Daily News

Freedom Credit Union Announces 2019 Cherish the Children Campaign

SPRINGFIELD — To a child in need, one special gift can be a holiday wish come true. That’s the spirit behind Freedom Credit Union’s 12th annual Cherish the Children campaign, which provides presents to hundreds of local children in time for the holidays.

Freedom Credit Union (FCU), headquartered on Main Street in Springfield and serving members throughout Western Mass. through 10 additional branches, will host this year’s endeavor from Nov. 29 through Dec. 23. Equipped with ‘wish lists’ of names, ages, and gift ideas from the local area offices of the Massachusetts Department of Children and Families (DCF), FCU aims to provide gifts for a total of 600 children in need. 

“During the holiday season, every child deserves a present chosen just for them,” said FCU President and CEO Glenn Welch. “Children’s wishes are often simple ones, and our generous members, employees, and credit-union partners are committed to helping ensure those holiday wishes come true. We look forward to making a tremendous difference in the lives of area families once again this season.”

From the wish lists, FCU has produced a tag for each child, which they will place on holiday trees at all Freedom branches, excluding the Roger L. Putnam Vocational Technical Academy. Employees and members are encouraged to choose one or more tags from a tree, purchase the item the child has requested, bring it to the branch (unwrapped and with tag attached), and place it under the tree.

Monetary donations are also welcome, as FCU’s own ‘elves’ will be going on a festive shopping spree at local stores that provide them a discount for this campaign.