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Country Bank Receives Award from American Bankers Assoc. for Marketing Video

WARE — Country Bank was recognized for its “Pioneers” video at the American Bankers Assoc. Bank Marketing Conference in Austin, Texas. “Pioneers” competed against hundreds of national video submissions, winning first place in its category. The winners were selected by bank marketing professionals who judged the entries based on creativity, production value, and overall messaging.

“We were so honored to receive this award; ‘Pioneers’ truly portrays the hardworking communities that we serve in such an impactful way. The imagery captured local landscapes, people, and businesses, which resulted in a genuinely moving video for us,” said Shelley Regin, senior vice president of Marketing at Country Bank. “The closing line, ‘even hard work needs a partner,’ supports the bank’s belief that relationships are life’s most valuable investments.”

When the bank decided to create new videos last summer, it turned to its agency partner, Small Army, to develop a storyline that would truly represent both Central and Western Mass., she added. “We could not be more grateful to our agency for creating a true representation of Country Bank’s local communities.”

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