40 Under 40 The Class of 2010

Meghan Lynch

Meghan Lynch: 29

Managing Partner, Six-Point Creative Works

Meghan Lynch studied literature in college, but didn’t want to make it her job. Instead, her creative side blossomed in an unexpected career path: advertising. It started with a stint as a receptionist at a Northampton ad agency.

“I became office manager and worked my way up into the production department,” she said, where she did some scriptwriting and other creative tasks. “What started out as a way to get me through grad school wound up being something I loved, and exposed me to things I wouldn’t have been exposed to otherwise.”

Lynch later worked with David Wicks and Marsha Montori for the Momentum Group, and the three eventually formed their own business, Six-Point Creative Works. “I was willing to work with them,” Lynch said, “but instead they gave me the opportunity to own the company with them, which was unexpected for someone as young as I am.”

Her partners say Lynch is “29 going on 50” when it comes to her creativity and professionalism. Indeed, her plate is full; among her numerous roles, she is the primary source of the firm’s new-business development, a force behind its pro-bono and trade-of-service commitments to area nonprofits, its Web-marketing strategist, and even project manager for the company’s new facility. Lynch relishes those varied responsibilities.

“You don’t get many opportunities to be part of a group that’s so collaborative, where everyone is willing to listen to anyone’s idea, regardless of their experience,” she said of the firm, which draws inspiration and levity from its canine mascot, Smilin’ Tom. “I have a chance to grow in a lot of different ways. And I’ve learned so much about the variety of businesses the agency works with.”

She fills in her time with volunteer work for the Springfield Public Forum, St. Mark’s Episcopal Church, the Dakin Pioneer Valley Humane Society, and other groups. “It’s nice to work with organizations that get you excited, that let you see their potential.”

And fulfilling potential is something Lynch knows a lot about.

—Joseph Bednar