Daily News

Florence Bank Sets Nov. 8 Grand Opening for New Hadley Branch

HADLEY — Florence Bank, a mutually owned savings bank serving the Pioneer Valley through nine branch locations, will celebrate the official opening of its new Hadley location at 377 Russell St. on Nov. 8 between 10 a.m. and noon.

The public is invited to help celebrate the important milestone by joining officials from the bank for a grand-opening ceremony that includes a ribbon cutting, a weathervane dedication in memory of John Devine, refreshments, and entertainment. There will be a live remote from 93.9 the River, live performances from the bank’s ‘Always’ dancers, face painting, and balloon animals for the kids. One lucky grand-prize winner will end up with a new lawn tractor. And for all who attend, a number of valuable coupons will be distributed courtesy of Amherst Nurseries, Chery Nina Salon & Day Spa, Fitness Together, Flayvors of Cook Farm, Friendly’s, the Healing Zone, Monkey Business, North Hadley Sugar Shack, the Toy Box, Valley Bike & Ski Werks, Vision Showcase, and Wildwood Barbecue.

The opening of this branch culminates a construction project that began in the spring. The bank’s new home is only a few doors down from where it has been serving the town for nearly 20 years. “The bank owns the real estate at its new location, whereas we rented our previous space at 335 Russell St. It made sense for us to own the space and have control over renovations and upgrades as needed,” said John Heaps, Jr., president and CEO of Florence Bank. “Plus, this is a truly state-of-the-art facility that we believe will be very well-received and appreciated by our customers and friends.”

Amenities and features of the new, 3,150-square-foot branch include direct access from Route 9; a full-service teller line with state-of-the-art technology for quick cash handling; walk-up and drive-up ATMs with smart technology for easy depositing; three drive-up lanes, including a drive-up ATM; expanded private offices and a private conference room; an energy-efficient building to minimize the carbon footprint; and a comfortable waiting area with a coffee bar and free wi-fi.

Wright Builders Inc. and HAI Architecture worked on the design and construction of the new building in close cooperation with officials from the bank. Toby Daniels, vice president and current branch manager of the Hadley branch, will continue in that role in the new location.