40 Under 40 Class of 2018

Michelle Wirth

Co-owner and Marketing Director, Mercedes-Benz of Springfield; Age 39; Education: MS, Lehigh University

Michelle Wirth

Michelle Wirth

Wirth has spent the past 18 years working for the Mercedes-Benz brand. She started her career in the Engineering department at Mercedes-Benz USA in 2000. She then held positions in PR and marketing before entering retail. She learned to drive stick on a Dodge Neon during an internship at Chrysler Corp. in 1997. That same summer, she got her first (and only) ticket for drag racing a Viper during the infamous Woodward Cruise in Detroit. She and her husband, Peter, have four children.

What did you want to be when you grew up? I toggled between lawyer, doctor, and Oprah Winfrey.

How do you define success? The ultimate symbol of success is time independence. When you can choose how you spend each and every minute of your time without restriction, you’ve made it.

What three words best describe you? Driven, caring, mom.

What do you like most about Western Massachusetts? The people!

Who has been your best mentor, and why? My mom and dad — the best example setters, cheerleaders, and sage advisors on the planet.

What actress would play you in a movie about your life? Sandra Bullock.

What are you passionate about? I believe in the power of every individual, and I am committed to each and every person realizing their true potential, no matter what circumstances he or she may have been born into. This takes shape in myriad ways.

Whom do you look up to, and why? I believe the only person holding you back from achieving your dreams is … you. To all those going back to school to get a higher degree, especially working parents, I have so much respect for your decision and admire the sacrifices you make to achieve your goals. To all the inventors, tinkerers, advocates, and change agents … thanks for making the world a better place for us all.

What person, past or present, would you like to have lunch with, and why? There are so many people … John and Jackie Kennedy, Nelson Mandela, John Lennon, Oprah Winfrey … but if I had to choose one, I would love to meet Albert Einstein, just to pick his brain.

Photography by Leah Martin Photography