Marketing Tips

59% of Small Businesses Use Video for Advertising, Survey Finds

Courtesy of Rob Starr; Small Business Trends

A new report finds that a good number of small businesses (29%) are spending somewhere in the sweet spot of ($750-$2499) monthly to get the data needed for good online advertising results.

WordStream’s Online Advertising Landscape in 2019 report also found that only 10% of the respondents had a monthly advertising budget less than the low end plateau for effectiveness of $750 monthly. That’s good news and shows a trend that small businesses are recognizing the importance and complexity of digital advertising.

Objectives for Advertising
When the report asked businesses to rank their objectives for advertising, increasing ROI was number one with website traffic number five and optimizing for mobile in last place.

Many of the respondents either didn’t know how to optimize for mobile or didn’t have the time. Over half (59% ) used video to advertise. A full half of the respondents said they did all their marketing in-house.

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