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Special Publications

LEVEL UP is an awareness and recruitment tool for western Mass. manufacturers and trades helping you target your workforce of tomorrow.

Looking to reach your next employee? LEVEL UP is an interactive publication and flipbook profiling
area trades and manufacturers, showcasing what you make, who uses it, and what kinds of careers
are available in your company. 

Distributed To:
• Trade & Technical High Schools
• Guidance Counselors
• Middle Schools
• Community Colleges
• State College Career Counseling Offices
• Top Manufacturers & Firms
• Regional Workforce Development Groups & Employment Offices
• Non-Manufacturing Employers
• BusinessWest Subscribers

>> Go to the 2018 FLIPbook HERE

To reserve your space and for more information on sponsorship, contact:
Kate Campiti 413.781.8600 (ext. 104) [email protected]
Kathleen Plante 413.781.8600 (ext. 108) [email protected]
Meg Granger 413.781.8600 (ext. 112) [email protected] 

Company Profile & Display Advertising Rates
Order Form
Trade & Manufacturing Profile Questionnaire

Publication distribution date: late-February

Sponsored by:

Healthcare Heroes

Healthcare Heroes Tickets

  • Price: $90.00 Quantity:
  • $0.00

Presenting Sponsors

Partner Sponsors

Supporting Sponsors

Special Publications STUFF Made in Western Mass

A Guide to STUFF Made in Western Massachusetts

Manufacturing jobs have been hard to fill and qualified employees difficult to find –

While the manufacturing sector represents a robust 160,000 jobs in the state, the industry has a PR problem, especially with younger workers. The message of GOOD JOBS AT GOOD WAGES and a future career offering advancement in a growing company is just not getting through. And even with the state’s unemployment rate at 4.4% the industry struggles with recruiting, and needs potential workers to take a fresh look at manufacturing.

Introducing a new publication aimed at the workforce of tomorrow – A Guide to STUFF Made in Western Massachusetts. STUFF will be a cool, interactive publication and website profiling area manufacturers, showcasing what they make, who uses it, and what kinds of jobs/careers there are in each company. This special publication will be an awareness and recruitment tool for western Mass. manufacturers like no other before it.

If you are manufacturing in Western Mass. and have workforce development as a top priority, make sure your company has a profile in STUFF! Read about how this publication will become part of the efforts to expand the manufacturing workforce and area supporters. 

Print Distribution:

Copies will go to all trade and technical high schools, with additional distribution to all area
high schools through career fairs, guidance counselors.
Community Colleges, as well as career counseling offices in all the state’s colleges.
Through regional workforce groups, employment offices and other targeted workforce
development programs

Manufacturers & MA Business Leaders:
STUFF will be direct mailed to top manufacturers – CEO’s and Sr. executives at the top firms across Western Mass.
Mailed to non-manufacturing employers in Western Mass.
To BusinessWest subscribers
Through manufacturing industry partners and at key manufacturing events throughout the year

Click for Publication Specifics & Pricing
Click for Order Form
Click for Manufacturing Questionnaire


For more information contact:
Kate Campiti 413.781.8600 (ext. 104) [email protected]
Kathleen Plante 413.781.8600 (ext. 108) [email protected]

This specialty publication is presented by BusinessWest in partnership with Associated Industries of Massachusetts (AIM), MassDevelopment, MassMEP, Massachusetts Technology Collaborative, and The Western Massachusetts Chapter of the National Tooling and Machining Association (WMNTMA)

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In these times, many people will be working remotely. In addition to accessing BusinessWest online, readers may wish to add their home address. To do this, e-mail [email protected], visit  https://businesswest.com/contact-us/subscribe/, or call 413.781.8600.