Marketing & Recruiting Manager, Meyers Brothers Kalicka, P.C.; Age 38
Choreography is the art of planning and arranging movements, as in a ballet or musical, so they come together in a cohesive and powerful way.
Sarah Rose Stack handles choreography in what would be considered the traditional sense — leading recent productions for the Opera House Players in Enfield and Little Theater of Manchester that include Shrek, Something Rotten, Legally Blonde: the Musical, and her latest, In the Heights.
But her multi-faceted work as marketing manager for the Holyoke-based accounting firm Meyers Brothers Kalicka, her day job, would also be considered choreography. There, she handles the firm’s marketing, digital presence, community outreach, public relations, business development, and communications, and brings all that together in many powerful ways that are yielding results on several different levels.
These include everything from a new, responsive website that has spawned a more than 200% increase in active users to a social-media strategy that has generated a nearly 900% increase in impressions and a 530% increase in engagements, to new diversity, equity, and inclusion initiatives. She also co-leads and champions the firm’s community-outreach program, coordinating drives, awareness campaigns, and service for a wide range of organizations.
Looking at the many sides of her life, Stack said they complement one another and ultimately make her better at each one.
“My formal training in music and dance has made me really good at my job in communications because music and dance is the ultimate expression of feeling,” she said. “And I really believe my career landed where it is because of that training … it’s the weird secret sauce in my background.”
Perhaps the most difficult assignment for Stack when it comes to choreography is her own schedule. Indeed, the retired professional dancer for the Boston Cannons of Major League Lacrosse currently teaches multiple styles of dance at Nutmegs Dance and Theatre Company (while also managing the studio’s website). She’s also a seasonal choreographer for the Opera House Players; marketing co-chair for the Massachusetts Society of CPAs; contributing writer for publications ranging from BusinessWest to UFO Magazine; frequent public speaker on topics ranging from business development to marketing; active volunteer for several nonprofits, including Boston Children’s Hospital and the Boston Cannons Foundation; and devoted mother of two boys.
On top of all that, she’s pursuing a master’s degree in communications online at Johns Hopkins University.
Asked where she finds the time, she said she makes it, because all of those aspects of her life are important to her and contribute to who she is.
— George O’Brien