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Marketing Tips & Industry News

Courtesy of Mike Kappel, www..entrepreneur.com

Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs — all the time — it can be difficult to master all the nuances that go into sales or marketing. If you’re not a natural salesperson, it can be even more difficult. Fear not, the following nine marketing tips for startups can help you make more sales, market better and waste less money.

1. Sell the benefit, not a comparison.

How you market yourself is all about highlighting what makes you different. There are three major ways to do that.

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Marketing Tips & Industry News

Courtesy of Jessica Mehring of SnapApp

You marketers aren’t just busy people – you’re jugglers.

You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. And if you manage an in-house team or contractors … well, you deserve a medal.

The team and I here at SnapApp knew you’d appreciate some shortcuts. We compiled 35 of our best tips, tricks, shortcuts, hacks and tools to make your work-life just a little bit easier.

The Ultimate List of Shortcuts for Marketers

For Social and Outreach

1. Create lists on Twitter to keep your contacts organized while giving you more visibility to people/businesses you’re following closely on in your space.

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Special Publications STUFF Made in Western Mass

A Guide to STUFF Made in Western Massachusetts

Manufacturing jobs have been hard to fill and qualified employees difficult to find –

While the manufacturing sector represents a robust 160,000 jobs in the state, the industry has a PR problem, especially with younger workers. The message of GOOD JOBS AT GOOD WAGES and a future career offering advancement in a growing company is just not getting through. And even with the state’s unemployment rate at 4.4% the industry struggles with recruiting, and needs potential workers to take a fresh look at manufacturing.

Introducing a new publication aimed at the workforce of tomorrow – A Guide to STUFF Made in Western Massachusetts. STUFF will be a cool, interactive publication and website profiling area manufacturers, showcasing what they make, who uses it, and what kinds of jobs/careers there are in each company. This special publication will be an awareness and recruitment tool for western Mass. manufacturers like no other before it.

If you are manufacturing in Western Mass. and have workforce development as a top priority, make sure your company has a profile in STUFF! Read about how this publication will become part of the efforts to expand the manufacturing workforce and area supporters. 

Print Distribution:

Students:
Copies will go to all trade and technical high schools, with additional distribution to all area
high schools through career fairs, guidance counselors.
Community Colleges, as well as career counseling offices in all the state’s colleges.
Through regional workforce groups, employment offices and other targeted workforce
development programs

Manufacturers & MA Business Leaders:
STUFF will be direct mailed to top manufacturers – CEO’s and Sr. executives at the top firms across Western Mass.
Mailed to non-manufacturing employers in Western Mass.
To BusinessWest subscribers
Through manufacturing industry partners and at key manufacturing events throughout the year

Click for Publication Specifics & Pricing
Click for Order Form
Click for Manufacturing Questionnaire

SPACE DEADLINE: OCTOBER 18, 2018.

For more information contact:
Kate Campiti 413.781.8600 (ext. 104) [email protected]
Kathleen Plante 413.781.8600 (ext. 108) [email protected]

This specialty publication is presented by BusinessWest in partnership with Associated Industries of Massachusetts (AIM), MassDevelopment, MassMEP, Massachusetts Technology Collaborative, and The Western Massachusetts Chapter of the National Tooling and Machining Association (WMNTMA)

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