Moving Toward ‘Normal.’
For more than two years now, this region and its business community have been longing for a return to something approaching ‘normal,’ or what we knew before COVID arrived in Western Massachusetts in early March of 2020.
If the pandemic has taught us anything over the past 24 months, it is that we shouldn’t take anything for granted and should never think that anything is ‘over,’ because ‘over,’ when it comes to COVID, is a relative term.
But, and this is a big but, we are starting to see some very welcome and very refreshing signs of normal. Let’s start with the Holyoke St. Patrick’s Day Parade and road race. After a long, painful two-year hiatus, these traditions are returning, and Holyoke — and the region — are poised for a huge party.
Also returning after two years on the sidelines is Bay Path University’s annual Women’s Leadership Conference, an event that brings more than 2,000 attendees to the MassMutual Center in Springfield each spring. And then, there’s BusinessWest’s Difference Makers event, another early spring tradition.
It will be back at the main ballroom at the Log Cabin on March 24. The event has been staged over the past two years, but not in its traditional fashion. In 2021, it was a virtual event, and in 2020, it became a fall happening, staged at the Upper Vista at the Log Cabin with 25 people in attendance — because that was the limit for event venues at that moment in time.
We all remember those days, and would probably like to forget them.
As we see more important signs of ‘normal’ — on our calendars, and in general — there is room for optimism that the time may soon be approaching when the pandemic ceases to rule our lives and is something we just have to live with. How soon, no one knows, but by most accounts, we’re moving much closer.
Those who spoke with BusinessWest about the Holyoke parade and its long-anticipated return, everyone from the mayor to the parade chairman to bar owners in the city, spoke about its importance from an economic perspective. Indeed, dozens of businesses benefit directly from the parade and the road race, and some generate perhaps half a normal year’s income during that one week.
But they also spoke of its importance from a civic pride perspective and how people came back to Holyoke year after year because it was the place to be St. Patrick’s Day — or the whole week. And they talked about the importance of getting back to something approaching normal.
That’s because it’s been missing from our lives for most of the past two years.
What we’ve learned since March of 2020 is that ‘normal’ is important, ‘normal’ is good for everyone.
And that point will be driven home again when the parade kicks off in Holyoke, when the speakers take to the stage at the Women’s Leadership Conference, and when the Difference Makers hear the applause they’ve earned at the Log Cabin.
Yes, we can all use a little ‘normal’ right about now.