Director of Marketing, MachineMetrics; Age 30; Education: BA, Wesleyan University
Immerman is an accomplished leader and experienced startup veteran with an integrated background in digital, social, traditional, and account-based marketing, growth strategies, and business development. After graduating from Wesleyan University with a double major in psychology and music, he spent his early career working on Madison Avenue at global and boutique marketing firms to help craft successful digital-marketing strategies for brands like Adidas, Reebok, H&R Block, and Starbucks. The youngest member of the Forbes Communications Council, Immerman is now director of Marketing for MachineMetrics, and has quickly become an industry expert in digital manufacturing transformation and industrial IoT applications. He currently lives in Northampton with his wife, Jessica Dupuis (a 40 Under Forty honoree in 2017), and their two loving, frisky cats.
Who has been your best mentor, and why? After I outgrew my first career aspiration of becoming the next Superman, I decided I wanted to be a lawyer like my father. He took great pride in helping people when they needed someone to stand up for them. In retrospect, I guess it was a logical next step from my initial superhero ambitions. He was not only my idol, but my inspiration, and I wouldn’t be the man I am today without his mentorship.
How do you define success? Success is a satisfaction with how one answers the following questions: how happy am I with the person I’ve become, the efforts I’ve shared with the world, and the impact I’ve had on others? Thus, success is peace of mind, a self-satisfaction in knowing that you did everything you could do to become the best person you are capable of becoming.
What four words best describe you? Persistent, honest, loving, leader.
What are you passionate about? I’m most passionate about people. More than anything else, I love human interaction, communication, and connection. From the profession I work in to the friends I keep to the technologies I’ve built, it all comes from a desire to bring people together and connect us in some way. It’s what drives me and what I’m most dedicated to.
What will work colleagues say at your funeral? I’ve actually been waiting for someone to ask me this, and I prefer to approach it as my ideal tombstone quote instead. Option 1: “It is not for me to judge another man’s life. I must judge, I must choose, I must spurn, purely for myself. For myself, alone.” —Herman Hesse, Siddhartha. Option 2: “He left this world as he came into it: terrified that there wouldn’t be enough food.” —Me. I like Option 2.
Photography by Leah Martin Photography