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40 Under 40 Class of 2026

Owner, Familiars Coffee & Tea and Florence Pie Bar: Age 37

It’s called the Great Northampton Haunt.

This is an ambitious, 31-day, city-wide event designed to drive tourism, activate public spaces, and extend economic activity during October. And it’s just one example of how Isaac Weiner, co-founder of the Haunt, has become much more than a restaurateur doing business in Emerald City.

Indeed, he has become a force in economic developments within the city, efforts to promote its base of restaurants and retail establishments, and activities that increase foot traffic downtown, as we’ll see.

But first … he’s not just a restaurateur, but a successful one. He’s the co-owner, with his partner, Danny McColgan, of two popular eateries in Northampton — Familiars Coffee & Tea on Strong Street, and Florence Pie Bar on Main Street. Both establishments have become celebrated for their offerings, distinctive character, and ability to create welcoming experiences for their guests.

Success with these eateries helps explain why Weiner is a member of the 40 Under Forty class of 2026, but perhaps a bigger part of the story is his growing involvement in efforts to promote and bring more vibrancy to Northampton.

In addition to the Haunt, this involvement includes work with Summer on Strong, a transformative outdoor dining and social experience that has grown into a premier seasonal destination, and the Market Street Market, a seasonal marketplace created to amplify visibility for businesses in that section of the city.

Launched during the pandemic, Summer on Strong has become an institution in the city and the region, a summer-long block party, bringing together live music and food from several restaurants in a festive atmosphere — a section of Strong Street closed to vehicular traffic.

“That first year we closed down the street, we had live music, we had a ton of outdoor dining, and I think at that time we all knew we had just done something spectacular,” he said, adding that the celebration has been back each year by popular demand and through the support of the city and the hard work of organizers.

Meanwhile, Weiner currently serves as vice chair of the board of the Downtown Northampton Assoc., and he was recently appointed to the board of the Greater Northampton Chamber of Commerce.

Add it all up, and Weiner is much more than someone doing business in Northampton, He’s someone committed to the economic vitality and long-term sustainability of the city’s vibrant and ever-evolving downtown.

—George O’Brien

Law

Culture Shock

By Tanzi Cannon-Eckerle, Esq.

 

By now, most New England employers have heard the rumblings: the Equal Employment Opportunity Commission (EEOC) is taking a dramatically tougher stance on workplace practices it views as ‘DEI-motivated discrimination.’ What began as a political undercurrent in 2025 has become a fullscale regulatory pivot in 2026, and companies across Massachusetts, Connecticut, and Rhode Island are realizing that the DEI landscape they have operated in for a decade has shifted beneath their feet.

The message from Washington is blunt. EEOC Chair Andrea Lucas has made clear that any employment decision — hiring, promotion, training, or even internal programming — that factors in race, sex, or similar protected characteristics may trigger scrutiny in 2026. The agency is actively reviewing organizations with DEI policies, affinity groups, or diversity-focused hiring or marketing initiatives, signaling a broad and aggressive enforcement posture.

Tanzi Cannon-Eckerle

Tanzi Cannon-Eckerle

“Any employment decision that factors in race, sex, national origin, or other protected characteristics — even with the best of intentions — may now trigger scrutiny.”

That means any employment decision that factors in race, sex, national origin, or other protected characteristics — even with the best of intentions — may now trigger scrutiny. Hiring pipelines, mentorship programs, employee resource groups (ERGs), and even internal messaging are being examined through a new, far more conservative lens.

For New England employers who have long prided themselves on inclusive cultures and progressive workforce strategies, the shift is more than a compliance headache. It is a strategic reckoning.

And increasingly, companies are turning to an unexpected ally to navigate it: fractional general counsel.

 

A New Enforcement Era Arrives

The EEOC’s 2026 enforcement strategy is rooted in a strict interpretation of Title VII, one that treats DEI initiatives as potential sources of ‘reverse discrimination.’ The agency is signaling heightened attention to:

• Hiring or promotion practices referencing demographic goals;

• Diversity-focused recruiting pipelines;

• ERGs organized around protected characteristics;

• Training or leadership programs aimed at specific demographic groups;

• Public DEI commitments that imply preferential treatment; and

• Workplace policies tied to national origin, religion, or COVID19 vaccination.

According to reporting, the agency is even reviewing companies’ websites and public statements to identify DEI-related language. In other words, if it is on your website, it is fair game.

This is particularly relevant in New England, where employers — from Boston’s tech corridor to Springfield’s manufacturing base to Providence’s healthcare systems — have spent years building DEI programs as part of their brand identity. Many now find themselves asking the same question: what does compliance look like in 2026?

 

The New England Challenge: Values vs. Liability

New England companies tend to be values-driven. They care about fairness, community, and workplace culture. They have invested in DEI not because it was trendy, but because it aligned with who they are.

But the EEOC’s new posture means that even well-intentioned programs can create legal exposure. A mentorship program for women in leadership? Risky. A hiring initiative aimed at increasing representation? Risky. An ERG for employees of color? Risky unless structured carefully.

The challenge is not abandoning inclusion — it’s modernizing it. And that’s where fractional general counsel has stepped into the spotlight.

 

Why Fractional General Counsel Is Suddenly in Demand

Most midsized companies in New England don’t have a fulltime general counsel. They rely on outside firms for litigation and occasional advice, but they don’t have someone embedded enough to understand their culture, operations, and risk profile.

Fractional general counsel (GC) fills that gap. It’s a model that gives companies ongoing, strategic legal support, without the cost of a full-time executive. And in a regulatory environment that is shifting monthly, that combination of expertise and affordability is proving invaluable.

Fractional GCs are helping companies:

• Audit DEI-adjacent programs;

• Redesign policies and training;

• Reframe initiatives around neutral, business-driven goals;

• Strengthen documentation and decision making;

• Respond to EEOC inquiries;

• Coordinate with outside litigators when needed; and

• Keep leadership informed as the legal landscape evolves.

In short, they are giving companies a way to stay compliant without abandoning the values that define them.

 

What Fractional General Counsel Actually Does in This Moment

The role goes far beyond reviewing handbooks. In the context of the EEOC’s 2026 crackdown, fractional GCs are functioning as strategic advisors, risk managers, and operational partners. Their roles include:

Conducting DEI Risk Audits. Fractional GCs review everything from hiring practices to ERGs to training modules. They identify where language, structure, or intent may now be interpreted as discriminatory. This includes subtle issues — like job postings that reference ‘diverse candidates’ — that once signaled inclusion but now raise red flags.

Rebuilding Programs Around Legally Defensible Principles. Instead of demographic targets, companies are shifting toward skills-based leadership development, equal-access mentorship programs, workplace civility and respect initiatives, and culture building open to all employees. The goal is to preserve the spirit of inclusion while eliminating legal exposure.

Training Leadership and HR. Managers and HR teams are often the ones making decisions that later get scrutinized. Fractional GCs provide practical training on objective hiring criteria, documentation standards, avoiding demographic preferences, handling complaints, and responding to employee concerns. This reduces risk and increases consistency.

Strengthening Documentation. Documentation is everything. Fractional GCs help companies standardize interview processes, build defensible evaluation frameworks, ensure that promotion and discipline decisions are job-related, and create clear, consistent records. This protects against both traditional and reverse discrimination claims.

Managing EEOC Inquiries. When the EEOC (and their state counterparts MCAD, CHRO, and RICHR) come calling, companies need a steady hand. Fractional GCs coordinate responses, manage communication, gather documents, work with outside litigators if necessary, and keep the business’s perspective front and center. This prevents the operational disruption that often accompanies regulatory investigations.

Providing Ongoing Monitoring. The 2026 enforcement shift is not a one-time event. Fractional GCs stay on top of new guidance, court decisions, agency priorities, and state-level developments.

 

The New England Advantage: Culture Without the Liability

New England companies do not need to abandon inclusion. They simply need to express it in ways that comply with the evolving legal landscape.

The employers who will thrive in this 2026 anti-DEI environment are those who maintain strong workplace cultures, avoid demographic preferences, focus on equal access and opportunity, build legally defensible programs, and stay ahead of regulatory shifts.

 

Attorney Tanzi Cannon-Eckerle is principal and chief legal officer at General Counsel by Cannon, PLLC. Based in Western Mass. and serving companies across the region, the firm focuses on labor and employment law, business law, and fractional general counsel services. With deep experience advising organizations on DEI-related compliance, regulatory risk, and workforce strategy, General Counsel by Cannon helps businesses modernize their policies, strengthen their culture, and stay ahead of the EEOC’s evolving enforcement priorities, without the cost of a full-time legal department; www.gcbycannon.com; [email protected]

Class of 2026

Founder, Just Us Movement

He Shows Up Every Day Striving to ‘Get One Better’

 

Zeno Temple played football at Western New England University.

He started on the defensive line and eventually moved to offensive guard. He played all four years he was at the school, and the teams he played on did well, winning the Conference of New England title each year and advancing to the Division III playoffs.

Temple, who spent several years working as a community safety outreach specialist at the Hampden County District Attorney’s Office, says he takes a number of lessons from his playing days into his current work — both as a senior legal analyst with the law firm Royal Parker Spruce, working toward becoming a lawyer (he’s on track to graduate from Western New England University School of Law in May and envisions specializing in employment law); and with a nonprofit he launched called the Just Us Movement.

In both cases, he strives to do something his former head coach, Keith Emery, or ‘Coach E,’ always told his players.

“Human rights and civil rights are not things where you can sit back and be like, ‘OK, I have those, and everything will be fine.’ These are things that always have to be advocated for and fought for.”

“He told us, ‘you gotta show up every day and get one better,’” Temple recalled, noting that the one refers to 1%. “He said it every day — ‘one better, one better.’ I keep that handy and ready because it’s true; I try to get one better in some aspect of my life every day.”

This philosophy, if you will, of continually getting 1% better is reflected in the broad mission of the Just Us Movement — to empower individuals, strengthen communities, and dismantle systemic barriers through legal education, health and wellness initiatives, and dynamic leadership programs — and its specific initiatives.

They fall into three categories — education, law, and health — and include everything from a program called Nourish the Neighborhood, through which Temple and his team have served hundreds of families with fresh meals; to a series of Know Your Rights workshops, free webinars covering topics from immigration encounters to mental health in the workplace; as well as the distribution of Red Cards, pocket-sized constitutional rights guides.

Temple is also establishing what he calls the Emerging Leaders Council, a pipeline for young professionals and students entering fields like law, education, and healthcare. It’s designed to cultivate the next generation of justice-driven leaders, he said — people who will carry forward the values of equity, service, and community advocacy.

“Zeno is one of Hampden County’s emerging leaders, whose work is transforming how communities access support, advocacy, and empowerment,” wrote Khadijah Allen, the Just Us Movement’s chief of staff. “His leadership reflects a clear vision — that justice and community well-being must be accessible to everyone, not just those who know how to navigate complex systems. That belief is the foundation of his work and the driving force behind the movement he leads today.

“Zeno is a Difference Maker because he doesn’t just witness inequities — he responds to them with action,” Allen went on. “Through the Just Us Movement, he has built a model of leadership that uplifts, empowers, and unites communities. His work is not only changing individual lives; it is shaping the future of justice and advocacy in Hampden County.”

Zeno Temple says the Just Us Movement aims to empower individuals, strengthen communities, and dismantle systemic barriers

Zeno Temple says the Just Us Movement aims to empower individuals, strengthen communities, and dismantle systemic barriers.
Photo by Bob Zemba, Simple Truth Imaging

Reflecting on what’s been done in the year since he started the nonprofit — and the work still to come — Temple said there are many needs within the community, including equal access to justice.

“It sounds so simple, and it sounds so basic, but it’s true — justice as a whole needs to be accessible to everyone, period. And I don’t think that we’re doing a good enough job of that as a society, and my goal is to make that a reality.”

 

Knowing the Score

Temple grew up in Philadelphia and recalls that his early aspiration was to become an architect.

“As the years went on, I got more in tune with current events and things that were going on, like Trayvon Martin,” he said, referring to the case of the Florida teenager shot and killed by a neighborhood watch member who claimed self-defense and was eventually acquitted of second-degree murder and manslaughter. “I was glued to the TV and, for the first time, saw what was going on.

“I started becoming more interested in the law,” he went on, adding that this interest, while keen, took a back seat to athletics. He played football in high school and in his senior year commenced a search for schools where he could continue playing.

“I visited a ton of schools and fell in love with Western New England,” he said, adding that, while playing, he also majored in law and society and became a life-skills mentor to younger players on the football team.

“When the freshmen would come in as athletes, we’d be the people to look out for them, help them out, check in on them, make sure their grades were good, and get them any resources they needed,” he recalled, adding that these experiences helped inspire his advocacy efforts to come later.

After graduating in 2020, at the height of the pandemic, he took some time off, went back to Philadelphia, did some policy work, and helped with a few political campaigns, before getting an offer to return to Springfield and work in the DA’s office as a community safety outreach specialist.

In that role, he worked as part of a small unit that worked within the community on several initiatives, everything from school visits to talk with students on a variety of subjects to court tours, by which young people became acquainted with the legal system, from arraignment to trial.

“Zeno is a Difference Maker because he doesn’t just witness inequities — he responds to them with action.”

“It was a cool job … we went into schools across Hampden County, getting to students early and doing prevention work,” Temple explained. “We talked about internet safety, alcohol and drug abuse, driving safety, and more. We had those discussions in big group settings, but also smaller sessions as well.

“Having that connection with the students was amazing,” he went on. “Being out in front of 100 high school students or middle school students and talking about important topics … it was not just educating the students, but also educating myself, trying to keep up on what’s new and what’s happening so we can be most productive and most helpful to the community. It gave me the opportunity to work on my public speaking skills, while also finding lanes to grow as an individual.”

Temple started attending law school at night in 2022, and is closing in on his degree, with intentions to focus on employment law and civil rights. As a paralegal and senior legal analyst at Royal Parker Spruce, he is gaining additional learning experiences while sitting in on mediations and other sessions.

Inspired by several factors — everything from the example set by his mother, a social worker, to the work he’d become involved with at the DA’s office, to various, and obvious, needs within the community, he started the Just Us Movement roughly a year ago.

As noted earlier, the Chicopee-based agency has a broad mission and service area (Western Mass. and Northern Conn.) and several focus points.

These include Nourish the Neighborhood; a Community Earth Day initiative (tree planting and neighborhood beautification); virtual programs to connect community members with information and resources; a back-to-school teacher supply drive in Hartford; participation in the Dignity Grows Partnership, a national initiative that provides hygiene and menstrual care products to individuals experiencing period poverty; a Black Balloon Day webinar on March 6 to join others in honoring those lost to overdose; and more.

 

The ‘Rights’ Thing to Do

Each of these initiatives grew out of need and a desire to meet it, Temple said, adding that the Nourish the Neighborhood effort is a good example. It was inspired by efforts undertaken by a friend at shelters in Philadelphia.

“I was thinking, ‘we should definitely do something like that up here,” he recalled, adding that the first effort, one that provided meals to more than 70 people — with his mother, also a caterer, doing most of the cooking — was in Hartford, with others to follow in the 413.

“We knew it was the right thing to do and that we were on the right track,” he said, adding that two more events followed over Thanksgiving and Christmas, with more planned for this year.

Another key element of his mission is education, including Know Your Rights seminars. These are free webinars on topics such as “Bridging the Gap: Access to Justice and Community Engagement,” “Know Your Rights: Law Enforcement and Immigration Encounters,” and “Mental Health in the Professional World.”

“We have some amazing people come in and speak on these panels — judges, attorneys, people who work in the community,” he said, adding that there have been seven of these webinars to date, with other subjects ranging from employment law matters to record sealing and expungement, and they are available on YouTube and various social media platforms.

The most recent offering was on Feb. 7, a program on housing featuring officials with the Massachusetts Commission Against Discrimination.

And the response has been very positive, he said, adding that several dozen people have attended the live webinars, and there are usually energetic rounds of Q&A at the end of each one.

Behind these events is the simple philosophy that information is power and that access to justice and the rights that many take for granted is in many cases not equal.

“Human rights and civil rights are not things where you can sit back and be like, ‘OK, I have those, and everything will be fine,’” he said, adding that recent events in Minneapolis and elsewhere have driven home this point. “These are things that always have to be advocated for and fought for, and right now is the most important time to have people speak up for human rights. We need to realize that we all matter.

“The easiest thing to say would be, ‘I want peace and happiness, and things like that,’” he went on. “But we also have to realize that history repeats itself, and we all have to do a better job of learning from history, in all facets of life.”

Looking ahead, Temple wants to keep growing the Just Us Movement and broadening its impact. “I want us to be an organization that reflects the community we serve, and I want it to be an organization that will serve the community based on access to justice.”

This brings him all the way back to that notion of getting 1% better. It’s a personal goal, of course, but also something everyone involved in the Just Us Movement strives for.

“That’s what we do here — 1% better,” he said. “If you try to shoot for 1% better every day for a year, and you reach that, at the end of the year, you’ll be doing well.”

That mindset certainly helps explain why Temple is a Difference Maker.

Class of 2026

Executive Director, O’Dell Women’s Center

Her Life’s Work Centers on Helping Women Overcome Barriers to Success

Margaret Tantillo has spent her entire career in the nonprofit space, much of it with the Girl Scouts, and then for almost a decade leading Dress for Success Western Massachusetts.

“I’ve always worked in organizations in support of women and girls — and that was purposeful. I had a passion for it,” she said.

“There were some experiences that led me to understand that women are treated differently, and that there’s a need for women to support each other,” she added, citing a persistent wage gap between men and women as one example.

“Women take the more responsibility for childcare, for elder support. So there are benefits to lifting women up — especially the women that we serve,” she went on, referring to her latest role, which she accepted in early 2024, as executive director of the O’Dell Women’s Center, a philanthropic organization that supports low-income women in and around Springfield in a variety of ways.

“I’ve always said that not everybody gets dealt the same cards, and my hope, personally, is to sort of even the playing field,” Tantillo explained. “I could have just as easily been born into a household that was not well-off financially, and that would have been my barrier to overcome. But the hand I was dealt was middle-class, and there was no question I was going to go to college.

“Margaret’s dedication ensures that women and families have stability and access to essential resources during difficult times.”

“So for me personally, it’s like, where’s the fairness?” she went on. “We’re all getting different opportunities, and and they’re just not equal, so by working in women’s organizations, what can I do to even the playing field?”

The O’Dell Women’s Center was inspired by Connie O’Dell, who served for more than 40 years as a maternity nurse at Providence Hospital and dedicated her life to caring for women with dignity, compassion, and respect. Founded in 2023, the center occupies a 10,000-square-foot facility in the heart of Springfield.

Its most visible arm is its foundation, which provides grants, typically ranging from $10,000 to $75,000, to local nonprofits that advance educational, workforce, and career development opportunities for low-income women, as well as nonprofit organizations that address systemic barriers, such as food insecurity, childcare access, transportation, and housing instability.

The foundation distributed $550,000 in 2025 to support women and families across Springfield, and an estimated $750,000 in grants will be awarded in 2026.

The center also houses Dress for Success Western Massachusetts, which was displaced from its longtime home at the Eastfield Mall when that complex was about to be torn down and redeveloped. The O’Dell Women’s Center offered it about 5,000 square feet of space — more than $80,000 in free rent annually — to continue its work without interruption, said Jessica Roncarati-Howe, who succeeded Tantillo as head of the organization in 2024 — and is one of two individuals who nominated her as a Difference Maker.

Margaret Tantillo says she understands Springfield and its needs, and is grateful to be in a place where she can make an impact.

Margaret Tantillo says she understands Springfield and its needs, and is grateful to be in a place where she can make an impact.
Photo by Bob Zemba, Simple Truth Imaging

“This single act ensured that hundreds of women in Springfield and surrounding communities could still access professional clothing, employment coaching, career development, programming, and the support networks that help them thrive,” Roncarati-Howe said. “The O’Dell Women’s Center did not just give us space; they gave us stability, dignity, and the ability to keep serving women who rely on us every day.

“What impresses us most is that this generosity is not an exception — it is the model,” she added. “The Odell Women’s Center provides free gathering and meeting space for women’s groups and is actively seeking additional nonprofits to join the building at low or no cost. Their goal is to create a true community hub where women can access multiple resources under one roof, reducing barriers and strengthening the social and economic fabric of Springfield.”

“We’re hoping to see quality relationships that align with our values of treating women with compassion, not assuming what other women need, but kind of walking hand in hand to provide that support.”

Mydalis Vera, founder of Guerrera Writer and a volunteer at the center, noted its support of food pantries during a particularly challenging time for food insecurity, pointing out that the center distributed $100,000 in emergency support to Springfield-area pantries late last year, helping families navigate the pressures of SNAP benefit changes and a temporary federal government shutdown.

“Margaret’s dedication ensures that women and families have stability and access to essential resources during difficult times,” Vera said, adding that Tantillo also spearheaded a successful diaper drive, partnering with local agencies to collect more than 40,000 diapers and registering more than 200 families to receive this essential support. “Her tireless commitment to uplifting women and families, providing practical assistance, and fostering long-term stability truly sets her apart as a leader and changemaker in the community.”

 

Spreading the Wealth

In her former role as executive director of Dress for Success Western Massachusetts, Tantillo increased the budget sevenfold and grew the organization from one program to five, all in the service of helping unemployed and underemployed women achieve economic independence. And, as Roncarati-Howe noted, it was a natural fit to operate out of the O’Dell building in downtown Springfield.

“Dress for Success is its own nonprofit; they have their own board of directors and run their own thing,” Tantillo explained. “We have a very collaborative relationship, and now it’s like, ‘what else can we bring in to support women?’ It’s a slow build. In some ways, we’re providing the next step, the next circle of resources for women.”

The funding for Dress for Success’ rent-free tenancy comes from the O’Dell Women’s Center’s family foundation, she added.

Margaret Tantillo says it’s important to lift women up,

Margaret Tantillo says it’s important to lift women up, and she’s spent much of her career doing just that.
Photo by
Bob Zemba, Simple Truth Imaging

“These partnerships reflect our belief that economic stability is built through coordinated, community-driven solutions,” said Keely Krantz, founder and president of the O’Dell Women’s Center Foundation. “When women have access to basic needs, education, and career opportunities, entire families and communities are strengthened.”

To demonstrate how the O’Dell grants target the upward mobility of women, the 2025 grantees included:

• Bay Path University, to support a new emergency assistance initiative for Springfield-based students facing unexpected crises, including housing instability, transportation challenges, and lack of basic necessities, helping women remain enrolled and complete their education;

• Dress for Success Western Massachusetts, to provide a continuum of career support, including professional attire, career readiness, coaching, and advancement services that help women achieve long-term financial independence;

• Girls Inc. of the Valley, to continue supporting the Eureka! Program, a no-cost, five-year STEM initiative that empowers girls to envision themselves as part of the future workforce through hands-on learning and sustained mentorship;

• The Gray House, to strengthen adult education services for low-income migrants and refugees, including ESOL (English for speakers of other languages) instruction paired with essential life and job skills training;

• It Takes a Village, to expand basic needs programming that fills critical service gaps for low-income women and families, helping remove survival-level barriers to economic stability;

• MassHire Holyoke, to implement the GLOW program in Springfield, a holistic workforce initiative combining intensive case management, job placement, and wrap-around supports to address barriers such as childcare, transportation, housing instability, and digital skill gaps;

• South End Community Center, to provide out-of-school programming that offers safe, reliable childcare through after-school, vacation, summer, and school-closure programs, supporting parents’ ability to work and pursue education;

• Tech Foundry, to deliver digital literacy instruction, professional development, and career mapping for women participating through YWCA programming; and

• United Way of Pioneer Valley, to expand direct services for underserved women by increasing food pantry access and strengthening Thrive Financial Wellness programming through individualized financial coaching.

As the center’s executive director, Tantillo ensures that the grants are directed in the most impactful ways and that the building’s physical resources are used responsibly, and most of those efforts specifically help women navigate barriers to stability and build sustainable futures, she explained.

“I understand Springfield and its needs, and I work very closely with the founder, who is one of the kindest, smartest women I’ver ever met,” she said of Krantz. For example, “with that emergency food funding, I said, ‘this is what’s going on with SNAP. I think we need to do this.’ And she said, ‘yes, that makes sense.’”

The decision wound up putting the planned grant outlay for 2025 $50,000 over the original budget, but the issue was deemed an urgent one. So Tantillo went about approaching area food pantries directly to get a sense of how many people they serve and what their needs were, then facilitated the grants.

While most of the center’s work focuses on providing a path to academic stability through career advancement and education, the $100,000 outlay for food pantries isn’t as much of an outlier among the other grants as it might seem.

“In the organizations that we provided funding for, you’ll see those [career] paths as well as some basic needs, because there are a lot of barriers for women,” Tantillo explained. “Like, we didn’t necessarily fund childcare, but we fund out-of-school programming, so when women are working, there’s a safe space for their children to go. So we’re going from immediate needs, basic needs, to supporting long-term opportunities.”

 

Walking Together

As part of that effort to connect women with education and career opportunities, the center is piloting something called the Bridging Navigator Peer to Peer mentorship program, which pairs mentors with lived experience with low-income women to help connect them with resources and pathways that lead to educational and career advancement.

One of those navigators is Areliz Barbosa, an assistant professor at Bay Path University and one of BusinessWest’s Healthcare Heroes last fall, who has often spoken about the dire challenges she has had to overcome in life.

“I was shocked to hear that she slept on a bench for a little while,” Tantillo said. “We’re going to pair her with a woman who may be in a situation where she can’t see her future — because she certainly has achieved a professional level of success.”

If the pilot expands, she added, “we’re hoping to see quality relationships that align with our values of treating women with compassion, not assuming what other women need, but kind of walking hand in hand to provide that support. The Bridging Navigator program will probably help women access social services or steer them toward Dress for Success or encourage them to take a training or go to community college to get that certificate.”

The O’Dell Women’s Center also offers free space for clients and community nonprofits to use, including a small, private conference room; an office with several desks; and a large, central meeting or presentation space. Tantillo said the center has also forged a partnership with MassHire Hampden County Workforce Board, which will physically place a representative in the building.

Meanwhile, she added, with nonprofits facing a tough funding landscape, she would like to bring area organizations together to determine what efficiencies exist and how they can complement each other’s services.

These are just some of the ways Tantillo brings people and resources together with the general goal of elevating women — which she has done, in some form, over her entire career.

“I just provide the opportunity, and people kind of join in,” she said. And by doing so, she continues to be a true Difference Maker.

Class of 2026

Comedian and Founder, The Kind Squad

She Leads Thousands of People Whose Small Gifts Make a Big Difference

Jess Miller has survived plenty of struggle.

She lost her mother to a divorce when she was 8, then had a traumatic experience in the Army, then lost her mother again — this time permanently, to suicide — a few years after that.

But difficult experiences can be motivators, too — in her case, to spread kindness in a hard world.

“Being kind is just caring about people, right?” she said. “If you’re kind, you actually care about doing good things for other people. That’s kind of my philosophy.”

It’s a credo that led to Miller performing stand-up comedy starting about 15 years ago and turning those shows into benefits for local nonprofits — and, eventually, to her creation of the Kind Squad. First a Facebook page launched in 2015 and now an official 501(c)(3) nonprofit, it’s essentially a collection of people who gather online to donate to fundraising drives aimed at helping people in need — or just making someone’s day.

Miller explained the humble origins of the organization. In 2020, during the pandemic, she wanted to do something to contribute to the community and started a campaign called Art Kits for Foster Kids, posting about it in the Facebook group to solicit donations.

One member expressed interest in donating, but mentioned not having enough money to pay her own water bill. Miller calculated that, if 100 people donated $3 each, they could help cover the bill. So they did, and the model was born — what is now thousands of people who take up the call for small donations that collectively add up, leading annual campaigns ranging from Art Kits for Foster Kids and Mother’s Day Flowers for Foster Moms to the pre-holiday Western Mass. Toy Drive, which, this past December, collected more than $100,000 in toys, which were distributed in partnership with numerous agencies.

“The Kind Squad is built on a simple but powerful mission: to show children and families in need that they matter — and that their community truly cares.”

In all, the Kind Squad has raised approximately $300,000 not just for those annual campaigns, but for one-time requests that come in from across the region — and the entire U.S., for that matter.

“Maybe this homeless shelter needs a little jungle gym. I literally write everybody’s donations out, I buy the stuff, I put the receipt out — 100% in, 100% out. And that’s kind of how we’ve been. It’s micro-philanthropy — just people who want to give.”

Karin Jeffers, president and CEO of Clinical & Support Options (CSO), who nominated Miller as a Difference Maker, appreciates how the spirit of the Kind Squad goes well beyond helping others and speaks to the meaning of kindness itself.

“The Kind Squad is built on a simple but powerful mission: to show children and families in need that they matter — and that their community truly cares,” Jeffers said. “The Kind Squad has helped literally thousands of children and families, providing toys, essential items, emotional support, and moments of joy during some of the most difficult times of their lives. Jess leads this work with no expectation of recognition or reward. Her motivation is purely selfless: to make a real difference, one family at a time.”

Long before Jess Miller launched the Kind Squad, she was using her comedy platform to raise funds for nonprofits.Photo by Bob Zemba, Simple Truth Imaging

Long before Jess Miller launched the Kind Squad, she was using her comedy platform to raise funds for nonprofits.
Photo by Bob Zemba, Simple Truth Imaging

Jeffers pointed out the recent toy drive’s haul and its “extraordinary impact” on families. “She ensured that countless kids experienced the magic of the holidays — many for the first time. But Jess’s work goes far beyond gifts. She understands that what families often need most is reassurance: the knowledge that they are not forgotten, that someone sees them, and that kindness still exists. By showing up with compassion, consistency, and heart, Jess delivered something even more meaningful than toys — hope.”

That’s real impact — generated by a true Difference Maker.

 

Early Stages

Miller’s foray into performing in public didn’t get off to the most auspicious start — she tried out for America’s Got Talent.

​“I didn’t do comedy; I sang. And I killed the song. I literally killed it. Not in a good way, but in a very, very bad way,” she recalled. “But I had fun, and I wanted to do that again. I love performing.”

So she took some acting classes — “because I really sucked” — and eventually landed a part in the musical Rent at Exit 7 Theater in Ludlow. She enjoyed that a lot, but had an itch for comedy, so she took a comedy class at Carolines in New York City, then tried some improv in Boston.

Progress was slow — she auditioned for another musical as well, but didn’t get cast — before one of her teachers gave her some advice: “if you want to do comedy and you’re not getting gigs, book yourself — post your own shows.”

So around 2013, Miller produced her first comedy show — a fundraiser for foster kids for the Massachusetts Society for the Prevention of Cruelty to Children (MSPCC). In fact, comedy benefits were the model right from the start — make people laugh, raise money for a good cause.

“Then I started doing monthly performances called the OMG! It’s Only Wednesday comedy show. Every month, we would try to do something to benefit the community. So, if it was bringing a can of food, you’d get five bucks off a ticket. Tickets were already cheap. But bring a coat, bring in hygiene products, you get five dollars off a ticket,” she explained. “I think, when you’re in business, you should be grateful that people support you, and try to give back to your community.”

A few years later, she opened up a venue in downtown Springfield, called the OMG! Comedy Club, that ran into issues with the landlord, and that project eventually shut down. “That was just before COVID, though, which may have been a good thing,” she said.

Which brings her story to 2020, when the Kind Squad — due to that woman reaching out about an unpaid water bill — started to become more than a Facebook page. “It just stacked up from there. We’re close to $300,000 at this point, just doing little missions like that.”

The week before she spoke with BusinessWest, Miller and her team of volunteers had completed a coat collection for a homeless shelter, and they’re constantly receiving other requests from far and wide that the Kind Squad community, currently about 2,700 strong, quickly responds to.

Miller’s wife, Stephanie Greenberg, partially explained why foster kids and foster moms are so important to the nonprofit’s work.

“I think it’s important to be able to give to kids because they don’t have a voice — especially foster kids. I mean, they get nothing. I used to be a teacher, and when they get moved, they just get a trash bag full of whatever they had in their house that they were able to grab at the time. And it’s just sad to see that. So anything we can do to make their lives, especially the holidays, a little happier for them, I think it’s good.”

Kim Dougherty, a volunteer with the Kind Squad, said the model works because each individual commitment is very light — the power is in the accumulation of all those tiny donations.

“It’s not a matter of, ‘oh my God, we need to give 100 bucks.’ You can give $1.25, and if we all give $1.25, look at what we can do. It gets infectious because you want to spread it to everybody else — to say, ‘hey, look at this. It’s minimal; it’s really not a lot.’ How many people can throw a dollar aside? Most of us can. So I think the simplicity of it was what drew me in — it’s not going to take all my time. It’s not going to take a ton of money. It’s simple. And that’s why it works.”

“And if you can’t give a dollar,” Greenberg added, “it’s not a big deal — there are other missions and other ways you can help. Like, for the toy drive, people brought in their gently used Christmas bags, and we can use them next year. That was a game changer.”

 

Kind Words

Sometimes Miller asks herself a troubling question: “why is it so hard to be kind?” And she realizes that the best way to answer it is, simply, to model kindness, showing others that it’s not that hard after all.

“In 2020, after George Floyd got killed, I was just like, ‘I don’t know what to do.’ Like, on a national or global level, what can one person do? But on a community level, a local level, you can do a lot.”

And some of it goes beyond the micro-philanthropy.

“In addition to toy drives, food drives, and fundraising campaigns to help families in need, Jess and Steph and the Kind Squad have helped families dealing with children diagnosed and going through treatment for cancer, using her Kind Squad page to gather emotional support, physical donations, and volunteers to support the family and visit them in hospitals,” Jeffers noted in her nomination.

“Jess has an exceptional ability to mobilize generosity and unite people around kindness,” she added. “She pours her time, creativity, and personal energy into the Kind Squad, building trust with families and inspiring others to give, volunteer, and care. Her leadership has created a ripple effect that continues to strengthen the community long after any single event ends.”

“I post it, and then people donate, and if we can get enough money, then the mission is completed — and we do that over and over and over again. But it never comes from me. It’s always from the Kind Squad.”

Amid the surprising success of December’s toy drive, Miller teamed up with organizations like the MSPCC’s Kids Net program, CSO, the Massachusetts Department of Children and Families, and others — “basically, we partner with whoever needs toys.”

And now, she’s thinking bigger. “If I can get the systems in place the right way, I have an idea for the Great American Toy Drive, which is all of America, all helping foster kids. It’s either me going on tour or getting at least 50 other comics involved from all 50 states, and then doing the toy drive on one night.”

She then looked around at the small, rented office in downtown Chicopee that the nonprofit calls home, and thought about the long week spent moving $100,000 worth of toys to people and organizations in need.

“If I have my own space, then I’ll be able to do a lot more. This is not big enough for us to do $100,000 worth of toys. But we have to stay small until we can afford it — because we really haven’t done a lot in terms of income. It’s mostly small grants. They’re not even grants, just very small donations to get us through. In 2024, it was tough because the focus went from helping people to paying for the space. I’m like, ‘this doesn’t feel right.’”

But since then, the volunteers — a core team of eight, plus about 30 who help with the toy drive — have eased the load significantly, allowing Miller to dream of what might be next in her mission of kindness.

“I don’t know what I’m doing. I have no clue. I jump in and I’m like, ‘I’ll figure it out,’” she told BusinessWest. “I post it, and then people donate, and if we can get enough money, then the mission is completed — and we do that over and over and over again. But it never comes from me. It’s always from the Kind Squad.”

Still, it’s gratifying to be called a Difference Maker.

“I like to make a difference. I want to make a difference,” she said. “I guess that’s what I’m getting at. I think I just want people to know that they’re not alone — and that a lot of people feel the same way. And I’m surrounded by those people. If you’re part of the Kind Squad, that means you have some humanity in you, and you care what’s happening in the world.”

Class of 2026

Managing Partner and Wealth Advisor, Pioneer Valley Financial Group

He Sets the Tone at a Company That Cares About Community

 

Ed Sokolowski calls it the ‘triangle.’

It comprises what he says are the three sides of any company that wants to consider itself truly successful.

One side involves the client and, more specifically, providing consistent, quality service — “you need to be there for them; we pick up calls on the weekend,” he said. Another involves employees, taking care of them, and giving them the tools they need to succeed in whatever role they might perform.

And the third involves the community and giving back to it, said Sokolowski, managing partner and wealth advisor with Pioneer Valley (PV) Financial Group in Ludlow, the company he and a few partners founded in 2002, adding that these three sides must be equal, and he makes sure that, with his business, they are.

“If we equally take care of those elements — you put the clients on top, you have the employees and the community, and you put PV in the middle … we’ll be OK,” he told BusinessWest. “We’re not here to make the most money; we’re here to make a difference in all three of those areas.”

Indeed, from the beginning, he has stressed that the company, and everyone who works for it, must be focused as much on the community as on the team and the customers.

“It’s in our mission statement — we believe in helping our clients and community live better,” he said. “Our legacy is the people and lives we have touched.”

“If we equally take care of those elements — you put the clients on top, you have the employees and the community, and you put PV in the middle … we’ll be OK. We’re not here to make the most money; we’re here to make a difference in all three of those areas.”

This philosophy has manifested itself in countless ways — from the PV Charitable Fund, which Sokolowski funds out of his own pocket, to the annual Slide into Summer Safely programs on the last day of school in Ludlow, Wilbraham, and Hampden (more on this later); from an annual First Responders Dinner, a salute put on by the company in conjunction with the local VFW, to small donations to myriad nonprofits across the region.

It has also manifested itself in a relatively new position at the firm — Community Outreach manager, a post held by Katherine (Kat) Ferri, who acknowledged that it is rare for a company this small (just 20 people) to have someone in such a role, which also includes marketing duties. But the fact that it exists, she added, speaks volumes about Sokolowski and his belief in giving back.

From left: Antonio Bastos, Ed Sokolowski, Karen Nogueira, and Kelly Haber at the Boston Business Journal’s Corporate Citizen Awards in 2025.

From left: Antonio Bastos, Ed Sokolowski, Karen Nogueira, and Kelly Haber at the Boston Business Journal’s Corporate Citizen Awards in 2025.

“Going back to when I was first interviewed, Ed talked about the company and how it has a focus on finance and helping people plan,” Ferri recalled. “And then, he went all in about the work we do in the community, the events we do, and the importance placed on giving back to the community.”

This hard focus on community has led to some recognition. Indeed, PV Financial, an employee-owned company, made its first appearance on the Boston Business Journal’s list of the state’s most philanthropic companies (what it calls its Corporate Citizenship Awards) in 2025, placing 96th in total giving ($145,000, not counting another $50,000 from the charitable fund — a large number for a small company) — but first in the average number of hours per employee devoted to community work, roughly 75 a year. The company was also among the first to be recognized by the Springfield Regional Chamber’s Super 60 category known as ‘Give Back.’

The awards are nice, and they bring attention to what is truly a team effort, said Sokolowski, adding quickly that the greater rewards come from seeing the impact of that team’s work in the community — the smiles on the faces of children at Slide into Summer Safely events or the appreciation from first responders at that annual dinner, for example.

“I don’t know how much it’s helped; we’ll probably never know, but we’ve had thousands of kids participate over the years, and we certainly think this is worth doing. It’s enjoyable to see the kids, knowing that they’re having fun, but learning.”

“I know we were happy when we crossed $100 million in assets, and then $200 million, $500 million, and on our way to $1 billion. I know I was proud, but I don’t remember the dates; I don’t remember the weather that day; I don’t remember too much,” he said. “But I do remember the kids’ faces and something that someone might say to me when it comes to charitable giving. I’m just as proud of those things, and they’re more memorable.”

 

Sharing the Wealth

Every Monday at 9, the staff at PV Financial gathers in the conference room for a weekly meeting. This room was carved out of the former LUSO Federal Credit Union offices, and there is still a teller’s window looking out onto what used to be a drive-thru.

These meetings start with Sokolowski giving what he calls a ‘state of the union’ report on the company, its performance, and its financial health. The agenda also includes updates from partners Kelly Haber and Karen Nogueira on compliance and initiatives to serve clients, before things are turned over to Ferri, who gives a lengthy update on upcoming events and all other matters involving the company’s involvement in the community.

This is just another indicator of the importance placed on this work, said Sokolowski, who told BusinessWest that he knew what he wanted to do for a living when he was 12, when he visited the EF Hutton office that his sister worked in and saw the ticker-tape machine used to print stock prices.

As he advanced these career plans, he decided early on that he wanted to work on the financial consulting side, rather than the stockbroker side.

“There’s a big difference between buying and selling stocks and doing financial planning,” noted Sokolowski, who ran the investment arm of the former Palmer Goodell Insurance before launching PV Financial Group in 2002. “I like watching money grow, but I’d rather watch what it does for people at the other end. Money can help in so many ways; it doesn’t necessarily buy happiness, but it helps, for sure.

The team at PV Financial puts a hard focus on community involvement.

The team at PV Financial puts a hard focus on community involvement.
Photo by Bob Zemba, Simple Truth Imaging

“I didn’t want to call people and say, ‘I have a hot stock tip for you,’” he went on. “I’d rather do that longer-term planning.”

This thoughtfulness, this caring about people and their futures, permeates every aspect of this company, and all three sides of the triangle. That includes the community side, which includes many different types of giving.

The list includes monetary donations — almost all of them small in nature, meaning a few hundred dollars — to a wide array of groups of causes, from Rick’s Place and Ludlow High School hockey to the WillPower Foundation and Baystate Children’s Hospital; from Belchertown Little League and the Southwick Animal Shelter to the Miracle League of Western Massachusetts and the Michael J. Dias Foundation.

“We rarely say no when we’re asked,” said Sololowski, adding that the company likes to spread the wealth, if you will, and support as many causes and agencies as it can.

But it’s important to note that the giving back goes well beyond writing checks — and, again, it’s a company-wide effort, with Sokolowski setting the tone.

He said he was influenced by his upbringing — he grew up in a low-income household and attended a state university (what is now Massachusetts College of Liberal Arts) — and also by mentors, especially Bob Carnavale, president of Palmer Goodell.

“He was a very philanthropic person — he gave back a lot, and that’s how he ran his business,” said Sokolowski, adding that, like Carnavale, he and his team members make giving back a corporate philosophy.

 

Getting Creative in the Community

When it comes to those 75 volunteer hours that employees spend on average, Sokolowski — who’s very proud of that number and knows it by heart — said the company likes to get creative in this regard.

By that, he meant fun and productive, such as staging putt-a-thons and fling-stick challenges to raise additional money at charity golf tournaments, rather than playing in the event.

“We try new things,” he said, putting the Slide into Summer Safely programs in that category. Undertaken in cooperation with local police and fire departments, and started a dozen or so years ago in Ludlow and later expanded into Wilbraham, they place on the last day of the school year.

“The thinking was that, if we can talk with them right before they head into summer break, that would be ideal; that’s when they get into trouble — riding bikes without helmets, fireworks, swimming,” he said, adding that the challenge would be how to get students to come to such a program after school let out, and then how to get to them to listen and respond to what they were being told.

The answer was a program that’s as entertaining as it is educational, with ice cream, slides, popcorn, and more.

“I don’t know how much it’s helped; we’ll probably never know, but we’ve had thousands of kids participate over the years, and we certainly think this is worth doing. It’s enjoyable to see the kids, knowing that they’re having fun, but learning.”

“In order for the kids to get free popcorn and ice cream, they have to go up to a police officer or firefighter,” Sokolowski explained. “They’ll be asked a question — like a firefighter asking, ‘what do you if you light yourself on fire?’ And the kid has to say ‘stop, drop, and roll.’ If it’s a police officer, he’ll ask, ‘what do you do when you swim?’ And the kid has to say, ‘you swim with a friend.’ Their wristband gets marked, and then they get the free food.

“I don’t know how much it’s helped; we’ll probably never know, but we’ve had thousands of kids participate over the years, and we certainly think this is worth doing,” he went on. “It’s enjoyable to see the kids, knowing that they’re having fun, but learning.”

Another program the company has initiated is a first responders dinner event, staged in conjunction with the local VFW post. First responders from across the area, including the Ludlow, Wilbraham, and Hampden police and fire departments, the Massachusetts State Police, the Hampden County Sheriff’s Office, veterans, and others participate, said Sokolowski, adding that the event has grown in size since it was initiated eight years ago.

Meanwhile, in the planning stages is another event to recognize several of the area’s nonprofits, perhaps five a year, across different realms, with the twin goals of educating people about their missions and how they are carried out, while also raising money for these groups.

“For every dollar we spend, we should fundraise the same dollar amount back,” he said, adding that organizers are looking at higher-end bingo and raffles as options for fundraising. “It’s a way for the nonprofits to just show up and not have to worry about planning the event or fundraising.”

Meanwhile, the event should provide another creative way for PV Financial employees to volunteer, he said, adding that the company is always looking for fun ways to get employees involved in the community.

It’s just another example of how PV Financial focuses on that third leg of the triangle — one of the keys to this company being truly successful, and one that makes Sokolowski, who sets the tone for all of this, a true Difference Maker.

Class of 2026

Managing Principal, Burkhart Pizzanelli, P.C.

She’s a Role Model, Tone Setter … and Great Listener

Julie Quink says it’s easy for accountants to get involved in community.

Indeed, she said, there’s no shortage of small nonprofits who need CPAs on their boards to help handle the books, and over the years, she’s done some of that, as almost everyone in the profession has.

And she encourages all members of the team at Burkhart Pizzanelli, P.C., the firm she serves as managing principal, to get involved as well — and, when possible, to go much further than crunching numbers for nonprofits and regional institutions, although that’s important, too. And here, she sets the tone.

She’s affiliated with several professional groups, such as the Massachusetts Society of CPAs and the Assoc. of Certified Fraud Examiners; sits on some boards — those at Baystate Health, Greater Springfield Senior Services, Monson Savings Bank, and Square One, among others — and serves as treasurer for the Quaboag Hills Chamber of Commerce, I Found Light Against All Odds, and the Estate Planning Council of Hampden County.

“One of the things that Square One does is allow us, when the coats come in, to help the kids choose their coat, and some of our team members take part. It’s a completely amazing event for us, and over the years, it has helped the team share my commitment to that organization because we can see that the little work we do for this fundraising really has an impact on these kids.”

But she does, indeed, go further, such as with Square One’s Operation Warm, a program that provides winter coats for kids; she has made the firm the sponsor of that initiative and inspired team members and clients alike to support those efforts.

“One of the things that Square One does is allow us, when the coats come in, to help the kids choose their coat, and some of our team members take part,” she noted. “It’s a completely amazing event for us, and over the years, it has helped the team share my commitment to that organization because we can see that the little work we do for this fundraising really has an impact on these kids.”

Julie Quink with Burkhart Pizzanelli co-owner Deborah Penzias

Julie Quink with Burkhart Pizzanelli co-owner Deborah Penzias.
Photo by Bob Zemba, Simple Truth Imaging

With that, she tells the story of a now-retired staff member at Burkhart Pizzanelli who had a sign outside his office that read ‘Grumpy Old Man.’

“He was self-proclaimed,” Quink said. “He went one year when the team met with the kids to hand out coats, and he was on his knees with these little people, and he had the biggest smile on his face. And I just thought, ‘if there was nothing else worth it in this whole entire thing, just seeing the look on his face and the joy that doing what he was doing brought … that’s what it’s really about for me.’”

Quink’s success with creating such moments is one of many reasons why she will be among those honored as Difference Makers in 2026. Others include the way she serves as a mentor and role model to those on her staff, creating an atmosphere that is more like a family than a business.

“Julie believes that we live and work in a community, and everyone has a very important role to play,” said Rebecca Connolly, director of the Auditing Department, who nominated Quink for this award. “She takes her role as a business owner and as a role model — not only for her staff, but her family and clients — seriously.

“At work, we joke that we don’t think Julie sleeps because she is so busy with helping small business owners with their businesses, helping them to grow their businesses, navigating tough financial times, while coming out on the other side feeling more supported and in better financial position,” Connolly added, noting that she does all this while serving on several boards, supporting the initiatives of several nonprofits, and serving as adjunct faculty in the MBA accounting program at Elms College.

Quink says she enjoys all aspects of this balancing act and finds the time for all of it, even during tax season — which isn’t really a season anymore, she noted, saying, “it never ends.”

“I can tell you personally that I take away much more than I give when it comes to organizations I belong to and work with, as a board member or even as a volunteer,” she told BusinessWest. “It makes everything worthwhile when you see the impact that you have on someone else’s life.”

Julie Quink spends a moment with a Square One student as winter coats are distributed as part of Operation Warm.

Julie Quink spends a moment with a Square One student as winter coats are distributed as part of Operation Warm.

Overall, Quink excels at listening, responding, and being there for people — in all aspects of her life and every corner of the community.

 

It All Adds Up

Quink told BusinessWest that, while in high school, she developed an affinity for numbers and accounting.

“My accounting professor recognized that I had a talent in that area — I wasn’t even focused on it, really — and urged me to explore it,” she recalled. “It was interesting to me, and I understood it; I’m not a scientist, and I could never be a medical professional — I don’t have the stomach for that sort of thing — so accounting was it.”

She considered UMass Amherst and Elms College, and chose the much smaller, much more intimate setting, and never regretted that decision, becoming the first in her family to graduate from college.

“I’m a firm believer that you end up where you’re supposed to be,” she said, adding that she enjoyed the small class sizes there. “In hindsight, had I gone to a large institution, I probably would have gotten lost in the system. It was a benefit to me, and that’s one of the reasons I teach at Elms.”

She started in the field as senior accountant at what was then KPMG Peat Marwick in Springfield and later worked for 17 years at J.M. O’Brien & Co., P.C. in Springfield as director of Audits and Business Issues.

She came to West Springfield-based Burkhart Pizzanelli, now celebrating its 40th anniversary, in 2011 as part of a succession plan, serving first as senior manager of Audit/Consulting before becoming a principal in 2013 and then managing principal in 2015. She’s now spent 35 years in the profession and has seen a good amount of change, especially when it comes to culture.

“When I came on, you were expected to work long hours, you were expected to travel … it was just something you knew was part of the job; it was expected of you, and you did it,” she explained. “Now, it’s a lot different in terms of culture; we’re really focused on our team members here, their wellness, their well-being, their career trajectory. It’s really come a long way.

“Quality of life is really important to the younger generations, understandably, and the meaningfulness of what they do is important,” she went on. “We’ve had to adapt to all that.”

Elaborating, she said Burkhart Pizzanelli was at what she called the “front end of that curve,” which is one of the things that attracted her to the firm. And as managing principal, she is determined to stay ahead of that curve.

“What’s really important for us is balance,” she told BusinessWest, noting that there is now a staff of 25. “I think we, as a leadership group here, are really in tune with what’s impacting our team, and we can make changes and adapt workloads quickly if we see that someone’s overwhelmed.”

Beyond balance, she and others on the leadership team are focused on mentoring and being positive role models for younger staff members.

“All the leaders here have a strong desire to make sure our team is happy, growing in their positions, exposed to new opportunities … so we all take mentoring very seriously,” she said. “If I were to look at where I spend my time during the day, I’d say maybe an hour or two a day is spent in conversation about ‘how can we do this better? Where are we at? And how can I be a resource for you?’ We want to be hearing what’s going on, and we want to be adapting where we need to make change, and that takes a lot of listening. So I like to think I spend a lot of time listening.

From left: Julie Quink with team members Sarah Lapolice, Rebecca Connolly, and Deborah Penzias

From left: Julie Quink with team members Sarah Lapolice, Rebecca Connolly, and Deborah Penzias.
Photo by Bob Zemba, Simple Truth Imaging

“If I want people to come to me as a leader with a problem, an issue, something I can solve, my advice … I must be authentic, and they need to feel like they’re being heard,” she went on. “I’m really focused on what’s important to them because, if it’s important for them, then it becomes important for me.”

 

Warm Thoughts

This ability to listen and act on what she’s hearing is one of the many reasons why Connolly considers Quink, the tone-setter for the company, a Difference Maker.

“She really believes in family — she remembers everything about you,” she said. “No matter if it’s April 15 and a client needs her or something has happened to a staff member health-wise, her first response is, ‘do what you need to do; we’ll cover you.’ That’s what we do — we’re a team, and we support one another.”

Indeed, Connolly said, if there is one word that perhaps best sums up Quink and all aspects of her life, it would be ‘supportive.’ That’s true when it comes to the team at work, clients, her students at Elms, and the community.

“I can tell you personally that I take away much more than I give when it comes to organizations I belong to and work with, as a board member or even as a volunteer. It makes everything worthwhile when you see the impact that you have on someone else’s life.”

With that last realm, she stressed that she gets involved with agencies and causes that she’s passionate about, and she encourages others at the firm to take that same approach. “I tell them, ‘don’t just volunteer and not feel like you’re getting meaning out of your volunteering.’”

This sentiment explains why she became involved with healthcare organizations such as Baystate Health — which is going through a challenging time, as all hospitals and healthcare systems are — as well as Greater Springfield Senior Services and Square One.

“I’m on the board of Greater Springfield Senior Services because of the really great work they do with seniors in the catchment area and folks that really need the services we can provide and connect them to,” she said, explaining that she has chaired this board for several years now. “Especially as our population ages, we want people to be able to age at home if they like.”

Julie Quink, left, and other Burkhart Pizzanelli team members take part in a program run by the Parish Cupboard, which provides meals and groceries to individuals and families in need.

Julie Quink, left, and other Burkhart Pizzanelli team members take part in a program run by the Parish Cupboard, which provides meals and groceries to individuals and families in need.

She was also drawn to I Found Light Against All Odds, an organization that helps secure housing for homeless young women — efforts that made it a Difference Maker in 2022.

“The need exists, probably more than we recognize or are aware of,” Quink said. “Homelessness is a real issue among young women, and that’s what drew me to that organization; we’re actively working toward increasing programming and creating more supports for women in that age group and in those insecure situations. Our goal is to get them off the streets or out of the situation that is harmful for them.”

With Square One, she was approached by now-retired president and CEO Joan Kagan to join the board, and almost immediately started looking for ways to get involved on a deeper level.

She recalled a conversation with Kris Allard, the agency’s vice president of Development and Communication, about the coats program.

“They had someone who worked with them prior who was backing out of the coat campaign, and she approached us about sponsoring that effort,” Quink noted. “We sat across this conference room table, and both had tears in our eyes as we talked about the conditions these kids are dealing with.

“I said, ‘sure, we’ll do what we can — we’ll be a sponsor,’” she went on, adding that it soon became a firm-wide initiative, with fundraising and then and distributing the coats.

The fundraising goal this year was $5,000, she said, noting that more than $10,000 was raised, enough to buy more than 400 coats.

“Over the years, the campaign has evolved to where our clients have gotten involved, and they remind us to send them information on the coat campaign because they want to donate,” she continued. “It’s really become important to us, but also our clients.”

And it’s just one example of how Quink and members of the firm get involved beyond handling the books for nonprofits. And another example of why this role model is also a Difference Maker.

Class of 2026

Owner, Darby O’Brien Advertising

This Unconventional ‘Mad Man’ Has Always Been Ready for a Fight

Darby O’Brien

Photo by Bob Zemba, Simple Truth Imaging

They call it the Fishing Buddies Lodge.

It’s a very informal meeting space within the suite of offices for Darby O’Brien Advertising in South Hadley, and, obviously, it is decorated to look like a fishing cabin.

It is crammed, as in crammed, with collectibles and wall art that start to tell the story of the founder of this company. There are bobbleheads, baseball gloves, New York Yankees and Mickey Mantle merch (he’s a long-time fan of the team and grew up, as many his age did, idolizing #7), a scale model of the Bluesmobile, various photos of JFK, countless mugs, hats, and, on the wall, a framed, autographed photo of Ken Osmond, famous for playing the insincere flatterer and provocateur Eddie Haskell on the classic sitcom Leave It to Beaver.

“I was a fan of Eddie’s — he was the king of mischief,” said O’Brien, the Holyoke native who shares that trait with Haskell, one of many that make him a unique character, in every sense, and contribute to his being named a Difference Maker.

Others include creativity — his ads certainly stand out as different and, generally speaking, effective — as well as genuineness, sincerity, and a passion for getting involved, often with underdog groups and causes.

“On the way out, Jeremy grabbed me by the arm and said, ‘will you fight for us? Because we can’t fight.’ I said, ‘yeah, I’ll fight to the finish, because this is wrong.’”

With that last one, there is a long list, everything from efforts to reopen Holyoke’s reservoirs to fishing and bring back his childhood baseball team, the Elmwood Jets, to lobbying against the quarrying of a local ski area with his ‘Mount Tom, I Don’t Dig It’ campaign; from early efforts to thwart casino gambling in Springfield to a campaign protesting the Western Massachusetts Economic Development Council’s (EDC) decision to hire a Tennessee-based firm to rebrand the region for tourism efforts, rather than use local marketing talent.

And then, there was the Phoebe Prince case.

Prince was a student at South Hadley High School when she took her own life after persistent bullying. O’Brien is credited by many with taking the case to a regional, national, and even international stage, attention that eventually led to charges against several students and the passing of anti-bullying legislation at the state level called ‘Phoebe’s Law.’

Soon after the matter starting getting press, O’Brien remembers getting a call from Prince’s parents, Jeremy and Anne, asking if they could meet with him.

“On the way out, Jeremy grabbed me by the arm and said, ‘will you fight for us? Because we can’t fight,’” he recalled. “I said, ‘yeah, I’ll fight to the finish, because this is wrong.’

“No one was standing up,” he went on, adding that he pressed the matter, despite repeated warnings that it would be bad for his business and, eventually, several death threats.

But as with other cases in which he’s gotten involved, he’s ignored such warnings and plowed ahead. Indeed, while he likes to say he’s gotten involved in most of the issues listed above “by accident,” those who know him well say otherwise.

“He literally does not back down from a fight or a wrong,” said John Garvey, a friend and fellow marketing firm owner. “And he encourages other people to not back down when they see a wrong.”

This is certainly the case with a weekly blog of sorts that he started at the height of the pandemic as a way to keep people connected, informed, and even entertained, and also to generate dialogue on the issues of the day.

While some offerings are whimsical, such as taste testings (fruitcake and Twinkies, for example) involving his grandson, Flynn, others are poignant and thought-provoking, such as a recent tribute to his brother David (known to most as ‘Moon’) who died last month, a remembrance of one of the students shot at Kent State in May 1970, who died recently, and sharp criticism of Newton officials for making a man take down an ice rink he created in his front yard during COVID because he lacked a special permit.

“Imagine doing that to kids during this COVID-19 winter?” O’Brien asked rhetorically. “Jackasses. Look the other way and let the kids have good, clean fun, will ya?”

Such sentiments, and the williness to express them, help explain why he’s a true Difference Maker.

 

Getting the Message

O’Brien said he took note of all the things marketing experts said not to do as he was starting his business — such as not getting involved with retail or political campaigns — but, by and large, he ignored them.

Indeed, among his first clients were the men’s clothing store A.O. White and Holyoke mayoral hopeful Marty Dunn, who was waging an underdog (there’s that word again) campaign to unseat long-time incumbent Ernie Proulx.

“He was a sure-shot loser because Ernie Proulx had been mayor for 12 years, he won every ward, every precinct, and had a reputation for demolishing Irish candidates,” O’Brien recalled, adding that he drew inspiration from boxer Sugar Ray Leonard’s ‘stick-and-move’ tactics to defeat Marvin Hagler and ran a successful campaign that he called “a real strong statement about being creative.”

Suffice it to say that O’Brien has been doing things his way — not the way the experts advise — since he started his company — and, actually, long before that.

Like when he was in high school — actually, several of them, as it took him six years and several institutions to earn a diploma. He said he joked to his frustrated father, a vice president with the construction firm Daniel O’Connell’s Sons, “dad, the longer I’m in school, the smarter I get.”

He added that “I hadn’t really thought about advertising, although I was kind of a promoter as a kid.” But he was eventually “discovered” by the owner of the local firm Bewick Advertising.

“He called me, hired me, and put me in charge of new business, which I knew nothing about,” O’Brien recalled, noting that he eventually started his own agency in 1980, taking with him many of his clients from Bewick and focusing on the goal of getting more of the larger businesses in the region to use local marketing talent.

Over the course of roughly 45 years in business, O’Brien has made his mark in many different ways, starting with his approach to marketing — which is to almost dare clients, and potential clients, to look beyond what would be considered safe — something he laments that very few are willing to do now.

His ads can certainly be defined as different and creative, to the extent that the phrase ‘Darby ad’ has entered the lexicon, a reference to something bold — and at times controversial — that stands out.

One of the many marketing initiatives that could be described with the phrase ‘Darby ad.’

One of the many marketing initiatives that could be described with the phrase ‘Darby ad.’

Like the billboard featuring a Hot Table panini and the headline ‘Bite Me.’ Or the billboard for lawyer Raipher Pellegrino with the words, ‘The Iceman Sueth.’ Decades ago, there was a newspaper ad for the Springfield Civic Center promoting a tennis match at the then-Springfield Civic Center between Springfield native Tim Mayotte and Czechoslovakian Ivan Lendl. The headline read, ‘On February 9, BayBank Invites Tim Mayotte Back to Springfield to Bounce a Czech.’

As O’Brien tells the story, Lendl called the event organizers saying that was backing out of the match due to the ad, which he considered offensive, then started laughing, saying he was just kidding.

Then there’s the ad O’Brien put together for a group opposing casino gambling in Springfield. Featuring a picture of a masked man pointing a gun at the reader, it took the headline, ‘If You Build It, They Will Come.’

“You hire Darby because you want ideas,” Garvey said. “You don’t hire Darby to run your ideas by him. And for God’s sake, don’t fight him on the creative — because that is holy ground.”

Peter Rosskothen, the serial entrepreneur who has been a client of O’Brien’s for more than 30 years and worked with him on campaigns for the Log Cabin Banquet & Meeting House, the Delaney House restaurant, and his current venture, Delaney’s Market, agreed — sort of.

In fact, he has fought him on creative content on a few occasions, but most of the time, he’s been talked into ads that were, well … different.

“He likes to push the envelope, and he makes a difference with his uniqueness,” Rothkossen said. “He’s very bold, and he tells me as a client that I’m being too conservative. I like that — I like the fact that the material tends to be different and stands out.”

 

Taking a Stance

While his marketing and advertising impact has been noteworthy, so too has O’Brien’s work within the community, much of which has involved young people, Holyoke, or some combination of the two.

Such as his efforts to reopen the Paper City’s reservoirs to fishing, a campaign that featured a group he created called the Fishing Buddies, and some escapades involving O’Brien and Peter Jourdain in Blues Brothers-like outfits. He said this effort started by accident when he and an acquantaince, who fished the reservoirs when they were young, tried to relive old memories several decades later and were chased off by police.

The Fishing Buddies Lodge

The Fishing Buddies Lodge at Darby O’Brien Advertising is crammed with collectibles that speak to O’Brien’s interests — and passions.
Photo by Bob Zemba, Simple Truth Imaging

“There’s no reason why inner-city kids can’t fish out here,” he said, adding that, while the fight was ultimately unsuccessful, despite widespread support — the reservoirs remain closed to fishing — he had some fun and gave people something to think about. And that could be described as his MO.

It was the same with the EDC’s decision to hire a Tennessee firm to rebrand the region. After the ad campaign was created, O’Brien famously challenged then-EDC President Allan Blair to a winner-take-all ping-pong game in an ad that appeared in BusinessWest.

“I told him that if he beat me, I’d shut up and he could put me on his board, and that if I beat him, he’d give the work to the local talent,” said O’Brien, adding that, while Blair never responded, he got his point across, and had some more fun.

With the Phoebe Prince case, though, his involvement was taken to new and far more serious levels.

Encouraged by his father, who thought South Hadley officials were trying to sweep the matter under the rug, O’Brien reached out to Boston Globe columnist Kevin Cullen and went on the record for a piece titled “The Untouchable Mean Girls,” which was essentially the first news story to suggest that bullying was the root cause of Prince’s suicide.

“All hell broke loose,” recalled O’Brien, adding that national and global media were soon all over the story. Soon thereafter, he met with Prince’s parents and committed to do whatever he could to generate more press and hold those responsible accountable. And in the months and even years to follow, he was the subject of threats to his business, health, and life.

Rosskothen said he’s one of many who have, over the years, advised O’Brien that it might not be good for his business to get involved — with the Prince case, but also many of the other issues he’s become entangled with.

“A conversation like that with Darby is a pretty normal conversation because he pushes hard,” Rosskothen said. “As a friend, I sometimes tell him that; he listens, but that doesn’t mean that he follows the advice.”

O’Brien continues to push for what he considers right in his weekly blog, which he calls “Keep Up Your Dukes,” something he said repeatedly to a close friend during his recent cancer fight.

He acknowledged that the more common phrase is ‘put up your dukes,’ a nod to someone that you’re ready to fight and that they should bring it on. His take is different — meant to say that one should always be ready to fight when necessary.

He’s always been that way, and that’s what makes him a Difference Maker.

Class of 2026

Director of Youth, Violence Prevention, and Court Support Programs, YWCA of Western Massachusetts

She Has a Passion for Improving the Lives of Women, Children, and Families

Rachelle Hannoush often talks to teenagers about red flags and green flags in relationships — because, at that young age, it’s easy to mix up the two.

“Say a guy is isolating you from your family, isolating you from going to your volleyball practice. And when I ask about it, you say this is actually a green flag because it shows that they love you and want to spend time with you,” said Hannoush, whose title — director of Youth, Violence Prevention, and Court Support Programs at the YWCA of Western Massachusetts — hints at the many hats she wears there.

In this particular part of her conversation with BusinessWest, she was explaining the ‘prevention’ part of her job, especially an initiative called the HERE (Healthy and Empowering Relationship Education) Project, which helps students between ages 12 and 18 how to navigate everything from dating violence to gang activity to sex trafficking risks.

“We go into schools and teach youth different curriculum that enhances their skills on healthy relationships, violence prevention, bystander intervention. Like, if you see something, what do you do? Who do you talk to? How do you stay safe? And also, how can we have healthy relationships? What are the green flags? What are the red flags? During high school and middle school, a lot of things happen. So it’s really equipping them with skills to be able to make good decisions as they get through those teenage years.”

“What empowers our work and makes the biggest impact is when different organizations work together. And I see that here at the Y — all the departments truly live its mission, which is to empower women.”

Hannoush said prevention is effective — and is more important than ever in the age of social media and the extra pressure it places on kids.

“They can see, ‘oh, she got to go to the Caribbean for April vacation,’ or ‘she got this purse,’ or ‘she’s hanging out with this friend, and they didn’t invite me.’ There’s much more transparency and knowledge, and sometimes it can be very toxic.”

Another of Hannoush’s roles involves supervised visitation centers in Hampden and Hampshire counties, which provide secure, neutral visitation services for families experiencing domestic violence, divorce, custody, and probate issues. The program provides a structured environment for children to connect and visit with their non-residential or custodial parents.

Rachelle Hannoush says her own early struggles as a high school student in Lebanon have influenced the significant empathy she has for teenagers today.Photo by Bob Zemba, Simple Truth Imaging

Rachelle Hannoush says her own early struggles as a high school student in Lebanon have influenced the significant empathy she has for teenagers today.
Photo by Bob Zemba, Simple Truth Imaging

“We ensure an environment that’s safe; the most important thing is the child in that scenario,” she explained. “We want the child to have this special bond with their parents, and supervised visitation creates an environment where the parent can connect or the caregiver can connect with the child in a safe environment.”

The third leg on the stool of her job description is working with SAFEPLAN, which provides vital court advocacy services for victims of domestic violence, sexual assault, and stalking in five area district and probate courts. These advocacy services include assistance in obtaining restraining orders, harassment orders, safety planning, and resource and referral information.

“In each of the courts, there’s a SAFEPLAN office and a SAFEPLAN advocate. And anyone that is looking to do a restraining order or harassment order, the advocates help them,” she said. “Sometimes we’re making referrals to other community organizations, or for other programs within the YWCA.”

So … it’s definitely more than a long job title for Hannoush — it’s a lot of work. And that’s not even touching on some of her other community-centered projects outside the YWCA (but we will touch on those a bit later).

But she’s gratified by her copious responsibilities at the YWCA, where she started working last September after years of being connected to the nonprofit as a volunteer and advocate.

“It’s amazing work, and I’ve always been a fan of the YWCA, even before I started working here,” she said. “What empowers our work and makes the biggest impact is when different organizations work together. And I see that here at the Y — all the departments truly live its mission, which is to empower women.”

 

Humble Beginnings

Hannoush grew up in Lebanon, and to say she encountered struggles in school would be an understatement.

“The reason my family moved was because I was, you might say, the troubled child. I remember to this day, my principal telling my mom, ‘don’t bother with her; she will be nothing in life.’ And I had to redo my freshman year because I failed it. I was going through a lot back then — just teenage stuff — but nobody stopped to ask, why is she doing this?’” she explained. “I think that’s why I care so much — that experience really informed my work. But I didn’t come to that conclusion until much later.”

First came a dramatic turnaround when her family settled in Holyoke.

“It was my sophomore year of high school, and the change in school environment shifted me to become almost a straight-A student,” she recalled, adding that she still derives motivation from her high school experience in Lebanon. “That principal’s words will never leave me — I will be something, and I will do my best, and I will always be looking for more.”

Those years also gave her a deep empathy for the challenges of young people, which is why she found herself working in early education.

Her path there wasn’t exactly linear; she originally went to school for nuclear medicine. But she loved spending time with the children during internships at Boston Children’s Hospital, and when she had her first child, she began to understand the critical role of early education for a working parent — and its cost and access challenges — and she began to explore that as a career.

“I love science, so I was able to blend science with motherhood and education,” she said. “I started as an assistant teacher and then went back to school and got my teacher certification, then lead teacher certification, then director certification. And that started my educational leadership journey.”

A few years later, in 2019, Hannoush found herself developing a passion for professional development and also came across across the Children’s Trust, a Boston-based organization that addresses child abuse and neglect, which was looking for trainers.

“As early educators, as caregivers, we’re mandated reporters, which means, if you see something, you have to report it. My staff had always taken the mandated reporter training, but the training only shows you how to report; it doesn’t teach you how to respond. Like, if a child comes and discloses something to me, what’s the appropriate thing to say? That caught my attention and started my journey deep diving into prevention.”

The Children’s Trust eventually appointed her outreach coordinator for Western Mass. “I would reach out to different schools, different programs, anyone serving children, to say, ‘hey, we will give you training on how to create policies and procedures that ensure safe environments for children.’ Then I started doing parent workshops. With everything I do, the child is always center.”

“Rachelle has spent years working on the front lines and behind the scenes, creating systems of support and bridging gaps between agencies, schools, nonprofits, and families. Her ability to mobilize networks, build trusting partnerships, and bring diverse sectors together demonstrates the very essence of making a difference.”

That mindset led Hannoush to create an organization called Rooted Leaders, which partners with area schools, early education programs, and youth-serving organizations through parenting workshops, educator workshops, leadership services, and coaching and consulting programs.

“You cannot act in silos when you are serving children and families,” she told BusinessWest. “And if you want to have a really big impact, the impact comes from working together.”

The COVID years, especially, posed challenges for educators.

“Social and emotional development got really bad. So a lot of support was needed within the classrooms when we came back. I remember, when we came back into the classroom after COVID, the kids had to be in what I called islands. I’m like, how do we keep 3-year-olds separated? So we created islands. I got different colored rugs and it was like Pirate Island, or Lego Island, and each child got to have an island per day.

“That takes creativity and planning; we knew that it wasn’t right, but it’s what we had to do,” she added. “So how do you make it fun and exciting so children don’t feel it?’”

 

Willing to Serve

Hannoush has taken on other civic responsibilities as well. As president of the Massachusetts Assoc. for the Education of Young Children, she represents thousands of early educators across the state, advocating for policies and professional supports that strengthen the early education workforce.

And her commitment to young women is further amplified through her role with the Hampden County Commission on the Status of Women, where she champions opportunities, safety, and leadership development for girls and young women across the county.

“Her voice and advocacy contribute to meaningful conversations and initiatives that uplift the next generation of leaders,” said Lauren Kidrick, a registered behavior technician with Beacon Mental Health Services, who nominated Hannoush as a Difference Maker.

Hannoush is also an adjunct professor at the Urban College of Boston, a role she took on after earning her master-of-education degree last spring from Bay Path University. “One of my goals was to teach in higher education. I’ve been doing professional development, and I’m training everywhere, but I really wanted to experience the higher ed field.”

This depth of commitment impresses Kidrick. “Across all her roles — nonprofit leadership, statewide advocacy, higher education, and community service — Rachelle has spent years working on the front lines and behind the scenes, creating systems of support and bridging gaps between agencies, schools, nonprofits, and families. Her ability to mobilize networks, build trusting partnerships, and bring diverse sectors together demonstrates the very essence of making a difference.”

Hannoush said she’s not afraid to say no, but she also makes sure time with family comes first, noting that she and her husband, Ziad Hannoush — “my support and cheerleader from day one” — make sure their children, ages 13, 10, and 6, come first.

She’s also quick to credit others in her life, from her mother, Carol Tatarian, to her grandfather, George Tararian, for their influence on helping her overcome obstacles to success.

“My grandpa was a big supporter of mine,” she recalled. “He always really believed in me, regardless of what was happening at the school in Lebanon. He would say, ‘you are smart; you just have to put your mind to it — never give up.’ And he would spend hours teaching me, doing homework and preparing me for tests. So, whenever I succeed in something, he’s always there with me.”

That said, “I’m still figuring it out as I go,” Hannoush went on. “I do the best that I can today. I don’t think 10 years from now; I think one day at a time, one month at a time. Wherever I see an opportunity to make a difference, to help someone, I take the opportunity — because that’s what stays. That’s our legacy — our legacy is our impact.”

And that’s why she’s able to take on so much, to be a true Difference Maker — because helping others succeed, as others helped her, is deeply meaningful.

“Entrepreneurship has given me the ability to dream beyond survival and focus on legacy,” she said. “I come from a place where nothing was handed to me, and that reality fuels my passion to build something meaningful for my family, my children, and the community I serve. I want to show that it’s OK to want more, to pursue different goals, and to redefine what success looks like. Breaking generational cycles means not only changing our circumstances, but also creating access, hope, and opportunity for the next generation.”

Class of 2026

Partners, Alekman DiTusa, LLC

Beyond Helping Clients, They Have Created a Culture of Giving Back

Rob DiTusa (left) and Ryan Alekman

Rob DiTusa (left) and Ryan Alekman    Photos by Bob Zemba, Simple Truth Imaging

 

While talking about the culture of giving back that permeates their Springfield-based personal injury law firm, Ryan Alekman and Robert DiTusa brought up a new tradition — one that has been part of their last two Thanksgiving potluck lunches, and will continue going forward.

“Every staff member gets $100 with a letter that says, ‘you can do whatever you want with this $100. You can put it in your pocket, no shame; everyone’s got their own needs. But we ask that you consider paying it forward,’” Alekman explained.

A month later, at the firm’s holiday party, employees are asked to share, if they’d like, what they did with the money.

“Invariably, everybody has done something to give back to another person. Somebody will say, ‘I took that $100 and added my own $100 and I gave it away.’ And everybody’s clapping because they’re so excited that they work with people who think that way.”

DiTusa added, “it always shocks me, the diversity of things that people do. Somebody gave it to a stranger; they literally saw a stranger in need at a store, who didn’t look like they had much, and they paid it forward right there on the spot. They said the person was in tears. Other people say, ‘my church has a charity drive, or a toy drive.’ Somebody else said, ‘I brought my kid to Target and told him we’re buying toys today, but none of them are for you.’ They were showing their kid how to give back.

“The community has really embraced us; we have a very successful business, we help a lot of people, and that, by itself, is great. But watching everybody who works here have that same value set of wanting to make the world a better place … that’s fantastic.”

“It really does warm my heart to know how many lives you’re able to touch just by sending people out with $100 to do some good,” he said — just one way in which giving back to the community has become firmly embedded in the company culture.

“We’re very fortunate,” Alekman said. “The community has really embraced us; we have a very successful business, we help a lot of people, and that, by itself, is great. But watching everybody who works here have that same value set of wanting to make the world a better place … that’s fantastic. These are incredible people that we work with.”

That emphasis on giving back is something potential hires understand before they join the firm, Alekman and DiTusa told BusinessWest; it takes many forms, and it’s something that has been honed over time. And because these two partners set the tone, they’ve earned a spot among the Difference Makers class of 2026.

Rob DiTusa

Rob DiTusa says giving back to the community has become an infectious part of the law firm’s culture.
Photo by Bob Zemba, Simple Truth Imaging

Alekman thought back to the tornado of 2011 as a time when much of this community involvement was coalescing. They were already supporting nonprofits like the Food Bank of Western Massachusetts and the Red Cross, but the tornado threw the need into stark relief.

“The Red Cross reached out and asked me, as somebody who was known in the Latino community because I’ve been on Spanish TV and radio for many years, if I would be a face that people would trust, and go on the radio and explain what the Red Cross was doing for people who had been harmed by the tornado,” he recalled. “So Rob and I did that. We raised a significant amount of money for the Red Cross back in 2011.”

The firm has also been a longtime supporter of the WillPower Foundation, which helps families with different abilities, and Revitalize Community Development Corp. (CDC), not only giving money to the latter, but sending teams of employees to its #GreenNFit neighborhood rebuild days, helping provide home repairs for area residents in need.

Chelsea McGrath — who met Alekman and DiTusa in 2019 when she was executive director of the WillPower Foundation, and is now vice president of Operations & Finance for Revitalize CDC — nominated them as Difference Makers.

“They are extremely financially generous, donating extensively to many nonprofits in the area and abroad,” McGrath said, citing the aforementioned nonprofits as well as Square One, Rachel’s Table, Community Legal Aid, Ronald McDonald House, Suit Up Springfield, and New North Citizens’ Council, a few of the dozens of nonprofits the firm supports.

“During the COVID-19 pandemic, when WillPower’s funding was significantly limited, I asked them to increase their already very generous annual contribution, and they did not hesitate to do so,” McGrath added. “However, they don’t just write a check and go about their day. They are extremely generous with their time and commitment to community service as well.”

But the partners are always sharing credit with their team.

“They enjoy it. They feel like they’re part of it. They see what we’re doing, and then they engage in it,” DiTusa said. “When it comes to giving, some people are natural givers — they’ve grown up with it, maybe they knew somebody that was philanthropic and they want to emulate that, or maybe they were helped by a charity at some point in their life and they thought, ‘I’m going to give back when I have my opportunity.’ Whatever drives you to it, you get there.

“But sometimes,” he added, “you can show other people how to give, and it’s really infectious.”

 

Courting Success

Alekman has been practicing law for 28 years, while DiTusa has been in business for more than 30 — and at one point was renting an office from the former. They found they got along well, so in 2010, they decided to team up.

“When I was renting space, we started to do some cases together, and we discovered that our skill sets were so complementary that we made a really good team,” DiTusa added, explaining that he specializes in litigation, and Alekman prefers negotiating with insurance companies and pressing for settlements.

“So putting those two skill sets together made a whole lot of sense,” he added. “And we both love what we do; not all lawyers can say that.

Ryan Alekman

Ryan Alekman says it’s gratifying helping people who call on their worst days to find fair resolutions.
Photo by Bob Zemba, Simple Truth Imaging

“When I look back at the past 15 years, the most satisfying thing is the fact that we’ve grown this firm from two lawyers to seven lawyers, and from five people to 25. That’s something I didn’t necessarily imagine. It’s been incredibly satisfying to be able to grow something very small to what I think is a pretty decent-sized firm, and be able to serve as many people as we do.”

DiTusa said he was drawn to personal injury law because he’s always considered himself an underdog and wants to advocate for people like that.

“As a lawyer, I see myself as somebody who stands up for underdogs, somebody who’s willing to fight really hard and for people that have been taken advantage of.”

Alekman encountered the personal injury discipline in a more random way. His mother was a lawyer in Boston, and after his undergraduate studies, he took a job at a personal injury firm, where he developed a knack for the customer service side of the business — communicating with clients in a way that his co-workers did not. He developed a taste for it and attended law school, eventually working in personal injury and criminal defense, but eventually focusing solely on the former.

“Every day, we wake up, and we get to help people. And I’m passionate about helping people,” Alekman said. “I know that sounds cliché, but we literally wake up in the morning, and someone’s going to come to us with a problem, and we we get to solve that problem, and it just feels really good.”

Both were quick to credit their team for the firm’s legal successes.

“Every time that we get a large settlement, every time we do something that’s really good for a client, I make sure I go around to the staff and say, ‘hey, you were part of this. This isn’t just our victory,’” DiTusa said. “If we’re not all rowing in the same direction, we don’t get the results that we’re able to get.”

And that goes for both their work with clients and the firm’s community service, with priorities ranging from food insecurity to anything having to do with children — and sometimes both.

“We’re just one part of a bigger system that gives back to people. And, trust me, there is great need in Springfield, but there are also a lot of great people in Springfield that help fill the need.”

“Nobody should go to sleep hungry. We live in one of the wealthiest countries in the world, and people go to sleep hungry. It’s insanity. That shouldn’t be a thing, right?” Alekman said. “We hear from people at Square One about how they provide food to kids to bring home on the weekends because otherwise they’re not sure those kids are going to eat. How can you not want to support an organization that’s doing that?”

 

Case in Point

Many walls at Alekman DiTusa feature nature photographs that Alekman has taken on trips around the world.

“I share my photos on Facebook, and a friend of mine said, ‘hey, you should do a calendar,’” he recalled. So he did — but he wanted to use the proceeds to give back, so for the past four years, he has sold those calendars of his international photos to support Mara United School in Masai Mara, Kenya.

The first year, he donated $1,500 from those sales to get the school tied into a nearby village’s well, the first time the kids were able to access fresh water. Other years have funded electricity at the school, a small tractor to help with agriculture, and, most recently, 48 triple bunk beds, mattresses, and other items for a new girls’ dorm.

“I’d love to be able to fund every project,” Alekman said. “One of the things that we don’t get to do very often is to see how our support makes a difference, and going to that school — I’ll actually be back in October, and I’ll get to visit the kids again — it’s amazing how much they do with so little and the difference a small amount makes to change lives over there. So Rob and I are fortunate because we get to do what we do — we get to help people.”

And so does their staff, he added. “They put us in a position of success every day. They come to work with the same attitude — to help somebody. And we’re helping people on their worst days. I mean, nobody’s like, ‘yay, I get to call a lawyer.’ No — someone got injured, or something horrible happened to a family member.”

With their success, he added, comes a responsibility to give back, which is why the firm’s success in its legal cases is so tightly interwoven with its work in the community.

“We’ve worked hard and been fortunate enough to be in a position to be able to give back, so we do,” DiTusa said. “We’re just one part of a bigger system that gives back to people. And, trust me, there is great need in Springfield, but there are also a lot of great people in Springfield that help fill the need.

“I always think, if you’re in a position to be able to give and you do it, you make yourself a better person,” he added. “I think it’s called selfish giving. Giving is good for everyone, and we have to do it as a community. But it’s also selfish in a way because, by doing it, you also feel good. The moment you make that gift, you feel better about life, about everything. And the more you do it, the better you feel.”

McGrath, who has been on the receiving end of the firm’s generosity in more than one setting, doesn’t see it as selfish at all.

“Their honesty, integrity, and dedication shows in their commitment to service,” she said. “They truly embody every aspect of what it means to be a Difference Maker.”

40 Under 40 Class of 2026

Twenty Years of Excellence

Wrestling icon Ric Flair was a special guest at the 40 Under Forty gala in 2015, pictured here meeting honoree Eric Devine, then Information Technology Services officer at Country Bank.File Photo

Wrestling icon Ric Flair was a special guest at the 40 Under Forty gala in 2015, pictured here meeting honoree Eric Devine, then Information Technology Services officer at Country Bank.
File Photo

 

In 2007, Sarah Tsitso was more than a decade away from her current role as executive director of the Zoo in Forest Park, where she leads year-round efforts in the realms of animal conservation and community education.

Back then, she was an editor for Turley Publications, not sure where her road would take her. But she does remember a big moment of encouragement — being named to the inaugural class of BusinessWest’s 40 Under Forty.

“Receiving this award in 2007 — its first year — was so unexpected and so humbling,” Tsitso said. “At the time, I was a newspaper editor and the mother of a young daughter, just slogging through, doing my best at both jobs. I had no idea why anyone would want to honor my accomplishments.”

“That 40 Under Forty recognition is still one of my proudest moments. I am forever grateful to have been an inaugural member of this amazing, ever-expanding club.”

Some years later, she was back on stage as a 40 Under Forty gala co-emcee — she calls it “a banner, full-circle year for sure.” Meanwhile, each June, dozens of former winners attend the gala to celebrate yet another class and stay close to a community of young professionals who impact Western Mass. in countless ways through their career success and community involvement. This year, the 20th such class will be chosen — and the nomination deadline of Feb. 24 looms (more details on that later).

“In the years since 2007, I have seen so many incredible, talented people from this region cross that stage,” Tsitso said. “Looking back now, with my daughter grown and my journalism days behind me, that 40 Under Forty recognition is still one of my proudest moments. I am forever grateful to have been an inaugural member of this amazing, ever-expanding club.”

There’s a reason the 40 Under Forty trophy is one of the most coveted prizes in the region, and certainly a badge of honor for a club that will soon comprise — after the class of 2026 is revealed in our April 27 issue — a whopping 800 young professionals.

Well, mostly young. Some of the earlier winners are in their late 50s now, and have gone on to build even more successful careers. Some have even been honored by BusinessWest again as Difference Makers, Women of Impact, or Healthcare Heroes.

Tara Brewster

Tara Brewster, an honoree in 2009 and a co-emcee in 2022, will return to co-emcee the 20th edition of 40 Under Forty this June..
File Photo

And 13 have won the prestigious Alumni Achievement Award (called the Continuing Excellence Award in its early years), which, since 2015, has been given to the previous 40 Under Forty honoree who has most built upon his or her accomplishments. Those winners, starting with the most recent, include Jeff Fialky, Meghan Rothschild, Amy Royal, Anthony Gleason III, Anthony Gulluni, Carla Cosenzi, Peter DePergola, Cinda Jones, Samalid Hogan, Scott Foster, Nicole Griffin, Dr. Jonathan Bayuk, and Delcie Bean — a regional who’s who in a number of fields, from law to technology to healthcare.

 

On the Map

For Tara Brewster, being chosen as a 40 Under Forty honoree in 2009 was an impactful moment, and one she still thinks about often. Now vice president of Business Development and Philanthropy at Greenfield Savings Bank, she then co-owned the men’s clothing shop Jackson & Connor in Northampton.

“We started planning for our business in 2007, and we opened the doors in 2008. In some ways — in many ways — I had no idea what I was doing,” she recalled. “As a first-time business owner after recently moving back from New York City to my hometown, I realized that, to be successful, you had to be all in on your business, your customers, and on the community that you are serving.

“Being recognized by BusinessWest and the community, for my work and role in the region, in 2009 was unexpected, and completely launched who I was and who I would become,” she went on — and as she built an impressive career and became a force in community philanthropy and volunteerism, she was later honored by BusinessWest as a Difference Maker in 2022 and a Woman of Impact in 2025.

But thinking back on that first honor, Brewster noted that “regional awards like this one not only put an individual and a business on the map, they also give someone a pathway toward destinations of higher achievement and success. I want to thank BusinessWest for taking chances on up-and-coming professionals in Western Massachusetts. It makes other people take notice and see opportunity where they may easily not have seen the potential for greatness.”

Brewster will return to the 40 Under Forty stage for the third time this June at the MassMutual Center in Springfield. She co-emceed the event in 2022 with White Lion Brewing Co. owner Ray Berry, and will co-emcee this year again with BusinessWest Editor Joe Bednar, who co-emceed the event every year from 2010 through 2021, as the magazine’s then-senior writer.

“I’m excited about the 20th,” Bednar said. “The short profiles we write about the honorees are my favorite assignment of the year — it’s fun trying to get to the essence of someone in 400 words. And the event itself is always a great time; the energy in the room is electric. I turned over emceeing duties to former winners a few years ago, but I really wanted to be part of the presentations for the 20th. And to share that stage with Tara, one of this region’s true stars, makes it even better.”

Brewster, for her part, is thrilled to return. “For me, being involved in the 20th 40 Under Forty is a true homecoming. It feels like returning to who I was at 30 years old. In the past 17 years, I have learned so much about myself, this community, grown my professional network, and worked hard to make others proud of the investments that they made in me.

“I hope that other 40 Under Forty alums will join me that evening in giving their former selves a hug and their current selves a high five for still being in the world, playing the game, and making a difference for others,” she added. “Thank you, BusinessWest, for the continued opportunity to shine brighter than I did yesterday.”

 

Time Is Running Out

As noted earlier, BusinessWest is now accepting nominations for its 20th annual 40 Under Forty awards. As usual, honorees are chosen not only for their career achievements, but for their service to the community. Winners hail from a host of different industries; many are advancing the work of long-established businesses, while others have created their own entrepreneurial opportunities.

Both 40 Under Forty and Alumni Achievement Award winners are chosen by independent panels of regional business leaders who will be announced soon.

40 Under Forty nominations must be submitted by Feb. 24 at businesswest.com/40-under-forty-nomination-form. Alumni Achievement Award nominations must be submitted by April 9 at businesswest.com/40-under-forty/alumniachievementaward.

Features

Driving Forces

Carla Cosenzi says the auto industry should see a less tumultuous year in 2026, but there will be challenges.

Carla Cosenzi says the auto industry should see a less tumultuous year in 2026, but there will be challenges.

‘Turbulent.’

Of all the single words that could be used to describe what kind of year 2025 was for the auto industry and individual dealers, Peter Wirth believes that one works best.

And it might even be an understatement.

Indeed, a sector that was working itself back to normalcy after COVID, chip shortages, a lack of inventory, scarce supplies of used cars, and inflation was hit with tariffs as well as a seismic shift in priority when it comes to electric vehicles.

This added up to some interesting times — that’s another adjective used heavily to describe the year that was — as well as a roller-coaster year for sales that ended up mostly flat or a few percentage points higher than 2024.

“It wasn’t a bad year; it was just a lot of ups and downs and changes — with tariffs being the obvious one, but there was also the huge change in course as far as electric vehicle adoption, which had a huge impact on manufacturers, but also on us,” said Wirth, owner of Mercedes-Benz of Springfield, referencing the expiration of federal tax credits for new and used vehicles after Sept. 30 and an abrupt U-turn on mandates concerning the percentages of new car sales that had to be EVs.

Carla Cosenzi, president of TommyCar Auto Group, which boasts four stores selling Nissan, Hyundai, Volkswagen, and Genesis, agreed. She said 2025 was a solid year, one that started strong as consumers sought to beat tariffs and ended somewhat sluggishly.

“We started to really see it around October,” she said, adding that manufacturers, perhaps anticipating a slowdown due to factors ranging from tariffs to still-high interest rates, ramped up the incentives to engage consumers, who stand to benefit from higher inventories.

“Overall, it was a really good year for us,” she said, adding that Hyundai and Nissan both posted solid numbers and finished strong, making up for some slower months in the middle.

As 2026 rolls on, the pendulum is shifting even more toward normalcy and perhaps less volatility, although no one can project too far ahead in this business, said Ben Sullivan, chief operating officer for Balise Motor Sales, which owns 26 dealerships across Massachusetts, Rhode Island, and Connecticut.

Indeed, the focus is shifting back to hybrids and gasoline-powered cars, and manufacturers are providing plenty of incentives to buy and lease them, including 0% financing in some cases, he said, adding that he projects 2026 will be a good year for auto buyers and, thus, a better one for dealers.

“From a consumer point of view, I’d say 2026 will be a very positive year,” Sullivan said. “And from the dealer perspective, we’re actually pretty bullish on where this is going to go. Affordability is such a key part of consumer behavior, and the fact that availability and the incentives are going to be there for the consumers prompts us to believe we’ll be growing by 5% to 7% this year.”

Wirth agreed, noting that Mercedes has rolled out aggressive sales programs for January.

“Mercedes is putting their money where their mouth is as far as being on a growth trajectory,” he explained. “They sold 303,000 units last year, and they want to sell 325,000 to 330,000 this year; that’s a 10% increase, and it’s one of the reasons we’re incredibly optimistic for this year.”

“It wasn’t a bad year; it was just a lot of ups and downs and changes — with tariffs being the obvious one, but there was also the huge change in course as far as electric vehicle adoption, which had a huge impact on manufacturers, but also on us.”

For this issue, BusinessWest talked with area dealers about the turbulence of 2025 and the prospects for more normalcy, probably the most since COVID, in 2026.

 

Shifting Gears

As he talked with BusinessWest about the year that was and the years ahead, Wirth said he sympathizes with car manufacturers, who have had to cope with many different, and often dramatic, changes to the landscape in recent years, especially with tariffs and changing policy on EVs.

“I don’t envy my colleagues in corporate because it’s really hard to deliver on three fronts at the same time — electric vehicles, plug-in hybrids, and combustion-engine cars, which is what’s happening right now,” he said. “This significant change in policy — and no one knows how it’s going to change in three years again — makes it really difficult for the manufacturers.”

Sullivan agreed. “For manufacturers, it takes three to five years to develop a vehicle program, and they were all assuming that, at some point, we’d have to be 100% electric, and they put a bunch of their development money down that stream,” he explained. “And now, the federal government is saying that this is no longer what they need to do. So all the manufacturers are trying to adjust and adapt just in the EV market — and that was just one of two large challenges that hit us last year.”

Ben Sullivan says that, with less urgency to sell EVs, automakers are providing incentives for other models on the lots.

Ben Sullivan says that, with less urgency to sell EVs, automakers are providing incentives for other models on the lots.

The other factor was tariffs, which hit some makers harder than others, he said, noting, as others did, that these factors are prompting hard decisions, many of which will take years to materialize, about where cars will be made — and what cars will be made.

For dealers and consumers, these issues changed some buying patterns and, in many ways, altered the sales calendar.

Indeed, when tariffs were first announced last March, there was a surge in sales as consumers looked to beat the tariffs, said Wirth and others we spoke with, making March and April better than they normally are and some of the subsequent, normally heavier months lighter.

“When you look at the first half of the year, it shook out the way we expected; it was just more volatile,” he said, summoning another word to describe 2025. “You had a higher high than you were projecting, and then a lower low.”

This was just one of the many intriguing aspects of this past year, said those we spoke with, noting that what is being called a retrenchment on EVs was certainly another. Indeed, sales spiked in the run-up to the end of the $7,500 federal government purchase incentive on Sept. 30, resulting in a record for the third quarter of 2025 (about 12% of the U.S. market), before falling off in the months that followed.

Cosenzi said EVs are still selling, in part due to incentives offered by the state, but they were off by roughly 10% in 2025 over the year prior — better than many other dealers are reporting because the TommyCar dealerships are in Hadley and Northampton, which she described as a great market for EVs — and this pattern is expected to continue into 2026.

The focus is now shifting to hybrids and gasoline-powered cars, with an even greater emphasis on SUVs, said Sullivan, adding that, due to the tariffs and shifts on EVs, makers are doing some model trimming because some offerings are no longer popular, cost-effective, or both.

 

Drive Time

Looking down the road and toward the year ahead, those we spoke with expressed optimism about the big picture and the manner in which car makers are incentivizing consumers to buy and lease.

As Wirth noted earlier, Mercedes has set ambitious goals for 2026 and is backing them up with programs and incentives that are similar to those intended to drive sales at year end.

“Our January programs are essentially as good as our outgoing December programs were, which is something I’ve never seen before with them,” he noted. “They’re really trying to hit the ground running and maintain and ultimately increase their market share in the luxury market.

“They were all assuming that, at some point, we’d have to be 100% electric, and they put a bunch of their development money down that stream. And now, the federal government is saying that this is no longer what they need to do.”

“And while it’s still very early,” continued Wirth, who spoke with BusinessWest in the first week of January, “they seem to be starting on the right foot.”

Cosenzi and Sullivan agreed, noting that conditions are right for a solid 2026, meaning dealers have inventory (especially for what’s in demand, meaning hybrids and SUVs); they have incentives, including attractive lease deals and financing rates for purchases; and are stocking more used cars, although they’re still in somewhat short supply.

“We’re putting a lot of focus on used vehicles heading into 2026, especially those under that $30,000 price range,” said Cosenzi, adding that TommyCar has created a buying center to maximize opportunities in a still-challenging market and build an inventory.

“We’re really working to have the right-priced pre-owned vehicles that can go through the stringent certified process to give the consumers the confidence they’re looking for,” she explained, adding that there is strong demand for such vehicles, especially SUVs, in the Five College area.

Sullivan said the stars are aligning as the industry moves into 2026. “Interest rates are starting to trend down, and availability of cars is getting better, unlike during COVID,” he noted, adding that the attractive incentives that were being offered to incentivize EVs, back when the pressure was on to sell those models, have been shifted to gas and hybrid models.

“Now that the manufacturers are not under that regulation anymore, you will see in 2026 some better incentives coming back, like attractive lease payments, low APR, and customer cash, because the manufacturers can afford to do that,” he explained. “So I think that will be a very big positive for consumers as we roll into 2026; their affordability matrix will be a lot better than it was in 2024 or even 2025.”

Meanwhile, Sullivan sees some general improvement in used car availability as new car inventories have improved and consumers can replace aging vehicles and enter into new leases rather than buying cars coming off lease, and this is another source of optimism heading into 2026.

As for EVs, dealers still have them, and they’re still selling them, but the pendulum has swung, with those who have been on the fence about such vehicles now more incentivized to stay on the gas or plug-in hybrid side, the latter of which provides some attractive middle ground for those looking to reduce their carbon footprint.

These are just a few of the issues that will shape 2026, a year that will still be interesting, but probably — that’s probably — less turbulent for dealers and consumers.

Cover Story Economic Outlook

Watch to see more from Brian Canina:

Clouding the Issue

The Forecast Calls for … More Uncertainty

It’s called the ‘quits rate.’

As that name suggests, it represents the number of employees who voluntarily quit their jobs as a percentage of total employment.

When times are good for workers, the quits rate is understandably higher. When times are not so good, or when there are high levels of anxiety and uncertainty about the economy and the jobs market — and that would describe the current climate — the rate starts to come down.

“Over the past few months, quits have dropped precipitously,” said Bob Nakosteen, a semi-retired Economics professor at UMass Amherst’s Isenberg School of Management, reflecting on a jobs market increasingly described with the words ‘stuck’ and ‘stagnant.’ “People are hanging onto their jobs for dear life, which tells me that they’re not getting offers to entice them to quit, and they don’t feel that they can take the risk to leave their job and look for another one, because they’re just not out there.”

This sentiment is reflected in the latest jobs report: the Bureau of Labor Statistics reported a few weeks back that the U.S. economy lost 105,000 jobs in October and added 64,000 jobs in November, with the unemployment rate rising to a four-year high of 4.6% that month.

The falling quits rate and the jobless numbers are just two of the many ways economists and business leaders are trying to quantify and qualify the current economic scene, often described as ‘confusing,’ although quantifying is more difficult with fewer hard numbers to work with — in general, and even more so because of the recent government shutdown.

Another measure is the Associated Industries of Massachusetts’ (AIM) Business Confidence Index, or BCI. Scored on a 100-point scale, with 50 indicating neutrality, the monthly BCI soared to 57.7 when President Trump was elected in November 2024, but quickly fell to 41.5 (a COVID-like level) in April when Trump’s tariff plan was announced, and has continued to hover below 50 since, AIM President Brooke Thomson said.

She told BusinessWest that, overall, the business community doesn’t like uncertainty, and the prospect for more in 2026, reflected in the BCI numbers, poses questions about what kind of year it will be.

Between the quits rate, the BCI, and other measures, the emerging picture is one of continued uncertainty, even about the near term, let alone several quarters out, given ambiguity about matters from tariffs, interest rates, the jobs market, and the AI investment boom (and whether that bubble is about to burst) to inflation and affordability crunch.

There is some optimism following the most recent quarter-point interest rate drop early last month, but there will need to be more of those, and likely more substantial cuts, in the year ahead for a deep impact to result, said those we spoke with.

Bob Nakosteen

Bob Nakosteen

 

“People are hanging onto their jobs for dear life, which tells me that they’re not getting offers to entice them to quit, and they don’t feel that they can take the risk to leave their job and look for another one, because they’re just not out there.”

“With the recent Fed rate cuts, we’re expecting things to probably pick up, modestly, because there is still some potential uncertainty, economically,” said Brian Canina, president and chief operating officer of Holyoke-based PeoplesBank. “If the Fed continues to lower rates, and the lowering of the rates on the short end of the interest rate curve impacts the long-term interest rate, and those come down, we may see some increased lending and some potential refinancing.”

Overall, said Nakosteen, there is a mixed economic picture for 2026, with expectations for slower growth and perhaps — that’s perhaps — a mild, short recession.

But it’s very difficult to project without hard data, with so much uncertainty clouding whatever picture the data presents, and amid a variety of mixed signals, such as GDP rising a robust 4.3% in the third quarter at the same time as bourbon maker Jim Beam announced it would be shuttering one of its distilleries in Kentucky, in part due to tariffs and slumping demand.“

The data are not painting a clear picture at all. Unemployment is going up — kind of gently, but it’s going up. Inflation is rising — kind of gently, but it’s still rising,” he said, adding that the country may be heading for what economists call ‘stagflation,’ a somewhat rare economic condition characterized by high inflation, stagnant economic growth, and high unemployment occurring simultaneously.

 

Ups and Downs

As he talked about 2025 and what kind of year it was for the region, Aaron Vega spoke from two different, but in many ways similar, perspectives — first as outgoing director of Planning & Economic Development in Holyoke and the incoming president and CEO of the Western Massachusetts Economic Development Council.

Brian Canina

Brian Canina

 

“With the recent Fed rate cuts, we’re expecting things to probably pick up, modestly, because there is still some potential uncertainty, economically.”

“It’s like two steps forward, two steps back, one step to the side,” he said, noting that this was true in Holyoke, but also the region. While new businesses were added, including Pickleball Kingdom at the Holyoke Mall, and new initiatives launched, there were setbacks, such as recent layoffs at Yankee Candle and Sublime System’s decision to pause its project to build a plant in Holyoke following the loss of a U.S. Department of Energy grant.

Elaborating, Vega said the region’s economy was buffeted by some strong headwinds, most of which were beyond its control. These included tariffs, policy changes, inflation, ongoing changes in the retail realm, and even the price of energy.

“We all know that Massachusetts is a bit of an expensive state in which to do business. So how do we entice businesses to come to Massachusetts, and then, how do we get them to come to Western Massachusetts when we’re still developing our hubs and developing our initiatives?” he asked, adding that these same headwinds will prevail in 2026.

This up-and-down nature of the economy was reflected in the BCI numbers for 2025, said Thomson, noting that the index would rise a few points one month, drop a point or two, then rise again, and then fall again; it was up two points to 48.5 in November, for example. This wavering is a symptom of uncertainty and policies that foster it, she said, adding that the sluggish performance in 2025 — some economists say the country is teetering on recession if not officially in it — was different from such cycles in the past.

“Most recessions, or downturns, occurred because of some sort of situation in the financial markets, some sort of causation that deeply hit our financial markets,” she explained. “This was different; it’s almost self-inflicted through policy. There’s nothing inherently wrong in the financial sector.

Aaron Vega

Aaron Vega

 

“It’s like two steps forward, two steps back, one step to the side.”

“There’s still money out there to lend to businesses, there’s opportunities for businesses, but there is feeling on behalf of business leaders that they don’t know what to expect … ‘I don’t know what my bottom line is going to be, I don’t know what my costs are going to be, so I’m not going to take out that loan, I’m not going to do that expansion project, I’m not going to give out big bonuses or hire more people because I don’t know what’s around the corner.’”

This was the picture throughout 2025, and this sentiment is expected to continue into at least early 2026, Thomson said, adding, again, that business owners like consistently and reliability, and these are two commodities missing at the federal policy level, and there has been a resulting trickle-down to states, with some, like Massachusetts, getting hit harder than others.

Indeed, several sectors in the Bay State were deeply impacted by federal policy changes, including healthcare (see related story on page 25), education, and especially manufacturing, due to tariff policies, she noted.

“I’ve been throughout the state this year visiting manufacturers, and even the ones that are managing to do all right are doing it because they’re being really, really creative, despite this,” she added. “And they would never say they’re thriving; they’re saying, ‘we’re being creative, and we’re managing it.’ But I have more stories with people saying, ‘this is killing me — I’m barely making it,’ and there have been two or three small business that have actually closed their doors.”

 

Fear of the Unknown

Carol Campbell, president of Chicopee Industrial Contractors (CIC), spoke for many business owners when she said 2025 was “an interesting year,” marked by those headwinds Vega mentioned, and especially tariffs.

CIC works with manufacturers, handling rigging, machinery moving, machine installation, and other services, and many of those machines are made overseas, said Campbell, adding that the tariffs placed on them — or the threat of tariffs, as well as general uncertainty about what might come next — prompted some hesitation and project delays.

Brooke Thomson

Brooke Thomson

 

“Most recessions, or downturns, occurred because of some sort of situation in the financial markets, some sort of causation that deeply hit our financial markets. This was different; it’s almost self-inflicted through policy. There’s nothing inherently wrong in the financial sector.”

“What we found was just a fear of the unknown,” she explained, adding that, by March, even Fortune 500 companies were hitting pause on some projects.

Things improved as the year went on, and, overall, 2025 was a solid year, she said, adding quickly that there is optimism about 2026, but also some lingering fear of the unknown.

As they look ahead, those we spoke with said several factors will determine the trajectory of the economy, especially the AI investment boom and whether that bubble will burst, inflation, consumer spending, business confidence (especially when it comes to hiring), and, of course, interest rates.

“A lot of it will hinge on what happens with interest rates,” said Canina, adding that the size and frequency of cuts will ultimately determine the impact on the economy.

“A 25-basis-point change is not necessarily going to have a significant impact,” he explained. “But when you see the Fed make consecutive rate cuts, and if they were to drop a full percentage point in a six- to 12-month period of time, I think by the 12-month point you’ll start to see some pickup, and then, it will continue to grow from there.”

Elaborating, he said many businesses remained on the sidelines in 2025 when it came to large investments and expansion initiatives, due mostly to uncertainty about the economy and where things were headed, and partly to interest rates still well above those enjoyed just a few years ago, post-COVID. He’s optimistic that some will get back in the game in the months to come.

Jeff Sullivan, president and CEO of Springfield-based New Valley Bank, agreed.

“The mortgage rates and the longer-term rates, we don’t see them coming down quite as much,” he said. “It’s nothing that’s going to change consumer behavior — we don’t see a refinance boom.

Carol Campbell

Carol Campbell

 

“What we found was just a fear of the unknown.”

“Meanwhile, the idea of borrowing money at 6% or 6.5% doesn’t seem to be unpalatable,” he added, opining that current rates are not stifling activity. “It’s not stopping deals from happening. Would they rather borrow at 5%? Absolutely they would, but where we are now is tolerable. When the rates peaked nine or 10 months ago and it was hard to get under 7%, that was starting to chill the market, but now we’re back down to 6% or 6.5%, and that’s not stopping anyone.”

Overall, Sullivan is more upbeat about 2026 than some others we spoke with. He said 2025 was a solid year for the bank, in deposit growth and otherwise, while he also noted cautious optimism among many commercial customers.

“The overall mood is generally positive,” he said. “The people who are more nervous are the people who do business with the general public, especially with the middle-class, working-class general public. The firms that are business-to-business sales … I think the optimism is there. The firms that are dependent upon lower- and middle-income consumers being their customers … I’m more worried.

“It’s the K-shaped recovery,” he went on. “The rich get richer, and the poor get poorer; we definitely see that sentiment among our customer base.”

Meanwhile, he expects the recent wave of mergers and acquisitions to continue, as businesses search for all-important scale and private equity firms continue their hunt for opportunities across seemingly all sectors of the economy.

“These private equity companies have a belief that they’re going to be so successful, they’re paying top dollar to acquire local companies and roll them up into a much larger platform,” he said, adding that the trend extends across the board, even to HVAC contractors, alarm companies, and sprinkler companies. “We hear from customers every quarter that are taking buyout offers; they’re saying, ‘I can’t say no to this. It’s so much money; it’s more than I thought I’d ever get. I wasn’t ready to sell, but I can’t say no.’”

 

Opinion

Editorial

 

Almost 42 years after John Gormally published the first issue of the Western Mass. Business Journal — which would later be rebranded as BusinessWest — the biweekly magazine continues to shine a spotlight on the Western Mass. business landscape, telling the stories behind the stories — of entrepreneurs, visionaries, and legacy companies alike — and sharing the trends, challenges, and opportunities that drive those companies and their industries, as well as sharing articles written by experts in a variety of fields.

And as the calendar turns to 2026, business leaders continue to rely on BusinessWest to illuminate not just present conditions, but what’s ahead for myriad sectors, from law to education; from finance to healthcare; from retail to technology — and so many more.

They’re emerging from a year of uncertainty — about the overall economy, costs, and interest rates; funding pressures from Washington (and a deeply divided electorate on matters economic and cultural); and concerns about what comes next. Those funding challenges have landed hard in Western Mass., impacting higher education, healthcare, the broad nonprofit sector, and startups like Sublime Systems, which continues to cope with the loss of an $87 million federal grant last spring that would have helped fund a new manufacturing plant in Holyoke.

But almost six years out from a crippling pandemic, many companies recorded strong years in 2025, and entrepreneurship — a critical and robust element of the economy in the 413 — continues to produce new, and inspiring, successes.

What is certain is that BusinessWest will continue to reflect the current times, trends, and stories from a local perspective — that is, through the eyes, minds, and experiences of business owners and economic experts throughout the 413.

In the Jan. 5 issue, we’ll present our annual Economic Outlook, once again featuring the voices of dozens of regional business leaders from many different sectors. And on Jan. 19, we’ll reveal our 30th annual Top Entrepreneur.

Two issues after that, we’ll unveil our 18th annual class of Difference Makers, the first of four very popular recognition programs throughout 2026, along with 40 Under Forty in April — marking its 20th year of honoring high-achieving young professionals — Healthcare Heroes in September, and Women of Impact in October. BusinessWest accepts nominations for all four programs all year long.

This year will also bring a broad mix of feature stories, as well as returning favorites like each issue’s Community Spotlight, shedding light on economic development, municipal projects, tourism, and quality of life in individual cities and towns; and the quarterly Where Are They Now? — each installment visiting with a past winner of one of the four awards mentioned earlier, detailing how their life and career have evolved since. All that is, of course, on top of our regular coverage of dozens of industries.

And look for our annual Book of Lists early in the year as well, a comprehensive resource guide to the businesses and sectors that drive this region’s economic engine.

As 2026 takes shape, with all the challenges and successes it might produce, we’re excited to bring all that, and more, to you — on the page, through our podcast conversations with local business owners, at our recognition events, and at businesswest.com. Happy New Year.

Healthcare News

Gauging the Ripple Effects

When he came to Holyoke Medical Center as its new president and CEO in 2013, Spiros Hatiras considered it the proverbial best-kept secret.

By most all accounts, it isn’t that any longer.

“It took us a decade or so, but we’re no longer a secret,” he said, meaning that healthcare professionals have found the facility and helped make it a workplace of choice, and area residents have as well, making it their hospital of choice. “We’re in a growth mentality.”

This emergence, if you will, and lost status as a best-kept secret, has helped HMC grow in several ways over the past several years — and remain in a growth mode, even as several colliding forces have created an ultra-challenging environment for all hospitals, one that is projected to be much more daunting in 2026.

Spiros Hatiras

Spiros Hatiras

“It took us a decade or so, but we’re no longer a secret. We’re in a growth mentality.”

Indeed, HMC’s strong performance stands as an outlier in a year that saw continued cutbacks and layoffs within the four-hospital Baystate Health system, including, most recently, an offer of buyouts to some 1,300 employees to cut costs; apparent ongoing discussions that could result in a merger of Baystate Health and Mercy Medical Center; and, most recently, Mercy’s announcement that it is temporarily suspending maternity and newborn services at its Family Life Center, effective Dec. 8, due to what the administration there calls “significant provider and nurse staffing constraints.”

These headlines have mixed with those concerning the One Big Beautiful Bill Act (OBBBA), signed into law last summer, which is expected to have a significant negative effect, financially and operationally, on hospitals, primarily through more than $1 trillion in federal healthcare spending cuts.

Overall, the law is projected to increase the number of uninsured individuals, leading to a surge in uncompensated care costs for providers and a growing number of individuals putting off preventive care, as they did during COVID, with detrimental results that are still being felt. Meanwhile, reimbursement for the care provided to those who are insured, especially by Medicaid and Medicare, is expected to decrease and fall even further behind the continually rising cost of providing that care.

Dr. Robert Roose, president of Community Hospitals for Trinity Health Of New England, put things in perspective and talked at length about ripple effects from these cuts.

“The federal changes are going to directly impact people who get coverage through Medicaid and/or any state-based health insurance exchanges, and that impact is going to be profound for those people and their families,” he explained. “The ripple effects will be felt by all of us … the health systems and the communities we serve will feel the effects in other ways. There could be reductions in access and services, longer wait times, and potential impacts in delivering care.”

Kevin Whitney, who became president and chief operating officer of Cooley Dickinson Hospital in Northampton, a member of Mass General Brigham, last March, agreed.

“We’re concerned about the rising cost of care, especially since COVID,” said Whitney, a registered paramedic and registered nurse who was serving as vice president of Community Operations for the Mass General Brigham Community Division, as well as interim vice president of Patient Care Services and chief nursing officer for CDH, when he was chosen to be its next president and COO. “We always cite a chart showing costs rising at a much higher rate than what we’re receiving for reimbursement, and reimbursement is flat if not decreasing, especially with Medicaid within the Big Beautiful Bill.”

Elaborating, he said that, for a variety of reasons, including the aging of the population, hospitals of all sizes are seeing the percentage of patients covered by commercial payers decrease, with a corresponding rise in those covered by Medicare and Medicaid.

Dr. Robert Roose

Dr. Robert Roose

“The ripple effects will be felt by all of us … the health systems and the communities we serve will feel the effects in other ways. There could be reductions in access and services, longer wait times, and potential impacts in delivering care.”

“What we get reimbursed by public payers really doesn’t cover the cost of delivering care,” he went on. “And traditionally, organizations have relied on commercial payers to help offset those losses and enable us to reinvest in our organization and our people.”

Quantifying the matter, he said the OBBA’s total projected impact on Mass General Brigham, when fully phased in, will be between $120 million to $300 million, with $100 million to $200 million from work requirements, and another $20 million to $100 million from Affordable Care Act cuts.

Those are big numbers, and they are expected to generate a strong ripple effect that will impact hospitals in many different ways, said those we spoke with.

For this issue, BusinessWest takes an in-depth look at the many challenges facing hospitals today — and the forecast for the year ahead.

 

Numbers Game

Hatiras told BusinessWest that, while many hospitals struggled in 2025, HMC did not.

“It’s been a great year for us. We’ve grown our business, revenue is strong, we’ve done well with our workforce — it’s going to be a very strong year for us,” he told BusinessWest, noting that HMC’s fiscal year ended in September, and he didn’t have hard numbers yet.

Breaking down the year and the hospital’s performance, he said there were several factors that went into it, including redesign of the state’s waiver system — which he credited to the Executive Office of Health and Human Services and MassHealth officials — which directed more federal money to providers across the Commonwealth.

“Everyone benefited from this, some hospitals more than others,” he said, adding that HMC’s strong fiscal 2025 was also attributable to growth in primary care and outpatient services, with an expansion of the hospital’s overall footprint with new locations, as well as staff retention and the accompanying reduction in the high costs of turnover.

“If you’re struggling with staffing and temporary staffing, that’s a big hit,” Hatiras noted. “We had less of an issue with that than perhaps others did, and that’s just one of the many factors that contributed to a solid 2025.”

Maybe the biggest factor is that lost status as a best-kept secret, he went on, adding that, while area residents are finding the facility, so too are healthcare professionals.

“We see a lot of people from other surrounding facilities, knocking on our door and saying, ‘do you have any openings? We heard it’s a great place to work,’” he said, adding that, years ago, it was rare to see professionals come to HMC from competing hospitals.

Kevin Whitney

Kevin Whitney

“We have to be as proactive as we can to prepare for and manage the impacts of the Big Beautiful Bill, in particular.”

“Now, it happens on a routine basis,” Hatiras said. “And it’s because of our culture; we’ve built a great culture, and people are taking note.”

Overall, while 2025 was a year of coping with challenges at area hospitals, it was also a time to move forward with several new initiatives in the broad realms of patient care and patient experience, said Whitney, listing, at CDH, everything from new, state-of-the-art MRI imaging services as its Amherst location, which opened last month, to expansion of the Emergency Department, to the resumption of no-cost shuttle service, which takes patients from CDH to Mass General Brigham destination hospitals — Mass General, Brigham & Women’s, and Mass Eye and Ear.

The eight-passenger shuttle departs promptly from the hospital’s Atwood location at 6:30 a.m., leaves the Boston hospitals at 3 p.m., and returns to Northampton around 5 p.m., Whitney noted, adding that this popular service is one of many efforts to improve convenience and overall quality of care.

As for the emergency room expansion, it includes a full imaging suite, which brings benefits for patients and staff alike.

“There’s a new CT machine that’s immediately available to our ED patients, and it’s a great support for our team because it’s right there in the department, as well as ultrasound and diagnostic imaging. So it’s a full imaging suite right there in the department, which makes it more accessible but also more efficient for patients and the team,” he explained. “Before, every patient who needed a CT scan, for example, needed to be transported, with an ED staffer, to the imaging department, which is quite a distance away.”

Such initiatives will help position CDH to better handle what could be additional headwinds in the ED, said Whitney, who, like others we spoke with, said hospitals must do what they can to prepare for what is to come and become more resilient in the wake of those forces.

“We have to be as proactive as we can to prepare for and manage the impacts of the Big Beautiful Bill, in particular. It’s about continuing to be the best of the best in quality, safety, and experience,” he said, citing the overriding goal at CDH, “and also making sure that we’re creating the best environment in which to practice, deliver care, and work and staff appropriately. The more we can retain folks, it will create more of a sense of community, but it will also help us reduce the expenses of turnover, for example.”

 

Looking Ahead

Roose agreed, returning to the subject of potential — even probable — ripple effects from the federal cuts, and their widespread impact.

“The emergency room is one example,” he said. “When people don’t have coverage, like Medicaid or a similar insurance product, they often can’t go to their primary care provider, so they turn to the emergency room for routine care, which can result in more crowding in emergency departments, delays, and staffing challenges that impact others.

“So that can have a ripple effect in other areas, including even cost, including the cost for those with private insurance because the system isn’t as efficient and now needs to provide care for many people who don’t have coverage,” he went on. “And that can have a ripple effect that can influence operations and staffing and finances.”

It might be several months into 2026 before the full impact of the federal legislation — many pieces of which won’t take effect in April — and those ripple effects are known, but they could be substantial, he continued, adding that it is incumbent upon health systems to prepare as best they can for what is to come.

“The impact is not insignificant, and it’s something we’re actively planning around,” Roose said. “And we won’t know the true impact until it fully plays itself out — it will be well into 2026 until we fully understand the impact.”

Meanwhile, there are many different kinds of headwinds facing hospitals and health systems, some obvious to the public and some less so, said Hatiras, citing, as one example, the state’s Paid Family and Medical Leave (PFML) program, which is certainly impacting his hospital — and, from what’s he’s heard anecdotally, others as well.

“We’re pretty good at spotting icebergs. We’re not like the Titanic; we have people out front looking at icebergs, and we’ve spotted a few in the time that I’ve been here, and this is the next big iceberg coming down — for hospitals and other large employers as well,” he warned, adding that the system has, in his view, become abused.

In the case of hospitals, it leaves them forced to fill staffing voids, often with little notice, and, in the case of nurses and other professionals, with usually expensive options.

“Prior to the PFML being enacted, on average, we had about 20,000 to 25,000 hours of leave that people would take in a year, and that was a little less than 1% of our total work hours,” he said. “Last year, we approached 500,000 hours, a 20-fold increase, amounting to 13% of our total work hours, or the equivalent of more than 230 FTEs.

“Try to wrap your brain around that number … this is out of control,” Hatiras went on, adding that this is not an HMC problem, but an industry problem, one that now has the attention of the Massachusetts Health & Hospital Assoc., which is surveying hospitals to gather information.

Elaborating, he said that, in addition to the leave being used for long-term health matters, it is being used intermittently, maybe a few days a week, for problems such as stress.

“That leaves us in the lurch,” he explained, adding that, with some positions, such as nursing, it leaves the hospital few options other than overtime or agency personnel, which increases costs significantly.

Whether it’s the many expected ripple effects from the OBBBA or growing detrimental repercussions from PFML, 2026 seems certain to be a year of intrigue and challenge for area hospitals — and the full impact of these forces and other headwinds may not be known for several months.

Opinion

Opinion

By Samantha Borsari

 

As we head into 2026, Gen Z is signaling that a few workplace practices could use a refresh. At the top of the list: the notion that fully remote work is the ideal and that performance reviews should be limited to an annual conversation.

For Gen Z, personal connection is a critical component of being engaged with their work. Contrary to popular belief, Gen Z actively wants to establish relationships with their colleagues and feel a sense of community.

While fully remote setups have been popular among some generations, Gen Z is showing less of an appetite for this type of model. In fact, one recent report states that they are the “least likely generation to prefer exclusively remote work.” The reason for this lies in the fear of isolation and social disconnect that is often associated with this type of model. For many, concerns about mental health outweigh the appeal of a fully remote schedule.

For 2026, Gen Z would rather see hybrid work options. One recent report states that 83% of surveyed Gen Zers would choose the hybrid model over others. Why? Hybrid work strikes the right balance between in-person collaboration, where they can build relationships, learn on the job, and feel like they are a part of the culture, and also providing them with the remote flexibility that supports work-life boundaries.

Many Gen Z professionals are also vocal about wanting their colleagues, not just themselves, to come into the office more. For them, the value of in-office time comes from shared energy and social learning. While not all organizations can accommodate such schedules, it’s still important to acknowledge these emerging trends. Your Gen Z employees aren’t pushing for fully remote work, but rather seeking more connection through in-person opportunities.

The traditional model of annual performance reviews is another topic of contention for Gen Z as we move into 2026, as many feel this approach is slightly antiquated.

Gen Z wants more personalized, consistent feedback from their supervisors. Why? So they can progress in their careers more quickly, correct mistakes faster, and stay on track with their responsibilities. Waiting for the highly anticipated annual review is not seen as effective for this group; rather it’s seen as backward-looking.

What most Gen Z employees would like to see is an open-door policy and real-time feedback. Frequent, personalized check-ins boost their engagement and support their growth because they experience this style as coaching rather than criticism.

These check-ins don’t need to be long or formal; even brief touchpoints can go a long way. This might look like quick digital messages through tools like MS Teams or Slack, or short weekly meetings to review projects and address concerns. The goal here is to show intention and transparency with communication. Gen Z doesn’t want a rating at the end of each year; rather, they want coaching and real-time feedback to help them get better as the year goes on.

Heading into 2026, it’s not about rejecting remote work or traditional reviews, but about adapting them to create more connection, clarity, and authenticity. What matters most for Gen Z in the year ahead is fostering a culture where they can grow and genuinely feel valued.

 

Samantha Borsari is a member experience specialist at the Employers Assoc. of the NorthEast. This article first appeared on the EANE blog; eane.org

Economic Outlook

Clouding the Issue

The Forecast Calls for … More Uncertainty

It’s called the ‘quits rate.’

As that name suggests, it represents the number of employees who voluntarily quit their jobs as a percentage of total employment.

Watch to see more from Brian Canina:

When times are good for workers, the quits rate is understandably higher. When times are not so good, or when there are high levels of anxiety and uncertainty about the economy and the jobs market — and that would describe the current climate — the rate starts to come down.

“Over the past few months, quits have dropped precipitously,” said Bob Nakosteen, a semi-retired Economics professor at UMass Amherst’s Isenberg School of Management, reflecting on a jobs market increasingly described with the words ‘stuck’ and ‘stagnant.’ “People are hanging onto their jobs for dear life, which tells me that they’re not getting offers to entice them to quit, and they don’t feel that they can take the risk to leave their job and look for another one, because they’re just not out there.”

This sentiment is reflected in the latest jobs report: the Bureau of Labor Statistics reported a few weeks back that the U.S. economy lost 105,000 jobs in October and added 64,000 jobs in November, with the unemployment rate rising to a four-year high of 4.6% that month.

The falling quits rate and the jobless numbers are just two of the many ways economists and business leaders are trying to quantify and qualify the current economic scene, often described as ‘confusing,’ although quantifying is more difficult with fewer hard numbers to work with — in general, and even more so because of the recent government shutdown.

Another measure is the Associated Industries of Massachusetts’ (AIM) Business Confidence Index, or BCI. Scored on a 100-point scale, with 50 indicating neutrality, the monthly BCI soared to 57.7 when President Trump was elected in November 2024, but quickly fell to 41.5 (a COVID-like level) in April when Trump’s tariff plan was announced, and has continued to hover below 50 since, AIM President Brooke Thomson said.

She told BusinessWest that, overall, the business community doesn’t like uncertainty, and the prospect for more in 2026, reflected in the BCI numbers, poses questions about what kind of year it will be.

Between the quits rate, the BCI, and other measures, the emerging picture is one of continued uncertainty, even about the near term, let alone several quarters out, given ambiguity about matters from tariffs, interest rates, the jobs market, and the AI investment boom (and whether that bubble is about to burst) to inflation and affordability crunch.

There is some optimism following the most recent quarter-point interest rate drop early last month, but there will need to be more of those, and likely more substantial cuts, in the year ahead for a deep impact to result, said those we spoke with.

Bob Nakosteen

Bob Nakosteen

 

“People are hanging onto their jobs for dear life, which tells me that they’re not getting offers to entice them to quit, and they don’t feel that they can take the risk to leave their job and look for another one, because they’re just not out there.”

“With the recent Fed rate cuts, we’re expecting things to probably pick up, modestly, because there is still some potential uncertainty, economically,” said Brian Canina, president and chief operating officer of Holyoke-based PeoplesBank. “If the Fed continues to lower rates, and the lowering of the rates on the short end of the interest rate curve impacts the long-term interest rate, and those come down, we may see some increased lending and some potential refinancing.”

Overall, said Nakosteen, there is a mixed economic picture for 2026, with expectations for slower growth and perhaps — that’s perhaps — a mild, short recession.

But it’s very difficult to project without hard data, with so much uncertainty clouding whatever picture the data presents, and amid a variety of mixed signals, such as GDP rising a robust 4.3% in the third quarter at the same time as bourbon maker Jim Beam announced it would be shuttering one of its distilleries in Kentucky, in part due to tariffs and slumping demand.“

The data are not painting a clear picture at all. Unemployment is going up — kind of gently, but it’s going up. Inflation is rising — kind of gently, but it’s still rising,” he said, adding that the country may be heading for what economists call ‘stagflation,’ a somewhat rare economic condition characterized by high inflation, stagnant economic growth, and high unemployment occurring simultaneously.

 

Ups and Downs

As he talked about 2025 and what kind of year it was for the region, Aaron Vega spoke from two different, but in many ways similar, perspectives — first as outgoing director of Planning & Economic Development in Holyoke and the incoming president and CEO of the Western Massachusetts Economic Development Council.

Brian Canina

Brian Canina

 

“With the recent Fed rate cuts, we’re expecting things to probably pick up, modestly, because there is still some potential uncertainty, economically.”

“It’s like two steps forward, two steps back, one step to the side,” he said, noting that this was true in Holyoke, but also the region. While new businesses were added, including Pickleball Kingdom at the Holyoke Mall, and new initiatives launched, there were setbacks, such as recent layoffs at Yankee Candle and Sublime System’s decision to pause its project to build a plant in Holyoke following the loss of a U.S. Department of Energy grant.

Elaborating, Vega said the region’s economy was buffeted by some strong headwinds, most of which were beyond its control. These included tariffs, policy changes, inflation, ongoing changes in the retail realm, and even the price of energy.

“We all know that Massachusetts is a bit of an expensive state in which to do business. So how do we entice businesses to come to Massachusetts, and then, how do we get them to come to Western Massachusetts when we’re still developing our hubs and developing our initiatives?” he asked, adding that these same headwinds will prevail in 2026.

This up-and-down nature of the economy was reflected in the BCI numbers for 2025, said Thomson, noting that the index would rise a few points one month, drop a point or two, then rise again, and then fall again; it was up two points to 48.5 in November, for example. This wavering is a symptom of uncertainty and policies that foster it, she said, adding that the sluggish performance in 2025 — some economists say the country is teetering on recession if not officially in it — was different from such cycles in the past.

“Most recessions, or downturns, occurred because of some sort of situation in the financial markets, some sort of causation that deeply hit our financial markets,” she explained. “This was different; it’s almost self-inflicted through policy. There’s nothing inherently wrong in the financial sector.

Aaron Vega

Aaron Vega

 

“It’s like two steps forward, two steps back, one step to the side.”

“There’s still money out there to lend to businesses, there’s opportunities for businesses, but there is feeling on behalf of business leaders that they don’t know what to expect … ‘I don’t know what my bottom line is going to be, I don’t know what my costs are going to be, so I’m not going to take out that loan, I’m not going to do that expansion project, I’m not going to give out big bonuses or hire more people because I don’t know what’s around the corner.’”

This was the picture throughout 2025, and this sentiment is expected to continue into at least early 2026, Thomson said, adding, again, that business owners like consistently and reliability, and these are two commodities missing at the federal policy level, and there has been a resulting trickle-down to states, with some, like Massachusetts, getting hit harder than others.

Indeed, several sectors in the Bay State were deeply impacted by federal policy changes, including healthcare (see related story on page 25), education, and especially manufacturing, due to tariff policies, she noted.

“I’ve been throughout the state this year visiting manufacturers, and even the ones that are managing to do all right are doing it because they’re being really, really creative, despite this,” she added. “And they would never say they’re thriving; they’re saying, ‘we’re being creative, and we’re managing it.’ But I have more stories with people saying, ‘this is killing me — I’m barely making it,’ and there have been two or three small business that have actually closed their doors.”

 

Fear of the Unknown

Carol Campbell, president of Chicopee Industrial Contractors (CIC), spoke for many business owners when she said 2025 was “an interesting year,” marked by those headwinds Vega mentioned, and especially tariffs.

CIC works with manufacturers, handling rigging, machinery moving, machine installation, and other services, and many of those machines are made overseas, said Campbell, adding that the tariffs placed on them — or the threat of tariffs, as well as general uncertainty about what might come next — prompted some hesitation and project delays.

Brooke Thomson

Brooke Thomson

 

“Most recessions, or downturns, occurred because of some sort of situation in the financial markets, some sort of causation that deeply hit our financial markets. This was different; it’s almost self-inflicted through policy. There’s nothing inherently wrong in the financial sector.”

“What we found was just a fear of the unknown,” she explained, adding that, by March, even Fortune 500 companies were hitting pause on some projects.

Things improved as the year went on, and, overall, 2025 was a solid year, she said, adding quickly that there is optimism about 2026, but also some lingering fear of the unknown.

As they look ahead, those we spoke with said several factors will determine the trajectory of the economy, especially the AI investment boom and whether that bubble will burst, inflation, consumer spending, business confidence (especially when it comes to hiring), and, of course, interest rates.

“A lot of it will hinge on what happens with interest rates,” said Canina, adding that the size and frequency of cuts will ultimately determine the impact on the economy.

“A 25-basis-point change is not necessarily going to have a significant impact,” he explained. “But when you see the Fed make consecutive rate cuts, and if they were to drop a full percentage point in a six- to 12-month period of time, I think by the 12-month point you’ll start to see some pickup, and then, it will continue to grow from there.”

Elaborating, he said many businesses remained on the sidelines in 2025 when it came to large investments and expansion initiatives, due mostly to uncertainty about the economy and where things were headed, and partly to interest rates still well above those enjoyed just a few years ago, post-COVID. He’s optimistic that some will get back in the game in the months to come.

Jeff Sullivan, president and CEO of Springfield-based New Valley Bank, agreed.

“The mortgage rates and the longer-term rates, we don’t see them coming down quite as much,” he said. “It’s nothing that’s going to change consumer behavior — we don’t see a refinance boom.

Carol Campbell

Carol Campbell

 

“What we found was just a fear of the unknown.”

“Meanwhile, the idea of borrowing money at 6% or 6.5% doesn’t seem to be unpalatable,” he added, opining that current rates are not stifling activity. “It’s not stopping deals from happening. Would they rather borrow at 5%? Absolutely they would, but where we are now is tolerable. When the rates peaked nine or 10 months ago and it was hard to get under 7%, that was starting to chill the market, but now we’re back down to 6% or 6.5%, and that’s not stopping anyone.”

Overall, Sullivan is more upbeat about 2026 than some others we spoke with. He said 2025 was a solid year for the bank, in deposit growth and otherwise, while he also noted cautious optimism among many commercial customers.

“The overall mood is generally positive,” he said. “The people who are more nervous are the people who do business with the general public, especially with the middle-class, working-class general public. The firms that are business-to-business sales … I think the optimism is there. The firms that are dependent upon lower- and middle-income consumers being their customers … I’m more worried.

“It’s the K-shaped recovery,” he went on. “The rich get richer, and the poor get poorer; we definitely see that sentiment among our customer base.”

Meanwhile, he expects the recent wave of mergers and acquisitions to continue, as businesses search for all-important scale and private equity firms continue their hunt for opportunities across seemingly all sectors of the economy.

“These private equity companies have a belief that they’re going to be so successful, they’re paying top dollar to acquire local companies and roll them up into a much larger platform,” he said, adding that the trend extends across the board, even to HVAC contractors, alarm companies, and sprinkler companies. “We hear from customers every quarter that are taking buyout offers; they’re saying, ‘I can’t say no to this. It’s so much money; it’s more than I thought I’d ever get. I wasn’t ready to sell, but I can’t say no.’”