Ludlow Community Center/Randall Boys & Girls Club Wins Award
LUDLOW — The Ludlow Community Center/Randall Boys & Girls Club was recently presented with Boys & Girls Clubs of America’s prestigious MAC (Marketing and Communications) Award for Advertising at the National Conference in Dallas.
Boys & Girls Clubs of America’s MAC Awards recognize Boys & Girls Clubs that have demonstrated significant achievements in the field of marketing and communications. The Ludlow Community Center/Randall Boys & Girls Club was selected among thousands of clubs across the country for implementing the best marketing strategy for advertising.
The club’s board of directors was actively engaged in developing and updating the club’s marketing and advertising materials since 2016. Board members were supported in the process by several entities, including Envisions Marketing, Off the Tusk, Ludlow Cable Access TV, and volunteers who served on the club’s marketing & communications, auction, and Fall Fest committees. The board of directors actively engaged these partners to develop and update the club’s website, Facebook page, and annual report, and create new videos, mission boards, and marketing materials.
The goal was to produce quality marketing materials consistent with a theme that would be used going forward in all print, marketing, and social-media materials used by the club, including special events, the annual auction, and Fall Fest. Throughout the process, the focus was that these marketing materials center on the youth the club helps on a daily basis and its impact on them and their families.