40 Under 40 Class of 2018

Crystal Childs

Marketing and Creative Consultant; Age 37; Education: Holyoke Community College

Crystal Childs

Crystal Childs

Childs is a graphic designer and marketing consultant with almost 20 years of experience in the field, including 10 years at Balise Motor Sales in various marketing positions and, most recently, as the founder of Splash Marketing and Creative. Childs has continuously sought out opportunities for professional development, training at companies such as Google, Facebook, and Twitter. She currently sits on the board of directors for the Greater Westfield Chamber of Commerce and chairs its marketing committee. She is also co-founder of the annual EMBEE Marketing and Business Summit. She lives with her husband and daughter in Westfield.

How do you define success? Success isn’t defined by the dollars in your bank account or physical possessions. If you wake up every morning and look forward to what the day brings, if you’re happy with the work you’re doing, the work you’ve done, if you’re happy with yourself, then you’re successful.

What do you like most about Western Massachusetts? I’ve always loved that the mountains, the East Coast, and two major cities are just an hour or two car drive away — not to mention the states that surround us. I love variety!

Who has been your best mentor, and why? Mike Balise of Balise Motor Sales. This man was a true inspiration to many. Perhaps without knowing it, he took me under his wing and taught me how to remain calm in stressful situations and not sweat the small stuff. He inspired me to give back, to be selfless, and to always do what’s right. He was a constant source of encouragement, and he always had the best advice. He was my mentor, and he’s been missed since his passing in 2015.

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