Marketing Director, Peter Pan Bus Lines; Age 37; Education: Holyoke Community College
While in college, Veronesi-Polastry began her marketing career at iHeartMedia (formerly Clear Channel), as a on-air radio producer and personality with MIX 93.1. She then became director of Marketing and remained with iHeartMedia for 15 years. In 2015, she joined Peter Pan Bus Lines as director of Marketing, promoting motorcoach transportation throughout the company’s route system, encompassing Boston/Cape Cod, Providence, and intermediate cities and towns throughout the Northeast to New York, Philadelphia, Baltimore, and Washington, D.C. She is married to Police Sergeant Adam Polastry and mother to an 8-year-old son, Chace.
What did you want to be when you grew up? Wonder Woman.
What three words best describe you? Motivated, reliable, team player.
Who has been your best mentor, and why? Adam Wright of Advertus Media in Westfield. As a student, I was involved with group sales at Six Flags, and became acquainted with Adam, a major influence on my career in the marketing field. When he joined Clear Channel, I moved to that company to pursue marketing in mass media under his guidance. When the opportunity arose to join Peter Pan Bus Lines as its director of Marketing, Adam encouraged me to apply for that position, and continues to mentor me to this day.
What are you passionate about? My family, friends, and donating my time to the Jimmy Fund (I am the Western Mass. Council secretary).
What person, past or present, would you like to have lunch with, and why? Peter L. Picknelly. I would love to be able to hear his stories of Peter Pan firsthand, as well as share our marketing initiatives, all while celebrating our recent split from Greyhound Bus. Peter Pan recently opened a ticket counter at the New York City Port Authority — the first time in 35 years Peter Pan was able to sell our own tickets in NYC! The stories are surely an adventure that he would have loved to hear about.
Photography by Leah Martin Photography