FARMINGTON, Conn. — Farmington Bank announced that former Major League Baseball knuckleball pitcher Tim Wakefield is its new celebrity spokesperson.
“Tim Wakefield is an admired and dedicated professional both on and off the field. As a well-respected athlete and a committed partner with various community organizations, Tim embodies the values and traditions of Farmington Bank. We are thrilled to have him as a member of our team,” said John Patrick Jr., chairman, president, and CEO of Farmington Bank.
Added Wakefield, who spent much of his career with the Boston Red Sox, “I admire Farmington Bank’s commitment to excellence, performance, and community engagement. I look forward to sharing those commitments, as well as news of their expansion into Western Massachusetts, in the coming months.”
As Farmington Bank’s celebrity spokesperson, Wakefield’s initial role will include appearances at two Farmington Bank branch office grand opening celebrations in West Springfield and East Longmeadow, which will be open to the public. Dates will be announced soon. In addition, he will star in a series of new television, radio, and print advertisements. The campaign will launch in both Connecticut and Massachusetts this fall.
In addition to professional baseball, Wakefield is known for his charity efforts. Since 1998, he has partnered with the Franciscan Hospital for Children in Boston to bring patients to Fenway Park to share time with him on and off the field. In addition, he serves as the Red Sox Foundation’s honorary chairman and is actively involved in the Jimmy Fund and the Space Coast Early Intervention Center in Florida.
Farmington Bank is a full-service community bank with 22 branch locations throughout Central Conn., with two branches scheduled to open in Massachusetts in the fall of 2015, as well as two more Connecticut locations opening in 2016. For more information, visit farmingtonbankct.com.