t bring about change unless you’re willing to understand and work inside that culture.

“Ours is a very consultative and participatory campus, where students have their say, and our faculty and staff have their say, both through normal governance but also unions. So someone who builds trust and is accessible and available, and works through our established procedures and consultative process, will succeed.”

 

For Those Caring for Those with Dementia, Education, Understanding Are Keys

By
Healthcare News Special Coverage

Living in Their World

Beth Cardillo calls them ‘fiblets.’

These are things that are said to someone with dementia that … well, do not represent the whole truth, or even a portion of it, at least to the person making that statement.

But to that person suffering from Alzheimer’s or one of the many other forms of dementia, it is the truth as they see it in their world. “It’s not a lie,” she said of these fiblets. “It’s an OK thing to tell people with memory issues.”

She offered up an example.

“Let’s say someone’s husband has been dead for 20 years; she might say, ‘I’m not going out shopping, I’m waiting for my husband to get home,’” noted Cardillo. “A fiblet would be … ‘oh, he just called; his tooth is hurting him and he’s going to see a dentist. Why don’t you and I go out for a ride and go to the grocery store?’”

“You’re going to tell someone that their husband died over and over again, every day?” she went on, asking that question rhetorically before answering it poignantly. “I mean, why would I want to do that? It’s cruel.”

Indeed, and fiblets are a good example of how those caring for and simply around individuals with dementia regularly should try to live in their world, rather than constantly try to pull them into the ‘real’ world. It’s also an example of the kind of work that Cardillo has made into a career, or at the least the latter stages of one.

Beth Cardillo

Beth Cardillo

Her latest move comes as a part-time social worker for a unique program called Baystate House Calls. As that name suggests, it’s a program operated by Baystate Health that involves healthcare professionals making house calls to older adults. It includes a physician, nurse practitioner, nurse, social worker, and community health worker, team members who will visit individuals in their home to assess their needs and provide recommendations.

The initiative concentrates on what administrators call the 4Ms — ‘mobility,’ ‘what matters,’ ‘medication,’ and ‘mind.’

It focuses not only on those in need of help and services, but caregivers as well, said Cardillo, adding that her work, and that of her colleagues, takes them to every corner of Springfield. And while she is helping seniors and caregivers with a wide variety of issues from substance abuse to falls to depression, much of her work involves those with memory issues.

And, increasingly, it involves what is known as habilitation therapy (HT), a holistic approach to dementia care that focuses on the abilities that the person still has, rather than what they have lost, and can reduce difficult symptoms.

“It focuses on everything positive — it focuses on people’s strengths, not their weaknesses,” she said of HT, adding that it brings caregivers and patients closer together as they work on daily tasks, makes those suffering from dementia feel respected and valued, reduces stress among caregivers, and creates positive emotional experiences that bring comfort and happiness.

“The reality therapy is for us to learn to live in their reality, not for them to live in our reality of our world. That’s probably the biggest lesson there is.”

Cardillo was recognized by BusinessWest and its sister publication, HCN, with a Healthcare Heroes Award in 2021 in the category of Community Health for her work during her years as executive director at Armbrook Village in Westfield to create ‘dementia-friendly’ communities and help others better understand — and communicate with — those suffering from memory loss.

For this HCN Monthly Feature and its focus on Memory Care, we talked with her at length about the importance of understanding what is reality that for those with dementia — and enabling them to thrive, as much as possible, in that reality.

 

Reality Check

Cardillo told BusinessWest that, years ago, she and others involved with providing memory-care services would offer to those with dementia what was called, by some at least, ‘reality therapy.’

“We would say, ‘no, no, no, you’re wrong — today’s Thursday, or today’s this, and tomorrow is that,’ she said, correcting wrong statements and answers to questions whenever the need arose. “But what we’ve learned is that it doesn’t matter. The reality therapy is for us to learn to live in their reality, not for them to live in our reality of our world. That’s probably the biggest lesson there is.”

Helping others live in the reality of those with dementia is a big part of the work Cardillo has been involved with over the years, especially at Armbrook, but also now as a social worker. She said that to make this leap — and it is a leap for most — it begins with education and an understanding of the disease and how it impacts people.

It robs them of short-term memory and the ability to do certain things — from driving to cooking to reading. But it doesn’t, or shouldn’t, take from them the things that are important to them, and have been important throughout their lives, be it what they did for a living, or travel, music, pets, or a love of the movies.

Cardillo recalled the case of a long-retired college professor who had (and still has) a passion for the New York Times and carries it with her daily.

“Some days, it’s upside-down,” said Cardillo. “But it doesn’t matter; that was her identity. Those are they types of things you don’t want to change; you don’t want to correct people.”

Overall, she said it’s important to treat those with dementia with respect and to not embarrass them with ‘reality’ questions or constant corrections concerning what day it is and what members of the family are no longer alive.

“It doesn’t matter if they say it’s Tuesday and it’s really Sunday. It just doesn’t matter. So, we don’t want to correct people. Does it matter if Mr. Smith thinks it’s a different day? Is that going to change the world? No. If he thinks it’s Christmas tomorrow, that’s OK. Why take that joy away?”

“Just because you have Alzheimer’s doesn’t mean you’re stupid,” she explained. “It doesn’t mean you can’t read people’s emotions. “I know people who will say to family members, ‘what’s my name? What’s my name?’ Why are you saying that to them? It embarrasses them. They know you have a connection. Is it because you think that if they know your name, they’re having a good day and that makes you feel good?

“Because it doesn’t matter if they know your name,” she went on. “It doesn’t matter if they say it’s Tuesday and it’s really Sunday. It just doesn’t matter. So, we don’t want to correct people. Does it matter if Mr. Smith thinks it’s a different day? Is that going to change the world? No. If he thinks it’s Christmas tomorrow, that’s OK. Why take that joy away?”

She recalled the case of a woman who told her that she was pregnant at 66. Instead of correcting her, Cardillo said she simply told her, ‘if that’s true, you’re going to make history.’

“You laugh about it with her, because she tells me these wacky stories,” she went on. “Her parents have been dead, but she’ll say, ‘oh, my mother wants you to come over for dinner.’ “I’ll say, ‘oh, how is your mother? I like your mother; tell her I said hello.’

“Her husband, on the other hand, keeps saying, ‘your mother is dead!’” she continued. “We need to stop that because it doesn’t matter. She doesn’t remember and she doesn’t care, and in in her head, her mother is alive. That’s fine. Who does it hurt?”

Overall, she said it’s important to try to communicate with a positive spin, rather than a negative one.

Indeed, instead of telling someone with dementia that they are not supposed to be going outside, when they suggest that they want to do so, one should instead stay positive and suggest that this person can sit outside when the weather is better.

As she talked about those suffering from dementia and how those caring for them should approach daily conversation and activities, Cardillo said it is important to keep them engaged and to focus “on what they can do, not what they can’t do.”

This brings her back to the concept of habilitation therapy, which, she believes, has benefits, and many of them, for those living with memory loss, their caregivers, family, and friends.

“It’s important to keep people meaningfully busy and not just silly busy,” she told BusinessWest, adding there is a big difference between the two.

Elaborating, she said that television is not a good option.

“We don’t want to put people in front of a TV all day, because it’s … not good,” she said. “It doesn’t make them happy campers. It doesn’t mean that TV is bad, just not as a babysitter all day.”

Instead, such individuals should be involved in activities that speak to who they are, who they were professionally, and what interests them.

“It’s really important to know what people did in their work,” she explained, “because they still retain some of those skills, and it’s still a part of who they are as an identity. For those who were teachers, give them papers to correct; you come up with things that they can do.

“I had someone whose father was a retired electrician,” she went on. “He had a manual of electrical … something; it was bigger than the New York City phonebook. He looked through those pages every day. I don’t know if he knew what was in it — I sure didn’t — but that gave him comfort.”

And some form of comfort is what those caring for people with dementia should be trying to provide each day, she said, adding that this can be done through HT, emphasizing the positive, and, yes, focusing on what those with dementia can do, not what they can’t.

 

 

Bottom Line

Summing up what she tells those caring for people with dementia, Cardillo said it is simply that reality is in the eyes — and mind — of the beholder.

And if we really want to help those with this disease, we have to at least try to live in their world, rather than make them live in ours. It’s not an easy assignment, especially when one is asked the same questions over and over, day after day, but it’s the key to those on both sides of the equation being able to thrive.

Andrew Brow

By
Andrew Brow
40 Under 40 Class of 2023

Owner and Chef, HighBrow Inc.: Age 37

Andrew BrowWhen asked what he likes about the restaurant business, Andrew Brow gave a quick, resounding answer: ‘everything.’

“I love the hustle and bustle; I love creating beautiful food; I love building relationships with farmers, butchers, and seafood people, and finding cool things I’ve never worked with before,” he explained. “And I like to learn and bring new ideas to reality.”

Brow is doing a lot of all this as …. the term would be ‘serial restaurateur.’ He owns, operates, and cooks at HighBrow Wood Fired Kitchen and Bar in Northampton, as well as Jackalope Restaurant and the Kitchen by HighBrow at White Lion Brewing Co., both in Springfield. And soon, there will be another location at White Lion’s new brewery in Amherst.

This is the growing enterprise that Brow has created and now nurtures. His is an inspiring story of determination and entrepreneurship that begins “in the projects in Northampton,” as he put it, where he grew up with his mother, a single parent, and became determined to find work so he could buy better clothes.

He found it at Dunkin’ Donuts when he was only 15. Meanwhile, after a tour of Smith Vocational and Agricultural High School, he became intrigued by its culinary-arts program, took that course of study, and, upon graduation, started working at restaurants within the Spoleto Group.

Eventually, he wanted to have his own eatery, and in the fall of 2019, he opened HighBrow in Northampton — just four months before the start of the pandemic, which forced all restaurants to close for some time, then reopen for takeout and delivery, and, essentially, reinvent themselves.

“It was quite frightening,” he recalled. “I was at a point where I was going to board up the windows and lock all the liquor away — there was a lot of fear.”

But he persevered, and has not only added more restaurants, but become heavily involved in the community, serving as an advisor to both the Smith and Holyoke Community College culinary-arts programs, while also supporting nonprofits such as Ronald McDonald House, the Treehouse Foundation and its Stir Up the Love fundraising event, and many others.

As he talked about those perilous early days, Brow used words and phrases that capture his intensity, drive to succeed, and considerable entrepreneurial spirit.

“I finally got the opportunity to open my business and work for myself, and I said to myself, ‘I’m not going to lose it.’ I put my head down, and I just started busting my butt.”

 

—George O’Brien

Arlen Carballo

By
Arlen Carballo
40 Under 40 Class of 2023

Executive Director of Finance, MGM Springfield; Age 37

Arlen CarballoArlen Carballo’s career in the casino industry provides ample proof that, once someone enters this field, there is no telling where the business may take them.

Indeed, Carballo, who was born and raised in Costa Rica and came to this country with her mother when she was in high school, graduated from the MGM Resorts Management Associate Program in 2008 and, since then, has taken on a variety of roles at several different MGM resorts.

“It’s a very large company, and we have almost every job title under the sun,” she told BusinessWest. “There are a lot of opportunities … you just have to take them.”

And she has.

She started at the Bellagio in Las Vegas as a housekeeping supervisor before shifting her focus to the finance side of the equation. At Mandalay Bay, also in Las Vegas, she served as executive housekeeper, responsible for more than 800 employees and 4,000 rooms. During her time there, she also played a key role in rebranding the hotel to ‘Delano,’ a project that included the remodeling of 1,000 rooms and successful training of the entire housekeeping staff.

Later, she was part of the opening team for MGM National Harbor in Maryland, a $1.68 billion resort and casino located just outside Washington, D.C. Serving as manager of Financial Planning and Analysis, she managed the pre-opening budget, including payroll schedules. During her time there, she also established the analytical reporting framework for the property, which has become one of the most profitable regional casinos in the country.

Carballo has been part of the MGM Springfield team since the property opened in 2018, serving as the resort’s first director of Financial Planning.

This is a broad role, in which she serves as a key business partner to all operations and strategic functions, while directly overseeing casino accounting, financial planning and analysis, cage and count operations, warehouse, and purchasing.

She said the casino has faced a number of challenges since opening, especially COVID, but she believes it is “hitting its stride — we’re heading the right direction.”

During her time in Springfield, she has made her mark in several ways. Professionally, she was a recipient of the HACR Young Hispanic Corporate Achievers Award, a program that spotlights young Hispanic professionals in corporate America. Meanwhile, in the community, she is a mentor with Dress for Success and serves on the board of trustees for American International College, becoming the first Latina to join the board.

 

—George O’Brien

Dave Fontaine Jr.

By
Dave Fontaine Jr.
40 Under 40 Class of 2023

CEO, Fontaine Bros. Inc.; President and CEO, F2 Ventures LLC: Age 34

Dave Fontaine Jr.Dave Fontaine Jr. said it was probably only minutes after the sign went up on the door at the White Hut in West Springfield announcing that it was closed that he was on the phone to Andy Yee, saying something had to be done.

Yee, the leader of the Bean Restaurant Group, who passed away in 2021, told Fontaine that he was essentially already on it. The two would join a host of other partners in saving what Fontaine called an “institution — a place none of us wanted to see closed.”

This involvement with the White Hut is just one line on Fontaine’s ultra-impressive résumé, one that includes several accomplishments with the family business, the construction firm Fontaine Bros. Inc.; with F2 Ventures LLC, through which he invests in and advises existing and early-stage companies across various industries; and within the community.

Let’s start with Fontaine Bros. There, Fontaine has orchestrated spectacular growth, taking the fourth-generation company from $65 million when he joined in 2011 to more than $280 million today. This has been accomplished through new business divisions, including a construction-management unit; expansion into new regions, such as Worcester; and a slew of new projects — from the Court Square project in Springfield to a new, $260 million high school in Worcester (the largest project in the company’s history) to the new DeBerry-Swan elementary-school project in Springfield.

As for F2 Ventures, Fontaine is involved a number of startup and developing businesses, ranging from Trade Hounds, a social-media platform focused on the hiring process for construction tradespeople, to Otto Technoloigies, a ladder-safety company using AI and machine-learning technologies to predict and prevent ladder accidents, to SkillSignal, a construction technology platform that makes safety, compliance, and risk control simple by digitizing worker certificates, safety orientations, and more.

Meanwhile, within the community, Fontaine was instrumental in the creation of the Fontaine Community Foundation, which supports worthy causes across the region and across the state. The foundation has a unique, employee-directed component to encourage philanthropy and community involvement among employees.

Fontaine and his, wife, Sara, are active supporters of many worthy causes, including Link to Libraries, efforts to combat diabetes (one of their daughters was recently diagnosed with the disease), a school game day, by which thousands of children get to attend a Springfield Thunderbirds game, and much more.

Summing it all up, he said matter-of-factly, “I’m an entrepreneur who ended up in a great family business.”

 

—George O’Brien

Heather Gawron

By
Heather Gawron
40 Under 40 Class of 2023

Director of Development, Springfield Symphony Orchestra: Age 39

Heather GawronHeather Gawron is nearly 15 years removed from her days as an elementary-school teacher, and there have been many career stops in many places — from Paris to American International College — since then.

But she still takes lessons from those teaching days, and from her degree in education, and applies them to all facets of her life.

“I think it shapes so much of what I do now organizationally, experience-wise, and knowing how to communicate with all different types of people,” she said of her work today, which takes place on both sides of Main Street in downtown Springfield.

On one side is the Springfield Symphony Orchestra (SSO), which she serves as director of Development. On the other side is SkinCatering Inc., a salon and spa she serves as ‘chief impact officer.’ Last year, she led its efforts to create and launch a new brand of all-natural skin-care products called Weekend Beauty.

Her life and current work is captured neatly in all that she brought to her 40 Under Forty photo shoot, including her two daughters, Maxie and Charlie, a banner for the symphony, some art work depicting Weekend Beauty, a photo of the Eiffel Tower to represent her time in Paris — what she calls her “happy place” — and a picture of her family, including the family dog.

Gawron joined the SSO roughly a year ago, and her responsibilities there are in development, fundraising, marketing, and public relations, work that has been made much more challenging by the ongoing labor dispute with the symphony’s musicians.

“This year, we’ve spent a lot of time trying to reach new audiences, and showing that we’re here and that we’re committed to being an amazing cultural experience in the community, and bringing in a diverse selection of conductors in the hope that this helps us engage with the community and keep what is a pretty cool thing to have in our size city,” she said. “There are many cities larger than ours that don’t have a symphony orchestra.”

At SkinCatering, she handles marketing and branding for the new skin-care brand, which is packaged for travel, she noted. “These skin-care kits have everything you need to keep your routine consistent on the road, whether you’re traveling for business, at the gym every day, or you just want a simple way to spoil yourself at home.”

Meanwhile, Gawron is active in the community, supporting organizations such as Square One and Habitat for Humanity, demonstrating that her passions extend well beyond both sides of Main Street.

 

—George O’Brien

Dr. Seth Gemme

By
Dr. Seth Gemme
40 Under 40 Class of 2023

Vice Chair of Clinical Operations for Emergency Medicine,
Baystate Medical Center: Age 37

Dr. Seth Gemme

Dr. Seth Gemme

It wasn’t until late in his undergraduate studies at Westfield State University that Dr. Seth Gemme even thought about having those two letters appear before his name.

In fact, his initial aspiration was to be a meteorologist — he had an internship with Adam Strzempko at WWLP while in high school. But he eventually became an EMT, which brought him into the ER at Baystate Noble, which eventually led to a job there, which eventually led him to develop a fondness for the ER and the desire to be a doctor in that setting … which led him to the University of Buffalo Medical School, where he graduated first in his class.

That led to a residency at Brown University, and — here we can fast-forward a little — eventually Gemme returned to this region and to Baystate Noble Hospital, and then chief of the ED at Baystate Wing Hospital, and now, vice chair of Clinical Operations in the ED at Baystate Medical Center.

It has a been a fast and quite impressive ascent for Gemme, whose job (more of a passion, really) involves a mix of clinical work and administrative duties. When he’s not tending to patients, he’s working to improve processes, reduce wait times, and improve capacity management.

Like most who choose the ER, he prefers to say it found him, and he notes that he likes everything about it, from the pace of the work to the fact that every day, every hour is different.

“I like helping people at their most vulnerable time, and hopefully being someone who can change a life,” he explained.

He described the pandemic years as difficult and exhausting, with a full range of emotions.

“Initially, we were heroes; it was the first time where people stopped yelling at us and brought us food,” he joked, adding that the COVID years provided learning experiences and opportunites to grow professionally on many levels.

While the ER is the focus of his workday, Gemme has many other priorities and pursuits, starting with his family — his wife Chelsie and daughters Harlow and Hanna. There’s also his music — he plays guitar and piano and sings, and appears both solo and in an indie folk trio, the Ship and the Shield. Meanwhile, he’s also one of the team physicians for the Springfield Thunderbirds and a board member for Hilltown Ambulance.

Needless to say, he’s instrumental to the health and wellness of people of this region — in every sense of that word.

 

—George O’Brien

Jordan Hart

By
Jordan Hart
40 Under 40 Class of 2023

Executive Director, Greater Holyoke Chamber of Commerce: Age 33

Jordan Hart

Jordan Hart

Jordan Hart was attending Holyoke Community College and waiting tables at the Yankee Pedlar in Holyoke in early 2013, not really knowing she wanted to do with her life.

She saw an ad for a part-time administrative assistant at the Greater Holyoke Chamber of Commerce, thought about applying, but didn’t, because she thought the job would interfere with her college schedule. But a chance conversation with the chamber’s director, Kathy Anderson, when she came to the Pedlar for lunch prompted her to change her mind.

And that decision changed the course of her career.

Indeed, a decade and a few different positions with the chamber later, Hart is now in Anderson’s former role. And she’s not just leading the chamber, but leading it through an aggressive and much-needed change of course.

Under her direction, the chamber has become more responsive and also more inclusive, a place for business owners of all backgrounds, languages, and experiences.

“I worked for a chamber for a long time, and over the years, I’d seen how businesses had continued to change, but chambers had not changed with business,” she explained. “We weren’t seeing a lot of young entrepreneurs, we were not getting a lot of new members, and we were seeing members drop out because they felt they were not getting value for their membership. And we also weren’t doing much to engage the Latino business community in Holyoke. So I became really motivated to make sure we were a hub for business support and a bridge between Holyoke and its business community.”

Among her many initiatives, Hart has made the chamber an active part of many events and activities, including Holyoke Pride, the Paper City Food Festival, and the Great Holyoke Brick Race. She has also undertaken a rebranding, giving the chamber a new, more modern logo.

Meanwhile, she has made the agency more responsive to the needs of solo-preneurs and startups, which are a huge part of the Holyoke economy, with one-on-one technical assistance available to members free of charge.

Over the years, Jordan herself has become a fixture in Holyoke, lending time and talent to such initiatives as the food festival, the MIFA Victory Theater Entrepreneurial Strike Team, the city’s 150th-anniversary celebration, and the Holyoke Transformative Development Initiative with MassDevelopment.

When not doing any of that, she may be found playing softball, rollerskating, or bartending at Brennan’s, the legendary bar in downtown Holyoke.

In short, Holyoke has become more than a focus; it’s become a passion.

 

—George O’Brien

Jessica Holloway

By
Jessica Holloway
40 Under 40 Class of 2023

Chief Operations Officer, the Jamrog Group: Age 38

Jessica HollowayGrowing up, Jessica Holloway wasn’t exactly sure what she wanted to do for a living.

While earning a degree in finance at the Isenberg School of Management at UMass Amherst, she came to understand two things — she liked helping people, and she was good at math. And she desired a career that would marry those two attributes.

So, following an eye-opening internship at Northwestern Mutual that became a learning experience on many levels, she put herself on a path to a career in financial services … and her current role as chief operations officer for the Holyoke-based Jamrog Group. (Amy Jamrog is the founder and CEO of the company, and also Holloway’s mentor.)

While the business card says COO, Holloway says she’s primarily a financial planner, a role in which she can use her math skills (a little) and that ‘helping people’ trait to a much larger degree.

“What I really love about it is helping clients start to view money as a tool instead of a stressor,” she explained. “A lot of the work I do is helping clients get really tuned into what matters to them — who and what — and then aligning the money accordingly.”

As COO, she has a broad role, one that includes everything from building systems, processes, and workflows (work that has helped the company triple its revenue) to coaching and development of employees, to integrating health and wellness into the group’s culture, leading outside ‘walks and talks’ with staff, and even hosting Zoom Peloton rides with team members.

“As financial planners, we spend a lot of time at our computers, crunching numbers. So we started to integrate a lot more movement, just to encourage both ourselves but also our team members to get up and move during the day,” said Holloway, who, in her spare time, is a board member for the nonprofit Girls on the Run.

Jamrog, a 40 Under Forty honoree herself (in the inaugural class of 2007), nominated Holloway for the same honor.

“As my business partner over the past nine years, Jessica has shown extraordinary growth in her business acumen, leadership among our team, and financial planning expertise,” she said in that nomination. “She has done all this while raising three young boys, volunteering for her kids’ schools, volunteering for board work, and hosting an exchange student from Spain. She is generous, has unbelievable capacity to manage her home, work, and community, and is an overall rock star of a human being.”

 

—George O’Brien

Ashley LeBlanc

By
Ashley LeBlanc
40 Under 40 Class of 2023

Nurse Practice Manager of Thoracic Surgery and Nursing Director of the Lung Cancer Screening Program, Mercy Medical Center: Age 38

Ashley LeBlancAshley LeBlanc says it’s “weird to be happy when you find cancer.”

But that’s certainly one of the emotions she experiences when a patient screened for lung cancer is given that heavy dose of bad news.

That’s because, quite often, that cancer is found early, in stage 1 or 2, when it is much more survivable than when found later. Indeed, lung cancer is the deadliest cancer, and finding it early is critical to winning one’s battle against it.

And LeBlanc certainly knows that. She has lost four relatives to lung cancer, several of whom would have qualified for screening had it been available at the time of their diagnosis.

“That’s why this work is so rewarding,” said LeBlanc, who earned associate degrees in both health sciences and criminal justice at Holyoke Community College, but eventually chose a career in healthcare; she has earned an associate degree in nursing from Springfield Technical Community College and a bachelor’s degree from Westfield State University, and is currently working on her master’s in executive nursing leadership at Chamberlain University.

“I’ve loved every second of it,” she said of her work in nursing, adding that she was eventually recruited by physicians in the Thoracic Surgery unit, where she now serves in her dual role. In addition to overseeing the department, she has been instrumental in creating a Lung Cancer Screening Program (LCSP) that has been designated a Screening Center of Excellence.

That program has screened more than 12,000 people since it was created in 2016, and identified cancer in more than 200 of them. In two-thirds of those cases, it was found in stage 1 or 2, which takes us back to where we started — that sensation of being happy to find cancer.

LeBlanc’s passion for lung-cancer treatment and screening is evidenced by her extensive work in the community. She has served as the nurse planner for the American Lung Association’s annual LUNG FORCE education events in Springfield and East Hartford, and spearheaded the creation of the first Springfield LUNG FORCE event after learning there were few lung-cancer continuing-education opportunities for local providers. Prior to the pandemic, she coordinated an annual fundraiser for Mercy’s LCSP to provide ‘scholarships’ for individuals who could not afford a screening.

“It’s so fulfilling to know that others may be spared the heartache of that loss through early detection and a wider variety of treatment options,” she said of her work. “It’s what keeps me going.”

 

—George O’Brien

Emily Leonczyk

By
Emily Leonczyk
40 Under 40 Class of 2023

Executive Vice President and Chief Operating Officer, the Markens Group Inc.: Age 36

Emily Leonczyk

Emily Leonczyk brought a lot of stuff to her Forty Under 40 photo shoot.

She said she needed it all because the various items convey what’s important to her and …well, what makes her tick. Together, they really help tell her story.

You can start almost anywhere, but let’s go with the coffee cup.

“Coffee is really important to me; I run on coffee,” she joked, referencing the mug, which says ‘Mama Bird’ on it, which is a good segue to another item she brought with her, a photo of her blended family, which includes her daughter, Sienna, life partner, Todd, and his two children.

Leonczyk said family is very important to her, and so is getting together with family, friends, colleagues, and neighbors, usually over food … which explains why she also brought to the photo shoot a block quote attributed to Emily Dickinson: “I Tasted Life.”

Then there’s the elephant, which needs some explaining.

“I started a marketing and business-development business called Off the Tusk,” she noted. “The elephant has become quite the symbol for me, and I’ve carried it through my life. It represents the fact that this gigantic animal is so caring and loving. In the wild, they express joy and live for family; it’s a symbol I tie and connect through all I do and everywhere I go.”

Then there’s the computer with the Markens Group logo on it, representing the current stage of her career. She serves as executive vice president and COO of the Springfield-based agency, where she has helped grow sales by 56% since she came on board in 2019.

She has also helped the firm secure its first international client, the International Molded Fiber Assoc., while also leading a team of 20 in its use of EOS (entrepreneurial operating system) to increase efficiency and clear higher bars when it comes to revenue and profit.

Not in the picture (at least not literally) is the nonprofit known as the Willpower Foundation, the namesake of William Michael Burke, who has born with a rare brain malformation. The agency, named one of BusinessWest’s Difference Makers in 2018, provides grants to help families and children with special needs in the Western Mass. region. Leonczyk has been heavily involved with Willpower, serving as executive director and a board member since 2018.

They say a picture’s worth a thousand words. Leonczyk’s 40 Under Forty portrait certainly is.

 

—George O’Brien

Delmarina López

By
Delmarina López
40 Under 40 Class of 2023

Attorney; CEO, Delmarina López Consulting; Chicopee City Councilor: Age 27

Delmarina LópezDelmarina López aspired to be a lawyer — and did, indeed, practice law for a while after earning her juris doctorate at Western New England University School of Law. But she soon found that her passions — and there are several of them — also lay elsewhere.

Starting with her commitment to public service. She has long been active in the city of Chicopee, where she grew up, and in politics in general, and in 2021, she took that involvement to a higher level and ran for the Ward 3 seat on the City Council. She prevailed in that race — becoming the first Afro-Latina elected to any office in Chicopee — and currently serves on several committees, everything from water resources to education to zoning, while also focusing on public safety and working diligently to improve transparency in city government.

“Transparency is lacking; a lot of decisions get made, and people don’t realize why they’re being made or how we got there,” she said, adding that she considers herself an advocate for her constituents, and therefore she often winds up on the opposite side of the majority on many issues.

Meanwhile, another of her passions is helping small-business owners, which is why she is chief consultant for Delmarina López Consulting, an agency she founded in 2021. This venture supports small to mid-sized businesses with all aspects of formation; organizational structure; compliance; operational structure and processes; human resource; diversity, equity, and inclusion efforts and strategies; branding; and more.

“I’m a firm believer that what you’re good at, you’re good at, and you bring onto your team what are not your strengths,” she said, adding that she helps business owners fill in those gaps.

She is also a board member of the YWCA of Western Massachusetts, a former member of the Center for Human Development’s human rights committee, and a member of the paralegal advisory committee at Bay Path University, where she earned a degree in criminal justice studies.

All this explains why López needed a box to carry everything she wanted to bring to her photo shoot. Indeed, she arrived with everything from a gavel to a photo of her grandmother, who inspired her in many ways, especially when it comes to civic engagement, and passed away recently; from a sign from her campaign to some books that mean something to her, and much more.

Those items speak volumes about someone who has always been committed to giving back and getting involved — not just with city government, but in her community.

 

—George O’Brien

Mike Marcotte

By
Mike Marcotte
40 Under 40 Class of 2023

President, Marcotte Ford: Age 39

Mike MarcotteHe calls it the ‘Marcotte Ford campus,’ and that name certainly works.

Indeed, where there was once a Marcotte Ford dealership on Main Street in Holyoke, started by his grandfather, Al, and expanded by his father, Bryan, there are now several businesses, including a new, larger dealership, complete with a popular café inside; a commercial truck center; and even a car wash.

Mike Marcotte, the third-generation president of this family business, has been instrumental in its expansion, and in many ways, he is continuing family traditions — of entrepreneurship, success in business, and getting involved in the community.

Like most in family-owned auto dealerships and groups, Marcotte said he “grew up in the business,” learning all aspects of it, from parts to service, as he was being groomed to take a leadership role. His favorite, though, was sales.

Al Marcotte

Al Marcotte

Bryan Marcotte

Bryan Marcotte

“It’s a joy, an experience — a ‘wow’ moment,” he said. “I enjoy seeing people be really happy as they drive away with their new or pre-owned vehicle.”

There have been many ‘wow’ moments for the dealership as well, including those new facilities mentioned above. The café inside the new dealership, called LugNutz, has become a popular eatery in the city, and it has hosted a number of community events for local organizations.

Marcotte is continuing this series of expansion efforts by winning designation as a Model E Certified Elite store, making the dealership one of the first Ford stores in the area to sell electric Ford vehicles. The company will also be investing $1 million in charging infrastructure.

Meanwhile, and as mentioned earlier, Marcotte is continuing and building upon not only a tradition of entrepreneurship, but a tradition of involvement in the community.

That includes everything everything from work at Chicopee Comprehensive High School, where Marcotte established a program where the company mentors, trains, and hires technicians who work at the school, to Holyoke Medical Center, where he serves as vice chair of the board; from the Holyoke Boys & Girls Club — another family tradition; the basketball courts there were recently named in honor of his father, who was on the board for many years — to support of Providence Ministries and especially Kate’s Kitchen, which provides more than 200 meals a day to those in need.

“The city has been so good to us, and we try to be good to the city and give back in every way we can,” he said. “And it’s not just me, but the whole staff.”

 

—George O’Brien

Nick Pandolfi

By
Nick Pandolfi
40 Under 40 Class of 2023

Owner, Pandolfi Landscape Construction: Age 37

Nick PandolfiBy the summer of 2017, Nick Pandolfi was at a crossroads in his life and career.

He had a day job — working for the state as groundskeeper for the Massachusetts Veterans Memorial Cemetery in Agawam. But he had a side hustle, if you will, on nights and weekends, doing hardscape installation work such as patios, retaining walls, sidewalks, and more.

He was developing a solid reputation with the latter, and it was starting to take up more and more of his free time — to the point where, eventually, he had to decide between one or the other.

So he took the route of an entrepreneur and made Pandolfi Landscape Construction his sole focus — and his passion.

He started with a small crew, some old equipment, and determination to make sure his life decision was the right one.

“We just started getting out there, working hard … word of mouth traveled quickly,” Pandolfi recalled. “We found ourselves hiring more people very quickly and just growing from there.”

The company soon expanded its portfolio of work to a full range of backyard renovations, including firepits, outdoor kitchens, and plunge pools. And it was certainly helped by the pandemic, which canceled vacations and gave people the time, and inclination, to make investments in their homes and backyards.

“That whole outdoor living experience has really taken off,” he said, adding that, three years after the start of the pandemic, business continues to be robust, and these kinds of investments continue. “And seeing that look on people’s faces when a project is done, and making them happy at the end of the day — that’s very rewarding.”

When not working, Pandolfi is usually in his own backyard enjoying time with his family — his wife, Taryn, and children Brody, Luke, and Gwendolyn — and attending the many sporting events involving his children.

He’s also active in the community. He served for several years on the Planning Board in Agawam, and currently donates time, energy, and talent to New Day Church in Enfield, Conn., the West Springfield Police Club, and Shriners Children’s New England. He said giving back is important, and certainly did so when he learned that a local school’s playground toys had been vandalized. That same day, he ordered new equipment, then assembled and delivered it when it arrived.

He did that quietly, just as he’s grown his business into a thriving venture.

 

—George O’Brien

Amanda Pham

By
Amanda Pham
40 Under 40 Class of 2023

Executive Director, Springfield Redevelopment Authority: Age 36

Amanda PhamAmanda Pham joined the Springfield Redevelopment Authority in 2010, at what would have to be called a watershed moment — for the city, the SRA, and her own career.

Indeed, the long-waited project to redevelop and re-imagine Springfield’s Union Station, built in 1929 but dormant and mostly vacant since the early ’80s, was entering a critical new stage. The pieces — most of them, anyway — were falling in place, and construction was set to commence.

Over the next several years, the clock was essentially turned back at the historic station, and it was returned to not only its former glory, but its former role — as a transportation hub and center of activity for the city.

And Pham, who has bachelor’s and master’s degrees in accounting from Western New England University and American International College, respectively, played a critical role in this $94 million project, coordinating 13 federal, state, and local grants for the project, while also handling lease negotiations and creation of standard operating procedures.

“That was such a big part of my life at the SRA prior to my role as executive director,” said Pham, who has worked for the city of Springfield for 16 years, starting in the School Department and then the Community Development Department. “I got exposure to all the different levels of government; there was managing, tracking, and reporting — relationship building and connecting the dots. I got my first taste of Amtrak, MassDOT, and all those other agencies … it was a great learning experience, and it was great to be part of it.”

The work on the Union Station project not only provided invaluable experience, but it afforded Pham the confidence that ultimately led Mayor Domenic Sarno to appoint her executive director of the SRA in 2021.

She is the first woman to serve in that role, and presides over the agency at a critical time for it and the city, with the SRA taking on a number of important projects, including the redevelopment of several properties directly across Main Street from MGM Springfield, part of the Court Square Urban Renewal Plan, which covers most of the downtown.

Speaking about that project, and the state of the city overall, Pham said, “I felt such great energy before COVID, but then the pandemic pulled everything back. I’m looking to see much more activation. We have so much culture and so much pride in our city; we just need some resources to get back to where we were before COVID.”

 

—George O’Brien

Chelsea Russell

By
Chelsea Russell
40 Under 40 Class of 2023

Manager/CPA, Meyers Brothers Kalicka, P.C.; Age 29

Chelsea Russell“There’s never a dull moment.”

That’s not a phrase anyone not in accounting and auditing would probably use to describe that profession. But Chelsea Russell, who has chosen that field, means it when she says it.

“There’s a lot of variety, a lot of excitement — you can do the grind of the work, but you can also go out and meet people in the community and other business owners,” Russell said as she talked about the sum (that’s an industry term) of everything that goes into her career, especially the networking and relationship building, in addition to the number crunching.

Russell was trending toward business management while at Westfield State University, became inspired by one of her accounting professors to focus her career in that direction, and became further inspired by a talk delivered by Jim Krupienski, now a partner at Meyers Brothers Kalicka, on “a day in the life of an accountant.”

She pursued an internship at MBK, one that led — as these opportunities so often do — to a job at the firm. She currently serves as a manager in the Audit and Assurance Department, where she handles large audits in the not-for-profit, commercial, and employment-benefit-plan arenas.

She has become an emerging leader at the firm, serving as co-leader of the Not-for-profit Division, a member of the mission and vision committee, an internal trainer for the Audit and Assurance Department, a member of the Business Development team, and a mentor to audit and accounting associates.

But maybe her most noteworthy contribution at the firm, one she’s passionate about, is her work to develop its Community Outreach program, through which she has established monthly charitable opportunities for the firm to participate in. She has coordinated drives, awareness campaigns, and service for a wide range of organizations in Western Mass., including Square One, Dakin Humane Society, Greater Springfield Habitat for Humanity, the Opera House Players, Friends of the Homeless, Rachel’s Table, and many others.

“It’s become a staple of who we are,” she said of the program. “I always wanted something to make my work more meaningful. I love what I do, and I love my clients … but there was more that we could do with the resources that we have. We’re in Western Mass., and there’s so much need in the community.”

When not working or coordinating support for nonprofits, Russell is engaging in outdoor activities — camping, hiking, kayaking, fishing, and more — with her husband, Tyler, and 8-month-old lab, Copper.

 

—George O’Brien

Ciara Speller

By
Ciara Speller
40 Under 40 Class of 2023

Evening Anchor, WWLP-22 News: Age 30

Ciara SpellerCiara Speller says she’s always been a storyteller.

At first, and for many years, she told stories through dance, something’s she’s still passionate about today.

“Through the arts, I was always able to tell a story,” she said, but along the way, she found there were other ways to communicate stories — through poetry, the student newspaper in high school, and other vehicles.

“I was moved to see that my words could touch other people and bring their stories to light,” she said, adding that this passion for telling stories, coupled with a long-held interest in watching the news, often with her grandmother, put her on path to broadcast journalism and, eventually, WWLP-22 News, where she currently serves as evening anchor.

She started as a reporter in 2017, arriving in Springfield soon before the story of serial killer Stewart Weldon broke, a case that brought national media to the area and provided Speller with both exposure and learning experiences on many levels.

She joined the anchor desk less than a year later, and there were other big stories to follow — COVID-19, the tragedy at the Soldiers’ Home in Holyoke, Jan. 6, and many others. But it’s the day-to-day work of keeping area residents informed that Speller likes most about her work.

She told BusinessWest that she always pictured herself on the anchor desk, noting that there are many responsibilities there beyond reading the news, including writing, editing, deploying crews, proofreading, answering calls, making beat calls to police and fire departments, and, in general, setting the tone for that night’s broadcasts.

“I want to make sure that I’m delivering stories that are important to our community … I don’t want to let my community down,” she said. “They welcome me into their homes at night, and I always want to give it my best.

“I want to be like a conversation,” she went on. “I want it to come off as just having a chat — what’s going on — with my friends.”

Speller’s ultimate goal is to sit behind the anchor desk in a much larger market, but while she’s working in Greater Springfield, she has committed herself to getting involved in the community and making a difference there.

Indeed, she currently serves on the board of directors for Girls Inc. of the Valley, is a corporator for Monson Savings Bank, and has volunteered with the nonprofit I Found Light Against All Odds, which assists at-risk youths and their families through numerous charitable events.

 

—George O’Brien

Andrea St. Louis

By
Andrea St. Louis
40 Under 40 Class of 2023

Owner, The Tatted Professionals; Director, Jill Ker Conway Innovation & Entrepreneurship Center, Smith College: Age 36

Andrea St. LouisAndrea St. Louis has a number of titles and many different … let’s call them jobs, although some of them are more like passions.

She was just named director of the Jill Ker Conway Innovation & Entrepreneurship Center at Smith College. She is also the owner of a business called the Tatted Professionals, through which she takes many different titles — executive coach, writer, business coach, educator, and public speaker.

She’s also the author of the book 40 Days Lighter: A Devotional Journey for Women Determined to Live Free, an adjunct professor, book-club host, and TEDxSpringfield speech coach and emcee. She’s also an ordained minister at the All Nations Church in Springfield, as well as a youth leader and board member at the church. She has also been a board member for the Children’s Chorus of Springfield and a mentor with the Pass the Torch for Women Foundation. She’s also a mother of two.

That’s a lot of ‘alsos.’

But we need them to accurately convey all that St. Louis does professionally and in her community.

In her role at Smith, which recently expanded from entrepreneur in residence to director, she has developed and taught courses on entrepreneurship and facilitated workshops on entrepreneurship, innovation, ideation, effective pitching, and more.

And through her business, the Tatted Professionals, she is an executive coach, writer, business consultant, educator, and speaker who is committed to helping women leaders own their gifts and effectively tell their story.

She is a frequent speaker, having given a talk at the recent Women in Business Summit in Springfield, and also at the Women Business Owners Alliance Social Media Bootcamp, the On the Move Forum for Women Intergenerational Panel, and the 2021 Wellness for the Culture Saturday Wellness Workshop.

St. Louis said there is general theme or tone to her talks.

“I’m often talking about authenticity, what it means to show up authentically, and professionalism,” she explained, adding that these talking points refer back to the name she has given her business. “For me, tattoos are a symbol of how we bring ourselves to wherever we’re going. Tattoos are permanent; I know some people get them removed, but to me they are a permanent reminder to bring all of myself to the work that I do.”

She said she also helps clients, mostly women of color, tell their stories, step out of their comfort zone, and work through challenges. She’s speaking from personal experience, having done all that herself, and that’s why her voice, and her message, resonates.

 

—George O’Brien

Eastfield Mall Redevelopment Will Change the Landscape

By
Brian Kaplan, vice president
Cover Story

What’s in Store?

Brian Kaplan, vice president

Brian Kaplan, vice president of Development for Onyx Partners

 

When Dennis Smith Jr. says the old 99 Restaurant location in the Eastfield Mall is the ideal space for the Empowerment Center operated by the Massachusetts Military Support Foundation, a facility that provides veterans with everything from food to clothing to referrals for legal help, he means ideal.

Indeed, the site, which became available after the restaurant ultimately failed to regain its footing after the pandemic, boasts plenty of space, a lobby area for greeting vets and presenting them with information, freezers and refrigerators for storage of food, ample parking, location on a major thoroughfare (Boston Road), a stop on a bus route … there’s even warehouse space that’s been made available to the foundation at the Ocean State Job Lot across the street.

As ideal as all this was, Smith, who became the center’s director last July, knew it was only temporary. The mall, opened in 1968 and the first facility of its kind in Greater Springfield, has been targeted for redevelopment for close to a decade now and will officially close its doors in July. The question concerning demolition of the landmark (yes, it can be called that) was always when, not if, said Smith.

So, almost from the day he started at the center, he has been exploring where the facility can go next, and he’s looking for a spot that can check as many boxes as the current site as possible, knowing it is unlikely he will find something quite so ideal.

“Nothing has been finalized as to our exact plan. It could consist of primarily retail, but also other uses such as residential, storage, medical office, restaurants — we’re still looking at a few of those options.”

“I’m looking at a number of sites right now,” he said, noting that he recently toured a former Walgreens location on St. James Avenue in Springfield. “It’s going to be very hard to match what we have here, but we’ll try.”

Where the center and the 40-odd other businesses at the mall eventually land — and most are expected to land somewhere — and when are just a few of the many subplots to a broad and intriguing story that could change the landscape on Boston Road and elsewhere in a number of ways.

Others obviously include the reimagining of the mall itself. This has been an ongoing story, but one that will become real when demolition begins later this year, said Brian Kaplan, vice president of Development with Needham-based Onyx Partners, which is remaking the site into what he expects will be a mixed-use facility featuring retail, restaurants, and other, still-to-be determined businesses and residential uses.

“Nothing has been finalized as to our exact plan,” he told BusinessWest. “It could consist of primarily retail, but also other uses such as residential, storage, medical office, restaurants — we’re still looking at a few of those options.”

Dennis Smith Jr.

Dennis Smith Jr. has been looking for a new home for the Empowerment Center operated by the Massachusetts Military Support Foundation almost since the day he arrived, knowing Eastfield Mall’s days were numbered.

Another aspect to the story is the potential impact of the relocation of the tenants on specific retail areas and communities. Indeed, the retail sector has been struggling in general, and especially since COVID. Officials with the Western Massachusetts Economic Development Council (EDC), which is coordinating the relocation process for tenants, said the evictions might provide a boost for specific properties and business districts.

The region hasn’t seen many mass relocations like this one, with the most recent one coming when MGM Springfield purchased 95 State St. in Springfield for its own use, displacing a few dozen law firms that found space in several different office buildings within a mile or so of the Hampden County Courthouse.

This process will be different, and for some tenants, it may prove to be challenging, said Xiomara DeLobato, chief of staff of the EDC, adding that many have had very favorable lease rates at the mall and may experience a form of sticker shock as they explore other options.

The EDC is working with Springfield-based Homes Logic Real Estate to create customized solutions for each tenant, she noted. “Our intent is to make sure that we’re providing one-on-one support for each step in the process as they look for vacancies or potential locations to set them up for success.”

For this issue, BusinessWest looks at the many aspects of the Eastfield Mall redevelopment story and what they might mean for the region and its real-estate sector.

 

End of an Era

There is a quiet, eerie feeling at the mall these days.

The massive parking lot off Boston Road is all but empty. Inside, most of the smaller businesses are still open, but there is little foot traffic as the end nears. This sits in stark contrast to the mall’s better days, and there were many of them, when several anchors, including Sears and JCPenney, were thriving; a multiplex theater was operating; and the mall was still a destination.

“Our intent is to make sure that we’re providing one-on-one support for each step in the process as they look for vacancies or potential locations to set them up for success.”

It hasn’t been that for some time, as the anchors and then the theaters closed, mirroring what was happening at malls across the country as consumers increasingly did their buying online and major retailers, like Sears, all but vanished from the landscape.

Today, the mall is experiencing a slow, painful death that comes amid great expectation about what can and ultimately will happen at this site, and a wide range of emotions concerning existing tenants — who will be free of rent and utility charges for these last few months — and what will happen with them.

Let’s start with what’s next for the mall. Kaplan said Onyx often builds new, but it has worked on projects similar to the Eastfield Mall redevelopment initiative in other regions of Massachusetts, Southern New Hampshire, and several other states.

He said the Eastfield Mall project was presented to the company last fall, and after extensive due diligence, the decision was made to move forward and acquire the property, with work ratcheting up in recent months on everything from meetings with tenants to filings with the city.

He believes demolition will begin sometime later this year, after local approvals are secured, with a 12- to 18-month construction process to follow.

Redevelopment will take place in stages, he noted, adding that phase one will, in all likelihood, be retail, restaurants, and services, with a mix of national brands and local ventures, similar in some respects to what exists now, but in a far more modern, 21st-century facility.

Eastfield Mall, which will be redeveloped

The clock is winding down on Eastfield Mall, which will be redeveloped into a modern mixed-use facility.

What will follow will be a function of demand and feasibility, Kaplan noted, adding that the canvas will likely be filled in over several years. Residential development is likely to follow, with more businesses to provide services to those living nearby.

The project could include some of the current tenants at Eastfield, he said, adding that it is possible that some will choose to find a temporary home and ultimately return. The others, which include a broad mix of national retailers and local businesses, will settle elsewhere.

Onyx is collaborating with the EDC and working with other stakeholders, including local and state agencies, to come up with a plan for each tenant, he said, adding that each case is different, obviously, and will require a personalized solution.

Rick Sullivan, president and CEO of the EDC, said the agency’s mission is broad, and includes work to bring new businesses to the region and also retain existing businesses and jobs. Finding new homes for displaced Eastfield Mall tenants is a somewhat unique assignment, but it fits the EDC’s job description, if you will.

“It fits in with a focus that we have moving forward, which is on small businesses in terms of having them grow and flourish in the region,” he explained. “This is an opportunity where there are about 40 businesses that have been in operation for some time, and in some cases, they’re original tenants.”

The national tenants, and they include Old Navy, LensCrafters, Kay Jewelers, T-Mobile, and a host of others, have the resources and staffs to handle relocation efforts, if they choose to move those outlets, said Sullivan, adding that the EDC’s primary focus is the local tenants, ranging from the Mall Barber to Donovan’s Irish Pub to Mykonos, a Greek restaurant that has been at the mall since the very beginning.

Many will choose to try to stay in Springfield, he went on, adding that others are willing to look outside the city and the Boston Road area, which presents opportunities for retail areas that were impacted by the pandemic and the general shifting tide of retail — and there are many of them.

Some would prefer to stay in a mall-like setting, he went on, while others might opt to find their own space. Most are looking to lease space, but some are considering the purchase of real estate, which could bring its own benefits.

“Some are willing to look at downtown Springfield or downtown Holyoke,” Sullivan said. “They may not necessarily need to be in a mall setting or Boston Road — although some of them need to be there because that’s where their client base is.”

 

Up from the Ashes

The demise of the mall certainly has the attention of property owners and real-estate brokers in the region, especially those that specialize in retail spaces.

Evan Plotkin, president of NAI Plotkin, has several retail properties in the portfolio, as well as 1350 Main St., the office tower in downtown Springfield that has a significant amount of ground-floor retail space, much if it vacant since the departure of Santander Bank several years ago.

As he walked BusinessWest through that space, Plotkin said it would be an ideal landing spot for some of the Eastfield businesses.

“There are a lot of people who still work downtown or come here for events or to do business,” he said, noting that 1350 Main will soon be welcoming some new office tenants that could generate additional foot traffic. “Some of those mall businesses could do well here.”

Tower Square is another potential landing spot, and Demetrious Panteleakis, a principal with the Macmillan Group, the leasing agent for the office and retail complex, said he has talked with some of the mall tenants about making a move downtown and all that is involved with that decision.

“There’s a potential positive economic spin that goes beyond just the mall investment.”

“We’re very different as it pertains to such things as parking,” he explained, listing just one of the issues being discussed. “Although we have plenty of parking, it’s not typical retail parking; we’re tower parking.”

Overall, he said Tower Square ownership is focused on finding new tenants that can provide needed products and services to tenants of that tower and perhaps those surrounding it. The planned new Big Y market, a scaled-down version of its supermarkets that will go into space once occupied by CVS, is a good example, as are existing tenants, ranging from White Lion Brewing Co. to Dunkin’ Donuts to SkinCatering, a salon and spa. And some of the mall tenants might fit that description.

“We have a spa and hairdresser, a bar, our food court … businesses that support people who work here and don’t want to leave the building,” Panteleakis said, adding that additional hospitality-related businesses that don’t compete directly with existing businesses might be good fits.

As for Smith and his search for a new home for the Empowerment Center, he said there is some “intense work” going on as he tries to find a space that is affordable and checks at least most of the boxes that the old 99 Restaurant does.

“I have a number of great locations that I’d like to go to,” he told BusinessWest. “It comes down to what can be negotiated with the local property owners — that will determine where we go; we’ll just take it step by step.”

Summing up what’s happening on Boston Road, Sullivan said that, while the demise of the mall is regrettable in some ways, there are several bright spots to this ongoing story.

For starters, there is a national developer, Onyx, that has committed to redeveloping the site into something that speaks to the present and future, and not the past, when it comes to retail. Meanwhile, the relocation of the many existing tenants could provide a spark for some communities and their downtowns.

“There’s a potential positive economic spin that goes beyond just the mall investment, and that’s why the EDC is involved,” he told BusinessWest. “There’s potential to grow and amplify that investment in the region.”

Time will tell just how much that investment will be amplified, but the parties involved in this developing story say there are many intriguing chapters still to come.

Creative Development Sought for Springfield Landmarks

By
Clocktower Building
Commercial Real Estate Special Coverage

Turning Back the Clock

Clocktower Building

The Clocktower Building, above, was home to Masonic Temple more than a century ago (right).

At other times in Springfield’s history, the properties at 113 State St. and 1155 Main St. were prominent players in the vibrancy, culture, and overall tenor of the City of Homes.

The former — long known, for obvious reasons, as the Clocktower Building — was home to the Masonic Temple when it opened in 1893, before a new, much larger facility was built further east on State Street. The latter, the Colonial Block, which opened in 1903, was one of the city’s first real mixed-use facilities, noted Tim Sheehan, Springfield’s chief Development officer, featuring a blend of office and retail space on the lower floors and residential units on the upper floors.

Until fairly recently, meaning before the pandemic, the two properties had still been somewhat vibrant, featuring a wide array of tenants, including nonprofits, small businesses, a bank (at 113 State St.), and a number of various-sized law firms taking advantage of the buildings’ proximity to the Hampden County Courthouse just down State Street. These days, though, they are almost entirely vacant and stand in stark contrast to the progress seen around them, most notably across Main Street at MGM Springfield and across State Street at the MassMutual Center.

City officials have been looking to change that picture, obviously, and are moving forward with a plan to return these buildings, and also 11-21 Stockbridge St., a smaller, better-occupied office property in that same area, to their former status and make them part of the city’s resurgence. After acquiring them as a package in 2021 for $2.75 million, the Springfield Redevelopment Authority (SRA) has invited the development community to step up and submit proposals for the properties, separately or perhaps collectively.

Responses to this request for qualifications (RFQ) are due later this month — the deadline was originally late March — and Sheehan and SRA Executive Director Amanda Pham are expecting some imaginative proposals because that’s what will be needed to turn back the clock and make them key players again.

“This will require a responsive, creative developer, someone who has a vision for preservation of these buildings,” Pham said. “They have great potential.”

Sheehan and Pham are expecting proposals that will likely blend office and/or retail with a residential component, noting that what emerges for one, two, or all three properties will likely require a public-private partnership, similar to what was needed to finally move the needle and create a new use — a mix of residential and retail — for the former Court Square Hotel, just a block or so from the three properties in the RFQ.

Finding a preferred developer is a two-step process, said Pham, adding that, after responses to the request for qualifications are received and reviewed, three finalists will move on to a request for proposals.

If all goes well, a preferred developer is expected to be named by June, they said, adding that it may not be long after that when people start talking about these landmarks using mostly the present and future tenses, and not the past.

 

Building Momentum

As she gave BusinessWest a tour of 1155 Main St., Pham referenced some reminders of, well … what it once was, starting with the large directory on a wall in the lobby listing tenants and their suite numbers.

Tim Sheehan and Amanda Pham stand outside the historic structure.

Tim Sheehan and Amanda Pham stand outside the historic structure.

The board still includes the names of dozens of tenants that are no longer there — from the law firm Pellegrini Seeley, Ryan and Blakesley, which once took much of the space on the third floor before moving to the Basketball Hall of Fame complex, to Revitalize Community Development Corp., which occupied a large suite on the second floor. In fact, the 82,000-square-foot property is currently only about 12% occupied.

Later, she pointed to a large bookcase full of law books left behind by one of the departing law firms.

“We have a lot of law books,” she said, adding that, apparently, many of the departing firms located in various-sized offices on the maze-like floors had no use for the books in this age of the internet and simply left them behind.

Thus, these law volumes become part of the dialogue concerning what this property used to be, said Pham, who took the helm at the SRA in 2021, adding that, increasingly, the focus is on what they can be moving forward.

The SRA has taken the matter from the discussion phase to what could be called the discovery phase with the request for qualifications. It includes a link to a six-minute video that features comments from Pham, Sheehan, Mayor Domenic Sarno, MGM President and CEO Chris Kelley, Peter Picknelly, chairman of Peter Pan Bus Lines and a key player in the Court Square project, and others, all inviting developers to take advantage of this “Main Street and Convention District development opportunity.”

“This will require a responsive, creative developer, someone who has a vision for preservation of these buildings. They have great potential.”

Together, they talk about the progress made downtown and the progress still to come, with projects like the $74 million parking garage and event space that will replace the facility torn down last fall. They also discuss how much of this progress was the result of public-private partnerships.

“This development behind me never would have happened if not for the cooperation of City Hall and the state of Massachusetts,” said Picknelly as he stood in front of the Court Square property.

The Colonial Block

The Colonial Block was one of the first mixed-use buildings in Springfield, with retail and residential space. It may see a similar blend in the future.

A number of developers, both with local ties and from outside the region, have expressed interest in the properties, said both Sheehan and Pham, noting that the city acquired the properties to move beyond the ongoing speculative nature of previous ownership and take redevelopment to a higher plane.

“We wanted the buildings situated so their redevelopment would ultimately fit the city’s overall planning as it relates to the Main Street Convention Center District Plan,” said Sheehan, adding that this plan, in general terms, calls for building on existing momentum and creating a true destination in the downtown, a place where people can live, work, and (especially with MGM and the MassMutual Center right next door) play.

A developers’ tour conducted several weeks ago attracted several parties, many in person, but some virtually, said Pham, adding that Springfield has managed, through its recent spate of progress, to put itself on the map with regard to regional and national developers looking to expand their portfolios.

There were site tours of the properties and the surrounding area as well, she went on, adding that firms brought full teams with them, including architects, engineers, and planners, to gauge future uses for the landmarks.

Given the current glut of office space, Sheehan said, especially the class B and class C variety that these properties have featured, future redevelopment will likely not focus on that use entirely, although it could be part of the equation.

“There is an overabundance of class B and C space in the office sector, so we’re really encouraging people to look at adaptive reuse to … something else,” he noted. “Developers may want to reduce the amount of office, but not completely eliminate it, either.”

A much larger part of the equation will likely be market-rate housing and activation of the ground floors with retail and hospitality-related businesses that will give downtown visitors more things to do and more opportunities to stay, he went on.

Colonial Block

Above, the directory inside the Colonial Block is quite dated, as most of those tenants have moved out. At right, one of the unique spaces in the building.

“Our planning ultimately calls for extensive ground-floor activation,” he explained. “You have two very strong anchors, in MGM and the MassMutual Center, adjacent to these properties, and we really think there is the ability to activate the ground floors so that it encourages people who want to come to the MassMutual Center or MGM to want to linger and stay in the area.”

As for housing, Sheehan said a recent study identified the need for 1,500 units of additional housing of this type in and around downtown.

And while conversion of such properties to housing is often difficult and expensive, developers need only look a few hundred yards to the south for inspiration, to the massive Stockbridge Court apartment complex, created more than 40 years ago and perhaps the city’s best market-rate-housing success story.

“Stockbridge Court is certainly an example of what can be done,” he said, adding quickly that any residential projects in these properties will likely require a public-private partnership to not only renovate the buildings in question but improve the overall area and its connection to Main Street.

“We’ll need to enhance the infrastructure to make it a much more walkable environment — and a pleasant walkable environment — if we’re going to attract that scale of residential development in this area.”

 

Right Time and Place

Overall, there are some building blocks coming together that could make development of these properties a more attractive and more viable opportunity, said both Sheehan and Pham, noting that leasing activity will start soon at Court Square, and construction is set to commence on the new parking garage. Meanwhile, a new entrance is planned at the southwest corner of the MassMutual Center.

Meanwhile, the two leaders are looking at adaptive reuse of these properties as just part of a larger effort in the city’s downtown.

“We’re looking at these as the first step in the redevelopment of the area,” said Sheehan, noting that that there are several other vacant or underutilized spaces, including the neighboring 1260 Main St., several surface parking lots, and other properties.

As he referenced a photo of the Clocktower Building, from the days before its stone exterior was mostly stripped away — it remains in some places as a reminder of what was — Sheehan waxed nostalgic on its place in city history.

“For a long time, this building has certainly played a major role in downtown Springfield in terms of being a major corner and a huge presence,” he told BusinessWest, adding that the hope is that this property, as well as the Colonial Block — and other properties in that area — can attain that status again.

Time will tell, of course, when and how soon that happens, but this is certainly a developing story — in every sense of that phrase.

Proposals for ‘Free’ Community College May Have Broad Impact

By
GCC campus, as a whole, is innovative and entrepreneurial
Education

A Potential Game Changer

John Cook says that, while the cost of a community-college education (roughly $7,000 per year) isn’t high, at least when compared with that of a four-year institution, public or private, it can be, and often is, a barrier that some cannot overcome, even with financial aid.

And for others, it’s enough of an obstacle for them to think twice about college — or not at all.

“Like anything in our lives, we can’t just separate this cost or isolate it from all the other considerations for a human being; it’s one more thing, one more cost in the lives of so many … this is why we see students drop out, or say ‘now is not the time,’” said Cook, president of Springfield Technical Community College (STCC). “Any way to get a whole lot of people, frankly, to take this second look is a good thing.”

With that, Cook added his voice to many others who are praising Gov. Maura Healey’s inclusion in the budget of something she calls MassReconnect, which would fund free community-college certificates and degrees to the Commonwealth’s residents who are age 25 and older and have not yet earned a college degree.

“This is a group of adults, many of whom have college credits, that we really want to encourage to come and take another look at college.”

John Cook

John Cook

According to some statistics released by the state, roughly 2 million residents would be eligible for the program — individuals who have a high-school diploma but not a college degree — and perhaps 700,000 of these individuals already have some college credits.

MassReconnect, which is actually one of two ‘free’ community-college programs that have been proposed (Senate President Karen Spilka has proposed free community college for all students), would provide both incentive and the means for many people to return to college and get the degree or certificate that might open a door to not just a job, but a career, said Christina Royal, president of Holyoke Community College (HCC).

“This is a potential game changer,” she told BusinessWest, adding that MassReconnect targets what she called the “emerging space of adult learners,” individuals who want a college education, but are held back by competing demands on their life, including family and work.

“The governor’s MassReconnect proposal is a great starting point that increases access for adult learners who don’t already have a college credential,” she went on. “It’s designed to help them finish that stretch so they can get a college credential.”

Michelle Schutt, president of Greenfield Community College, concurred. She said GCC ran some numbers and determined that nearly 200 of the roughly 1,400 students currently enrolled would qualify for the program. “That’s not insignificant,” she said, adding that many more in the community who are not enrolled who might be inspired to connect, or ‘reconnect,’ as the case may be.

“I’m incredibly excited about this,” she added. “Reconnecting with those people who have some college but no degree and letting them know that there’s a new opportunity here has great potential for the community colleges and GCC specifically.”

Rick Sullivan, president and CEO of the Western Massachusetts Economic Development Council, agreed.

Using similar language, he said MassReconnect could have broad and powerful impact over time, providing benefits for the region, its employers, and both community colleges and the four-year institutions for which they are feeders.

“Reconnecting with those people who have some college but no degree and letting them know that there’s a new opportunity here has great potential for the community colleges and GCC specifically.”

michelle Schutt

Michelle Schutt

Based on initiatives in Michigan and Tennessee, the MassReconnect proposal actually goes further than those programs by covering more than just tuition; it also covers mandatory fees, books, and various support services. It is designed to remove barriers to getting the college degree that is needed to succeed in most jobs today, and it holds significant promise to just that, said those we spoke with.

Cook told BusinessWest that the average age of a student at STCC is 26, a statistic that might surprise some, but certainly helps explain the thinking behind MassReconnect and its potential impact.

“This idea is right in our wheelhouse,” he noted. “This is a group of adults, many of whom have college credits, that we really want to encourage to come and take another look at college.”

Indeed, he went on, for many individuals over age 25, there are now many competing forces when it comes to the weekly budget, and for a good number of them, higher education is something that doesn’t make the cut. MassReconnect, as he noted earlier, provides people an opportunity to rethink college education.

“There are many students who might just have the perception that they are priced out,” he said. “And when we give them a chance to look at this, they might realize, ‘OK, that business degree is not out or my reach,’ or ‘maybe a manufacturing program isn’t going to be too big a lift for me.’”

 

Ripple Effects

Royal concurred, and noted that MassReconnect will bring more attention to the state’s community colleges — and the careers that individuals can access with two years (or less) of college education.

“Massachusetts, as a state, needs to move beyond the notion that everything requires a bachelor’s degree,” she told BusinessWest. “There are many jobs where an associate degree would either elevate their wages or help them gain a footing toward a career change or a particular job.”

Cook agreed, and said he considers MassReconnect to be an investment in the state’s community colleges and a huge opportunity to introduce more individuals to the value of the education provided by these schools and their ability to help open doors.

“At this price point, and with our class sizes, you won’t find a better deal,” he told BusinessWest.

“Massachusetts, as a state, needs to move beyond the notion that everything requires a bachelor’s degree.”

Christina Royal

Christina Royal

Schutt noted that these arguments and others have been born out in other states where the notion of free community college has become reality, especially Michigan, which adopted a model on which MassReconnect is based and has had it in place for three years now. She said that state has measured its success in many ways.

“From the number of people who came to the college to the number earning better wages, and more, this model has proven successful,” she said. “Those schools recognize that these are students they wouldn’t have otherwise.”

As he assesses MassReconnect and the broad concept of free community college, Sullivan said there will be a broad trickle-down resulting from making these schools more accessible.

For starters, the community colleges themselves will benefit, he said, noting they have been hit hard by sharp declines in enrollment over the past decade, a trend only exacerbated by the pandemic.

Cook qualified this decline by pointing out that STCC’s enrollment — just over 3,600 — is down a full 50% from the school’s peak in 2012 of roughly 7,000, numbers that reflect everything from smaller high-school graduating classes to a still-robust economy featuring low unemployment — the conditions that don’t spur enrollment at community colleges.

But enrollent has become a challenge at most all public and private institutions, Sullivan noted, adding that, over time, this concept of free community college could provide a boost for the large and important ‘Eds’ component of the region’s economy.

“Western Mass. is really lucky … obviously, we have four community colleges [STCC, HCC, Greenfield Community College, and Berkshire Community College] that are well-respected and do a great job,” he said. “But they are also feeders into our four-year colleges and universities, and we’re fortunate that we’ve got such a high-end cohort of four-year and community colleges in this region, and it is an important part of our economy.

“Most all of these schools are looking to bring in more students to be able to grow,” he went on. “So it shouldn’t be lost on people that, in many cases, the community colleges are the start of the training and retraining of that workforce.”

Elaborating, he said that while the higher-ed sector will benefit from free community college, the broader impact will be on the region’s employers, which have been struggling with workforce issues, to one degree or another, for the past several years.

“Workforce is the issue that every single employer is facing right now, and it’s probably the biggest barrier to growth; it doesn’t matter what sector you’re in,” Sullivan said. “This opportunity to bring it back — or, to use the governor’s phrase, ‘reconnect’ — is a good one for our region.”

Cook agreed, and noted that while sectors — and college programs — may not be greatly impacted by MassReconnect (many healthcare programs, such as nursing, already boast strong enrollment), there are others that will, because the assistance from the state might act to remove a barrier to exploring certain fields.

He mentioned manufacturing as one of them, noting that, while this sector features well-paying jobs and attractive opportunities, it still manages to elude the attention of many job seekers.

“I would love for us to continue to demystify manufacturing, to see people realize it’s very much a high-tech, high-end, laboratory type of setting for so many of the professionals working in this field,” he said, adding that MassReconnect, if it becomes reality (and it has the support of many in the State House), could help achieve that.

 

Bottom Line

Overall, and combining MassReconnect with the elimination of COVID vaccine requirements and proposed fee-stabilization initiatives, Cook can envision a lift in enrollment for this fall’s semester — perhaps a 2%, 3%, or 4% gain, this on top of a 4% improvement registered this spring.

Just how big a lift remains to be seen, obviously, but any improvement would be a step in the right direction, he said, and hopefully the first of many such steps.

Discovery High Students Gain an ‘Identity’ Through Early College

By
Izabella Martinez
Cover Story Education

Taking Themselves More Seriously

Izabella Martinez

Izabella Martinez

At first, Izabella Martinez said, she was somewhat intimidated by the prospect of taking college courses when she was only a freshman in high school.

But then, when she got into it, that apprehension soon melted away and was replaced by a host of emotions and feelings, but mostly pride in accomplishment in taking, and doing well in, courses such as Introduction to Computer Technology, English 101, Art, Philosophy, Public Speaking, and what she considers her favorite thus far — College Writing.

“The teacher gave us a lot of freedom to write about what we felt passionate about,” said Martinez, a student at Discovery Early College High School in Springfield, a unique learning center that opened its doors in 2021. “I was able to improve my writing skills while also having creative freedom.”

Martinez believes she’ll have at least 24 college credits by the end of her sophomore year at Discovery. But she’ll have much more than that. She’ll have a higher level of confidence and perhaps something even more important — higher aspirations when it comes to her career and what’s doable, and the wherewithal to get to where she wants to go.

“One thing that we continued to struggle with was the number of people attending college and who were on a path to a living wage. The usual marker for success is graduation, and we were ringing that bell. But we weren’t seeing students entering into high-paying positions right after college, or who were pursuing college, in the way we wanted.”

And this, is a nutshell, is what Discovery High School (DHS), part of the Springfield Empowerment Zone Partnership (SEZP) — an independently governed nonprofit established in 2015 as a collaboration between Springfield Public Schools, the Massachusetts Department of Elementary and Secondary Education, and the Springfield Education Assoc. — is all about.

It uses what’s called a ‘wall-to-wall’ model to build viable future career pathways for students by enabling them to take college classes while in high school — and perhaps even earn an associate degree by the time they graduate — without having to pay for the college courses.

As he talked about the school, why it was created, and its overall mission, Matt Brunell, co-executive director of the SEZP, said the inspiration came in the form of statistics showing that, while Springfield’s high-school graduation rates were improving, the number of students going to college, and succeeding there, were not growing.

Matt Brunell

Matt Brunell says Discovery High School was designed to propel students to achieve a living wage within four years of graduation.

“One thing that we continued to struggle with was the number of people attending college and who were on a path to a living wage,” he explained. “The usual marker for success is graduation, and we were ringing that bell. But we weren’t seeing students entering into high-paying positions right after college, or who were pursuing college, in the way we wanted.”

“Three years ago, we took a hard look at industry and labor trends in the area, and we looked at which businesses were going to be growing over the course of the next several years,” he went on. “And we thought differently about a high-school model that would project and send students on that path to a living wage.”

Elaborating, he noted that DHS was designed to propel students to achieve a living wage within four years of high-school graduation. It does this by providing academic pathways that focus on high-demand careers in technology, computer science, engineering, and teaching.

But mostly it does this by inspiring students to “take themselves seriously.”

There are quotation marks around those words because all those we spoke with at DHS used them early and often.

“What she’s developed is an identity around college, and it’s really sticky.”

Especially Declan O’Connor, executive principal of Discovery, who referenced one student who will have amassed 24 college credits by the end of her sophomore year.

“What she’s developed is an identity around college, and it’s really sticky,” he told BusinessWest. “Kids are just starting to understand that this is real, and they’re looking toward their future, and they’re taking themselves seriously.”

Farrika Turner, assistant principal at Discovery, agreed.

“We’re really excited to see our Black and Brown students not be afraid of college, for their families not to be afraid of college and whether it will be attainable for them, to see parents become interested in returning to college and maybe take some of the classes that their children are taking,” she said. “And to have students see themselves as a college student, not as a high-school student that’s taking a course or two here and there that doesn’t add up to anything — they’re working toward the degree they’re interested in after high school.”

Farrika Turner

Farrika Turner says students at Discovery High are taking themselves, and their prospects for future employment, more seriously.

It will be another two years before DHS graduates a class of students. And it will be several years before those involved can compile real data on the outcome of students. But those we talked with said the early-college model is demonstrating promising results in many settings. Meanwhile, they say it is not too early to say it is succeeding at Discovery — at least when it comes to the very unofficial mission of getting students to take themselves more seriously.

 

Course of Action

As he led BusinessWest on a tour of DHS, O’Connor stopped in one classroom where students were learning how to create a circuit and, ultimately, a very small-scale solar panel, and in another, an Introduction to Digital Media class was ongoing where students were getting their pictures taken and compiling information to create their ‘digital brand.’

As inspiration, they were using a brand created by Ruth Carter, the costume designer from Springfield who has won two Oscars for her work on the Black Panther film franchise.

These are not college courses, he explained, but they are solid examples of how students at the school learn by doing, work together, and gain resolve by creating solutions and solving problems.

And this is what Brunell and others had in mind when they conceptualized this relatively new kind of high school.

“We’re really excited to see our Black and Brown students not be afraid of college, for their families not to be afraid of college and whether it will be attainable for them, to see parents become interested in returning to college and maybe take some of the classes that their children are taking.”

“We wanted to create a very small high school where kids were known, where they were cared for and loved during their time here, and where they could get really personalized attention and see themselves in careers that have been under-represented by Black and Brown folks in this community,” he said.

“Discovery High School is our attempt to take a really critical look at the STEM industries and to get students on a stronger pathway to those jobs,” he went on, adding that the Empowerment Zone board ultimately authorized the school in the spring of 2021, and it opened its doors that fall.

The school has open enrollment and is open to all students, said O’Connor, adding that there is no selection process. Overall, the school boasts a diverse population and draws from across the city. These students represent all levels of academic achievement as well.

“The child who chooses us … they know we are and what we’re about,” he explained. “They choose us mostly because they’re invested in our STEM pathways; they like to game, they like computers, they’re interested in engineering — or at least they think they are — and a lot of our students are those who traditionally didn’t do well in school, but have a big curiosity about technology.”

Now boasting 120 students, with plans to expand to 90 students per grade, DHS, as noted earlier, operates under the Early College model, which, as that name suggests, introduces students to college classes while they are high school. This not only gives them a solid head start when they get to college, said Declan, but it gives them that confidence and pride in accomplishment that Martinez spoke of.

Declan O’Connor

Declan O’Connor, principal of Discovery High School, says students there “gain an identity” by taking college classes.

O’Connor said every student at the school can take college classes, and most of them do, with DHS working in partnership with Holyoke Community College, Springfield Technical Community College, Worcester State University, and Quinsigamond Community College in Worcester. Classes take place at Discovery, online, and on the Quinsigamond campus.

As they take them, they are provided with plenty of support, he noted, adding this is an essential ingredient in this success formula, because they are real college classes, something he needed to be assured about himself.

“When I first started this and as I was learning about early college, I asked, ‘are these real college classes, or are they watered-down college classes that are a version for high-school kids?’” he recalled. “And Worcester State sternly said, ‘these are the same college classes.’ So the expectations didn’t change, but what had to be put in place was just a lot of supports for students.”

And what he’s learned over the past 20 months or so is that the students can handle these classes, academically; it’s the other aspects of that challenge, as they are for actual college students, that prove to be the bigger hurdle.

“These students didn’t have trouble doing the work,” he explained. “The challenge was more just ‘teenager stuff’ — following through, doing your homework, and submitting your assignments. Some of the students will say some of the classes they will take in the colleges are easier than 10th-grade English class.

“It’s really cool to see the shift from when they entered high school — to go from being scared and wondering, ‘what am I going to do with my life?’ to start future-planning and talking about their future in ways that make sense, and the feeling ‘I’m going to make some good money.’”

“A lot of it was just executive functioning,” he went on. “But when it came to the actual content of the classes, they were just fine because what we know about all of our kids is that, cognitively, they all have the capacity to learn.”

 

Learning Experiences

The learning at DHS has a stated purpose, said all those we spoke with — to put students on a path to not just a high-school diploma, but that living wage Brunell spoke of.

And this goes back to that notion of the students taking themselves seriously, an undertaking that comes with that confidence gained from taking those college classes, thus making students more ready not only for their actual college experience, but what can come after it.

“Early college for these students is an identity thing,” he explained. “They develop an identity around going to college, and there’s a lot of demystifying of going to college that happens along the way — they no longer have to wonder what college is like. Maybe they’re the first generation in their family to go to college, and in their freshman year, they can break down that psychological barrier of going to college.”

This ability to establish such an identity is one of the ways the faculty and administrators at Discovery are measuring success, more than two full years before anyone is handed a diploma or earns enrollment at a college or university.

Students at Discovery High

Students at Discovery High participate in a project to create a circuit, one of many examples of hands-on learning at the school.

“When the Empowerment Zone surveyed the schools in the entire country that were getting the strongest results for kids, the most predictive quality of the schools that were propelling kids to earn a living wage was whether or not kids were taking college classes in high school,” Brunell said. “It is far more predictive of college matriculation, of college success, of college achievement, of getting the diploma. If they can, during their high school years, actually spend the time in college-level classes and see themselves as being able to take those classes … this is the biggest element for us.”

Brunell said the state recently started compiling data on the salaries earned by the graduates of specific high schools. Looking out five years or so, he projects this data will show that DHS students are faring better than those in high school with more traditional models.

“We see this as the benchmark for whether or not the school is a success,” he said. “When we look at the average number of college credits earned by freshman and sophomores at Discovery High School, we’re incredibly enthused — this is a leading indicator that the school is on the right track.”

Elaborating, he said there will be several ‘winners’ to emerge from the creation of DHS and schools like it, starting with the students, who can earn up to 60 college credits and, as noted, perhaps even a degree in high school, without having to go into debt (those costs are absorbed by the school’s general-fund budget or philanthropy from groups such as the Barr Foundation and New Schools Venture Fund, as well as, locally, the Davis Foundation).

Other winners are the participating colleges, who gain enrollment, revenue, and, in some cases, future students, as well as area employers, especially those in technology-related fields, who are struggling, as other sectors are, to attract and retain qualified talent.

Another indicator of early success at DHS is the level of confidence exuded by students like Izabella Martinez, said Turner, noting that she and others can see this confidence build and reflect itself in how students see themselves and talk about the future.

“It’s really cool to see the shift from when they entered high school — to go from being scared and wondering, ‘what am I going to do with my life?’ to start future-planning and talking about their future in ways that make sense, and the feeling ‘I’m going to make some good money.’

“We see students come in and say, ‘I just want to graduate from high school, get a job, and help my family,’” she went on. “Now they’re understanding that they don’t have get a job at Geek Squad at Best Buy — ‘I can be a programmer; I can use my skills to go in the military and work in cybersecurity.’ It’s really cool to see that change, that mind shift.”

That’s what happens when young people start to take themselves, and their futures, more seriously.

Golf Businesses Expect Recent Surge to Continue into 2023

By
Ted Perez
Features Golf Preview Special Coverage

Staying the Course

Ted Perez

Ted Perez, long-time pro at East Mountain Country Club

When Ted Perez Jr. talks about the 2023 golf season, he uses the present tense — and even the past tense on occasion.

Indeed, Perez, the pro and co-owner of East Mountain Country Club in Westfield, said the season — for his course, anyway — began in January, as it sometimes does; this family-owned club is famous for being open whenever there is no snow on the ground.

But this January was different from just about any other that came before it, said Perez, who said the course was probably open for play all but a few days that month. And it was open most every day the first three weeks in February as well.

March wasn’t as kind, with the course closed several days by snow and play reduced to a trickle on many others, he said, but overall, it’s been a phenomenal start to 2023.

“I’ll call this a non-winter,” said Perez, whose father, Ted Perez Sr., built this course, located just a long par 5 from the runways at Barnes Municipal Airport, 60 years ago. “I wish every winter could have been like this one.”

Elaborating, he said winter golf of this kind is a real boon for the course because the revenue generated isn’t offset by the expenses encumbered most of the rest of the year, everything from cutting the grass to overseeding the fairways to paying the people to perform those tasks. “My father used to say, ‘it’s like finding money on the street.’”

As the 2023 season begins for most courses in the region — a few others were open for play through during stretches of the winter — they are hoping that their springs, summers, and falls are as good, relatively speaking, as Perez’s winter was.

“My father used to say, ‘it’s like finding money on the street.’”

Actually, they’ll settle, if that’s the right word, for what they’ve seen the past few years, a recognized surge in play that started during the summer of 2020, the height of the pandemic, when there was little else for people to do — they couldn’t even play tennis due to restrictions imposed by the state.

That surge continued into 2021 and then 2022, said Jesse Menachem, executive director and CEO of the Massachusetts Golf Assoc., noting that the numbers were down slightly in 2022 from 2021, but still better than the years leading up to the pandemic.

“We saw levels jump considerably in 2020 and into 2021,” he told BusinessWest. “In 2022, we were able to sustain levels and continue to grow. Overall, we’ve been able to retain the new golfers and the golfers who were brought back into the game by the pandemic. Our facilities, our operators, and our organizations are doing a great job of keeping the game sticky, keeping it relevant.”

The questions on everyone’s mind going into the new year are … will this surge continue?, and to what extent? As with the weather — always the biggest question mark heading into a new year — no one really knows the answers, but those we spoke with project another solid year for the local golf industry.

EJ Altobello

EJ Altobello, head pro at Springfield Country Club, is among those projecting the recent surge in the region’s golf industry will continue in 2023.

EJ Altobello, head pro at Springfield Country Club, a private club, said most all signs point to a continuation of current trends (his club now has a healthy waiting list for membership), and he points to Florida, where the first three months of the year have been on par (yes, that’s an industry term) with the past few seasons, as evidence.

“They’re off to a great start,” he noted. “Golf retail is off to a great start, golf rounds are off to a great start, and I think things will go the same way up here — there’s no reason to believe otherwise.”

Steve Elkins, chair of the board at Amherst Golf Club, a nine-hole track owned by Amherst College and managed by the board members, agreed. He said the past few years have been solid, and revenues have helped put the course on more solid ground than it has been in some time.

“We’re in good shape … we’re in as a good a shape as we’ve been in a very long time,” he said, adding quickly that courses have to be careful and smart with their spending to stay in solid shape financially.

On the downside, if it can be considered that, it is somewhat more difficult to get a tee time at some courses, said Menachem, and there are now waiting lists at many private clubs. So accessibility is certainly not what it was in the pre-pandemic years.

But for those in this unpredictable business, those are definitely good problems to have.

 

Green Lights

It’s called Good Friday, Bad Golf.

That’s the name of the first organized golf outing of the year at East Mountain Country Club, and, as that name suggests, it’s played every year on Good Friday, which means that some years, it isn’t played at all due to inclement weather, especially when Easter comes earlier rather than later.

This year, it’s set for April 7, and Perez is hoping his luck with the weather in 2023 holds, because there are 140 signed up for golf and the dinner to follow it. Meanwhile, April 7, or thereabouts, is when most courses in the area project to be open, if not a week or more earlier — a solid head start over most years.

“We saw levels jump considerably in 2020 and into 2021. In 2022, we were able to sustain levels and continue to grow. Overall, we’ve been able to retain the new golfers and the golfers who were brought back into the game by the pandemic.”

Jesse Menachem

Jesse Menachem

And as they open, they’re expecting to see roughly what they’ve seen for nearly the past three seasons — more business than they were seeing in the years leading up to the pandemic. In most cases, much more.

Indeed, through the end of the 2010s, golf was in the doldrums, continuing a downward trajectory that started in the early 2000s. For many, and especially the younger generations, the game was too time-consuming and too expensive, and they were putting their time and money elsewhere.

Public courses struggled to get daily play, often despite attractive specials, and private clubs, many of which had been historically full and boasted waiting lists, had plenty of spots available and were marketing themselves far more aggressively than ever before to bring in new members — and much-needed revenue.

The downward spiral was punctuated by the closing of several courses in the area, including Hickory Ridge in Amherst, Pine Grove in Northampton, and Southwick Country Club. Despite this thinning of the herd, many area courses continued to struggle.

Then, the pandemic came.

Golf was still slow and still comparatively expensive, but suddenly, people didn’t seem to care, or care as much. People of all ages and other demographic categories were looking for things to do, ways to keep active as they were eating and drinking more, and opportunities to socialize — and golf could check all those boxes, to one extent or another.

Then-Gov. Charlie Baker lifted tight restrictions on golf in early May 2020, and for the rest of the year, clubs saw surges in play, memberships, and retail sales.

Elkins said Amherst Golf Club (AGC) received a huge boost from students, most of them from UMass, who were still living in the area but not attending classes in person. Looking for things to do with their time, maybe 30 bought attractively priced memberships at AGC, a semi-private course.

Amherst Golf Club

Amherst Golf Club, a 9-hole track with a long history, has seen an increase in memberships and overall play since the start of the pandemic.

“We got a huge COVID bounce from students who couldn’t attend classes in person,” he said. “It was a one- or two-year bump, and now it’s gone away.”

Still, membership remains solid — it’s currently at about 265, down from the peak but certainly up from the pre-COVID years — and daily play (there’s a $32, play-all-day rate) has been stable as well and certainly helped by the closing of Hickory Ridge (just a mile or so down the road) a few years ago.

 

Different Strokes

The surge in play — and spending at local clubs — continued, and even accelerated, in 2021, despite the loss of maybe two dozen days of play to seemingly non-stop rain.

The skies brightened in 2022 — when obsessive heat was the bigger problem — and those trends continued. Indeed, almost everyone we spoke with said 2022 was down slightly from the year before, but still quite solid and better than pre-pandemic.

“Last year wasn’t quite as good, but right in that same ballpark,” said Altobello, using total rounds and membership, which is at a 15-year high, and his main measuring sticks. He noted that the difference might have been as simple as more people returning the office last year, making it somewhat more difficult to “sneak out for an afternoon round,” as he put it.

Overall, though, the numbers were quite good, and they provided ample evidence that those who picked up the game during the pandemic, or picked it up again after putting it down, were, indeed, staying with it, said Altobello, adding that these increases were across the board, and especially encouraging when it comes to women and young people, two demographic groups that many feel hold the key to the long-term success of the industry.

“The indicators are that they are still here,” he said. “How long they stay … that’s to be determined. But as of right now, they’re still out there playing. We’re seeing more and more women in the game, more and more men in the game, and we’ve had a great increase in our youth programs as well.”

As play picked up over the past few years, there were some changes to the landscape, ones that reflect concerns about the cost of the game and the time it consumes, said those we spoke with. Indeed, the nine-hole outing, or ones that are even shorter, became far more common, and more accepted, than perhaps ever before.

“In many cases, people only have time for nine holes. That’s roughly two and a half hours on a full course, and that’s all the time many people have.”

“Ten or 15 years ago, that wasn’t even a thought,” Menachem said of a nine- or maybe six-hole round. “It was either 18 holes or nothing; now, nine holes is a far more realistic and accepted option for those with families, for those with shorter windows of time to play before work or after work. That is definitely a positive.”

Dave Twohig, the head pro at Amherst Golf Club for more than 40 years, agreed. “In many cases, people only have time for nine holes,” he said. “That’s roughly two and a half hours on a full course, and that’s all the time many people have.”

Amherst actually has two “loops,” as he called them, holes 1-5 and 6-9 — both wind up back at the clubhouse — that people can play if they have just an hour or so and want to get a little play in, and many do just that.

 

Round Numbers

Looking ahead, or at what’s right in front of them, in the case of East Mountain and other courses that have been open for play in Q1, those we spoke with said the outlook for 2023 is colored by optimism.

And the head start many courses were able to get will certainly help, said Menachem.

Indeed, he said that, for tracks like East Mountain and many others, especially in Eastern Mass. and on the Cape (maybe 20% of the state’s courses), the robust first quarter provides needed cash flow, as Perez noted, when there are few, if any, offsetting expenses.

“It’s like found money,” said Menachem. “You’re running on a thin operation, and you’re allowing access to the golf course in the condition that it’s in without much preparation on the maintenance front; it’s not too much of a heavy lift, and the revenue you’re able to derive should completely outweigh the expenses.”

Also, the early, solid start provides a buffer against possible headwinds, such as heavy rain and excessive heat, later in the year, he went on.

Meanwhile, almost all courses should be able to open earlier than what would be considered normal, said Menachem, who, as he spoke with BusinessWest a few weeks back, said 60 to 70 were already open.

Despite all the optimism that prevails within the industry, there are still challenges to be overcome.

Indeed, the ongoing workforce crisis is still making it more difficult to attract and retain help than it has been historically.

“Labor is still a huge issue, especially on the maintenance and operations side of the game,” Menachem said. “It’s not always been attractive to get up early and set up a golf course, and we want to make sure we can support the next generation of staff and make sure wages are competitive with other industries. Meanwhile, being a seasonal sport also has its challenges.”

Elkins agreed, noting that Amherst Golf Club has increased pay rates to remain competitive and hire and retain not only young people, but also some retirees looking to work and stay active.

Meanwhile, the higher cost of … well, just about everything poses stern challenges for clubs, most of which are operating on rather thin margins and without huge reserves to fall back on. In a word, clubs need to be careful, said Elkins, adding that this certainly the case at AGC.

“Making sure that we manage our cash is really important,” he noted. “Like a lot of courses, we’re in good shape, but we’re not going to spend a ton of money on something that’s not core to the course, because it’s risky. We want to make sure we have a good capital reserve and that we spend our money wisely.”

Perez agreed, noting that, despite his great start to 2023, he knows things can change quickly, and he’s learned to reserve judgment until he’s added up all the numbers in December.

“I don’t get too caught up in all the numbers until the end of the year,” he said. “I’ve been doing this a long time, and I know better than to get too excited in March. But it is good to have a non-winter like this one; it beats the alternative.”

 

Staying on a Roll

With the non-winter of 2023 now in the rear view, the region’s golf industry looks forward to the next three seasons.

They do with a spring in their step — figuratively but also quite literally, and optimism that the recent surge the game has enjoyed will continue.

Time will tell if they are right, but all signs indicate that area operators will be able to stay the course — in all kinds of ways.

 

Independent Bookstores Are Writing New Chapters

By
Joan Grenier, owner of Odyssey Bookshop in South Hadley
Cover Story

Survival Stories

Joan Grenier, owner of Odyssey Bookshop in South Hadley

Joan Grenier, owner of Odyssey Bookshop in South Hadley

Joan Grenier called it “GoFundMe before there was GoFundMe.”

She was referring to a letter she sent out to friends in the South Hadley area almost 30 years ago. She couldn’t find a copy — although she believes she has one somewhere — but remembers the gist.

“I simply said, “I’m in trouble and I need your help,’” said Grenier, the second-generation owner of the Odyssey Bookshop in the Village Commons, noting that the missive was sent at a time when just about all small, independent bookstores were in pretty much the same boat she was.

The large chains were beginning to take over the book world and squeeze out their smaller competitors with their huge volumes of books, lower prices, and a maybe a latte to go with all that. Grenier — and she was certainly not alone in this exercise, to be sure — put out a call for help, asking people to support Odyssey and send money if they could.

She raised about $150,000, as she recalls, and it went a long way toward helping her navigate that whitewater and write new chapters in a story started by her father, Romeo Grenier, in 1963.

Then, in the early months of COVID, when bookstores — and most other stores as well — were forced to close their doors, Grenier launched an actual GoFundMe campaign to raise money to take the store through that time of extreme challenge and to a point where it can now celebrate its 60th anniversary.

So did Matt Tannenbaum, owner, for nearly 50 years now, of the Bookstore in Lenox, an institution that got its start in the mid-’60s in the living room of a small, rented house behind an alley that housed a café that came to be known as Alice’s Restaurant.

Tannenbaum raised more than $120,000 in a campaign that became subject material for a documentary, called Hello Bookstore, which is now streaming on Apple and Amazon Prime, and has been praised by critics as one of the best documentaries of 2022.

It tells Tannenbaum’s story, but it also tells the story of all owners of small bookstores across the country who have fought — for decades now — to keep the doors open.

“It’s a place that isn’t home and isn’t work. It’s a place where you can go and be. People come here to sit and read, they come to sit and work, students come here, professors come here to grade papers; a lot of books are written here.”

“It’s a lovely portrait of what we do here — that’s the best way to describe it,” said Tannenbaum, adding that the film portrays the bond that can, and should, exist between a community and its bookstore.

As the documentary chronicles, independent bookstores, including those in this area, have faced a continuing wave of challenges. And many have not survived, including institutions (that’s the only word for it) such as Johnson’s and Edwards in downtown Springfield, and, more recently, Big Bear Used Books and Café in Easthampton.

But overall, and to paraphrase one of the authors whose classics are sold in these landmarks, the death of the independent bookstore has been at least somewhat exaggerated.

The Bookmill in Montague

The Bookmill in Montague operates under the slogan “books you don’t need in a place you can’t find.”

Indeed, many in this region are still … well, doing business. ‘Thriving’ might be too strong a word, but then again, most of these stores never really thrived, as Grenier and others will tell you.

But they have provided a decent living, while also providing an important service, one that is still relevant, to one extent or another, at a time when one can have the latest Louise Penny thriller delivered to their home a day after executing a few simple keystrokes.

They have survived, they said, by providing more than books on shelves — although that’s certainly a big part of it. They also provide, in many cases, a relaxing experience, an opportunity to meet authors, maybe a chance to sample a bottle of wine.

For the owners of these stores, they say what they do isn’t work as much as it is a passion, something that found them as much as they found it.

It was that way for Susan Shilliday, owner of the Bookmill in Montague, which specializes in used books and operates under the slogan “books you don’t need in a place you can’t find.”

She said she had no real intention of buying thus landmark, but then…

“It was a total, crazy fluke,” said Shilliday, who was a screenwriter before she took this gambit — Thirtysomething and Legends of the Fall are among her credits. “It was a joke with my daughters that all I really wanted in life was to come here one day and see a ‘for sale’ sign in front of the Bookmill.”

Instead of a sign, then-owner David Lovelace sent out an email in 2007 to a number of people letting them know that it was time for him to move on. One thing led to another, and Shilliday is now behind the cash register, carrying on a tradition.

For this issue, BusinessWest talked with these independent bookstore owners about the state of their business. And in the process, we get to tell some stories that are very intriguing in their own right.

 

It’s Not Home, and It’s Not Work

Shilliday told BusinessWest that, when she received that aforementioned email, she didn’t really know what to do with it at first.

She said she knew a lot about books, but very little, if anything, about retail or running a business. She ultimately decided that this was enough.

“It was the craziest thing I’ve ever done,” she said. “But it turned out to be one of those crazy things that turned out to be just the right thing.”

Elaborating, she said her daughter attended Hampshire College, and, following just a few trips to visit, she fell in love with the region and eventually moved here. One of her favorite things to do was visit the Bookmill, search for things to read, and, usually, settle into one of the comfortable reading chairs on site and read for a while. Make that a long while.

Susan Shilliday, owner of the Bookmill in Montague

Susan Shilliday, owner of the Bookmill in Montague, says her store — and those like it — are an escape for people.

It was a desire to let others enjoy that experience that prompted her take the plunge, despite her lack of experience.

As businesses go, this one has a pretty simple model, she noted; it takes in books from those who don’t want or need them anymore (by appointment only), and then it sells them. Retiring professors from the Five Colleges, all within a few dozen miles or so from the store, are among the best providers of titles for the shelves, she said, adding that, on average, there are roughly 30,000 to 35,000 books on the shelves.

While most bookstores focusing on new titles have had their struggles in recent years, the Bookmill has been able to stay on a generally smoother path, said Shilliday, noting quickly that the pandemic certainly presented a number of challenges, and customers were “thrilled” when the doors were able to open again.

Overall, there are steady streams of customers to the landmark, located in an old grist mill and, later, a machine shop that, among other things, would stamp the handles of Louisville Slugger bats.

Many patrons are students or professors from the area colleges or residents of area communities, but many tourists also find the store, despite what it says in that logo that adorns bookmarks, T-shirts, book bags, and other items.

“People from this area seek it out,” she said. “And we have a lot of tourists who come in, a lot of book lovers who come in … people drive up from New York, Boston, all over; there are a lot of people who make an effort to come here.”

And perusing the shelves for books is just one of the reasons they come, she said, and this explains why the Bookmill has been able to survive and thrive over the years, and why many other stores have as well.

Indeed, she said the pandemic might have helped reinforce the importance of not only books, but bookstores as well.

“People like the community aspect of this … meeting people, discussing books with other people. That’s what we can offer people.”

“It’s a place that isn’t home and isn’t work,” she said of bookstores in general. “It’s a place where you can go and be. People come here to sit and read, they come to sit and work, students come here, professors come here to grade papers; a lot of books are written here. And that was part of the model for the Bookmill from the very beginning; it would be a place where people could come and spend time.”

Elaborating, she said that most bookstores today have other things for people to do; many have a café — the Bookmill has a small café next door, a separate operation — or another value-added proposition that makes a visit to the store an experience, or even more of an experience, as the case may be.

 

Buy the Book

Grenier said she has also long understood the importance of creating an experience, and not just shelves with the latest titles.

That’s why Odyssey stages several events a week, ranging from book-club meetings to regular author appearances, including the “Evening with Bernie Sanders” event staged March 13, at which he talked about, and signed copies of, his new offering It’s OK to be Angry About Capitalism.

These events are ways to bring people to the store and generate interest in books and those who write them, said Grenier, adding that it has been this way pretty much from the start, and certainly since she assumed ownership from her father in the early ’90s, after the store was destroyed by arson for the second time in two years.

She remembers what he said as he was passing the torch: “I’m not sure if I’m giving you anything more than headaches, but if you want the insurance money, we can try again.”

She decided to accept that challenge, but the intention of doing it for “a little while.”

That little while has turned into a 37-year journey that has taken the store through those myriad challenges mentioned earlier.

“There’s been a lot of change and a lot of challenge,” she said of that time, adding that the store has been reinventing itself throughout that period, and especially during the COVID years, when people couldn’t come to the store for several months and instead ordered books from the store’s website.

Matt Tannenbaum

Matt Tannenbaum’s story became the subject of a highly acclaimed documentary film called Hello, Bookstore.

Much of this reinvention involves events, Grenier said, adding that they come in many varieties. There are several book clubs, she noted, including the Signed Editions Club, which has more than 200 members, and the Gift of Reading Club for children, as well as regular author appearances; overall, there are maybe 125 events a year.

Meanwhile, the store has become the outlet for Mount Holyoke College merchandise of all kinds, from apparel to drinkware to stationary. (Years ago, the store sold textbooks to Mount Holyoke students, but that business has changed dramatically, and it is no longer part of the equation.)

Such changes, and such evolution, are necessary, she said, because the landscape has changed, and it is harder for independent bookstores to be successful — not that it has ever really been easy.

The pandemic simply added new layers of challenge because people couldn’t come to the store, and, thus, there were no events for many months, she recalled. “The events went virtual, but it’s pretty hard to sell books at a virtual event.” What’s more, the college was closed, further reducing foot traffic. Through that GoFundMe campaign, federal assistance, and sheer perseverance, the store was able to make it through.

“If it wasn’t for the federal government, we wouldn’t be here,” she said, adding that, moving forward, the store will continue to innovate, evolve, and give people reasons to come through its doors.

“I’m very optimistic — I had to be optimistic to get through COVID,” she told BusinessWest. “People like the community aspect of this … meeting people, discussing books with other people. That’s what we can offer people.”

 

A Real Page Turner

Tannenbaum is equally optimistic, but then again, he always has been.

He said his store has long enjoyed what he called a “loyalty factor” that has enabled him to push through the many changes and challenges that have come to this sector.

Indeed, he recalls that, when a Barnes & Noble opened in the Berkshire Mall in Lanesborough (which closed in 2019), many of his customers responded by saying they simply wouldn’t shop there.

But he acknowledged that many in this sector have not been as fortunate because they haven’t had that same level of community support.

“We did have people who used to come in and say, ‘we used to have a bookstore like this in our town, but it closed,’” he told BusinessWest. “And we would have to bite our tongue because we knew that they did not support it, and that’s why it closed.”

He believes that community support stems from his ability to provide something other than just books. When asked to describe it, he said it’s an experience, a friendly atmosphere … something that consumers just can’t get when they order books online or when they visit the national chains.

“I like to say that Barnes & Noble sells books, but they’re not really a bookstore,” said Tannenbaum, who cut his teeth at the famous (and now-closed) Gotham Book Mart in Manhattan, adding that facilities that do fall into that category, like his, provide value in many different ways.

There are tangibles and intangibles, all of which come out in the documentary, and also in BusinessWest’s talk with Tannenbaum, during which he said nothing pleases him more than being able to connect a customer with a book.

He is still able to do that because of a GoFundMe campaign, which not only gave him the capital to remain open and actually expand his business, but generated more material for that documentary, which was originally inspired by Tannenbaum’s book My Years at the Gotham Book Mart.

Indeed, filming for that production continued all through the spring and summer of 2020, the height of the pandemic, he said, adding that it captures not just the struggles of trying to do business at that time, but the connection he had created between his store and the community — and that community’s refusal (that’s the best word to describe it) to let the story end there.

He added that the film has been good for business in many respects, but especially because it has put his store on the map.

“After the movie came out, I’ve had people visiting from all over the country,” he said. “I’m on the list of places to go; you come to the Berkshires, you go to the Norman Rockwell Museum; you come to New England, you have to go the Bookstore in Lenox, because they’re the ones they made the movie about.”

 

The Last Word

As she talked with BusinessWest, Grenier repeatedly flipped through a few file folders full of materials on the history of the Odyssey Bookshop — photos, newspaper clippings, and other archival material, including, she believes, a copy of that letter she sent out all those years ago — GoFundMe before GoFundMe.

She’s pulling all this together for 60th-anniversary celebrations that will begin around commencement time at Mount Holyoke and continue for the rest of the year.

There were many times during its history when a 60th anniversary seemed a long shot, and at times, maybe a really long shot.

But the store, which has certainly lived up to its name, has preserved, through fires, new and daunting competition, technology, and, yes, a pandemic.

When asked why hers wasn’t one of those bookstores that closed in the ’90s, or even more recently, Grenier said simply, “because my community supported me — people wanted a bookstore here.”

And it is this simple formula that will determine how many of these landmark facilities get to write new chapters in their intriguing stories.

Matt Garrity Focuses on Continued Growth as He Takes Helm at Florence Bank

By
Matt Garrity
Banking and Financial Services Special Coverage

Forward-looking Statements

Matt Garrity

Matt Garrity

 

Matt Garrity says it was a few years ago, when he was established in his role as executive vice president and chief lending officer at Premier Financial Corp. in Ohio, that he determined that the next logical career step would be to preside over his own bank.

As time went on, and the calls from recruiters started multiplying, the major questions to be answered concerning this ambition were … where, and what?

The ‘where’ involved geographic regions, and Garrity had his preferences, especially the Northeast — he grew up in Lee. As for the what … he desired to be at a bank with a long history, a solid track record, a strong growth pattern, and a plan to continue along that path.

Not long after being encouraged to consider succeeding Kevin Day as president and CEO of Florence Bank, he concluded that all of those boxes could be checked — with authority.

“It’s a perfect fit — this is such a great bank, and it’s got a terrific board,” said Garrity, adding that there many things that stood out about the institution. “From a financial standpoint, this is a very strong and well-positioned bank, and what also came across loud and clear in my conversations with the board was what a great culture this organization has; this is a very customer-focused, community-minded culture that we have here, and a very engaged workforce.”

Garrity, who arrived at the bank in January, takes the helm at a very intriguing time in its history. Indeed, the institution will celebrate its 150th anniversary this year — May 6 is the actual anniversary date. It will mark the occasion in a number of ways and over the course of the year, he said, adding that the planning process is well underway, and details will emerge in the coming weeks.

“We’ll look to continue to grow the bank in Western Massachusetts, looking for opportunities to grow not only in Hampden County, where the bank has started to grow in recent years — we’ll look to continue that strategy — but also with our commercial business within the bank.”

Meanwhile, the institution that started as Florence Savings Bank to serve that growing village has moved well beyond its roots, most recently with a push into Hampden County. Where the next steps in that progression will take place have yet to be determined, but they will likely be in that corner of Western Mass., said Garrity, adding that, like most institutions, Florence is eying controlled, orderly growth, not growth for growth’s sake.

“We’ll want to continue that growth pattern in Hampden County,” he said, noting that branches opened the past several years in Springfield, West Springfield, and, most recently, Chicopee. “That’s certainly on the drawing board for us.”

For this issue and its focus on banking and financial services, BusinessWest talked at length with Garrity about his new assignment and his vision — still very much in the formative stages — for the next 150 years for this Western Mass. institution.

 

Points of Interest

Garrity said he’s spent his entire career in financial services, most of it focused on the commercial-banking side of the spectrum. It was at Premier Financial Corp. that he started taking on additional responsibilities and work in areas “other than the one I grew in,” as he put it, which put him on a path to the corner office at Florence Savings.

Among these areas was residential lending, he said, adding that gaining traction in this and other realms created learning experiences on a number of levels, not just adding lines to a résumé.

“That was a real step in my career,” he said. “Being able to work effectively and work with the team and run that business successfully was something that was really important in my career development.

Florence Bank’s branch on Allen Street

Florence Bank’s branch on Allen Street in Springfield is one of three in Hampden County, where additional expansion is expected in the coming years.

“As careers go on their paths like they do, and your responsibilities begin to grow and you get exposed to new businesses that maybe you weren’t the subject-matter expert in, and you begin to show your ability to effectively manage those businesses and work with the people in those businesses, that’s when you start to think that you can do this on a broader level,” he said, adding that it was several years ago that he considered himself both ready and willing to consider those calls from recruiters asking him to consider bank-presidency positions.

And there were many of them in recent years, Garrity noted, adding that he was, in a word, selective about which ones to pursue.

“Not every bank CEO position was in a part of the country that my wife and I would be comfortable going to, or you really wanted to go to, since we had optionality,” he told BusinessWest. “We were somewhat selective about the ‘where,’ the ‘what,’ and the ‘who’ we would be working with.”

As noted earlier, Florence, now with $2 billion in total assets, checked many of the boxes on his list, especially financial strength, corporate culture, and a long history of service to, and involvement in, the community.

In recent years, that word ‘community’ has come to mean much more than Florence, he said, and its definition will continue to broaden in years to come.

As he talked about the bank’s growth strategy and the next steps in that plan, Garrity acknowledged that there is a great deal of competition in the region, and it comes with institutions of all sizes, from smaller community banks — Florence is still in that category — to very large regional and national banks, like Chase, which just opened a branch in downtown Springfield and will soon open another in Northampton (see story on page 18). But he also acknowledged that banks like Florence need to continue growing at a time when size certainly does matter.

Florence Bank’s branch on Allen Street in Springfield is one of three in Hampden County, where additional expansion is expected in the coming years.

“We’ll look to continue to grow the bank in Western Massachusetts, looking for opportunities to grow not only in Hampden County, where the bank has started to grow in recent years — we’ll look to continue that strategy — but also with our commercial business within the bank.”

 

Taking Things into Account

Florence currently has 12 branches, nine in Hampshire County and those three in Hampden County. Future growth will likely be within that footprint, Garrity said, adding that, while several area banks have ventured into Northern Connecticut, Florence has no immediate plans to follow suit.

“As we look to continue to build the franchise, we’ll be strategic about that and determine what makes the most sense for us, and where the Florence Bank story makes the most sense for the community and for the bank.”

Despite advances in technology and the ability of consumers to do much of their banking remotely, he added, there is still a place for brick-and-mortar branches, for reasons that include everything from quality of service to marketing.

“Branches are more than deposit-taking propositions,” Garrity noted. “Not only do they represent the bank out of the market, it’s a place for outbound activity, for a bank to get out in the community and to make its presence felt.

“I think branch banking is really evolving,” he went on. “For us, that doesn’t mean we need a branch in each and every town and on every corner — that wouldn’t be our model — but we’ll need more in Hampden County to get the most out of our network.”

Within this very crowded banking marketplace, Florence has what Garrity describes as some competitive advantages.

“It gets down to people,” he explained. “As we look at what our strategic advantages are as we compete in these markets, we have terrific people, and that’s always a big strength that we’re going to have. We’re also very locally focused; the deposit dollars that we take in from Hampshire County and Hampden County are being redeployed in Hampshire County and Hampden County, and from a philanthropic perspective, this organization is focused on these communities as well.

Florence Bank’s branch in Chicopee

Florence Bank’s branch in Chicopee is the latest addition to the portfolio.

“Over the past five years, this organization has donated to charitable causes in this region close to $3 million,” he went on. “So there’s a significant commitment that we have, and this is part of what helps us continue to be relevant over these past 150 years. One of the founding principles of the bank back in 1873 was ‘neighbors helping neighbors,’ and that’s as important to us today as it was back then.”

People, meaning the team at the bank, are also a key component in the growth strategy for the commercial-lending side of the ledger, said Garrity, adding that there is no shortage of competition in this realm, either.

“It’s the people that help you stand out, people and the ability to bring solutions. The advantage of working with a bank such as Florence Bank, given our size and what I’ll call our flat structure and local decision making, is we can get the right people around a table to make a good, common-sense answer for our client — a custom solution. That is a distinct advantage that we would have over some of our larger competitors that are more decentralized and a little more pigeonholed from a policy perspective.”

He noted that the commercial market was strong in 2022 because many businesses that were on the fence decided to move ahead before interest rates went up. They did rise, considerably, and these increases, coupled with uncertainty concerning the economy and other headwinds, has slowed the commercial market in recent months, he went on, adding that this is a nationwide phenomenon and one that bears watching in the coming months.

The same can be said for the residential market, which has slowed dramatically in recent months — a 28-year low nationwide, in fact — as a result of rising interest rates and low inventory.

 

Bottom Line

Garrity said he’s spent his first few months at Florence engaging with his team at the bank, looking for opportunities to engage in the community, and “learning the bank,” as he put it.

“I’m asking a lot of questions and listening for the answers,” he noted, adding that what he’s heard so far is that this institution is well-positioned to take advantage of the opportunities that will present themselves in the months and years to come.

“We have a great team, and we have a really good bank in a very good position,” he said. “And we’ll plenty of opportunity to continue to do great things here and great things for our customers, so I’m excited; 150 years is a great accomplishment for this organization — and for this community that has supported us. We have more than 50,000 customers that support this bank in the communities we serve, and we want to continue to serve them for another 150 years.”

 

1350 Main St. Melds Art Gallery, Event Space into Unique Facility

By
Evan Plotkin in the 1350 Conference Center.
Commercial Real Estate Special Coverage

Art of the Matter

Evan Plotkin in the 1350 Conference Center.

Evan Plotkin in the 1350 Conference Center.

Evan Plotkin says he decided to call it the ‘Springfield Room.’

That’s because … most all of the paintings on the walls, courtesy of artist John Simpson and his students, depict well-known personalities who either live in the city or have strong connections to it.

It’s a diverse group that includes Herbie Flores, the long-time director of the New England Farm Workers’ Council, as well as philanthropist Lyman Wood, White Lion Brewery founder Ray Berry, and even Plotkin himself, who has become well-known for his work in recent years to being more people — and more vibrancy — to the city’s downtown.

The paintings, all of which are for sale, are just one of the selling points of this facility, part of what is now known as the 1350 Conference Center, one of Plotkin’s latest efforts to re-envision, and repurpose, the property at 1350 Main St., which he co-owns.

The center is located on the ninth floor, in space that had served as what Plotkin called “an informal art gallery and event space” that was used occasionally for fundraisers and other gatherings. It was not marketed or really open to the public, he said, adding that it has been given a facelift to bring another amenity to existing tenants, hopefully attract others, and bring new meeting space to downtown Springfield.

And Plotkin believes the timing is right for such an undertaking. After more than two years of COVID, he noted, gatherings of all sizes and types are becoming more prevalent as the region continues to move beyond the pandemic, even at a time when most meetings have at least some type of remote component.

“The artwork in here is spectacular, and combining an event space with a gallery made a whole lot of sense.”

“Most meetings are hybrid now,” he noted. “You have people who can attend the meeting live, and there’s an opportunity to bring in others via Zoom. With such formats, your meetings tend to be better-attended, but most groups are gathering in-person again.”

Plotkin acknowledged that there are several meeting spaces in the region, including others in downtown Springfield, but nothing quite like the one he has created.

Indeed, it is different because of the art, he said, but also the location, in the center of downtown, and the amenities, including state-of-the-art equipment and new furniture.

“The artwork in here is spectacular, and combining an event space with a gallery made a whole lot of sense,” he noted. “And the response I’m getting from social media and the tenants who have been up here has been very positive; people are excited about it.”

Meanwhile, the new conference center is not the only intriguing development at 1350 Main St.

Indeed, Plotkin said he has several new tenants coming in that will turn on the lights on floors that have been dark, or mostly dark, for several years.

art adorning the Springfield Room

Just some of the art adorning the Springfield Room at the 1350 Conference Center.

The long-vacant sixth floor is now home to lawyers and support staff with the Committee for Public Counsel Services. Meanwhile, the Department of Children and Families is poised to sign a lease to take the seventh and eighth floors and part of the 15th. In all, roughly 60,000 additional square feet will be under lease by the summer, he said, adding that these new additions should help bring more foot traffic to downtown businesses and help them make a full recovery from COVID.

For this issue and its focus on commercial real estate, BusinessWest talked with Plotkin about the new conference center and other developments, literally and figuratively, at 1350 Main St.

 

Drawing Interest

Plotkin told BusinessWest that he recently took a prospective tenant through the building for a detailed look-see. The last stop on the tour was the re-envisioned ninth floor.

“After going through, they said, ‘where do we sign?’” he recalled, adding that the business in question stages training programs on a regular basis and needs such a facility.

A desire to solicit such responses was one of the motivating factors for renovating the space, said Plotkin, adding that, overall, he believes there is room for additional meeting and event space in the region, especially something that falls into the category of ‘different.’

The art makes it so, he said, adding that the works currently on display are mostly from Simpson, a self-described painter, sculptor, muralist, and teacher, whose works can also be found throughout downtown Springfield, on museum and office-building walls and adorning the sides of buildings as well.

But new works from various artists will be rotated in and, hopefully, sold, said Plotkin, adding that the art gives the space a unique, always-changing look.

There are three rooms in the 1350 Conference Center, he said, listing a larger room ideal for presentations and meetings of up to 200 people, and two smaller rooms, including the Springfield Room, that are designed for smaller gatherings, training sessions, team meetings, and more.

“We’re still just moving the pieces around. We need to get some net gains in the downtown, and the region as a whole.”

The space can be used for a variety of different uses, including fundraising events, annual meetings, and even holiday parties, he went on, adding that he only recently opened the space to the public — the sign outside the entrance went up late last month — and has already had a number of inquiries.

“I’m ready now to get the word out to the public and offer it to organizations across the region as another option; I think it’s going to really take off,” he said, adding that the space will be free to tenants of the building, while there will a fee charged to for-profit businesses and a lower fee to nonprofits.

He expects interest to spread through word of mouth, and noted that the space is just one of several intriguing developments at 1350 Main St.

As noted earlier, three long-vacant floors — six, seven, and eight — will have new tenants. The Committee for Public Counsel Services, which includes the Public Defender division, Children and Family Law, and the Youth Advocacy division, will bring close to 100 people to the building. Meanwhile, the Department of Children and Families will bring an additional 200 people to that address.

As they do so, they will do more than activate some long-vacant space, said Plotkin, adding that these additions should help many downtown businesses that have been impacted by the pandemic and the accompanying trend toward remote and hybrid work schedules.

“We’re bringing 320 people downtown — that should make the restaurants happy,” he said, adding that history has shown the importance of the downtown office towers — especially when vacancy rates are low — to the surrounding business community.

With these new additions, 1350 will approach 70% occupancy, said Plotkin, adding that he is exploring all options for the remaining spaces, which include the 16th and 17th floors (the ‘penthouse’), which were occupied by Disability Management Services until last June, and several retail spaces on the ground floor, including the large space last occupied by Santander Bank.

As he goes about trying to fill those spaces, he reiterated his contention that what the city — and the region — need are positive momentum when it comes to absorption, and less movement by existing businesses from building to building.

“We’re still just moving the pieces around,” he said. “We need to get some net gains in the downtown, and the region as a whole.”

 

Imaginative Stroke

Talking in general terms about Springfield, the region, and its business community, Plotkin said there is an ongoing need to be creative and do more to bring people to Springfield and its downtown.

With the new 1350 Conference Center, he believes he’s doing both.

He considers this an exciting new addition to the landscape, event space that is a work of art. Time will tell if it generates the interest he expects it will, but this is certainly shaping up to be an intriguing brush stroke as he fills in the canvas that is 1350 Main.

 

LEDC Provides Grants, and Much More, to Small Businesses

By
Pedro Arroyo
Features Special Coverage

Getting a Leg Up

Pedro Arroyo

Pedro Arroyo says the LEDC mini-grant helped him and his sister, Elizabeth Arroyo, secure better signage for their business.

 

Tony Bermudez started his digital-media venture just before the pandemic hit.

And like just about everyone else who was in business at the time, he lost considerable momentum — and opportunities — when the state essentially shut itself down.

Indeed, his business has many components, but specially event video work, and for the first year or more of the pandemic … there were no events, or very few of them, anyway.

Bermudez, again, like many others, slogged his way through to the other side of COVID. But money has always been tight, and that’s why he considers himself fortunate to receive, and is very appreciate of, a mini-grant from the Latino Economic Development Corp. He is one of several to get one of the grants in a first round issued late last year, with another nine grants awarded in a second round just a month or so ago. Another round of grants will be awarded later in March.

‘Mini,’ in his case, means $1,100. But Bermudez was able to use it to secure software and some new equipment, specifically a lighting kit, that will help him take his business, Tony Digital Music & Media, to a higher level.

Beyond the small grant, though, Bermudez has been able to secure invaluable coaching from the LEDC, and through it he has been able to make important connections, including one with Mercy Medical Center that enabled him to secure work to create a video to help address the stigma attached to opioid addiction; work is expected to behind on that production soon.

Bermudez’s story is one of many that help bring to life the work going on at the LEDC, a new agency that BusinessWest profiled last year. Its mission, in simple terms, is to help employees become employers, said Andrew Melendez, director of Operations for the LEDC, and enable small businesses to take the next step.

It does this through a unique model focused on everything from these mini-grants to training programs offered by those coaches that will focus on everything from how to qualify for a business loan to workforce training to mental wellness, and much more.

“Capital infusions — putting money into the hands of small business owners — even if it’s only $1,000 or $2,000, can often make a huge impact, whether it’s a new business or even an existing business.”

As for the grants, they are indeed small, with amounts varying from $1,000 to $3,000 in the first few rounds. But small businesses just getting off the ground can use such funds to take important steps forward, Melendez said.

“Capital infusions — putting money into the hands of small business owners — even if it’s only $1,000 or $2,000, can often make a huge impact, whether it’s a new business or even an existing business,” he explained, adding that the grants are funded through $450,000 in overall support awarded to the LEDC by the state. “They can put that money to use in many different and important ways.”

Such was the case with Pedro Arroyo, who used his $2,500 grant to secure new and better signage for his business, Juguitos Healthy Grab & Go, at its new home on State Street in Springfield.

Arroyo and his sister, Elizabeth, saw a unmet need in Springfield for a place where people could get healthy foods in a hurry and moved forward to meet it, despite the pandemic, which was descending on the area just as they were getting started.

Jason Vásquez

Jason Vásquez envisions his business growing and someday being run by his son, Nazareh.

“We saw an opportunity to provide something that wasn’t really available anywhere in the city,” he noted. “We came together, took a chance and said, ‘let’s try this.’

The stories behind these businesses, and people taking chances — and the grants they’ve obtained — help shed important light on the important work being done by the LEDC, and how it is changing the business landscape in all kinds of ways.

 

Progress Report

It’s called the unrestricted construction supervisor’s license.

Jason Vásquez, owner of Nas Small Repairs, which specializes in small construction projects and repairs to homes and businesses, needs one to take his venture, and his career, to the next level. And he’s using his $1,000 mini-grant to buy the code and regulations books and other materials to help him attain that license.

“I want to enable my small business to grow, and in the future, I’d like to have a program for young people and women to learn about construction and maybe move into the field,” he explained. “And to do that, I need this license and the right personnel behind me.”

Vasquez’s use of his mini-grant is exemplary of the many ways they are being put to use and how important they are to small businesses who need them to gain some momentum with whatever might be written into their business plan.

And the names on the businesses that have received such grants in the most recent round show just how varied these business plans are. That list includes Faded Barber Lounge, Thomas’ Cleaning, 50-50 Food Truck, Agudelo Apiary, Burgos & Son Trucking LLC, and Top-Flight Nutrition.

It also includes Juguitos Healthy Grab & Go, a name that tells you all you need to know (or almost all you need to know), and a venture inspired by personal need.

As Arroyo tells the story, he and his sister, Elizabeth, were both looking to shed some weight and “take back their health,” as he put it, starting with their respective diets.

“It was difficult because I was a videographer, and I was on the road all the time — I didn’t have the time to make prepared meals, and would eat out a lot,” he went on, adding that he and Elizabeth set out to address their own needs, and those of countless others, by creating a business focused on smoothies, juices, soups, sandwiches, and other healthy offerings that, as the sign says, people can grab and go.

The venture started off at 112 State St., a small location that was hindered further by a lack of parking, Pedro said, adding that the business was nonetheless able to thrive at that location, and thanks to $75,000 in ARPA funding secured from the city, he and Elizabeth were able to move into needed larger quarters just up the road, at 133 State St.

The LEDC has provided assistance at many critical junctures, he said, including direction on how to secure ARPA funding from the city of Springfield.

This work in progress is just one of many that the LEDC has become involved with, through technical assistance and coaching, a mini-grant, or both. And it’s just one example of how this agency is trying to change Main Street, or State Street, in this case, by helping more people get into business and put their signs on buildings.

Bermudez isn’t there yet, but he’s moving in the right direction, thanks to many different kinds of support from the LEDC.

As noted earlier, he received a grant that he used to buy equipment that made an immediate impact on his venture, which specializes in video promotion, business presentations and advertising, animation, event photography, and more.

“We saw an opportunity to provide something that wasn’t really available anywhere in the city. We came together, took a chance and said, ‘let’s try this.”

But it has been the coaching, and the connections the LEDC has helped him make, that have been even more impactful, he went on, citing not only the Mercy project, but also a contract in Holyoke to teach video production to young people as just a few examples of how the LEDC has been able to help him seize opportunities.

“They have a great team there, and a forward-looking attitude to help Latino small businesses,” he said, adding that that are dozens of coaches, each with a specific niche, that can help individuals like himself not only create a business plan, but execute it.

Gilberto Amador

Gilberto Amador finds it rewarding to coach small-business owners to greater success.

Gilberto Amador, president and CEO of the Mass 2 Miami Consulting Group, is one of those coaches. He told BusinessWest he and other coaches at the LEDC act as a support network for new and emerging businesses.

He said the process starts with an hour-long meeting at which a game plan is developed for creating momentum and forward progress.

“They leave that meeting knowing what we need to work on,” Amador said, stressing the ‘we’ part of that equation, while emphasizing that the business owner needs to take ownership of the next steps and is held accountable for staying on the set course. “Maybe it’s a business plan, because many people are working on their business but they don’t have a business plan, or it could be marketing … whatever needs to be worked on.

“Sometimes it’s cash flow,” he went on. “You talk to them about cash flow and how their business functions, how they have to pay themselves from their business finances of their business, how to separate business from personal … these are things that a lot of business owners are not aware of or they haven’t been doing, and it’s very important for us to shed some light on these kinds of things so that these become more productive, and successful, businesses in our community.”

 

Bright Ideas

Amador described this work as very rewarding, especially as he sees small-business owners, such as Bermudez, Vasquez, and the Arroyos, take important steps forward and put their ventures on more solid footing.

“Part of being a business coach is really seeing the success of some of the businesses that are coming in,” he said. “They work so hard every day to do what they have to do … and we help them articulate what it is that they want to do and lay out the steps to get there. That’s where the rubber meets the road, and I love working with them because you get to see those lightbulbs go on.”

Turning on more of these lightbulbs is the unofficial mission at the LEDC, which has been busy handing out grants in recent weeks and will continue to do through the course of the year.

But that’s just part of the story. The other, much bigger part is helping these individuals get on a path to success, and stay on that path.

Jeff Fialky Ascends to Managing Partner at Bacon Wilson

By
Jeff Fialky
Law Special Coverage

Change at the Top

Jeff Fialky

Jeff Fialky

It’s called Service at the Pleasure of My Partners: Advice to the New Firm Leader.

And as that title might suggest, this book by Patrick McKenna and Brian Burke is intended for those lawyers who have, or soon will have, the title ‘managing partner’ affixed to their business card.

Jeff Fialky, a partner at Springfield-based Bacon Wilson, bought a copy of the book, which presents content built around real-life issues and questions, several weeks ago, after initial talks with Ken Albano, longtime managing partner at the firm, about passing the torch.

He said he’s read it, marked several passages, and dog-eared several of the pages, an exercise he described as just part of the transition process at the firm, one that should be completed by the spring.

“It’s a good resource to hear from other managing shareholders about coping with some of their challenges — what they encountered and what they had to overcome,” he said of the book.

As he takes the helm at Bacon Wilson, Fialky said he believes the firm is well-positioned for the future. It has what all firms this size — roughly 40 lawyers — are looking for in a solid mix of young lawyers, those at the mid-career stage, and several older, veteran lawyers. It also has an established presence in the region through its main office in Springfield and smaller locations in Westfield, Amherst, Northampton, and Hadley.

“The firm is in a phenomenal place,” he said. “We’ve been here for 135 years, and we have a solid foundation for the firm to succeed well on into the future — for another 135 years.”

There are challenges, though, especially when it comes to hiring young lawyers and maintaining that mix of talent. Indeed, there are fewer people graduating from law schools, and the competition for those who do is considerable and becoming more intense with each passing year.

“I felt the time was right for some new leadership, some younger leadership. Jeff is respected by everyone in the firm, and he’s the one that take the firm to the next level.”

“We’ve had significant challenges in retaining and identifying new talent,” he said. “The past few years have been really difficult to find people; it’s been very competitive, with all forms of employees, be it staff members, legal secretaries, administrative assistants, and lawyers. It’s all about supply and demand.”

Fialky said he is looking forward to leading the firm through these intriguing times and continuing a pattern of strong leadership that has enabled Bacon Wilson to continue to grow and expand its presence over the past few decades.

“I’m really excited for the opportunity,” he said. “My first reaction was just humility and comprehending the enormity of the responsibility and feeling really honored and humbled by it. When I came back to Springfield to Bacon Wilson, I was a mid-career transfer; I’d been practicing for a number of years at that point. I was so fortunate to be given an opportunity to start a career, and to think that, all these years later, I’d be in this position is something I would never have contemplated.

“But now that I’m here, I’m really appreciative for the level of responsibility that’s been given to me by my partners and my colleagues,” he went on. “And it’s something I take very seriously, but also with great energy and enthusiasm; I’m really excited.”

For this issue and its focus on law, BusinessWest talked at length with Fialky about his new role and what comes next for one of the most venerable firms in the region.

 

Firm Resolve

As he talked about his practice and large case load, his work in the community, the additional burdens that come with managing partner, and how he will manage it all, Fialky summoned that time-honored axiom ‘if you want to get something done, ask a busy person, and they’ll get it done.’

He has certainly been busy in recent years as chair of the firm’s corporate and commercial department, and also a member of the municipal department. He has also been involved in the firm’s governance and was one of the founders of its executive committee.

Overall, he specializes in sophisticated business, financing, and commercial real-estate transactions, representing the interests of business owners and lending institutions, as well as municipalities and landowners.

A BusinessWest Forty Under 40 honoree in 2008 and consistent finalist for the Alumni Achievement Award established several years later, Fialky joined Bacon Wilson in 2006 after nearly a decade in Eastern Mass., where he held senior attorney positions with some of the country’s most prominent Fortune 100 telecommunications and cable-TV companies. Prior to that, he served as an assistant district attorney in Hampden County after earning juris doctor at Western New England School of Law in 1994.

Albano told BusinessWest that, after six years as managing partner, including the three long and very challenging years defined by the pandemic, he felt it was time for a change at the helm. And he considers Fialky to be a logical and well-qualified successor.

“I felt the time was right for some new leadership, some younger leadership,” he explained. “Jeff is respected by everyone in the firm, and he’s the one that will take the firm to the next level.”

Fialky acknowledged that he takes the helm at an intriguing and challenging time for law firms, which are coping with everything from a difficult hiring market to transitioning to new ways of doing work in the wake of the pandemic, to new technology that tempts consumers to find their legal answers online instead of from a trained attorney.

“Technology, as it pertains to the law, is really interesting and difficult to predict,” he noted. “The legal industry is a trailing indicator of technology; we’re never at the forefront of innovation. The next big question is what happens with artificial intelligence down the road. There’s been quite a bit of recent press of artificial intelligence and service professions like the law and accounting. What’s so interesting about the law is that technology is a platform to accomplish the outcome, and how personal the law is relative to an attorney-client relationship.

“With so many of our clients … while they can pick up the phone, while we can Zoom from 15 miles away, they want to come in, they want to sit down, and they want to talk to their attorney,” he went on. “These are relationships that last decades, throughout people’s lives … you can’t replace that with technology.”

When asked about the management style he will take as he addresses these and other issues, Fialky said it will be one grounded in collaboration.

“That’s how I’ve engaged in our commercial department, where we ask for many opinions before we make a decision,” he explained. “But then, when decisions need to be made, we make a decision and stand by it. That’s how I intend to manage.”

 

Case in Point

Getting back to that book he’s been reading, Fialky said it’s a collection of thoughts from managing partners on subjects ranging from following a successful leader to keeping up morale when a firm is under duress; from creating performance standards to managing one’s time.

Soon, he won’t be reading about such matters, but coping with them in real time.

It’s a challenge he’s looking forward to, one he’s spent a career preparing for, and he knows he will take it on not by himself, but in collaboration with others.

Hospitals Challenged by Rising Costs, Falling Revenues

By
Health Care Special Coverage

Critical Condition

 

 

An “inflection point.” 

That’s what Dr. Robert Roose says hospitals have reached when it comes to their bottom lines and the ongoing challenge of making ends meet at a time when revenues continue to fall and expenses continue to rise. 

Hospitals have perpetually struggled from a fiscal standpoint amid continually rising prices, the need to constantly upgrade technology and innovate, and reimbursement rates from payers that have historically been below 80 cents on the dollar, Roose said. But trends and conditions that existed before the pandemic have only been exacerbated over the past three years, and now, hospitals are at a critical, and extremely challenging, crossroads. 

“There’s no way to sugarcoat it — hospitals and health systems across Massachusetts, and across the majority of the country, are finding themselves struggling in many regards, and at an inflection point where there are going to need to be continued efforts to support hospitals, or there will continue to be systems and hospitals that remain in distress,” said Roose, chief administrative officer at Mercy Medical Center in Springfield, part of Trinity Health Of New England. 

He quantified the situation by noting that Mercy is on a path to lose roughly $25 million for the fiscal year that will end in June, about the same amount as last year. 

“There’s no way to sugarcoat it — hospitals and health systems across Massachusetts, and across the majority of the country, are finding themselves struggling in many regards, and at an inflection point where there are going to need to be continued efforts to support hospitals, or there will continue to be systems and hospitals that remain in distress.”

Dr. Robert Roose

Dr. Robert Roose

“It will be challenging to persist with the current models that are in place in the same ways that we have in the past,” Roose went on. There are a multitude of reasons for that, but the challenges remain significant, and the pathways forward are going to require multiple initiatives and ongoing support from a variety of different angles. 

Dr. Lynette Watkins, president and CEO of Cooley Dickinson Hospital, an affiliate of Mass General Brigham, agreed, noting that COVID put the challenges that all hospitals are facing under a brighter spotlight. 

“The past three years have been particularly challenging,” she said, citing everything from staffing issues to the aging of the population and the pressures they put on hospitals. “What COVID laid bare is that all of these issues are there, and that it’s incumbent on us to be creative, accelerate the solutions, and leverage a lot of the tools that we were in many ways reticent to use, such as telehealth and virtual visits. 

“While this situation has challenged us, it has also provided us with an opportunity to think differently, to treat patients differently, to engage differently — with our patients and with the community,” Watkins went on, adding that she and her team at CDH are working to taking full advantage of that opportunity. 

Spiras Hatiras, president and CEO on Holyoke Medical Center (HMC), concurred. In remarks made to BusinessWest for its annual Economic Outlook, he spoke of both challenge and opportunity, on several fronts, but especially when it comes to workforce issues. 

The ongoing workforce crisis, while it has impacted all sectors, has put healthcare providers, and especially hospitals, at an extreme disadvantage, especially when it comes to nursing and the need to fill vacancies with contract or ‘travel’ nurses, which can cost two or three times what a staff nurse might, Hatiras noted. 

“In healthcare, there is a great deal of concern, and the most concerning part is the continuing shortage of personnel, which has created this market for temporary staffing at rates that are truly outrageous,” he said. “To put things in perspective, we have about 20 nurses on temporary staff that we get through agencies. Those 20 nurses, on an annual basis, cost us $5 million; each nurse costs us $250,000 because the rates are exorbitant — the nurses get a lot of money, but there’s also a middleman that makes untold amounts of money from this crisis. 

“As a nation, the federal government is doing a lot of things — they did some things with railroad workers, they’re helping Ukraine, they’re talking about a lot of things. They should have stepped in and regulated this and said, ‘the pandemic created a tremendous amount of shortage; we cannot allow private companies to go out and profit from that shortage of staffing and bring hospitals to their knees.’ With all this, it’s going to be very difficult for hospitals to cope, and that’s why all our strategy centers around finding a way to attract nurses here.” 

For this issue, BusinessWest takes an in-depth look at the fiscal challenges facing hospitals today, and what must happen for these institutions to weather this severe storm. 

 

Dollars and Sense 

When asked how hospitals arrived at this inflection point, as he called it, Roose said it was a combination of factors, but, as he and others noted earlier, it comes down to an exacerbation of, to borrow an industry term, some pre-existing conditions. 

These include a trend toward outpatient, rather than inpatient, care, which certainly impacts overall revenues, and also shortages on the workforce front, which increase the cost of doing business in many ways, and sharp rises in prices of … well, just about everything, from medications to PPE. 

“What COVID laid bare is that all of these issues are there, and that it’s incumbent on us to be creative, accelerate the solutions, and leverage a lot of the tools that we were in many ways reticent to use, such as telehealth and virtual visits.”

Dr. Lynette Watkins

Dr. Lynette Watkins

“We’ve been dealing with the aftershocks of one of the most significant public-health crises of our time,” Roose explained. “And it occurred at a point where many shifts in healthcare were already underway, including a shift from inpatient care toward the delivery of care in a lower-cost outpatient, ambulatory setting where the trends of consumers, our patients, were beginning to change, but where the reimbursement for those services had not been able to keep up with those changes. This was layered on top of an existing healthcare-workforce shortage. 

“So, the pandemic caused a significant challenge amidst what was already several headwinds that were providing stiff challenges for smaller hospitals across the country to overcome,” he went on, “forcing them to transform, to look differently, to meet those challenges and the needs of our community.” 

Elaborating, he turned the clock back to late 2019 for perspective. He said that there was already significant movement in how healthcare was being delivered. More services were being provided in settings outside hospitals, he explained, with surgeries taking place in outpatient, ambulatory settings. Meanwhile, insurance companies were adjusting as well, covering certain types of procedures, such as joint replacements, only if they took place in those lower-cost settings. 

“With that, inpatient volume was beginning to decline by a few percentage points,” Roose said, adding that those shifts were beginning to accelerate when the pandemic hit. Overall, there has been movement away from the fee-for-service model that had dominated healthcare delivery for decades and a shift toward promoting wellness, he explained, but not enough movement to shelter hospitals, especially smaller community hospitals, from those headwinds he described earlier. 

“It has certainly not kept pace with the dramatic impact on volume and the lack of reimbursement for fee-for-service care that has occurred to make up that gap,” he went on, adding that staffing shortages already existed before the pandemic, but they, too, were exacerbated by COVID and its many side effects. 

Watkins agreed, and, like others we spoke with, she said revenues have certainly improved since the depths of the pandemic, but they are still not at pre-COVID levels. 

And there are many other forces at play that are challenging hospitals, she added, including a shortage of workers at post-acute facilities such as nursing homes, which often leaves patients who are otherwise ready for discharge with no place to go, putting more pressure on hospitals. 

“We have two, three, or sometimes more patients who are ready for medical discharge, but when we don’t have a place to send those patients, so they stay with us,” Watkins said. “And that means that some patients who need to in an acute-care facility are in the emergency room or cannot get in; that’s been a huge, huge challenge.” 

 

Work in Progress 

One of the factors greatly impacting hospital finances is the ongoing workforce crisis, which has certainly increased the cost of providing care. Roose told BusinessWest that, while Mercy’s overall workforce is down perhaps 20%, due to a variety of factors, its workforce costs are still 7% to 8% higher than before the pandemic. 

Indeed, with many positions, not just nurses, hospitals have had to rely on contract employees, which are considerably more expensive than those on staff. 

“In healthcare, there is a great deal of concern, and the most concerning part is the continuing shortage of personnel, which has created this market for temporary staffing at rates that are truly outrageous.”

Spiros Hatiras

Spiros Hatiras

But there are other factors as well, said Watkins, including additional overtime, bonuses needed to attract job candidates, shift bonuses, and more. 

“It’s a huge challenge, and it significantly affected our financial performance, as well as that of other systems in the Commonwealth and across the country,” she said. “And we have to make sure that we are staffed to take care of the patients here that are sicker and that are staying longer.” 

Elaborating, she explained that Cooley Dickinson used very few contract nurses prior to the pandemic, but the need for such personnel has risen dramatically due to retirements, burnout, and individuals simply leaving the profession to do something else. 

These forces have left hospitals to fill the gaps as best they can and, for the long term, focus energies — or even more energies, as the case may be — on attracting and retaining personnel across the board. 

Indeed, Hatiras told BusinessWest that closing the staffing gap is critical because it will bring down the overall cost of doing business and help hospitals cope with lower amounts of COVID relief and revenue levels still below those from before the pandemic. 

“With ARPA funds drying up, we’re going to have pull ourselves up by our bootstraps. So our emphasis is on closing the staffing gap,” he said. “If we can do that, and not bleed money on the expense side, I think we’ll be OK; I think we’re poised to have a good year, as long as we’re able to attract nurses here.” 

Elaborating, he said closing this gap involves making HMC a preferred place to work, one where applicants with choices will want to go — and hopefully stay, thus reducing the high cost of continually filling vacancies. 

“We’re doing OK because we had to respond to what was going on in the market by creating even more attractive reasons for coming here — we raised our rates, we’re enhancing benefits, and at the same time, we’re looking at economic assistance for the lower-earning employees,” he said. “Where it’s more difficult is with the professionals because the dollars are significantly more, so competing just on price is difficult. The key for success — what keeps people here and makes them come here — is the culture of the place, so we put a tremendous amount of effort in the 10 years I’ve been here on creating a good culture. Now, it’s become a differentiator, and we’re pushing it even more. We’re an employer that listens to employees, responds to their needs, and cares. That’s what people want.” 

Roose concurred, and told BusinessWest that the recent challenges that hospitals have faced have put even more emphasis on the importance of people in the overriding task of providing quality care to patients — and the overall success of a provider. 

“Never has it been more apparent, and critical, to realize that people are the vehicles through which we deliver healthcare,” he said. “We do not deliver services that can be provided by machines; we’re reliant upon the great skills of care providers — and we don’t take that lightly.” 

 

Bottom Line 

Moving forward, Roose said, as hospitals cope with these various challenges — and, again, there are many of them — state and federal governments need to step up and continue to provide needed support. 

“The ARPA funding and other sources of relief through the pandemic and beyond, which is greatly appreciated, is not enough to close the gap from the challenges that we have encountered,” he noted. “The cost structure for delivering care has increased so dramatically, the models for fee-for-service care have not shifted quick enough, and the rates from commercial and other payers has not kept up with inflation. 

“So even with all that support, hospitals like Mercy Medical Center are expected to lose about $25 million this year, which is very similar to what it was the year before, and Trinity Health Of New England lost $65 million in fiscal 2022 from operations,” he went on. “And that puts incredible stress on hospitals.” 

Indeed, it does, and these losses, and the forces behind them, explain why hospitals are at an inflection point, and why change is needed if they are to move from critical condition fiscally to something far more sustainable.

In Holyoke, the Past, Present, and Future Come Together

By
Lynn Gray, general manager of the Holyoke Mall
Features

Pride and Promise

Jim Sullivan

Jim Sullivan says Holyokers, like himself, share a deep sense of pride in their community.

Jim Sullivan says he’s not really sure where it comes from. Like most people from Holyoke, he’s just taken it for granted.

He was referring to the immense pride people take in being from this city and, in a great many cases, still living in it.

“There’s been a lot of change over the years, but what hasn’t changed is the spirit of the people,” said Sullivan, president of the O’Connell Companies, which was started in Holyoke and is almost as old as the city itself (it will mark its own sesquicentennial in six years). “There is a very proud heritage in the city of Holyoke, and it still exists today. Even with the youth today — and I like to spend some time with them at the Boys & Girls Club, where I’m a trustee — you get a sense of pride with the folks that you talk to.”

This pride is something that’s almost palpable as you talk with people from this city, and it was referenced by just about everyone we talked with for this special section — in one way or another.

“There’s a saying … as Holyokers, we can talk bad about Holyoke, but you can’t talk bad about Holyoke,” said Gary Rome, owner of Gary Rome Auto Group, another Holyoke native, and someone with a huge presence in the city. “People here are very committed and passionate about their city.”

Beyond this omnipresent pride, Rome, Sullivan, and other business leaders we spoke with see many other qualities in Holyoke — history, tradition, diversity, economic progress, collaboration, energetic new leadership, new businesses, new business sectors (including cannabis and green energy), and something they’ve always seen: opportunities.

As in opportunities for entrepreneurs, for individuals looking for work or a career, for professionals looking for an affordable place to live, and for people aspiring to work for themselves instead of for someone else.

“There’s a lot of entrepreneurial spirit really coming alive in the city,” said Lynn Gray, general manager of the Holyoke Mall, which opened 44 years ago, changing the landscape in the community in many ways. “And that’s exciting because it benefits the city; it benefits everyone in and around the mall, having that entrepreneurial spirit. Moving forward, it’s a great path to be on.”

Meg Sanders, one of those entrepreneurs — she opened Canna Provisions on Dwight Street, part of a wave of cannabis-related businesses in Holyoke — agreed. She said she sees a great deal of vibrancy and entrepreneurial energy in the city, not just in cannabis, but also in the arts, hospitality, retail, and more.

“There’s a lot happening here — Holyoke is a great city that has so much to offer,” she said, adding that downtown is becoming more vibrant and, with many new types of arts and hospitality businesses opening, becoming much more of a destination.

Matt Bannister, senior vice president of Marketing and Corporate Responsibility at PeoplesBank, another Holyoke institution nearly as old as the city (it was founded by silk-mill owner William Skinner in 1885), concurred.

Steve Grande (left) and his son, Ben

Steve Grande (left) and his son, Ben, have engineered a transformation at Meridian Industrial Group.

He cited Gateway City Arts on Race Street, a live-entertainment venue, as an example of a relatively recent arts-fueled resurgence in the city, one that displays the trickle-down effect of such businesses and their ability to spur more development.

“Gateway is an example of the kind of anchor that you can build around,” he explained. “You get some nightlife, and the next thing you know, you have entrepreneurs and food trucks and all that. What’s happened down at Gateway, and what’s happening on Main Street, is that there’s some nice enthusiasm and energy.

“Overall, there is a good core of solid businesses, and there is a government in place that understands the importance of business development — we have smart people with a good vision,” Bannister went on, adding that the current wave of entrepreneurial energy coupled with large amounts of state and federal stimulus money make this a unique and potentially powerful moment in the city’s history.

For this special 150th-anniversary celebration edition, BusinessWest talked with a number of business owners about what they see today in Holyoke — and what they expect to see down the road.

 

Making Progress

There’s a manhole cover embedded in the floor just inside the main entrance to the property at 529 South East St., near the lower canal in Holyoke.

It bears the name J.W. Jolly, the company that made manhole covers for cities across the country and around the globe at that site more than 140 years ago.

There’s a mat now covering the one in the lobby here because more than a few people tripped over it, said Steve Grande, a former Springfield police officer who bought the business that was operating there, Central Massachusetts Machine, in 2009 and eventually changed the name to Meridian Industrial Group to reflect a broader customer base and product portfolio.

Indeed, this cutting-edge machine shop that he manages with his son, Ben, now specializes in very large parts (up to 30,000 pounds), including components for missiles, submarines, and even NASA’s DART (Double Asteroid Redirection Test) program that famously knocked a meteorite off its orbit a few months back.

Meridian is an example, and there are many of them in this city, where the past, present, and future come together at the same mailing address. And this is one of the many things being celebrated as the city turns 150.

It’s like that at the Canna Provisions facility on Dwight Street, where a dispensary designed to look like an art gallery has been created in an old mill where Yankee Candle once leased space and began its meteoric rise.

It’s like that at the Gary Rome Hyundai dealership on Whiting Farms Road, where a combination car wash and dog wash is taking shape on property that also boasts a solar array and, in his office, pictures of Rome’s father, who started selling cars in Holyoke more than 60 years ago.

It’s like that the O’Connell Companies’ gleaming new headquarters building on Kelly Way, which includes photos of the company’s founder, Daniel J. O’Connell, and his descendants, as well as construction projects undertaken decades ago — specifically the Memorial Bridge reconstruction project and the Rowes Wharf initiative in Boston, that won Build America awards from Associated General Contractors of America.

And it’s like that PeoplesBank’s banking center at 1866 Northampton St., site of the former Yankee Pedlar, a popular restaurant and gathering spot for generations of city residents.

Yes, the past, present, and future come together seamlessly in this city, where change is as constant as tradition.

Lynn Gray, general manager of the Holyoke Mall

Lynn Gray, general manager of the Holyoke Mall, says there a great deal of “entrepreneurial spirit” coming alive in the city.

This change can been seen everywhere — on High Street, where many new businesses have opened in recent years (see related story on page XX); at the mall, where many of the traditional retail stores have been replaced with entertainment-related businesses, such as a trampoline center and a bowling alley; in the countless mills, many of them now occupied by cannabis-related ventures; on Race Street, where Gateway City Arts and other arts- and hospitality-related businesses are now operating; at the historic Cubit Building, now home to apartments and the HCC MGM Culinary Arts Institute, and elsewhere.

What hasn’t changed is the great pride that people take in their city, and the spirit of entrepreneurship that built the community and is fueling its resurgence today. In fact, what business leaders see when they look at the city today is continued progress and revitalization.

Bannister, like others we spoke with, credited Joshua Garcia, the city’s first Hispanic mayor, and Aaron Vega, former state representative and now director of Planning and Economic Development in Holyoke, for creating a business-friendly environment in the city and generating real momentum on several fronts.

“They’re tilling a lot of soil in order to make things happen,” Bannister said. “When you throw a lot of seeds out, you’re never sure which ones are going to take and which ones aren’t, but you’re creating opportunities for things to happen.”

 

No Place Like Home

Those we spoke with said they consider it important not to just do business in Holyoke, but to be actively involved in the community and especially with efforts involving the next generations of Holyoke leaders.

Rome said his family has been doing business in Holyoke for almost a century. His grandfather started with a drugstore, he believes, and then opened a haberdashery. As Rome tells the story, money was so tight that his grandfather’s store and the neighboring shoe store would share a telephone.

Matt Bannister

Matt Bannister credits Holyoke Mayor Joshua Garcia and his administration for creating a business-friendly environment and fueling a surge in entrepreneurship.

“They had a hole in the wall, and they would pass the telephone back and forth through the wall,” he said, adding that things have certainly changed, for both his family and the city. What hasn’t changed is the family’s commitment to the city.

Indeed, Rome, was recently named one of BusinessWest’s Difference Makers for 2023, not only for his success in business — he was recently named TIME magazine’s Dealer of the Year — but for his work within the community, and especially Holyoke. He is a member of the foundation board at Holyoke Community College, and has donated his time, energy, and talent to countless nonprofits, while getting his company involved with them as well.

“When I look at Holyoke today, I see a lot of hope, a lot of passion,” he said. “And I see a strong initiative to let people know about all the good things that are happening in the city, and you can see that first-hand with our mayor and our economic-development team.”

Sullivan, who has been involved with the Boys & Girls Club for more than a decade now, said O’Connell supports a number of organizations and initiatives, from Girls Inc., which found a new home in the O’Connell Companies’ former headquarters on Hampden Street, to Providence Ministries for the Needy.

Gary Rome

Gary Rome, one of BusinessWest’s Difference Makers for 2023, is one of many Holyoke business leaders actively involved in the community.

PeoplesBank, meanwhile, has always been heavily involved in the community — supporting its nonprofits, being the main sponsor to the city’s famous St. Patrick’s Day Parade, and backing the many efforts at EforAll, the chamber, and other agencies to promote entrepreneurship and help others launch their own ventures, a key to the city’s continued progress.

“There’s an awful lot bubbling up,” Bannister said. “You have to wait and see which ones take root and which ones don’t, but we work with the Holyoke EforAll group to drive entrepreneurship because that’s how the next generation of businesses will come up; it won’t be a giant company that you lure here with tax incentives — it will be a whole lot of small businesses that will take off. It’s entrepreneurs at the street level that will drive growth.”

Even some of the relative newcomers to the scene in Holyoke said they realized early on the importance of getting involved, collaborating with others to generate more positive energy in the city, or just choosing the city as a landing spot.

Indeed, Sanders said there were many reasons why Canna Provisions put down roots in Holyoke, literally. Business-friendly bylaws and attractive space were among them, but there was also a desire to positively impact a city that was negatively impacted by the war against drugs and has, as she put it, “such good bones.”

“For us, Holyoke was a perfect canvas to do good,” she explained, adding that, in addition to bringing jobs and a new storefront to the city, the venture is also sparking other new business. Meanwhile, Sanders herself is getting involved with several initiatives, from the 150th-anniversary celebrations to the parade committee.

“Holyoke is an amazing city with so much potential, and bringing awareness to downtown and making sure everyone knows about all the cool things that are happening is very important,” she said. “Downtowns don’t turn around overnight, but it’s helpful if a community gets behind it — we see things turn around faster when everyone gets behind those efforts.”

Grande agreed, noting that he’s seeing progress in the community and is getting involved himself, with everything from workforce-development issues in manufacturing (he’s involved at Dean Tech and, specifically, an ongoing project to market its manufacturing programs) to his work as vice president of the Holyoke Taxpayers Assoc.

“I don’t want to sit on the sidelines and let other people do the heavy lifting,” he said. “We see improvements and excitement; this administration is bringing city officials together, and the real push from the business community is to make the city more attractive to potential new businesses by streamlining the permitting process, addressing crime, and much more. There’s an upward trajectory, but Holyoke has not been an easy sell.”

 

Passion Play

Flashing back more than a half-century to his youth, Sullivan said he and his friends thought Holyoke was “the center of the universe.”

It was only when they got older that their perspective changed — but only somewhat.

For many, it’s still the center of their lives, if not the universe, and the home of their businesses. It’s a unique and special place where the past, even the events of 150 years ago, are never far away and the future seems increasingly bright.

Holyoke Sees Surge in Entrepreneurship, Business Diversity

By
Brothers Juan (left) and Gilberto Uribe
Features

Getting Down to Business

Brothers Juan (left) and Gilberto Uribe

Brothers Juan (left) and Gilberto Uribe are co-owners of El Paraiso Colombiano restaurant, a true family affair that has found a home on High Street.

Juan Uribe calls it a “family dream.”

He was referring to El Paraiso Colombiano restaurant, an entrepreneurial gambit that is truly a family affair.

Indeed, Juan and his brother, Gilberto, are co-owners and also cook and tend bar. Their father is head chef, and their sister is a waitress. Together, they created and now operate what they believe to be the only Colombian restaurant between here and Hartford, one that opened in the middle of the pandemic, but quickly found its stride nonetheless.

“On grand-opening day, there was a line outside to the corner,” said Juan, adding that, while there have been plenty of challenges with this venture, it has been a huge success to date, drawing patrons from around the block but also across the region and even beyond. “We thought people would come out and support something new, and they have.”

Juan, Gilberto, and other members of the Uribe family are now part of a changing scene on High Street, one of several ‘main’ streets in this city, and also part of an ongoing surge in entrepreneurship that is changing the face of the local business community.

Indeed, where once this city was dominated by large mills that covered several blocks of real estate, it is now marked increasingly by smaller ventures that occupy a storefront or even a desk or cubicle in the incubator space at the EforAll offices, also on High Street.

Jeff Cattell and Joseph Charles are also part of this changing scene. Business and life partners, they launched Paper City Fabrics, a supplier of a wide variety of fine fabrics, in September 2021, and have taken it from an online operation to a storefront on High Street that was most recently home to a law firm. They are completing renovations now and expect to open in the spring.

“Our goal has always been to open a brick-and-mortar storefront,” said Cattell, adding that he and Charles moved to the city four years ago and, after considering several business options, settled on a thrift-store model in what he called the “fiber-arts realm.”

Elaborating, he said the store will accept donations of fabric, everything from cotton to silk, as well as sewing machines and other goods and equipment, and sell them at steep discounts, thus bringing another unique concept to downtown Holyoke and one that speaks to its storied past in many respects.

Paper City Fabrics, El Paraiso Colombiano, and many other new businesses on High Street and beyond, from City Sports Bar to the Artery, a pop-up shop, to Star Dancers Unity (see story on page 50), are, indeed, part of a wave of entrepreneurship in the city, said Jordan Hart, executive director of the Greater Holyoke Chamber of Commerce.

“There’s a lot of old players in Holyoke — there are many established businesses in many sectors, including manufacturing, which has traditionally been our foundation,” she explained. “But we’re seeing a lot of young, new faces as well, people who are investing in our downtown.”

Tessa Murphy-Romboletti, executive director of EforAll Holyoke and its Spanish equivalent, EparaTodos — an agency that is fueling this wave through accelerator programs, pitch contests, virtual workshops, co-working space, and more — agreed.

She said that the chamber, EforAll, and programs like the Transformative District Initiative, which are funneling dollars into storefront-improvement efforts and other programs, are helping people launch new businesses and then weather the many challenges they will face.

Tessa Murphy-Romboletti (left) and Jordan Hart

Tessa Murphy-Romboletti (left) and Jordan Hart say a surge in entrepreneurship has helped Holyoke’s business community become as diverse as the city itself.

These efforts are also making Holyoke’s business community much more diverse, said both Jordan and Murphy-Romboletti, noting that it looks much like the city itself, with many Hispanics and other minority groups taking on risks and putting their names (figuratively and, in some cases, literally) over the door of buildings on High Street and many other roads.

“Holyoke is such a diverse community, and I think we’re both trying to make sure that our business community reflects our community at large,” said Murphy-Romboletti, who is also an at-large city councilor in Holyoke. “That’s one of the great things about the Holyoke chamber now — you go to one of its monthly networking events, and it looks like the community of Holyoke; it’s very diverse, and Jordan has created a very welcoming environment.”

 

Food for Thought

Juan Uribe was driving a truck when he and other members of his family decided to pool their talents and resources and open El Paraiso Colombiano.

And he still drives a truck in the morning and sometimes during the day depending on how business it is at the restaurant, because … well, because he needs two jobs at this stage in his life, especially as the restaurant continues to emerge and build its brand.

But, like other members of his family, Uribe desired to be in business for himself, and with some encouragement and learning while doing from EforAll, the dream became a reality.

Like many such ventures, it started with a passion that would become a business.

“We were born and raised here in Holyoke, and friends would come around; we’d have little events — my grandmother would make empanadas, and my father would cook, my mother would cook, everyone would just love to be in our house,” he recalled. “So we decided to make it a business; we all love to cook, and this is a family business.”

A restaurant operating at 351 High St. had to shut down because of COVID, he went on, adding that, while the timing may not have been perfect for launching a new eatery, the family took the plunge.

Joseph Charles, left, and Jeff Cattell

Joseph Charles, left, and Jeff Cattell, owners of Paper City Fabrics, are part of a changing scene on High Street.
Staff Photos

“We knew we had a good idea going, so we decided to take everything we had and move ahead,” he said. “We knew that, even though there was a pandemic, people still had to eat, and we thought they would come out and support something new.”

That’s the quick version of the story, he said, adding that many pieces to the puzzle had to come together, obviously, as well as a business plan for bringing that ‘something new’ — authentic Colombian cuisine — to Holyoke and the region.

And the learning while doing continues, he said, adding that working for himself is “a lot of work, but it’s something that I love, something that my brother loves. It’s challenging, and it’s hard, but it doesn’t get any better than this.”

Cattell and Charles offered similar sentiments and similar excitement when it comes to being part of the scene on High Street, which is the logical next step for their venture.

“Shopping for fabric is a tactile experience,” Charles said. “Touching and seeing the colors in person and the textures of the fabric is an important part of the buying process.”

The two had been looking for a storefront for more than a year and eventually settled on 330 High St., across the road from El Paraiso Colombiano, a location that affords them the space they need for their retail operation as well as to process donations and create a classroom for sewing lessons. The space has some history — it was once a popular lunch counter — and some intriguing features, such as tin ceilings and a mosaic tile floor that was hidden by carpeting.

“It’s really cool to be able to restore some of that historical perspective,” said Cattell, adding that it’s also cool to be part of a changing dynamic in downtown Holyoke, which is seeing new businesses across many sectors.

Meanwhile, the chamber, EforAll, and other agencies, such as Nuestras Raices, a grassroots urban-agriculture organization, are working collectively to not only create a pipeline of new businesses like these, but help those businesses survive, thrive, and get to the proverbial next level.

For example, EforAll has, in addition to accelerator programs, a number of virtual programs it calls Deep Dives.

In recent months, such dives have been taken into subjects ranging from “Making It in the Food Business” to “Are You Getting All You Can Out of QuickBooks?” to “How to Use LinkedIn to Grow Your Small Business.”

Meanwhile, the chamber, through its many networking programs, is enabling these new small businesses to make the connections they need to grow their portfolios, while also learning from others facing the same challenges.

Indeed, Jordan told BusinessWest that the chamber has an attractive rate for solopreneurs and small businesses, enabling these ventures to be part of a full slate of events that provide invaluable opportunities to not only hand out business cards but also be an active part of a growing, more diverse business community.

Murphy-Romboletti agreed.

“The chamber has created a very welcoming environment, especially for my entrepreneurs who are not familiar with networking and are often so focused on being in the business and not necessarily working on the business,” she explained. “I think the chamber creates this environment where people can step away from the cash register or step away from the kitchen and connect with the community and build those relationships so they can be successful and really be part of the community; that’s been really valuable.”

In addition to helping individuals start a business and move it to the next level, agencies like the chamber and EforAll are working to get them involved in the community and take ownership of efforts to revitalize High Street and, overall, improve the landscape for business in the city.

“Whether it’s a new business or a business that’s been around for decades, we want them to feel like they have the ability to make change and advocate for what they want,” Murphy-Romboletti said. “We’re really being intentional about creating these spaces for them.”

Uribe said that getting involved in the community has been not just part of the business plan, but something important for the family.

Indeed, they are part of the many festivals that place in the city, and Uribe is the founder of the Paper City Food Festival, which staged its second edition last fall on the section of High Street between Appleton and Dwight streets, attracting more than 20 of the city’s restaurants.

“It’s a way for people to come out and see all that this city has to offer,” he told BusinessWest, adding that he engaged the chamber and started the festival to uplift local businesses and celebrate the community’s heritage and diversity.

 

Bottom Line

There was much to celebrate at last October’s food festival, and, similarly, there is much to celebrate with this city’s business community as it turns 150.

There is diversity. There is change. There is vibrancy. And, overall, there is a wider pipeline of new businesses, entrepreneurs like the Uribe family and Jeff Cattell and Joseph Charles.

Together, they are not just filling storefronts on High Street. They are energizing a city and writing an intriguing new chapter in its long and distinguished business history.

 

Holyoke Has a History of Facing Challenge, Creating Opportunity

By
Mayor Joshua Garcia
Features

A Portrait of Resilience

Mayor Joshua Garcia

Mayor Joshua Garcia says Holyokers need to take the long view when it comes to their city and its future.

As he talked about his city and its outlook moving forward, Holyoke Mayor Joshua Garcia first turned the clock back nearly 150 years and did what amounts to a ‘what if?’ exercise.

He was referring to Holyoke’s ubiquitous canals, which were, when they were conceived, no small bit of engineering — and financial — daring.

“It was a risk,” said Garcia, the city’s first Hispanic mayor, who took office in late 2021. “When folks built the canal system … I think about what that conversation might have been like, the divide that might have been going on in this community. You had some who probably said, ‘yes, we need to be proactive and build this system,’ and others who likely said, ‘this is too much money; our taxes are going to go up if we do that, and besides, I’ll be gone in 30 years.’”

Fortunately, those in that first category prevailed, he went on, adding that the canals helped fuel decades of prosperity, jobs, and an enviable quality of life, and they put the city on the map. And as he looks ahead, Garcia believes Holyokers must have that same willingness to take reasonable risks — to be daring, if that’s the right word — and make the necessary investments to continue, and bring to a higher level, an ongoing renaissance in a city that was among the nation’s wealthiest and a model of innovation and manufacturing excellence.

“I’m trying to get people to not think short-term — the investments we make today are not just for next month or next year, but 20 to 30 years out,” he said. “We want to build a middle school, for example, something that would benefit this city for generations to come.”

Long-term thinking is one of necessary ingredients for continued progress in this city, said Garcia and many others we spoke with for this special section commemorating Holyoke’s 150th anniversary. Overall, they said many of the other needed ingredients are already in place, everything from a focus on entrepreneurship to inexpensive and reliable green energy; from a solid, diverse workforce to spaces in which new businesses can get started and eventually grow.

Jeff Hayden, currently vice president of Business and Community Services at Holyoke Community College, previously served in several economic-development posts in the city, including as director of Planning and Economic Development. Nearly a half-century ago, he worked part-time at a Dairy Mart on Dwight Street managed by his father.

He has seen a lot of change over that half-century, and, more recently, a good deal of progress as Holyoke has diversified a business community once dominated by manufacturing, especially paper and textile making.

In the ’90s, manufacturing was still a pillar of the local economy, along with healthcare — there are several facilities providing everything from acute care to behavioral-health services to care to veterans, he noted, adding that, in recent years, diversification has included more retail (the city already boasts the Holyoke Mall), cannabis businesses, and strong growth in the arts and entertainment sectors.

And this diversification has strengthened the economy and made it more resilient, he said, adding that current efforts have been focused on creating opportunities across the board — meaning both jobs and opening the door to entrepreneurship.

Holyoke’s St. Patrick’s Day Parade

Holyoke’s St. Patrick’s Day Parade, this year celebrating its 70th edition, is a great tradition for the city and the many organizations, schools, and clubs that march.

“When I look at where Holyoke is today and where it’s going, it’s clear that its leaders are focused on providing economic opportunity for all, whether they be entrepreneurs who perhaps identify as Latinx or established businesses that have been here for a long time,” he said. “The hope is to help everyone grow, and grow together.”

Aaron Vega, the former state representative who is now serving as director of Planning and Economic Development, agreed.

“Like a lot of cities, we’re at a crossroads,” he said, noting that, while manufacturing has declined in recent years and decades, other sectors have emerged, such as cannabis, IT, and clean energy. One of the keys moving forward, said Vega and many others we spoke with, is that focus on entrepreneurship and helping new small businesses take root, in some cases literally.

“It’s very hard these days to start a small business, but we have a lot of supports for that, like EforAll and the chambers, and people now realize, especially here in Western Mass., that it’s the downtown businesses that create the character in a community,” he said. “So we’re really trying to focus on that; we’re really trying to empower people who live here already to open up their own business.”

 

Something to Celebrate

Like many others we spoke with for this special section, Garcia said the 150th anniversary is a time of reflection, an opportunity to look back at the city’s proud history and ahead to what the next chapters might be.

It’s also an opportunity to celebrate all that Holyoke is — a proud city with a rich history, rich traditions, a diverse population, a legacy of innovation, and other enviable qualities, he said, noting that perhaps the greatest of these is resilience.

Indeed, the city has always displayed the ability to withstand adversity and move on — whether it was the many challenges of becoming the nation’s first planned industrial city or reinventing itself and diversifying its economy when much of the manufacturing moved south or overseas, or, most recently, persevering through the COVID pandemic and its many side effects.

“It’s a celebration of resiliency,” he said, adding that the city will mark the occasion in a number of ways, including a gala, an ‘Eat, Drink, and Be Holyoke’ event, a time capsule that will be placed in City Hall and opened at the 200th anniversary, ‘150th’ merchandise (hats, key chains, etc.), commemorative beers made by local brewers, and much more. “It’s a celebration of everything Holyoke.”

Vega agreed, and noted that one of the driving forces behind the city’s ongoing resurgence is a focus on the arts and culture. He cited businesses such as Gateway City Arts, a live-performance venue, and organizations such as Beyond Walls, which partnered with Nueva Esperanza Inc., a community-development and social-services agency, to honor Holyoke’s designation as a Puerto Rican Cultural District, as well as the city’s rich history and diversity, with the installation of five large-scale outdoor murals.

“When you celebrate culture, people feel more connected to their community, more connected to their neighbors,” he explained. “And when you have the ability to celebrate art, it’s about bringing people into your community, with initiatives like Beyond Walls, the events at Wistariahurst, Gateway City Arts — it’s a celebration of music and arts that invites everyone to come join.”

Aaron Vega

Aaron Vega says Holyoke has many outstanding traits, especially its long history of resilience.
Staff Photo

Beyond the arts, Holyoke is seeing a surge in new businesses on High Street; a strong wave of cannabis businesses of all kinds, including large cultivation facilities; and an influx of data centers, including the Massachusetts Green High Performance Computing Center. And in many cases, the city’s ability to provide lower-cost, green energy is a big reason why many of those businesses found Holyoke.

“Anyone who is looking for cheap electricity and green energy will knock on our door — we’re the first call they’ll make,” said Jim Lavelle, general manager of Holyoke Gas & Electric (HG&E), which can trace its roots to 1902. “It’s an interesting time, to be sure, and we’re getting a lot of inquiries; people like the story of the low-carbon, cheap electricity.”

Interest is across the board, he said, adding that it comes from data centers and cannabis cultivators (both huge consumers of electricity), but also from business owners who want to minimize their carbon footprint, he said, adding that HG&E is working with city officials to help make the most of this asset and many others the city can boast.

Another asset is Holyoke Community College, said Hayden, adding that, historically, significant numbers of city residents have been unable to take full advantage of the employment opportunities in the city because they were qualified for those jobs.

The college has long worked to change that equation through programs that will ready individuals for jobs, be they as nurses, medical assistants, chefs, or, most recently, workers in the cannabis industry. HCC also has a strong track record of students transferring students to four-year institutions.

“I like to say that we help people get a job, get a better job, or help them do their job better,” he said.

 

Traditions Old and New

Getting back to those planned celebrations … the 150th will be just one of a growing number of events in Holyoke this year, said the mayor, noting everything from the famous St. Patrick’s Day Parade later this month to the Fiestas Patronales, which debuted last August — a four-day celebration of the city and region’s Puerto Rican culture and heritage and billed as the largest Latino event in Western Mass.

Jeff Hayden

Jeff Hayden says Holyoke has diversified its business community, strengthening it in the process.

These celebrations, old and new, capture the city’s past, present, and future, he said, adding that they reflect the city, its history, and especially its people.

That’s especially true of the St. Patrick’s Day Parade, which this year will mark its 70th edition, said Karen Casey, president of this year’s event. The 69th parade was three years in the making because of COVID, she said, a tiring, very frustrating experience on many levels.

What the pandemic years did was make those in Holyoke and beyond — this is, after all, a regional event — appreciate the tradition even more, if that’s possible.

“After having gone through what we all went through a few years ago, you saw just how much this meant to everyone,” she explained, referring to everyone from parade committee members to those who watch each year along the parade route. “Everyone just has a greater appreciation for how important this is.

“This is the third-oldest parade in the country, and we work very hard to maintain high standards,” she went on. “Anyone from around Holyoke is very proud of it; they brag about it … it’s a great tradition.”

While the buildup to the St. Patrick’s Day Parade continues, so too does planning for the 150th anniversary, said the mayor, adding that one of the intriguing tasks — and big challenges — ahead is deciding what should go in the time capsule.

Organizers are already thinking about items like one of the Super Bowl programs created by Hazen Paper, a Holyoke High School yearbook, T-shirts, a history of the city, and much more. It may take the shape of a volleyball with a large box inside.

The task of deciding what goes in the limited space in the time capsule is made more complicated by the many aspects of the city’s history and the many objects — recent and more than a century old — needed to tell the story. In many ways, it’s a good problem to have.

But getting back to that matter of resiliency, Vega said that trait is at the heart of the 150th celebration. And it is one shared by the community and the people who have lived here over the past few centuries.

“People talk about Boston Strong in the wake of the marathon bombing, but there’s also Holyoke Strong; it’s about resiliency, and it’s about history,” he said. “People have always come to Holyoke who have been migrants and have had nothing — and they built a life here. That’s what we need to keep remembering. This has always been a place where people come, get that grit, and find a path.

“This is what we’re celebrating as the city turns 150,” he went on, adding, again, that there is so much to celebrate.

Dulye Immersion Helps Local Leader Fill Her Well with Knowledge

By
Aundrea Paulk
Workforce Development

Learning Experience

 

Aundrea Paulk

Aundrea Paulk says no one should think they know everything about leadership.

Aundrea Paulk says many of her friends and colleagues call her a “sponge.” And she likes to use that phrase herself.

She believes it conveys what she considers to be a real and almost unquenchable thirst for knowledge and insight into how she can be a better leader, a better entrepreneur — and a better person.

“I like to learn … and I don’t think anyone gets to, or should get to, a place where they get comfortable and think they know it all when it comes to leadership,” said Paulk, director of Marketing & Communications for Caring Health Center in Springfield and owner of her own event-planning business called Soiree Mi. “Leadership is so expansive, and not only here at the Caring Health Center, but with my own business, I want to make sure that I’m constantly filling my well with knowledge so that, as a leader, I can show up in my best capacity, but also give those nuggets, as they call them, to others that are looking to grow their own leadership skills.”

It was this ongoing quest for knowledge — and desire to pass on those ‘nuggets’ — that prompted Paulk to put her name into consideration last fall when BusinessWest was gifting a slot at the two-day, immersive Dulye Leadership Experience (DLE) in the Berkshires.

Her self-nomination was one of many received by the magazine, and it certainly resonated with those deciding who would partake in this program of intense learning, networking, and professional development.

Paulk, a member of BusinessWest’s Forty Under 40 class of 2022, said she made the very most of her experience and came away with nuggets to share, a better appreciation of the need to sell herself and not just her company — or companies, in this case — and, overall, some solid takeaways on how to be a better, more effective leader.

“After completing the Dulye Leadership Experience immersion training, I learned how to better lead my department and, more importantly, how to recognize the strengths that I already have and better utilize them,” she said. “As the owner of Soiree Mi, it is important that I tap into those strengths to grow my business to develop relationships and gain partnerships that will enhance the overall community. These partnerships have allowed Soiree Mi to move from its infancy stage into an established, successful entity.”

Elaborating, Paulk said she and her staff recently conducted their own day-long retreat at Caring Health Center, and a good portion of the agenda focused on topics that were brought up at the DLE immersion training, including well-being, improved communication, and “networking with a purpose.”

 

Dive Right In

The DLE, as noted earlier, is a two-day, immersive program. It was conceived by Linda Dulye, founder of Dulye & Co., which helps leaders and their organizations cultivate magnetic cultures where employees want to stay and grow. During a painfully slow period for the company in the fall of 2008, their height of the Great Recession, she created the DLE, a nonprofit organization, to help recent college graduates be more workforce-ready and able to form relationships and sell themselves.

Over the years, the DLE evolved, and programming shifted to attract, develop, and retain young professionals in the Berkshires. The descriptions of the programs offered during the immersion provide real insight into how it helps attendees grow professionally and thrive in the modern workplace.

“The workplace has become more diverse, dispersed, digital, and dynamic,” reads the summation for a program titled “Create Connections for Differences.” “These changes create opportunities for growth, learning, and creativity, but they also cause disconnection. This session reveals strategies for working across and with differences to increase effectiveness, belongingness, creativity, and communication.”

A program called “(Re)train Your Communication Muscle” was described this way: “The pandemic has atrophied our social muscles — so much so that many find it difficult to interact with others. We have to retrain ourselves to work better. Fortunately, these muscles are resilient.”

The session was led by Marc Williams, communications coach and author of the books Beyond Limitations and The Rules of Engagement for Public Speaking. Paulk said she found the session helpful, and Williams even more so, especially when it came to the broad assignment of branding herself and building that brand.

She said one assignment attendees were given was to evaluate and update their professional LinkedIn page, and to fully understand its importance when it comes to their ‘brand.’

“We had to assess what we thought other people did without asking them, by just looking at their profile,” she explained while recalling the exercise. “What we found is that most of us don’t use our LinkedIn pages unless we’re looking for a job — that’s the only time people really go in and update it.

“That’s not what we should be doing,” she went on. “We should be making sure our professional and personal brand are on point. He [Williams] assessed and provided great feedback and evaluation of my page and how I can improve it.”

But the session she found most compelling, and the one that probably yielded the most ‘nuggets,’ she said, was one titled “Create a Culture of Well-being Within Your Team,” led by Andrea Lein, a self-described “positive psychology expert.”

“More employees are citing well-being as a key factor in deciding where and how they choose to work,” reads the brief description. “Experts believe we are transitioning to the next global crisis: a mental-health pandemic. Are you and your organization ready?”

Paulk said the session gave her plenty to think about when it comes to being ready, and it is prompting her to be more proactive on this issue.

“I always thought of well-being as self-care and the physical side of the equation,” she told BusinessWest. “I forgot about the importance of social well-being, communication as well-being, how we talk to one another; is it positive?”

Elaborating, she said that, while she still asks her staff members how their weekend went, she now looks to go deeper and find out how people are doing with their physical health, their financial health, their mental health, and how they are faring as they try to balance life and work.

 

Knowledge Is Power

Overall, Paulk said her willingness to take part in the leadership immersion program is a logical expression of her desire to continue learning and refine and build upon her leadership skills, something she believes all young professionals — and even those not quite so young — should be doing.

“The importance of continuing to develop your skills is critical to you as a human being and to what you want to put out in the world, the legacy you want to leave behind,” she explained. “If I stay stuck in a way of thinking or in the way I show up, I’m doing a disservice to myself; I’m doing a disservice to those I’m supposed to be in charge of and help grow.

“That’s why I continue to learn,” she went on. “I feel like there’s never a time in my life — I don’t care if I’m 100 — that I want to stop learning, and learning in different ways.”

That’s why she wanted to be at the Dulye Leadership Experience in November, and that’s why she’s a sponge, always looking to fill her well with knowledge.

Building a New Home for Girls Inc. Has Been a Learning Experience on Many Levels

By
Suzanne Parker, left, and Yadillete Rivera-Colón
Features Special Coverage

A Journey Continues

Suzanne Parker, left, and Yadillete Rivera-Colón

Suzanne Parker, left, and Yadillete Rivera-Colón in the new home of Girls Inc. of the Valley on Hampden Street in Holyoke.

An adventure.

A struggle.

An experience.

A journey.

Suzanne Parker used all those terms and others that would be considered synonyms, usually with more than a hint of understatement in her voice, to describe the process of taking Girls Inc. of the Valley to the doorstep of opening its new headquarters facility in Holyoke.

The journey, adventure, or whatever she wants to call it is far from over. In fact, construction is still in what would be considered phase 1. But most of the really hard work — and there has been a mountain of it — is now behind Parker, executive director of this nonprofit, and countless others who have been involved.

Thus, they can focus even more of their energies on making this facility all that they hoped it could be when people first started thinking about a new home more than seven years ago.

Indeed, Parker noted that the ceremonial ‘thermometer’ erected on a sign just outside the property on Hampden Street needs to be adjusted to reflect that 92% of the stated $5 million fundraising goal has now been met. Meanwhile, work continues inside on the various spaces that will define this facility, from a community room to a maker space to a teen lounge.

The work to create a new space for Girls Inc. began in earnest out of necessity — specifically, the knowledge that a 40-year lease on property the nonprofit was leasing in downtown Holyoke was expiring and would not be renewed — and brought Parker and other leaders of Girls Inc. to countless properties in or near downtown Holyoke in search of the perfect fit, knowing that such a thing probably didn’t exist.

But they found something close in the former headquarters of the O’Connell Companies on Hampden Street, a building, or at least portions of it, that date back to the late 19th century.

“Throughout this journey, we have gained a great deal of visibility, and people have been able to learn about who we are, what we do, and why Girls Inc. is so important to this region. It’s been a great opportunity to tell our story and get people involved.”

Retrofitting the multi-level structure, complete with many unique spaces, has become a labor of love for those involved with Girls Inc. — and so much more.

Indeed, for many of the girls who are members, it has been a unique, hands-on learning experience, with real-life lessons in everything from marketing to fundraising to architecture. In fact, several girls worked directly with lead architect Kuhn Riddle to design one of the spaces in the new home.

The ‘thermometer’ measuring donations to the Girls Inc. campaign needs to be updated to reflect that more than 90% of the needed $5 million has been raised.

The ‘thermometer’ measuring donations to the Girls Inc. campaign needs to be updated to reflect that more than 90% of the needed $5 million has been raised.

Meanwhile, this quest for, and the building of, a new home has been a tremendous opportunity for Girls Inc. to gain exposure, make new connections, and strengthen existing ones, said Parker, adding that this work is ongoing as the nonprofit works to raise that remaining 8% of the funds needed.

“Throughout this journey, we have gained a great deal of visibility, and people have been able to learn about who we are, what we do, and why Girls Inc. is so important to this region,” she said. “It’s been a great opportunity to tell our story and get people involved.”

And, in many ways, the project has been a means to celebrate and promote women in all kinds of businesses who have been involved in this endeavor. That list includes those working in fundraising, finance, law, architecture, and construction, as we’ll see.

This has also been a study in perseverance, said Yadilette Rivera-Colón, an assistant professor of Biology at Bay Path University, BusinessWest Forty Under 40 winner, and current Girls Inc. board chair, noting that the many inherent challenges in a project like this were magnified greatly by the pandemic, which made every aspect of the work more difficult.

Summing it all up, Parker said that, while there is much to do, a celebration of all that has been accomplished — and learned — is in order. And Girls Inc. will do that in March as it marks the passing of the 90% milestone in fundraising, as well as the completion of the first phase of construction. There will be tours and an opportunity to make more connections and more friends.

It will be an occasion to celebrate what’s been done and what this new home will be — and there is much in both categories.

 

Home Work

As she talked about the search for a new home and the many properties she and others toured during that lengthy process, Parker paused, glanced skyward, and let out a heavy sigh, body language that pretty much told the story.

“There was a four-year period where I was visiting nearly every building in the city of Holyoke,” she told BusinessWest, adding that, while many were attractive in some respects, none could really check all the boxes she wanted to check.

One was seemingly perfect in most ways, but had little if any parking, she said. Other property makeovers into a permanent home for the agency were simply out of the agency’s price range. And a great number simply needed way too much work to fit the bill.

Eventually, some properties graduated beyond the tour stage and into the exploration, or feasibility, stage, and that further consideration meant investments in time, energy, and sometimes money, she explained. And as the vetting process continued, there were often hard decisions about if and when to let go and move on to something else.

“To have to decide not to go ahead with it is a big decision,” she explained. “You’ve invested time and energy and resources into that, but you have to make a decision … that this is not the one. But you don’t know if the one is out there. There were lots of hard decisions to make.”

The property on Hampden Street didn’t exactly check all the boxes, either. Indeed, its front door is literally a five-foot sidewalk away from a very busy street, said Parker, adding that there were infrastructure issues as well.

But those few shortcomings were all but lost in everything else the building provided — from ample parking at a lot just a few hundred feet away to a backyard; from easy access to a nearby public park to 16,000 square feet of intriguing space Parker described as a “blank canvas” that would enable Girls Inc. to accomplish its primary goal of bringing all of its staff and programing under one large roof.

The property became available somewhat unexpectedly in 2020, at the height of the pandemic, and in many respects because of it — its owners had decided it would not be viable as office space moving forward with the advent of remote work. After some due diligence, those at Girls Inc. decided their search was over.

Some of the new and innovative spaces at the new home of Girls Inc

Some of the new and innovative spaces at the new home of Girls Inc. of the Valley include a teen lounge (seen here), a maker space, and a community room.

But the laundry list of challenges certainly wasn’t, especially with the way the pandemic slowed many aspects of this broad endeavor or prompted a full pause.

First, let’s back up a bit.

Our story starts back in 2016, with the knowledge that a new home was needed, said Parker, adding that an initial fundraising campaign, with a goal of $3 million, was launched in 2018 — long before a suitable space had been found. And the campaign got off to a great start, with gifts from the Kendeda Fund and the Elaine Nicpon Marieb Charitable Foundation.

“We were doing well,” said Parker. “And then, the pandemic hit, and we had to take a pause from the campaign. But the campaign steering committee continued to meet regularly throughout that time; we figured out how to use Zoom, we met virtually, and they kept meeting month after month.

“I think some people might have pulled the plug on a campaign,” she went on. “But we kept working.”

And this work enabled Girls Inc. to push ahead after all its due diligence on the Hampden Street property and eventually commence work in the spring of 2022, bringing a long-held dream that much closer to reality.

Cynthia Medina Carson, an executive recruiter, talent consultant, and leadership coach now living in New York, is one the campaign co-chairs and a Girls Inc. alumna who grew up not far from its original home. She remembers walking into what was then a new space for Girls Inc. back in the early ’80s.

“The approach has been, ‘we’re not going to make this for you without you.’ Every part of the process involves the stakeholders; they have to be part of it, so that, in the end, this will be a building we will all be proud of.”

She also remembers thinking that setting aside space for girls was somewhat radical at the time — but very important. It gave girls a place to go, things to do, and opportunities to learn. She said that space — and the programs staged in it — was so important to her development that she signed on to get involved in finding and creating a new home.

“I know there’s a lot of afterschool programs and online stuff, but having the actual physical space where people can congregate and be who they need to be around people who advocate for them and champion them is a very unique thing to have for women,” she said. “So it was very important for me to get involved in this project.”

And like the others we spoke with, she said this has been a challenging journey, but an invaluable learning experience as well.

“It was hard and crazy, and it wasn’t the journey everyone thought it would be,” she noted. “We ended up where we needed to be, but it was hard; it was intense.”

 

Designs on Growth

As Parker and Rivera-Colón led BusinessWest on a tour of the facilities, they stopped in a number of the emerging spaces. In each one, they talked about how they would enable Girls Inc. to serve more girls and expand its mission.

The renovations were scheduled to enable significant amounts of program space to be ready this summer, said Parker, adding that, given the property’s prior uses as a home to lawyers, engineers, and other professionals, minimal work will be needed to prepare the space for the agency’s staff and administration.

These emerging spaces include:

• A community room, a large space suitable for both small- and large-group activities. It will be the site of healthy-living programming, including dance, active games, yoga, and meditation;

• Maker space, which will be the cornerstone of the Eureka! program, where eighth-grade girls begin a five-year journey toward possible careers in STEM fields. The space will be educational and fun, with hands-on activities; and

• A teen lounge, a space for teen girls to call their own. A relaxed and empowering environment, it will be loaded with college-readiness resources and will host a diverse range of teen-centered programs.

The renovation work at the agency’s new home — and many stages of the process that came before it — have, as noted earlier, provided learning experiences for girls involved with the agency, said Parker, noting that teens gave tours to donors and potential donors.

The red hard hats

The red hard hats at the home of Girls Inc. reflect a project that has been an adventure and a learning experience on many levels.

Meanwhile, some of the Eureka! program teens learned about architecture and design from the team at Kuhn Riddle, led by president Aelan Tierney (one of BusinessWest’s Women of Impact for 2022), and actually made one of the design decisions on one of the spaces — a lobby area outside of the teen center.

Overall, nothing about the new home for Girls Inc. has been finalized without the input of they main stakeholders: the girls themselves, said Rivera-Colon, adding that this includes the location of Parker’s office.

“The approach has been, ‘we’re not going to make this for you without you,’” she explained. “Every part of the process involves the stakeholders; they have to be part of it, so that, in the end, this will be a building we will all be proud of. Everyone has had input, from the youngest girls up to Suzanne, which I think is incredible.”

While offering tours and providing input on the new space, girls have also seen women at work on every facet of this project, which was another goal and another part of the learning experience, said Parker, adding that many area women professionals have been integral to this project.

That list includes Tierney at Kuhn Riddle; attorney Rebecca Thibault with Doherty Wallace Pillsbury & Murphy, a former Girls Inc. board member; construction managers D’Lynn Healey and Ta Karra Greene with Western Builders, the general contractor for the project; Vicky Crouse, president of Commercial Lending at PeoplesBank; and Julie Cowan, vice president of Lending for MassDevelopment.

These professionals serve as role models, said Parker, adding that, from the start, this project was to be women-led and girl-focused.

“It’s been incredible the number of women involved in leadership roles on this project,” Rivera-Colón said. “And it wasn’t by accident.”

Summing up the feelings of most people involved with this project, she added that “we’ve been so long in planning and executing all this that it doesn’t seem real that we’re finally here. But we are.”

 

Bottom Line

Given the words used by Parker and others to describe this long and difficult process, one can see why those involved would certainly not want to do this any time soon.

The good news is they won’t have to; the property on Hampden Street will suit the needs of Girls Inc. for decades to come.

While acknowledging that fact, all those involved also recognize that, as challenging as this journey has been, it has also been rewarding on countless levels. And it encapsulates all that this thriving agency is all about: enabling girls to learn, grow, and reach their full potential — together.

Considering all that, this has certainly been an exercise in building momentum for Girls Inc. — figuratively but also quite literally.

 

Springfield Ballers

By
Leah Martin Photography
Class of 2023

This Nonprofit Helps Young People Get in the Game

Leah Martin Photography

Leah Martin Photography

James Gee grew up in Springfield, in a single-parent household.

He remembers his mother having to hold down several jobs and work very long hours — 70, maybe 80 a week by his count. He also remembers sports, and especially basketball, being … well, much more than a game at that critical time in his life.

Sports were something to look forward to at a time when there wasn’t much in his life that fell into that category, he told BusinessWest, and something that provided a number of invaluable life lessons — on everything from the value of teamwork to overcoming adversity; from learning from role models to understanding the importance of working hard to achieve one’s goals.

“I had sports as something to keep me engaged and focused,” said Gee, head coach of the women’s varsity basketball team at Central High School, which won the state championship in 2022; a former player at Central himself; and a history teacher at the school. “I had coaches who would pick me up and drop me off and be there as role models as well. Mom was always there for me and always pushing the importance of academics, but the reality was, she had to go to work to pay the bills. I understood that, but when you have that much time, you can get in trouble and find the wrong friends and the wrong crowds. For me, because I had sports, I didn’t have time to get in trouble; my focus was much different.”

It is this basic understanding of the importance of sports in the development of young people that led to the creation of Springfield Ballers, a nonprofit that got its start with an all-girls basketball team (the Lady Ballers) back in 2006 — and also led to Gee to join the effort, become a pivotal force in its growth and development, and become passionate about its mission.

“I believe that sports correlates with life in so many ways. Everything from just being on time to handling adversity, dealing with different situations, dealing with different individuals, learning how to work through struggle; it’s huge. There are so many lessons that sports provide — and it also gives young people something to look forward to.”

Today, through the leadership of Gee, who now serves as president and CEO of the nonprofit; fellow coach Mike Anderson; and a strong board of directors, the Ballers has expanded its mission in many different ways.

Indeed, there are now 27 basketball teams involving boys and girls of all ages; other sports, including golf, lacrosse, and softball; clinics; competitions; and more. Access to sports and competition is now year-round.

Omar Almodovar, James Gee, and Tim Allen

From left, Omar Almodovar, James Gee, and Tim Allen attend a Biddy Ball practice in Springfield.
Leah Martin Photography

Summing it up, Gee said it’s about making sports affordable and accessible, and thus enabling young people to enjoy the many benefits of sports and competition. But the equation also includes exposure to coaches and other positive role models, support with academics, and much more.

“I believe that sports correlates with life in so many ways,” he explained. “Everything from just being on time to handling adversity, dealing with different situations, dealing with different individuals, learning how to work through struggle; it’s huge. There are so many lessons that sports provide — and it also gives young people something to look forward to.

“With a lot of the coaches, they become a really important figure in the kids’ lives. And they provide a lot more than just coaching them on the court.”

Amy Royal

Amy Royal

“With all the challenges people face today, sports gives them something to distract them, especially children in lower socioeconomic and demographic areas,” he added. “Sports gives them something to look forward to after school; sports teaches you so many lessons.”

Sports also helps break down racial barriers, he noted, adding that, when young people from communities with different demographic characteristics come together to play ball, eyes are opened, preconceived notions melt away, and there are learning experiences, and forms of acceptance, on many levels.

“When they play together, the best relationships are formed,” Gee explained. “It’s just people, kids playing basketball or playing sports together; when they finally interact with other, it knocks down barriers and builds so many great relationships.”

Amy Royal, a principal with the Springfield-based Royal Law Firm, long-time supporter of the Springfield Ballers, and one-time coach of a team, agreed.

“It’s so important in so many ways because the Ballers programming does so many different things in the community,” said Royal, who worked with Gee to create the 501(c)(3) nonprofit entity for the agency. “It’s not just about playing basketball or getting instructional lessons in golf; it’s not just about the sports — it’s about learning to be on a team, be with other kids, getting exposure to a diversified group.

“When they play together, the best relationships are formed. It’s just people, kids playing basketball or playing sports together; when they finally interact with other, it knocks down barriers and builds so many great relationships.”

“Also, the Springfield Ballers do a lot of different camps, providing an opportunity to do something when school is out of session — and do something that’s good and positive and productive,” she went on. “There’s also the mentorship and the mentoring programs, the academics, and beyond; it’s all very essential.”

It certainly is, and that reality goes a long way toward explaining why the Springfield Ballers are part of BusinessWest’s Difference Makers class of 2023.

 

Nothing but Net

They call it ‘Biddy Ball.’

That’s the name given to the basketball program for the youngest of the young people served by the Springfield Ballers — those in preschool up to grade 2.

They gather for clinics at Kiley Middle School in Springfield on Saturday mornings. Gee, who is on hand himself for these clinics, said some youngsters who took part in Biddy Ball years ago are now playing at Central and other area high schools and even at the college level.

James Gee

James Gee says his life-changing experiences with sports when he was young inspired him to become part of, and now lead, Springfield Ballers.
Leah Martin Photography

This is one example of how the program shapes lives, not for the short term, but for the long term, by not just showing participants how to pass, shoot, rebound, and defend, but also about how to work as a unit, work together to achieve a common goal, and stay on track, as Gee put it. Indeed, when asked to try to at least quantify the impact that involvement with the Ballers has had on participants over the years, Gee said he sees the results very day.

“When kids have a purpose and a reason and a ‘why,’ they start to focus a little better,” he explained. “We’ve had kids that were struggling in middle school … people would think that they didn’t have a shot. But some became college graduates and have their own business.

“I believe involvement has helped reduce teen pregnancy,” he went on. “You have young ladies who are now engaged in sports — they have goals. Young men, the same thing. Participation in sports helps improve attendance and their academic achievement. I’ve seen first-hand how the program has helped.”

This is what organizers had in mind when they started a girls basketball team 17 years ago and gave the initiative the name Springfield Ballers. The program was soon expanded to include girls and boys from across the region, and, eventually, it moved well beyond basketball to those other sports mentioned earlier.

As Gee said, the mission boils down to providing affordable access to sports, and the Ballers program has done that for thousands of young people of all ages and from across the region.

Indeed, many of the participants are from Greater Springfield, but they are also from Greenfield and other points north and west, and the next expansion initiative is into Northern Connecticut, to meet demonstrated need for such a program.

Meeting needs has been the goal from the beginning, said Gee, adding that those needs vary, from financial support to transportation to an introduction to sports such as golf and lacrosse that are expensive, but important in the way they can provide opportunity — to make connections, make friends, and possibly even earn a college scholarship.

The organization, which partners with a number of organizations and institutions, including area YMCAs and Boys and Girls Clubs, American International College, USA Lacrosse, and Dick’s Sporting Goods, does all this mostly through donations from individuals and businesses, but it has applied for and received some grants, said Royal, adding that there is an annual fundraising gala, and this year will include a golf tournament as well. Meanwhile, individual teams stage their own fundraisers.

These funds are used to provide what are called ‘scholarships’ — up to 100% — for those who don’t have the ability to pay the costs associated with playing for various teams, especially those that travel to play teams in other parts of the state and other regions of the country. Funds are also used to provide participants with equipment, especially for the more expensive sports such as lacrosse and golf, she went on, adding that the agency received a grant from Dick’s Sporting Goods for that purpose.

“The money is absolutely needed because we have so many kids, and so many dollars being spent on scholarships,” said Royal, adding that, last year, the Ballers awarded more than $25,000 in scholarships.

Over the years, the agency has continuously looked for ways to broaden its mission and its many forms of assistance to make organized sports even more affordable and accessible, said Gee and Royal. It has done that by adding more sports to the portfolio, and also by extending its geographic reach.

And, moving forward, it will do this by providing more assistance with transportation — to practices, games, events, and even visits to colleges by high-school athletes getting ‘looks’ from recruiters. With the help of some grant money, the Ballers will look to add some vans, said Royal, adding that the need is obviously great.

And it is great in many areas, she went on, adding that sports — and the Springfield Ballers —have the ability to meet many of them.

“It’s not just about putting kids on teams so they can play sports, which obviously is important for exercise, health, well-being, and all of that; there’s so much more to it. A big part of it is forming relationships and connections.

“I know that, with a lot of the coaches, they become a really important figure in the kids’ lives,” she went on. “And they provide a lot more than just coaching them on the court.”

 

Crunch Time

As he added up all that sports has provided him in life, Gee said that, in addition to all those lessons he mentioned earlier and the manner in which sports helped keep him out of trouble, they have provided him friendships that have endured for many years.

“I was able to have friends in different communities, not just in Springfield, and I have great relationships to this day,” he said, adding that he’s not sure how his life would have turned out if sports hadn’t intervened, but he’s quite sure he wouldn’t be where he is today.

His goal is to have sports intervene in as many young lives as possible. Springfield Ballers exists to do just that, and it has created a formula for winning — in every sense of that phrase.

And that’s what makes this organization a Difference Maker in this region.

Gary Rome, President, Gary Rome Auto Group

By
Gary Rome
Class of 2023

When It Comes to Community Involvement, He Puts the Pedal to the Metal

Gary Rome

Gary Rome
Jeffrey Byrnes Photography

Gary Rome says it was like the Oscars — or at least what he’s seen of the Oscars on TV.

He was referring to the recent ceremonies at which he was named TIME magazine Dealer of the Year.

The Oscars reference was a nod to everything from the size of the crowd gathered for the National Automotive Dealers Assoc. Show at the Kay Bailey Hutchinson Convention Center in Dallas — roughly 3,000 — to the butterflies that were in his stomach when, as one of four finalists for the coveted award (from among 48 nominees), he stood on stage awaiting the announcement of the winner.

“It was very nerve-wracking,” recalled Rome, who can now add being on the cover of TIME (not to mention BusinessWest) and the back of Automotive News to his long list of accomplishments. “My heart rate was like 100; I was really nervous, and then they pulled out that envelope and said, ‘from Holyoke, Massachusetts, our award winner is Gary Rome.’”

With the Dealer of the Year Award now on prominent display at his Hyundai store, Rome now has an even more crowded calendar for the months ahead. Indeed, representatives of TIME and Ally Financal, sponsor of the program, will be coming to Holyoke to celebrate the award, and officials from Hyundai corporate will be coming in from California to mark the occasion as well.

“If it were up to me, I’d give the money to an organization focused on animals, in honor of Jack. But … it’s not up to me. It’s not about me; it’s about my team — that’s who I attribute our success to.”

And he also has a big decision to make — only, he’s quick to note that he won’t make it himself.

The prize comes with a check from Ally Financial for $10,000, to be awarded to the charity of Rome’s choice. But, as a reflection of how he operates his dealerships, Rome will let his team help him decide.

“If it were up to me, I’d give the money to an organization focused on animals, in honor of Jack,” he said, referring to his beloved companion, spokesdog, and customer favorite, who passed away in October. “But … it’s not up to me. It’s not about me; it’s about my team — that’s who I attribute our success to.”

The TIME award was announced just a few weeks after Rome was chosen by BusinessWest to be one of its Difference Makers for 2023. The juxtaposition of the two honors is significant, and he was chosen by two different sets of judges for essentially the same reasons.

They are summed up in comments from Doug Timmerman, president of Ally Financial, who said of Rome — and the other auto dealers nominated — “they go above and beyond for their customers, communities, and employees.”

Gary Rome was recently honored

Gary Rome was recently honored as TIME magazine’s Dealer of the Year.

In Rome’s case, it’s well above and beyond, especially when it comes to communities and his employees.

With the former, Rome is omnipresent, it seems, serving as a foundation board member at Holyoke Community College (HCC); presenting a car annually to a graduating high-school student in Holyoke; carrying on a holiday tradition called the Trees of Hope event, which raises funds for the Ronald McDonald House; and presenting, in collaboration with other Western Mass. Hyundai dealers, an honor called Salute to Heroes, among many other initiatives. The latest such hero, who received a new Hyundai in gratitude for his work in the community, is Bob Charland, a/k/a the Bike Man, who was named a Difference Maker himself in 2018.

With the latter, Rome’s operating philosophy is perhaps best summed up in the company’s core values — excellence, passion, integrity, caring, and especially the last one, ‘we have fun.’

“My involvement with cars started at the age of 9 — I was just enthralled with my father and his business, so I wanted to be around him all the time. My father would go to work, and I would chase him down the hallway at home to make sure he would take me with him. I was very excited about being there, being around him … it got into my blood.”

This is made clear by the monthly calendar for the business, printed out for all employees. It lists birthdays and anniversaries of employment, but also regular raffles staged at the dealership, which coincide with ‘holidays’ such as (in January) ‘Time to get Organized Day’ and ‘National Cuddle Up Day,’ as well as ‘National Peanut Butter and Jelly Lunch Day,’ for which the company provided peanut butter and jelly sandwiches to Providence Ministries — and to employees as well.

That philosophy is also represented in monthly newsletters that profile specific employees in a ‘Get to Know’ section, spotlight employees of the month (and employees of the year in the December issue), as well as collections of photos involving events and company involvement in the community. The December issue included shots from the Mayflower Marathon (Gary Rome Hyundai was a presenting sponsor), Gary and Daisy (another spokesdog) at a Springfield Thunderbirds sponsor-appreciation day, and a Gary Rome Auto Group employee-appreciation party at the Castle of Knights in Chicopee.

Gary Rome, Eastern Region board member for Hyundai Hope on Wheels

Gary Rome, Eastern Region board member for Hyundai Hope on Wheels, Hyundai’s philanthropic initiative to raise funds for research for childhood cancer, presents a $300,000 check to Massachusetts General Hospital last fall.

All this — and it’s just a sample, to be sure — helps explain why Rome is not just Dealer of the Year, but a true Difference Maker.

 

Model Citizen

Getting back to Jack, he took the title ‘official greeter’ for the Gary Rome Auto Group. That title is still held by Daisy, who has her own business cards and is often sought out by customers (most of whom want photos) as they look over models or come to pick up a vehicle they’ve purchased.

“Some people will say they’re not buying a car until they meet the dog,” Rome said. “When Jack passed away, we put it on social media, and it reached 220,000 people; I received more than 6,000 messages on Facebook, hundreds of cards, letters, flowers, chocolate. We put it on LinkedIn, and it reached almost 60,000 people, and I had almost 2,000 people reach out to me, saying they grew up with Jack, and he was a big part of their life.”

Dogs have been prominent in this business for years, from their barking heard on radio and TV commercials to the company’s marketing slogan — ‘the best doggone place to buy a car’ — and their presence is seen everywhere, from the dealership itself to all those events highlighted in the newsletters. In fact, in addition to a new car wash being planned for the Hyundai store, there will a dog wash as well.

“Why would you put your dirty dog in a clean car?” he asked rhetorically, not waiting for an answer.

And dogs are just part of an intriguing story that most know by now. It starts with a young Gary working odd jobs at his father Jerry’s Datsun (later Nissan) dealership in Holyoke.

“My involvement with cars started at the age of 9 — I was just enthralled with my father and his business, so I wanted to be around him all the time,” he recalled. “My father would go to work, and I would chase him down the hallway at home to make sure he would take me with him. I was very excited about being there, being around him … it got into my blood.”

Gary Rome Hyundai sold a record 306 cars

Gary Rome Hyundai sold a record 306 cars last August, and to celebrate, the staff was treated to lunch, one example of how the company values its employees.

So much so that plans to pursue a law degree were eventually shelved, and he followed his father into the business.

By 1985, he was general manager of Jerry Rome Nissan, which would eventually move to Riverdale Street in West Springfield. In 1997, Gary bought the old dealership in Holyoke and opened Gary Rome Hyundai, at a time when that brand was more of a punchline than the respected name it is today. In 2006, he bought a Kia dealership in Enfield, thus creating the Gary Rome Auto Group.

In 2016, the Hyundai store was moved to its present location on Whiting Farms Road, where it has become one of the most successful Hyundai dealerships in the country — ranking fifth in sales in the Northeast and 28th in the country, out of 820 dealers. It has also become a model for others in the brand, he said, noting that Hyundai’s regional manager recently brought his entire team of 65 to Holyoke for a day in October “so they could see what this dealership looks like, take photos, and show their other dealers what a dealership should look like.”

Those numbers, and those tours (there have been many over the years), help explain how Rome has gone from his humble beginnings to TIME’s Dealer of the Year. His work in the community — make that his team’s work in the community — and the culture he has created at his dealerships are perhaps even bigger reasons.

Let’s start with that culture. It is embodied in those newsletters and that monthly calendar of events. It’s an attitude more than anything else, encapsulated by that core value, ‘we have fun.’

Gary Rome (and Jack) read to fourth-graders at Peck Middle School

Gary Rome (and Jack) read to fourth-graders at Peck Middle School in Holyoke as part of the read-aloud program created by the nonprofit Link to Libraries.

As for his work in the community, he said it takes many forms, from his involvement at Holyoke Community College, which he called a ‘crown jewel’ in the region, to support of Providence Ministries, to the Trees of Hope program for Ronald McDonald House, which this past year raised more than $175,000. On a shelf behind his desk is an array of stuffed dogs that resemble Daisy, Jack, and another predecessor, Buddy. The dealership sells them for $25 each, with proceeds going to the Jimmy Fund; more than $15,000 has been raised to date.

As with the $10,000 check coming his way from being Dealer of the Year, Rome said decisions about community involvement and where to put time, effort, imagination, and money are made as a team.

“We try to find charities that are near and dear to our employees’ hearts because we want them to be invested, and we want to them to participate,” he explained, adding that this strategy, which includes a special emphasis on Holyoke, where the company is a large corporate citizen, has proven itself very effective over the years.

Within the city, he’s on Mayor Joshua Garcia’s transition team, he’s a member of the Holyoke Taxpayers’ Assoc., and he’s on the governmental affairs committee for the Greater Holyoke Chamber of Commerce, among many other forms of involvement.

“When people ask me where I live, I say I live in Holyoke — I just sleep somewhere else,” he explained.

 

It’s Been Quite a Ride

Rome said his father had a few favorite sayings and words to live by. There are a few that he lives by and will recite quite often.

“He always said that your education is something that no one can take away from you,” he noted, adding that this sentiment helps explain his heavy involvement in education, be it at HCC, the Holyoke public schools, or other initiatives.

Gary Rome presents the keys to a new car to a graduating senior

Gary Rome presents the keys to a new car to a graduating senior at Holyoke High School, one of many initiatives to support education and area young people.

“He also used to say, ‘it doesn’t cost any extra to be nice,’ and he would say it over and over and over again,” Rome went on, adding that this is a mindset he has bought to work, and to the community, every day.

“For 61 years, I heard, ‘Gary, it doesn’t cost any extra to be nice,’” he said. “And that’s why I have an excessively positive outlook on things. If you tell me there’s a 70% chance of rain, I don’t even hear you; I just hear there’s a 30% chance of sun.”

That outlook on life, work, and community explains not only why Rome is TIME’s Dealer of the Year for 2023, but why he’s always been a Difference Maker.

Claudia Pazmany and Gabrielle Gould

By
Class of 2023

These Amherst Leaders Work in Partnership to Build a Stronger Community

Leah Martin Photography

Leah Martin Photography

March 13, 2020.

Both Claudia Pazmany and Gabrielle Gould remember that date, and they say they’re not likely to ever forget it.

It was the day when Gould, executive director of the Amherst Business Improvement District (BID) received word that the Downtown Amherst Foundation she created had officially received its 501(c)(3) status. But that long-awaited good news was rendered all but moot by what else was happening that day — the shutting down of the Commonwealth by Gov. Charlie Baker as the COVID-19 pandemic reached the Bay State and the first deaths were being reported.

“I was thinking, ‘I did all this work to create this foundation that was going to do all these amazing things, and now we’re in lockdown, and we’re not going to be doing anything,’” Gould recalled.

She and Pazmany, executive director of the Amherst Area Chamber of Commerce, who share space in the chamber offices on South Pleasant Street in the heart of the community’s downtown, remember walking out the door together that afternoon, turning off the lights, and setting the heat at 56 degrees as they went.

What they were walking into … well, they had no idea, really.

Turns out, they were walking into what would become a deep (or deeper, to be more precise) and quite extraordinary partnership, through which they would help lead a community that was devasted by the pandemic perhaps more than any other in this region, and maybe the entire state, out of that darkness.

A partnership that makes them true Difference Makers in the Greater Amherst area.

Working separately on some initiatives, but hand-in-hand in most all others, they have helped change the landscape in Amherst and its downtown in all kinds of ways, as we’ll see. But they are also being honored for ensuring that the landscape didn’t change more than it did. Indeed, it is through their efforts that many businesses were able to survive that storm.

“It was a devastating time, but from that, we forged this great partnership,” Pazmany said of the early days of the pandemic. “And we put our collective talents and resources together to put information out there and help people and businesses in need. It was remarkable to see how people came together in that time of crisis.”

By Gould’s count, Amherst “lost more than 45,000 people overnight” that fateful day in March 2020. That number includes students at the three colleges that call the community home — UMass Amherst, Hampshire College, and Amherst College — but also thousands of people who came to work at those institutions and other businesses in town. It also includes tourists who wouldn’t be coming, parents of students and alumni who wouldn’t be attending sporting events or anything else, visiting lecturers who wouldn’t be on campus, performing artists who wouldn’t be coming … you get the idea.

“It was a devastating time, but from that, we forged this great partnership. And we put our collective talents and resources together to put information out there and help people and businesses in need. It was remarkable to see how people came together in that time of crisis.”

In the wake of this exodus, businesses were left dazed and looking for some kind of answers — and any kind of help. Pazmany and Gould helped provide both, with everything from PPE (which they delivered themselves) to virtual ‘tip jars’ to help those out of work; from small-business microgrants to grant-application coaching. They bought hundreds of thousands of dollars worth of meals from restaurants and gift cards and other items from businesses to both help them survive and assist families and individuals in need.

With this assistance, and their own sheer will to survive, many businesses have made it through the pandemic and to the other side.

But this story, this partnership, is not just about COVID and helping businesses ride out that storm. Indeed, it’s an ongoing story of bringing new businesses and new vibrancy to downtown Amherst and beyond. Businesses like the live-performance venue known as the Drake, an initiative of the Downtown Amherst Foundation, which, in less than a year, has brought roughly 1,000 performers and more than 15,000 patrons to the community.

Claudia Pazmany arranges meals

Claudia Pazmany arranges meals that were bought from Amherst-area restaurants and given to those in need as part of the Dinner Delights program staged during the height of the pandemic.

This informal partnership’s philosophy is summed up in a branded campaign launched in 2021 and funded by a Massachusetts Office of Travel and Tourism grant, called, appropriately, “What’s Next? Greater Amherst.” It includes a YouTube video and a website — www.greateramherst.com — that highlights the natural beaty, global cuisine, and arts and culture in the community and helps people who are planning a visit.

“Without our collaborative help and willingness to sit in these offices at 7 o’clock at night with business owners with masks on and help them upload their documents and write grants, I think you would have seen a lot more businesses throughout Amherst close.”

Overall, these partners continue to work to make Greater Amherst both a destination and a place to put down business roots. Thanks to them, what’s next is more creative programing, more opportunities for growth, and more vibrancy.

And that makes them true Difference Makers.

 

The Power of Two

Returning to the dark days of the start of the pandemic — and they were dark … the lights literally went out in downtown Amherst — isn’t exactly easy for Gould and Pazmany.

These were extraordinary and, in many ways, desperate times when business just stopped. There was a great deal of uncertainty about what would happen, they recalled, and for several weeks after the state was shut down, businesses suffered mightily.

But as they looked back, these two partners said that was also a time of what could, in some ways, be called triumph, when people, and a community, reached down deep to find ways to support one another and help them through that darkness.

Stamell Stringed Instruments

Stamell Stringed Instruments was one of dozens of Amherst-area businesses to receive gifts of PPE — free safety posters, gloves, sanitizer, and more — as a part of the #IAMherst campaign, through monies raised through the Downtown Amherst Foundation.

Before we elaborate on that, let’s set the stage by talking about the two organizations and their missions.

Like several other communities in the area, Amherst has both a chamber and a business-improvement district. The former, as most know, exists to promote and support businesses, and it does this through everything from advocacy (at the local, state, regional, and national levels) to education and providing forums for businesses to gather, network, learn, and perhaps do business with one another.

The BID, meanwhile, is charged with everything from cleaning up downtown and watering the plants growing from hanging baskets to handling holiday lighting displays and marketing the community through initiatives such as Destination Amherst.

But it was during the pandemic that the two organizations really came together, pooled their resources, and put their various skills sets to work.

Pazmany and Gould were working remotely at the time — the chamber office, like most businesses, was closed — but they were together often, working long days (and a great many nights) to help businesses. Here are just some examples of what they were able to do together:

• Raise close to a half-million dollars and distribute what became known as Relief and Resiliency microgrants to 67 small businesses throughout Amherst, the lion’s share of the money coming from residents, with donations from $25 to $50,000;

• Buy bulk PPE (masks, gloves, hand sanitizer, and more) at a time when it was difficult for businesses to attain it, and deliver it to businesses;

• Create a virtual tip jar so residents could support the many who were out of work — rom artists to hairdressers to bartenders;

• Launch the Dinner Delights program, through which the two agencies raised more than $100,000 and used those finds to purchase dinners and lunches from area restaurants to keep them in business, and hand out the meals to families in need;

• Provide those same families with gift bags filled with toys, puzzles, and gift cards purchased from a wide array of businesses — from hair salons to convenience stores — to help those small ventures;

• Continue some time-honored traditions, albeit virtually, such as the lighting of the Merry Maple, a maple tree on the North Common, during the holidays;

• Encourage takeout business at a time when the restaurants needed it and when there was some resistance to such efforts from the colleges and elsewhere in the community;

• Register close to 200 individuals within the business community, including many for whom English is their second language, for vaccination; and

• Provide assistance with state and federal grants. Together, by Gould’s estimates, they were able to help businesses secure more than $2.1 million in state and federal grants by sitting down with them and helping them write grants.

“Without our collaborative help and willingness to sit in these offices at 7 o’clock at night with business owners with masks on and help them upload their documents and write grants, I think you would have seen a lot more businesses throughout Amherst close,” Gould said. “While many people were at home staying safe, which they should have been doing, Claudia and I came to work every day; we showed up, we went out in public, we hand-delivered grants.”

Pazmany agreed, noting that both agencies looked beyond their respective missions and beyond the downtown itself to help a decimated community at a time of dire need.

Gabrielle Gould and Claudia Pazmany

Gabrielle Gould and Claudia Pazmany have worked tirelessly to promote Amherst and the surrounding area as a destination.
Leah Martin Photography

“We all had PPE in our cars for two months — and we delivered it door-to-door,” she recalled. “I looked beyond my membership, and she looked beyond the downtown, and together we were able to look at the collective impact of our shared work around the entire town of Amherst.”

As significant as the work during the pandemic was, this partnership, as noted earlier, is about much more than those efforts.

Indeed, it’s about ongoing work to put Greater Amherst on the map and make it even more of a destination for visitors and home for businesses of all kinds. Here again, the agencies have worked independently of one another, but mostly in concert, to get a number of things done.

Things like the Drake, a venue that has brought people from across New England and beyond to downtown Amherst and provides ample proof of the power of the arts as an economic-development engine.

“I truly believe that arts and culture in a community builds economic development,” Pazmany told BusinessWest. “And it builds reasons for people to come to your community and be part of your community, to want to live here and do business here.”

 

Bottom Line

Looking ahead, Gould said the BID is working on several initiatives, including a spring block party in the downtown with a focus and arts and culture, a summer music series on the Commons, revitalization of the North Common, and creation of more anchors in the downtown.

As for the chamber, Pazmany said a great amount of momentum was generated in 2022 as a number of popular events, from After 5 gatherings to the annual fundraiser Margarita Madness, returned to the calendar. The goal for 2023 is to build on this momentum, generate new membership, and continue to support businesses across Greater Amherst.

“I truly believe that arts and culture in a community builds economic development. And it builds reasons for people to come to your community and be part of your community, to want to live here and do business here.”

“For us, it’s getting back to what we normally do as a chamber,” she explained. “We’re focusing on getting all our events back, making them better than ever, and connecting businesses.”

Gould told BusinessWest that she’s learned that Amherst’s response to the pandemic — the various programs created and carried out by the chamber and the BID — has been hailed as one of the best in the Commonwealth and a model of cooperation and innovation for other communities to follow.

Likewise, the Drake project has become a model itself — of how an organization like the BID can take a concept, raise the money needed, and make it a reality, all in roughly a year’s time.

Pazmany and Gould weren’t thinking about creating models or case studies when they undertook these programs. They were thinking about their community, and how to make it stronger, more resilient, and more of a destination. The fact that they have become models for other towns is testimony to the high levels of imagination, determination, and perseverance these two have brought to their ongoing work.

And that explains why they are Difference Makers.