Commentary: The Red Sox Are Coming to Town
As the headlines keep coming about the state’s casinos not meeting their projections for gaming revenues, the announcement last week that the Boston Red Sox will bring their annual Winter Weekend fan event to MGM Springfield and the MassMutual Center was well-timed and quite poignant.
We’ve been saying for some time now — and we’ll keep on saying — that, while the revenue projections for the state’s casinos are somewhat disappointing, they are just part of what gaming brings to the state and the communities in which they are located. Do we wish their revenues were more in line with the projections made all those years ago? Sure, but the casinos, and especially the one in Springfield, have brought benefits well beyond additional revenues to the state.
In the City of Homes, it has created momentum and traffic on most Saturday nights. On nights when there are shows, downtown comes alive and looks like … well, it doesn’t look like Springfield, or at least the Springfield of much of the past several decades. And the casino continues to bring energy and benefits in ways that probably couldn’t have been anticipated when officials were signing the host-community agreement drafted several years ago.
Which brings us back to the Red Sox and the Winter Weekend. This is one of the many benefits resulting from the new, multi-year partnership the team inked with MGM as the “official and exclusive resort of the team” early last year.
That designation once belonged to Foxwoods Resort and Casino in Connecticut, meaning that, for two days in January, a large group of Red Sox players (past and present), officials, and, yes, fans traveled to the Nutmeg State and spent a considerable amount of money there.
Next Jan. 17 and 18, those players, officials, and fans — and that spending money — will instead be coming to Springfield. And they’ll be coming during a time when the tourism sector here could certainly use a boost.
Several thousand fans are expected to come to the festival, which will include a town-hall event, autograph sessions, and photo opportunities with the players from today and yesterday.
This will be a great opportunity for fans of the team to connect with the players and coaches in a way they probably never have before. Meanwhile, those who come to see the team’s stars will also see a rising star in the city of Springfield — which they probably haven’t seen up close either.
Overall, this will be a tremendous opportunity for the city to roll out the red carpet and showcase all the good things that have happened here in recent years.
Some logistically minded people are already wondering, ‘what happens if it snows?’ We’re pretty certain the organizers will figure out. And they’ll also figure out how to make these two days something memorable, not only for Red Sox fans but for those doing business in downtown Springfield.
It all came to be because MGM forged a strong business partnership with the Red Sox. That’s one of the benefits you don’t see when you’re just looking at statistics concerning gross gaming revenue. And it’s one of the many reasons why it’s far too early to discuss whether the gaming industry is off to a disappointing start in the Bay State.
The Red Sox are coming to town. And Springfield is the big winner in this game.