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Zasco Productions Names Howard Sienkiewicz VP, General Manager

CHICOPEE — Zasco Productions, LLC, an event-planning and production company, hired Howard Sienkiewicz as its new vice president and general manager, according to Zasco founder, president, and owner, Michael Zaskey. Sienkiewicz returns to Western Mass. after spending two decades as technical director for the international event-planning and production company Ellen Michaels Presents.

“We’re so pleased that Howard Sienkiewicz agreed to return to Western Massachusetts to join the Zasco team,” Zaskey said. “His experience working globally in theatres, concert halls, convention centers, hotels, and non-traditional venues will help Zasco Productions and our other brand, Big Video Screen, to enhance the level of service we provide our customers throughout the region.”

Sienkiewicz began his career in Springfield as production stage manager of the Springfield Symphony Orchestra, coordinating production for its classical and pop-music series, operas, and dance programs at Springfield Symphony Hall, at the Summer Pops at Stanley Park, the Berkshire Choral Festival, and Springfield Symphony New England Tours, under the auspices of New England Presentors. He became technical director for Springfield Civic Center and Symphony Hall and general manager for Snow Sound, as well as owner of HCS Productions. At Ellen Michaels Presents, he traveled the globe working on events for CA Technologies, Oracle, Intuit, and many others.

“Years ago, when Michael has getting Zasco started, we had crossed paths while I worked at Springfield Symphony Hall,” Sienkiewicz said. “Years later, when I needed a company to support a large corporate event in Boston, I was given his name. He and the company really impressed me. Going forward, I would use Zasco Productions for all our shows in the Northeast. I even brought them to Las Vegas, Chicago, and North Carolina to support various shows. When I decided to get off the road, Michael offered me this position, and I am thrilled to be returning to my hometown and have the opportunity to work with a great company like Zasco locally and nationally.”

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