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WWLP Promotes Brenda McGiverin to General Sales Manager

SPRINGFIELD — WWLP announced that Brenda McGiverin has been promoted to general sales manager of WWLP-22News, wwlp.com, and the CW Springfield.

McGiverin has been with WWLP since 2007. She began her career at the media outlet as a digital account executive/new media coordinator. She was then promoted to digital sales director, where she led a sales team of seven account executives, and was responsible for generating and managing all digital revenue.  Most recently, she has served as local sales manager overseeing the entire local sales staff and coordinating all aspects of broadcast and digital sales.

Outside of her responsibilities at WWLP, she is the board president of the Advertising Club of Western Massachusetts, a member of the Holyoke Merry-Go-Round board, and on the advisory committee for Providence Ministries. 

McGiverin is a graduate of Northeastern University, where she earned a bachelor’s degree in business marketing and management. While attending Northeastern, she worked as a marketing coordinator for 8MinuteDating – Boston, and as a client services coordinator for MTV2-Y2M: Youth Media & Marketing Networks, the parent of College Publisher, the largest interactive network of online college newspapers in the U.S.

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