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Time to ‘Level Up’

“To gain enough points in a computer game to enable a player or character to go up to a higher level.”

That’s one of the dictionary definitions of the term ‘level up,’ a verb that is becoming increasingly popular with Millennials and savvy employers in tune with what this generation is seeking in life and in a career.

Another definition is to “increase one’s stature in life.”

It is with both of those definitions in mind that BusinessWest chose “Level Up” as the title of a special publication it will be printing later this year, a publication devoted to informing young people across this region about job opportunities that exist in manufacturing and the trades — fields they may not be thinking about for various reasons but should be — and the skills one must possess to earn such a job.

This interactive publication and flipbook are being created in response to what is inarguably the most pressing economic-development issue in this region — creating a workforce that is large enough and skilled enough to meet the demands of employers in an economy that is increasingly driven by technology.

At present, employers in virtually every sector of the economy are facing a very stern challenge when it comes to recruiting and retaining talent. Meanwhile, Baby Boomers are retiring in ever-greater numbers, exacerbating this challenge, especially for manufacturers and the trades.

“Companies of all sizes and across all sectors say they’re having trouble finding good help — it’s their biggest concern,” said Kate Campiti, associate publisher of BusinessWest. “And with good reason; when business owners and managers say their employees are their best asset, that’s not a cliché; that’s a fact.”

In manufacturing, and within the trades, the problem is compounded by a general lack of information — or misinformation — about these fields, Campiti went on, adding that the perception is that sectors are dying when, in fact, they are thriving.

“Many of the parents of young people today remember when manufacturing jobs started leaving this area and venerable employers closed or downsized,” said Campiti. “Many are not aware of the many thriving companies in this region doing very exciting things.”

“Level Up” is being produced to generate such awareness, she said, adding that the profiles printed in this special publication will essentially tell a company’s story — from its history to its product line to current job opportunities — and let young people (and their parents) understand how they can become part of that history.

The magazine will be distributed to trade and technical high schools, middle schools, guidance counselors, community colleges, state college career-counseling offices, regional workforce-development groups, area manufacturers, non-manufacturing employers, and BusinessWest subscribers.

The stories inside should provide ample inspiration for young people to learn about the opportunities now presenting themselves across the region, and to level up — as in gaining enough points to move up a level when it comes to the job market, or ‘increase one’s stature in life.’

For young people, the publication represents an opportunity to learn; for those in manufacturing and the trades, it’s an opportunity to build awareness and reach out to your workforce of tomorrow.

Companies interested in being profiled and thus put under a bright, regional spotlight can call (413) 781-8600.