Day: May 26, 2026

While soaring gas prices and the rising cost of plane tickets have most people seeing red, Betsy Andrus sees some opportunity.

Indeed, the exploding cost of traveling far away might prompt some people in this region to travel … well, maybe not so far, said Andrus, executive director of the Southern Berkshire Chamber of Commerce, adding that one community that stands to benefit from such a development is Great Barrington.

It already sees large numbers of visitors taking in everything from restaurants, clubs, and hiking trails to the Mahaiwe Performing Arts Center, an eclectic mix of shops, a few breweries, and a collection of art galleries. And the numbers could move higher, given current trends.

“Because of the price of gas and because of the way the economy is moving, for people to do lavish vacations and fly to Paris or whatever will be more difficult and expensive,” Andrus said. “Instead of spending $4,000 to get to the Caribbean, hopping into the car and spending a few dollars on gas going to the Berkshires seems like an easier choice.”

As noted, there’s always been plenty to do in this town, and now, there’s more, such as concerts and comedy shows at Barrington Hall, the reinvented former Chrissie Farm, which has become what its owners, Dan Baker and Daniel Latzman, expected it to become — a true destination.

Indeed, the new owners have added live concerts, comedy shows, lectures, family events, and more to the mix.

“We like to think of ourselves as a gathering space for the community,” Baker told BusinessWest. “We really try to be community-oriented, both with our public schedule and our private events.” 

As for that mix of stores and eateries, it’s in a seemingly constant of change, and even more so in recent years as many long-time store owners have moved into retirement. That was the case with the Gorhman & Norton package store, a Great Barrington institution that Robbie Robles has transformed into Robbie’s Community Market, another gathering place that offers fresh sandwiches and salads, brick oven pizza, live music Saturdays, and, as the name over the door suggests, community.

“I work hard on making this a quality place that you want to be in — you want to have memories there; you want to go back and have parties and events,” he said, adding that the word ‘market’ is meant to convey the more European definition of gathering place.

And then, there Tom’s Toys, another downtown Great Barrington institution that has been selling specialty items for three decades. Owner Tom Levin said he’s seen a lot of change over 30 years — in the toys that the public is buying at any given time, and in downtown Great Barrington itself.

“Change has been the one constant,” he said, adding that a once-sleepy community started to change and become a destination about the time he went into business, and it remains one today.

Those we spoke with talked about the rhythm of doing business in Great Barrington, which has a slow season, from January until early May. But then, things start to pick as owners of second homes return for the summer and tourists start arriving in larger numbers. Things really pick up when the summer seasons start at Tanglewood in Lenox, Jacob’s Pillow in Becket, and other venues, and it remains steady, if not quite as robust, through the fall and into December.

Understanding and making do through these seasonal ups and downs is one of the challenges of doing business here, said Levin, adding that, since COVID, the winters have been better, and the summers have remained solid.

And this year, Andrus and others are hoping that those aforementioned economic forces — everything from high gas prices to lingering uncertainty about the future — will make this community even more of a destination.

Staying Power

Abdrus noted that, while January to early May is traditionally slow in Great Barrington, the past four months have been slower than normal, despite a strong season for the ski resorts.

Dan Baker, left, and Daniel Latzman in Barrington Hall, which they have transformed into a destination for a wide array of public and private events.

She’s not sure if the closure last summer of the Simon’s Rock of Bard College campus, the future of which remains a large issue moving forward, had anything to do with that, but she’s more certain that the economy and general uncertainty about what comes next did.

She’s hoping for a full rebound during the summer, when the town’s population triples from 7,000 to 21,000, and believes that, if a ‘stay closer to home’ mentality gathers any steam, it will certainly benefit the Berkshires as a region and individual communities where there’s lots to do.

And Great Barrington fits that description, she said, citing everything from a wide variety of shows at the Mahaiwe to Berkshire Busk, the 10-weekend street music and arts festival that makes downtown streets come alive; from an eclectic roster of restaurants to opportunities to hike the Appalachian Trail.

“I think the summer is going to be busy,” she said, adding that the nation’s 250th birthday may bring more opportunities to celebrate the Berkshires’ museums, other cultural institutions, and history, such as the Knox Trail, which winds through several communities in the area, including Great Barrington.

‘Busy’ would certainly suit the many shops in the downtown area, which include a mix of old and new, with Levin now counting his business — located in the heart of downtown, at the corner of Main and Railroad streets — as among the oldest.

“We like to think of ourselves as a gathering space for the community. We really try to be community-oriented, both with our public schedule and our private events.”

“We’ve lost some of our old-time stores, like the photo shop, a hardware store, and a shoe repair shop, and we’ve definitely seen a trend of more upscale shops opening in town,” he said, adding that, for him, business has been generally good as a mix of locals and tourists snap up what’s hot — if he can keep them in stock.

That list includes Japanese blind box toys, Needoh squishy toys for stress relief, and Jellycat stuffed animals, he said, adding that many visitors have specific items on their list, but many come just to browse.

As for Robbie’s Community Market, it is a work on progress, said Robles, a serial entrepreneur with two other businesses in nearby Sheffield, who will mark a year in his storied Great Barrington location — Gorham & Norton was in business for 113 years — later this month.

“I was building the rocket ship while I was going to the moon,” he said of his work to transform the space and add such features as a pizza oven while expanding the overall menu.

Like others who have set up shop in town, he’s experienced a learning curve, especially the ebbs and flows to the calendar.

“It’s a short season, but we’ll be strong until December now,” he said, adding that he’s learning the rhythm of the business year and, thus far, gathering momentum as a place where people gather year-round.

Developments of Note

Baker told BusinessWest that the former Chrissie Farm was mostly a banquet hall, handling weddings, galas, and other gatherings such as corporate outings.

Barrington Hall still hosts such events, but it has broadened the portfolio in dramatic fashion, he said, adding a roster of live, public events that is drawing both area residents and visitors to the region.

This includes live music, including upcoming shows such as “Big Yellow Taxi: The Music of Joni Mitchell,” “Afrobeat Concert with Armo,” “Billy Keane and the Waking Dream,” and “The Rock and Roll Playhouse Plays Music of the Beatles.” There are also comedy shows and events for children and families.

This was the vision that Latzman, a software company owner, and Baker, formerly in the financial services industry, and before that, the entertainment industry (in everything from production to management), brought to their entrepreneurial venture.

The two moved to the Berkshires five years ago and met as neighbors in the nearby town of Egremont and developed a strong friendship.

“We started to align as to our ideals and what it means to live here in the Berkshires, and how there might be opportunities to really establish some roots on the business front,” Baker said. “We then started to look at various venues to accomplish this mission.”

“I work hard on making this a quality place that you want to be in — you want to have memories there; you want to go back and have parties and events.”

In early 2025, when Chrissie Farm came on the market, they gave it a look.

“We walked in, and we knew that we could do what we wanted to do with that space,” he said. “On our side, a lot of this is about a want and need to throw down roots here, grow our families, and create something meaningful for the community, both in Great Barrington and Berskhire County as whole.”

Not quite a year since the sale was completed and several months since the first events were hosted, Baker said the venture is off to a very solid start, with events on both the public and private side of the ledger, especially the former.

“We’ve really packed the schedule with public events,” he said, adding that, beyond the number of events, there has been great diversity as well. “We’ve had rock and singer-songwriter things, jazz, world music like Afrobeat … we’ve really tried to inject some diverse offerings for the people in the Berkshires. We’ve also had a number of comedy shows since the beginning of the year, and some successes beyond that.”

There is a hard focus on local talent — “Live shows. Local energy” is the venue’s marketing tagline — as well as an emphasis on children and families.

“We’ve had at least one kids and family show, and that was a huge success, and we have at least three more lined up for the summer and early fall,” Baker noted, adding that the flexibility of the space provides opportunities to host many different kinds of events. “We can accommodate different setups; that’s one of the beauties of our space, and you might see something different every time you come in here.”