The recent news that two small businesses located in the Shops at Marketplace in downtown Springfield — Serendipity and Alchemy Nail Bar — will be closing permanently due to a sharp decline in business from the pandemic provides more direct evidence of the damage being done to the business community from this crisis.
A number of small businesses have already closed over the past four and a half months, and those numbers will surely rise as the pandemic continues to keep people in their homes. Many of these closings are seemingly unavoidable — they involve businesses, such as event venues, bars, and restaurants, where people gather in large numbers indoors, something the pandemic has made all but impossible if people want to stay safe.
But some could be avoided if the residents of this area find ways to provide needed support. Many are already doing that, but these numbers need to grow if the Western Mass. business community is to avoid losing more of its valued members.
And we say valued, because that’s exactly what they are. Businesses are not simply establishments that occupy space in buildings and provide goods and services. They are part of the community, and often a big part.
They employ people. They pay taxes. They support organizations like the United Way and the Chamber of Commerce. Their employees often serve on boards and commissions and lend their support to local causes.
When a business closes, we lose a lot more than a place to buy shoes. When a restaurant closes, we lose more than our favorite pizza joint. When a tourist attraction shuts its doors, we lose more than a place to take the kids on a Saturday.
Supporting local businesses has always been important, but it is even more so during this crisis because so many of them are imperiled. As we have chronicled over the past several months, ventures in every sector of the economy have been rocked by this pandemic.
Indeed, companies recording sales of 60% or 70% of last year’s totals are having a good year. And most are not in that category, with declines of 70%, 80%, or even 90% over last year. Many of these businesses have been helped by assistance from the federal government in the form of PPP loans, SBA loans, and small grants from individual cities and towns. But many have exhausted those funds, and the pandemic shows no signs of letting up.
It doesn’t take someone with a degree in accounting to understand that most businesses simply cannot sustain losses like this for much longer. And some have already concluded that they can’t sustain them any longer.
With each headline like the one about Serendipity and Alchemy closing, there is regret about what we’ve lost. And as mentioned earlier, we lose more than a shop that sells an item or makes good Italian food. We lose tax dollars, and we lose a piece of our community.
There are many ways to support a business even if you can’t visit it in person — from buying a gift certificate to getting takeout to buying online. And by exercising these options, we can perhaps avoid losing some of the businesses that still call Western Mass. home.