Alumni Achievement Award

Tara Brewster

Vice President of Business Development, Greenfield Savings Bank

Tara Brewster

Tara Brewster

Tara Brewster likes to refer to herself as a “recovering entrepreneur.”

She uses that phrase to describe everything from how she can’t fully unplug while on vacation (which she was when talking with BusinessWest) to life in general after she and partner Candace Connors sold the clothing store they created, Jackson & Connor, in 2013.

She has spent the years since … well, recovering from a thoroughly enjoyable time running her own business and essentially deciding what comes next for someone with entrepreneurial energy still to be tapped and a deep commitment to serving the community.

Actually, many things have ‘come next,’ from some work in consulting to her current assignment as vice president of Business Development for Greenfield Savings Bank (GSB); from a wide range of work within the community, especially in Hampshire County, to something new and completely different — her own radio show.

Indeed, Brewster recently succeeded Ira Bryck as the host of the weekly Western Mass. Business Show on WHMP. She started only a few months ago and admits to still being in the process of learning the ropes and becoming comfortable behind the mic.

“I’m still kind of shaking off the jitters and the ‘how am I going to craft my voice,’” she told BusinessWest. “And I’m still figuring out what I can ask and how deep I can go, all those things. I’m still learning, and it’s been a lot of fun.”

Meanwhile, she was already quite comfortable with getting involved in the community, but has only become more so in recent years, donating her time and talents to agencies and causes ranging from the Hampshire Regional YMCA to the Downtown Northampton Assoc. (DNA) to the Greater Northampton Chamber of Commerce. But more on that, and how the sum of her work has made her a finalist for the Alumni Achievement Award, later.

First, we flash back to when Brewster sold Jackson & Connor — a difficult time, as she described it, because she really didn’t know what to do with herself and fill the void created by selling the business that had been her passion — or one of them, anyway.

“I was like, ‘this was my whole identity; what am I going to do now?’” she said, adding that she worked as a consultant for the Vann Group (which helped her sell the business), and later did some work for the Springfield Business Improvement District and CityStage. Through those assignments, she reconnected with her former loan officer from Greenfield Savings Bank, who took her to lunch, at which Brewster did a lot of ‘complaining’ (her word) about being a consultant and how different it was from the retail world she was in.

She remembers saying, “‘after a decade of being entrepreneurial and making my own economy, I think I’m ready to go back to being an employee — but no two days can be the same; it has to be entrepreneurial, I’ve got to have freedom, and I have to be out and about in the community and making an impact.’”

All of which is serendipity, because that loan officer was essentially there to encourage her to apply for a position in business development at GSB, a job that offered essentially everything she just said she needed.

Overall, her job at the bank, which began in late 2016, has allowed her to take her work within the community to an even higher plane, one that recently earned her the Kay Sheehan Spirit of the Community Award, presented by the Community United Way of Hampshire County.

That involvement, which includes work with the YMCA, DNA, MassHire, Double Edge Theatre, Pathlight, Safe Passage, the chamber, and many other groups, was put into its proper perspective by Bryck, who not only gave Brewster the keys to the radio show he handled for more than a decade, but nominated her for the Alumni Achievement Award.

“Tara exemplifies for many what commitment and giving back looks like,” he wrote. “Western Mass. is fortunate to have Tara continuing to improve our backyard. She is a person for whom each day is a blessing, and she shows her appreciation, and uses her position, in ways that help fellow humans.

“I know a lot of people who see Tara as an inspiring leader,” he went on. “They are lit by her fire, and they become better people by seeing her compassion and action. She embodies sincerity and is brilliant at luring others into the river that she flows with.”

Brewster, a member of the 40 Under Forty class of 2009, summed it up this way: “To work for a community bank in Western Massachusetts is just a gift, especially for someone who is a true philanthropist at heart, someone who really sees the jeweled web of a region and understands that everything happens because of connections, everything happens because you make asks, everything happens because you see others before you see yourself.”

As for the radio show, she sees it as an extension of her work in business — and in the community — and she has committed herself to using the show to give a platform to those who need to tell their story.

“I try to focus on people in the community who need to be highlighted and aren’t necessarily highlighted,” she explained. “I have a real bent in my heart toward nonprofits, so I try to bring them on so they can talk about themselves. Also, people of color. COVID really took off my rose-colored glasses and put on some pretty intense eyeglasses from which I now view a lot of the work that I do, how we are in the community, how we treat each other, and who has the mic.”

Her work sharing the airwaves is just the latest installment of ‘what comes next’ for this recovering entrepreneur, a list that now also includes being a finalist for the 40 Under Forty Alumni Achievement Award.

 

—George O’Brien

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