Daily News

ENERGIA Fitness Studio Opens Second Location

HADLEY — ENERGIA Fitness has announced its second location and the launch of 50/50 Fitness/Nutrition, a Balanced Approach to Health & Wellness, opening today with a limited schedule at 226 Russell St. in Hadley. The grand opening is scheduled for Saturday, Jan. 3, from 4 to 6 p.m. All are welcome.

ENERGIA changed ownership late last year and has rapidly expanded, outgrowing its space. “50/50 Fitness/Nutrition wasn’t established simply because we ran out of space or were just looking to expand on our class and personal-training offerings,” said Justin Killeen, program director and owner of ENERGIA. “We’re completely revitalizing our systems and rebranding to ensure that people really get the full ENERGIA experience. A lot of what we provide our clients with is extremely unique, almost unexplainable in a way. Every client is different. We all learn differently, respond differently to various methods of teaching, and obtain very different results. Our method of coaching and relationship building takes the average training experience and drives it where other trainers, other gyms, won’t go.”

He went on to note that one of the biggest initiatives in the new space will be to bridge the gap between healthcare professionals — doctors, nutritionists, physical therapists, massage therapists, etc. — and fitness professionals. “There is so much information and misinformation out there, so what does someone do when deciding to finally get healthy? These people are our biggest advocates when it comes to making that first step. But what is that first step? And what if it’s the wrong one? We meet with every new client to discuss our program in detail. We don’t prescribe diets, we don’t promise instant results, and we don’t injure anyone. What we do offer is a renewed sense of balance, a promise for lifestyle change, and a community of support unlike any other.”