Daily News

Lunch-n-Learn Program to Focus on Year-end E-mail Marketing

SPRINGFIELD — The Springfield Regional Chamber’s first Lunch-n-Learn of its 2015-16 season will focus on holiday marketing campaigns and take place on Wednesday, Oct. 14 from 11:30 a.m. to 1 p.m. at La Quinta Inn & Suites, 100 Congress St., Springfield.

Liz Provo, authorized local representative for Constant Contact, one of the leading e-mail marketing service providers in the country, will return as a presenter with “Rock Your Holidays: Creating Marketing Campaigns That Are Perfect for the Holiday Season.”

Geared towards companies in all industries, the workshop will provide simple, practical tips for closing out 2015 on a high note. Participants will learn how to leverage social media to engage new and existing customers; which promotions and special offers work for business right now; best ways to drive response from e-mails and social posts; easy strategies to keep offers looking good on a cell phone or tablet; how to create and manage a campaign for the holidays; how to create a simple playbook to plan marketing activities all season long; and how to measure results.

Provo has been involved in sales and marketing throughout her career. A magazine publisher, blogger, and early adopter of social media, she has taught small-business owners throughout Western Mass. how to effectively use today’s marketing tools to grow their businesses. As an authorized local expert with Constant Contact, Provo joins a network of 200 professionals around the country who are available to associations, organizations, and event planners, speaking on relationship marketing.

Reservations cost $25 for members and $35 for general admission, which includes lunch, networking time, and one-on-one discussions with Provo. Attendees will also receive a pre-pay discount up to 25% on an existing or new Constant Contact subscription to its e-mail marketing, online survey, and event marketing tools.

Reservations may be made online at www.springfieldregionalchamber.com or by contacting Sarah Mazzaferro at [email protected].