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Inspired Marketing Makes a Splash!

Diving into the deep end once again.


(Left to right) back row: Lauren Mendoza, Kristin Carlson, Noelle Myers, and Lynn Kennedy; front row: Nikia Davis, Amanda Myers, Jill Monson-Bishop, and Crystal Childs
Photo by: Seth Kaye Photography

A new year is marked by many traditions: the ball drops, ‘Auld Lang Syne’ chimes, people kissing; but for local marketing agency, Inspired Marketing, 2018 started with the biggest ‘Splash’ yet. Inspired Marketing is ecstatic to announce the recent acquisition of Splash Marketing & Creative.

“ I have wanted to continue to grow the team,” shares Monson-Bishop, “and doing so through acquiring a company like Splash was a natural fit. I had been watching Crystal Childs for a while; impressed with the company’s work, commitment to the community, passion for helping businesses grow, and her desire to be a marketing educator. I truly believe our like-mindedness make this a perfect match.”

The objective of this addition is to provide the region with cutting-edge, customized solutions all under one roof. The Inspired Marketing team is now eight members strong including Splash founder, Crystal Childs, and her colleague, Amanda Myers.

Crystal Childs will be Inspired Marketing’s first Creative Director. She brings a vast array of experience to the team including graphic design, creative direction, social media skills, and management. Childs began her career as a graphic designer before transitioning into the world of social media in 2009. She’s trained at organizations such as Twitter and Facebook in California along with both the New York and California Google offices. Throughout her career she has learned all the various aspects of marketing; spending ten years in automotive marketing with the mega-dealership Balise Auto Group.

“I’m looking forward to being a part of the Inspired Marketing team,” Childs shared, “I am excited to continue offering my clients the outstanding customer service and creative Splash Marketing is known for; with the ability to now offer additional resources such as media buying and public relations. As Creative Director I can’t wait to work with the team to generate award-winning work on behalf of our clients.”

Area businesses will now benefit from affordable, user-friendly websites built in-house with the addition of Web Developer, Amanda Myers. Myers is a graduate of Roger Williams University where she majored in Web Development and double minored in Graphic Design and Marketing. She combines creativity and savvy technical skills to build or redesign websites for clients; improving the aesthetic, functionality and overall usability of a brand or company’s web presence. In addition to agency-life, Myers has built websites for several industries including non-profits, manufacturing, and higher education.


Many Years of Hard Work

It is remarkable to think how much Inspired Marketing has grown over the years. Starting as a sole proprietorship with a part-time employee and growing to an S-Corporation with a full-time team is no easy feat. All while becoming a Certified Women Owned business, adding a Connecticut office, becoming an award-winning agency and expanding services, client portfolios and geographical reach.

In addition to all of this excitement, the last six-months Inspired Marketing has promoted from within and added key new team members.

  • Lauren Mendoza was promoted to Operations Manager and oversees all the HR, finances, and traffic for the agency. Mendoza had previously worked for Inspired Marketing when it was just a team of three, but needed the opportunities afforded by a larger company. Fortunately, when the company got bigger Mendoza was in the position to come back.
  • Kristin Carlson was promoted to Intern Supervisor. Carlson has been with Inspired Marketing since graduating Fitchburg State University in 2014. Her role now includes overseeing two interns per semester from colleges all over New England. In addition, she handles media buying; digital and social media; and analytics.
  • Lynn Kennedy joined the team as an Account Executive. Kennedy has an extensive history of marketing experience including 15 years of retail marketing with Yankee Candle and Pyramid Management and a decade of global marketing knowledge as well.
  • Nikia Davis has joined Inspired Marketing as Graphic Designer. Davis had a long and outstanding career in design with BusinessWest and The Healthcare News. Her creativity and passion produces some truly unique options for clients.
  • Noelle Myers also joined Inspired Marketing as Marketing & Event Specialist. Most recently she was the Director of Marketing for The Arbors Assisted Living. Prior she was the Director of Chamber Management Services and the Vice President of the Massachusetts Chamber of Commerce. She brings to the team a plethora of media and C-Suite relationships, a vast knowledge of event management, and a creative flair to writing.


Out of Sadness Came the Spark

An entrepreneurial idea typically stems from a personal moment in one’s life; Jill Monson-Bishop, founder of Inspired Marketing, is no exception. After a long career as a deejay on radio stations such as WMAS, Rock 102, and Mix 93.1; it was 2009 and she was selling advertising and seemingly content. All of that changed on June 2nd, when her Mom passed away suddenly at only 55-years-old.

Monson-Bishop pictured at her college graduation, with her mother, Sue McCormack

Monson-Bishop pictured at her college graduation, with her mother, Sue McCormack, the company inspiration.

The next day, Monson-Bishop was walking up the stairs to the family home and encountered a blue butterfly floating along next to her. Surprised by its appearance, she felt it had deeper meaning, “It was such a powerful symbol and message, like my Mom was saying I’m still here for you. Now it’s time to follow your dreams!”

In addition to the immense shock of losing her Mom came a realization that tomorrow is promised to no one. It was a sobering idea – one she pondered for days. “If I only get 55 years on this earth, how do I want to spend my time, and what do I want to be remembered for?” Those questions lit the spark for Monson-Bishop and, inspired by her Mom’s legacy, she began mapping out this new adventure – Inspired Marketing. The butterfly was incorporated into the logo as a reminder for each of us to always follow our dreams.


A Butterfly Takes Flight

In December of 2009 Inspired Marketing officially launched as a sole proprietorship. Like many start-ups, Monson-Bishop also held a full-time position as the Director of Marketing for Adam Quenneville Roofing and Siding for the first year. Throughout 2010 the business basics were developed, including the company Vision & Values Statement. This process is usually difficult for new businesses, for Monson-Bishop she used her Mom’s rules:

  • Don’t lie.
  • Respect others.
  • Be a team player.
  • Live with no regrets.
  • Always do what you say you’re going to.
  • Laugh often.
  • Listen.
  • And make your bed! (They don’t make beds, but they do have great coffee!)

In 2011, Monson-Bishop took the leap into the deep end of the pool. With $1,500 from her personal bank account and a rented desk at a friend’s office, she became a full-time solopreneur. In 2014 the company was proud to relocate to its current downtown Springfield office space and become a part of the city’s renaissance.


Our Story Is Just Beginning

Inspired Marketing is a full-service marketing agency specializing in creative services, digital and traditional marketing, and public relations. Working over the years with some of the region’s best companies including American International College, Adam Quenneville Roofing & Siding, The Good Dog Spot, Fuel Services, Square One, Bob Pion Buick GMC, Smith & Wesson, Deep River Plastics, Bounce Springfield and Bounce NY, PayLess For Oil, and MGM Springfield. Their objective is to make your business stand out with customized solutions to increase revenue. If you are ready to stand out in a cluttered world and really make a splash give Inspired Marketing a ring at 413-303-0101 or [email protected].


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