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Lecture Series


Look for the next installment BusinessWest and The Healthcare News Lecture Series

BusinessWest and Healthcare News are pleased to present to our readers a Lecture Series. This series of lectures, panel discussions and presentations will address timely and important business information. This is a wonderful opportunity to meet industry leaders and network with area business professionals.


Attracting the Best Candidates in Possibly the Worst of Times
Friday, Sept. 20, 2019
8 a.m.-11 a.m.
Valley Venture Mentors
276 Bridge St, Springfield, MA 01103
Continental Breakfast Provided
Cost: $20 donation to Valley Venture Mentors

8 a.m. – 8:20 a.m.: Registration/Networking/Continental Breakfast

8:20 a.m. – 8:30 a.m.: Welcome & Remarks from Sponsors

8:30 a.m.-9:15 a.m.: Part One: HR Leadership Panel
Presenters:  Carol Fitzgerald, Vice President of Human Resources, Center for Human Development (CHD); Sarah McCarthy, Senior Human Resources Business Partner, Commonwealth Care Alliance;
Moderator: Allison Ebner, Director of Memberships & Partnerships, Employers Associates of the NorthEast (EANE)

Three HR professionals discuss their woes and wins of recruiting and attracting good candidates in today’s job market.

9:15 a.m.-10 a.m.: Part Two: How to Ensure Your Hiring Process Stinks!
Presenter: Tiffany Appleton, Director, Accounting & Finance Division; Recruiter, Johnson & Hill Staffing Services, Inc
Obviously, no one wants to have a hiring process that stinks or provides less than stellar hires. But if you are not getting the quality of hires you are ultimately seeking, please take an honest look. Make sure you are NOT doing any of these things.

10 a.m.-10:15 a.m.: Break

10:15 a.m.-11 a.m.: Part Three: Increase Results: Digital Marketing for Recruiting & Hiring Success
Presenters: James Garvey, Digital Marketing Analyst, GCAI & Darcy Fortune, Digital PR Analyst, GCAI
Two problems every HR person knows that finding talent these days is harder than ever! GCAi analysts know that HR professionals are not yet tapping the full power of Digital Marketing for recruiting.

Problems solved. Join GCAi Digital Marketing Analysts Darcy Fortune and James Garvey for a presentation entitled “Increase Results: Digital Marketing For Recruiting & Hiring Success.” Darcy is a veteran video producer having served as an Assignment Desk Editor for ABC and Fox affiliates. James is a certified Google Ads Qualified Planner and Facebook/Instagram and LinkedIn marketing expert.

Accordingly, Darcy and James will review each aspect of the candidate’s digital job search journey and explain how brands can create a plan to serve each phase. Darcy will also discuss the importance of employer branding, the benefits of recruitment and culture video, and provide tips and tactics for video planning and production. Finally, James will unlock the secrets of Social Media Marketing and how it is the most powerful, yet least understood aspect of recruitment marketing.

Attracting the Best Candidates in Possibly the Worst of Times

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